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242. The Mindset Framework That Helps Solopreneurs Turn Stagnation into Success · The Life-First Solopreneur

• 0:00
  Carly Ries: In this inspiring episode of the Aspiring Solopreneur, we sit down with Jason Yarusi to unpack how we went from burned out bartender to a multimillion dollar investor and creator of the Live 100 framework. You'll hear how to break patterns that no longer serve you, take action over perfection, uncover hidden limiting beliefs, and actually live the life you say you want. If you've ever felt stuck, overwhelmed, or unsure how to level up without losing yourself, this conversation will help you find clarity, momentum, and gratitude one intentional step at a time. You're listening to the Aspiring Solopreneur, the podcast for anyone on the solo business journey, whether you're just toying with the idea, taking your first bold step, or have been running your own show for years and want to keep growing, refining, and thriving. I'm Carly Ries, and along with my cohost, Joe Rando, we're your guides through the crazy but awesome world of being a company of one.
• 0:57
  As part of LifeStarr, a digital hub dedicated to all things solopreneurship, we help people design businesses that align with their life's ambitions so they can work to live, not live to work. If you're looking for a get rich quick scheme, this is not the place for you. But if you want real world insights from industry experts, lessons from the successes and stumbles of fellow solopreneurs, and practical strategies for building and sustaining a business you love, you're in the right spot. Because flying solo on business doesn't mean you're alone. No matter where you are in your journey, we've got your back.
• 1:30
  Jason, it's so funny because when I was doing the background research on you, just reading about your background got me all pumped up. getting ready for this interview, I was like, it's go time. Let's do this. I was just trying to imagine what you were like because of what you do for a living. So I'm so excited to dive into it.
• 1:48
  But first, we have an icebreaker question, and you chose the one that we get so excited about. So we have to know what's the wildest thing that's happened to you as a solopreneur?
• 1:58
  Jason Yarusi: I think it's hard to just pin on one. So the first thing that came to mind is the second apartment building I bought in Louisville, Kentucky. I was living in New Jersey. So second building I bought was 48 units.
• 2:06
  We did everything right in terms of all the due diligence, all the inspections, everything which usually leads you for all different things that can go wrong that you don't know at the time. Right? So two days in, the water goes out in the entire building. And on that part, what had happened is that over time, they had built a lift system because the sewer line for that building was below the road and they had built up the road. So over time, the sewer line in the road, was now higher than the building. So the water goes out for the entire building. And so all of a sudden, we have a building that's working. We're like, well, did we not pay what did we do?
• 2:37
  Like, what what happened? What messed up? Well, the lift station went down. And all of a sudden, the feedback was this system was built in China, and it was gonna take four months to get something back. So the tenants would just magically not have water for four months.
• 2:48
  And I was like, well, that's probably not gonna work. So over the course of the next eighteen hours, luckily, we had a good enough team that was able to find this company in town that could go fabricate something to actually meet this to get the water back up. But for the matter of fact of what we thought was a great investment for you know, the day we brought it, two days later, we're worried that we're gonna have to just vacate the entire building, find a way to put these tenants up in hotels, and on this point, just deal with the building that had no income, no revenue, and then have a loan where the bank wasn't gonna be happy with us. Lo and behold, another eighteen hours later, we have the problem fixed with, some happy tenants because we just helped them all along the way to just get porta potties out there, get bottled water. But that would be the first one.
• 3:29
  The second one was, my buildings are just in, you know, workforce neighborhoods. In a matter of one week, we had three different tenants die. And it was all of natural causes. All the tenants were in their like, seventies or eighties, completely unassociated, but just randomly, it was like the third one, we're like, wait. So the first one, like, no.
• 3:49
  There was a second one. We're like, what do mean it was a second one? Well, yeah, this other person passed away, and over the course of just one week, we just randomly, never had this happen again, just three tenants just passed away all at the same apartment building. It was 94 units. So that's a pretty good percentage of the building. Right? Just randomly passed away. But okay, and I think that was the third building where it just randomly happened. And then you were looking at that just making sure that it wasn't anything nefarious, anything outside of the box. But it just was all natural causes.
• 4:16
  Joe Rando: But that was one building. They all lived in the same place.
• 4:19
  Jason Yarusi: All in the same place.
• 4:20
  Joe Rando: I would have been like, what's going on?
• 4:22
  Jason Yarusi: It wasn't like something where there was anything like weather. They were just random, like, in the spring.
• 4:27
  Carly Ries: Did you have a moment where you're like, is something wrong with the building?
• 4:31
  Joe Rando: Legionnaire's disease or something?
• 4:32
  Jason Yarusi: Yeah. Like natural, it just just happens. Right? You have this many units at it, but then the second one, you think they're talking about the first one, you get to the third one and you're like, what is going on? But then, you know, within it was all cured.
• 4:44
  It was all caused. nothing outside of the box. It just was random, completely outside the box thing that happened.
• 4:50
  Joe Rando: It happens.
• 4:51
  Carly Ries: That is wild.
• 4:52
  Joe Rando: Freaky. It's freaky.
• 4:54
  Carly Ries: I don't like hearing stories about people passing away, but we do like hearing stories of solopreneurs in the trenches just because we've all been there. We've all had those moments of what is happening and trying to kinda organize the chaos around you. But Jason, the main reason you're here today is you are so big on mindset. And I think for solopreneurs, that is so key for running a successful business. If it's okay with you, I do wanna pick your brain a little bit.
• 5:20
  And let's start with your Live 100. Can you explain kind of the pillars of that and how it can apply to solopreneurs? Because I think kicking off the episode with that can kinda lay the foundation with everything else I wanna talk about with you.
• 5:34
  Jason Yarusi: Yeah. So it really had me looking in reverse. I was getting a lot of questions about how we had gotten to a certain level of success. Today, we own a little over 3,000 units, about 350,000,000 in real estate we've acquired across seven states.
• 5:47
  But if you look back, twenty years, I was a bartender living in New York City. I had left school with a finance degree, had no desire to go into that route, and moved into New York City just picking up odd jobs and just wasn't happy with the direction of my life. So did that for a number of years.
• 6:00
  Just didn't like where I was, but I wasn't making any change. Because mentally, you're just thinking, it's everybody else's fault. Right? You point outwards , it was, my upbringing, my school, my friends. it was the weather. You could pick anybody. But ultimately, I started just looking at one day, I was leaving work at 02:30 to three in the morning, got on my bike, rode across Manhattan, and out of nowhere got hit by a car. Two days later, I have like a broken wrist, a crack in my shoulder, I got some stitches in a couple places, I'm out of the hospital, I'm thinking all I need to do right now, have to get back to work because I have to make money for rent.
• 6:31
  And on that front, I was like, wait, that is the craziest thing. All I'm doing is complaining about what I'm doing, and now I get hit by a car and all I wanna do is get back to where I don't wanna be. So I made this agreement with myself that I didn't know how to change things. Right? Sometimes when you're so in the thick of it.
• 6:43
  Right? You just don't know how to change things. And you're just stuck, I don't know how to do anything different. You just keep doing the thing over and over and again that you don't like. Well, I said, I'm just gonna try the opposite.
• 6:51
  Stop staying out late at night. Don't go and have a drink after work. Start getting up at a set time. Start getting a workout regimen in. Start doing these things that would consistently changed the pattern.
• 7:01
  But I didn't know what the pattern would change to, but it started to give me some momentum where over time I started to have less negative, and fill up with more positive. And that little positivity started to grow, which started to compound, and I went from, you know, working behind the bar. I got the prowess to go. I opened a bar, opened a restaurant, opened and sold a brewery before moving into the world of construction, where my dad had had a company for a long time. So we helped him really expand that business.
• 7:26
  Where a lot targeted to when Hurricane Sandy happened. His business really grew because his business was really targeted at razing homes. He had done that for almost forty five years before we were helping him get to retirement. So we did that, and then we started moving into a world of real estate because, my wife was pregnant with her first child. We had no time because we're working. if there were twenty five hours a day, we worked twenty five hours day.
• 7:49
  And I started saying, man, okay, I have to make some change so I can control my day back. Because as you know, a solo entrepreneur, there's always more stuff to do. There's always one more thing. There are always 10 more things. There's always another call to make.
• 7:59
  There's always one more thing to get done. You're always running from thing to thing to thing. And I said, well, what can I do? And that's where we found the world of buying apartment buildings. And that started to allow me to get the time where I could put together the plan, put together the process, and put together the team that runs the process while I manage the process.
• 8:15
  So I had to look back at what did I do. Like, what did I change across that? And Live 100 was bred upon that and just three foundational blocks. I had to break the habits that no longer serve me. So I could start building the foundation, building the life that I truly want. And once I start to get the momentum, I can magnify those results. And the first piece of that is just be self aware of how I was showing up. I wasn't showing up in a good state. I wasn't showing up as a person that really truly, you know a lot of times we have goals. Right?
• 8:42
  But the person who would achieve those goals is not the person you're showing up as today. You have negative thoughts. You're not talking in a good way. You're not taking care of yourself. You're not being good in your relationships.
• 8:50
  You're not really serving the narrative of the person that would achieve that goals. And when you can do that, you can start to own it. You'll say, okay. I'm not being that person. But if I want to be that person, how is that person that achieves the goals?
• 9:02
  If I am going to be the sole entrepreneur that goes out there to accomplish my mission to get where I want, how does that person show up? And then you can start positioning yourself to be that person. And that's that core part of just breaking your patterns, so you can start really building a path forward that gets you the results that you deserve.
• 9:18
  Joe Rando: That's really interesting because, you know, we always talk about, starting with your goals. Think about what you want before you start building, because you might build something that doesn't serve you, but you've taken us back yet another step. And the funny thing is we talk about the goals as being step zero.
• 9:34
  Jason Yarusi: Mhmm.
• 9:34
  Joe Rando: And now you've given us, like, step negative one. So this is really interesting, but I don't know. I maybe should not have called it step zero because people hate negative numbers.
• 9:45
  Jason Yarusi: You know, but sometimes you have to go back into that part. And like, we all want the goals. Right? But there's a part of the goals that you have to make sure you're living your goals.
• 9:55
  And like social media is fantastic. You can accomplish all kinds of things, make relationships, all these things. But what happens many times is that we see somebody else's goals and we transcend that to, like, maybe that should be our goal. But it's not truly your goal. Right?
• 10:08
  Because you haven't truly dove into the really deep dive, into what you really want because you're looking at this thing. But then because it's not really your goal, you don't really put the work in and go after that goal. You say, ah, if you hit it, cool. If you don't hit it, it's fine too. Because you really didn't determine that that was your goal, just saw it somewhere else.
• 10:26
  Carly Ries: Yeah. That's fair. I wanna go back to the self awareness really quick because it's funny. My husband and I, we just got back from a week long vacation. I told you we went to Backstreet Boys at the Sphere.
• 10:37
  And we really had a lot of time to think. And it was funny because prior to that, we were in the mountains and we love hiking and everything. And we think we are avid outdoors people, hikers, trail runners and everything. And then we take a step back and we're like, we do that like once a month. Like the people we think we are are not the people we are.
• 10:57
  And we're like, gosh, how do we have such a skewed view of who we are, but it's really who we want to be. So do you have any specific strategies or exercises to kinda enhance that self awareness?
• 11:08
  Jason Yarusi: Yeah. and you could talk about that as perception versus perspective. Our perception of what is versus the perspective of what somebody else may see it as. And many times, you can look at that in a way, and you just, have to be kind to yourself in a way that you want to label how you're showing up, but you don't want to punish yourself.
• 11:24
  Just because you're showing up in that way, so right now, I like to think of it as, you know, like King Arthur's, knights at a round table. Right? There are all these different people that came together to try and, stop war, and that's, what's happening in your mind. Like, each and every day, go through this part where you have all these different things competing for your attention.
• 11:39
  You might have love, kindness, ambition, but you might have, gluttony, greed, hatred. Right? And you're all competing for a seat at that table. And so you have to look at yourself and just be honest with yourself. Right?
• 11:52
  In this moment. If someone cuts me off, my first thing I wanna go out there, I mean, I wanna give them the finger, start screaming out the window. Right? What am I saying?
• 11:58
  Shoot. Okay. That just happened. Luckily, no one was hurt. Okay.
• 12:00
  Just move on my day. Right? Are you letting these things ruin your day that are like one second things? And if it is, we have to go back and say, okay. In that moment, I'm showing up aggressive, I'm showing up angry.
• 12:10
  So the person that is in a calm mode, that when something comes down in my business, it's gonna be tough. Will that person show up? When something comes up tough, it's gonna be monumental to my growth and my business. Can I show up as an aggressive person? Can I show up as an angry person?
• 12:24
  Or do I have to show up as a reasonable, rational person who's clear no matter how crazy or how busy it is to be able to make a clear decision? And one thing you can do to do that is if you're looking at everything as a problem or an issue, you have to say, okay. Is that the way to look at it? Or is it for me saying, am a problem solver? As a sole entrepreneur, you are a problem solver.
• 12:43
  That's all you do every day no matter how you like it. You are out there to solve problems, and you're the person who's solving everything from, the CEO level down to literally the janitor. Like, you fill all the roles. So you have to look at it and say, okay, is this a five second problem or a five year problem? And the difference being is that if it's a five second problem, it's something that just come up in a moment, and you just have to deal with it. in a week, in a month, you're not even gonna remember it happened.
• 13:06
  And then a five year problem is something that's happening right now that's detrimental or very big monumental to your business that you have to put all your intention in. But what happens is someone who's on a level of dealing with everything themselves, we get so busy that we treat everything at its own level. Right? We treat the five second and the five year problems exactly the same. And what that does is it basically wipes out our energy because we're operating always on like 8,000 RPM. We're constantly at this high level. Instead of just saying, it's a five second problem, just get it done, move on. Okay. So now I have all the energy.
• 13:35
  So when that big thing comes up in my business that could be really core, really instrumental to my success, or also could be very painful for me in the future, I can put all my energy into that and make sure I get the decision right.
• 13:45
  Carly Ries: Yeah. even just talking right now, it's like, oh, there's just so much going on. But you talk about taking action over perfection. So how if a solopreneur is experiencing analysis paralysis, what recommendations do you have?
• 14:02
  Jason Yarusi: So Tony Robbins says progress. Right? That's the biggest thing to have. And when you look at things, perfection is just a fancy way of saying not doing anything. Because we're always just getting to that part where we're just constantly waiting on something else to feel like it's perfect, but it's always gonna be for me. Right? Every time you get your goal, we think the goal is gonna be to solve. Right?
• 14:20
  If I get to a million dollars, or I get this number of clients, or I get this average, monthly revenue, or I meet this fantastic person, then I will be this. But what happens is that's just another day in your life. And so when you're looking at perfection, what you have to get back to is the actions. Your goal, you don't know what form your goal comes in. You might get very close to your goal, you might not get close to your goal, you might just massively exceed your goal.
• 14:42
  But the first thing you have to do is just identify that first step. That's the most important thing. Like, if you just take a step, it's gonna give you usually three different directions. You take a step, you're like, that was absolutely the wrong direction.
• 14:53
  Okay. Now I learned something. Okay? Don't do that. Go the opposite direction.
• 14:57
  Or I take a step, it's kinda in the right direction. But it's not right. Well, okay. So how can I look at this and pivot into the right direction?
• 15:04
  Because now you've learned something there. Or the third step is you take a step, and it's right on point. Okay. You take another step, and then you do that same process again and again and again. And then it slowly gets you to that goal, but it also helps you get intention, get action going, which gives you momentum and start to breathe.
• 15:20
  But the fourth that you don't talk about is that you can also just take no action. Right? And that's where sometimes perfection comes in, you're worried about perfection. And we don't think of that, but that's also a very big choice. If you take no action, that's it.
• 15:32
  That is a choice in itself. You have to take action at some part to get a result. Because the no action, you already know you're in that position now. The no action is where you want. So if you want to change, you want to find some different course, you have to take action.
• 15:46
  But we treat it like it's stepping off a 10 story building. Right? We think if we do something, it's like, oh, I'm taking this big grand grand jump. But if you just look at it, you break it down into points. so, if you wanna go climb Mount Kilimanjaro, you're just not gonna go and just jump on mountain. And you'd be like, okay. You know, first step. What country is it in?
• 16:05
  Like, that might be the first step. Or, what gear do I need? Or, what are some of the processes? How long it takes? You start doing things that start leading you on a path, but you slowly build the momentum. But what happens is most people, they think they're jumping off that building when in fact, they're just taking a step off the curb. And then that starts making it real because they can they can do something that they can accomplish. Usually, what happens, ninety two percent of New Year's resolutions fail.
• 16:28
  Why? It's because there's no foundation to them. Today, you're out all the time. You're drinking. You haven't worked out in six months.
• 16:34
  And then tomorrow, you're gonna get up at 6AM every day, and somehow you're gonna make a million dollars, and you made 63,000 last year. Right? How are you gonna make this change? There's no plan or purpose behind it because you haven't built this foundation.
• 16:45
  But if you just start setting the stage of looking, what would the steps be? What would that first step be? That gives you confidence to go out there and learn something. And when we're learning, we're proactive.
• 16:54
  It gives us the ability to start building some confidence that starts building some energy along our path.
• 17:00
  Carly Ries: So a lot of times if people aren't achieving their goals, it's because they have limiting beliefs. But sometimes they don't know what those limiting beliefs are. so, apparently I'm turning this into my own little personal coaching session. So sorry, Joe. obviously there are some limiting beliefs holding my husband and I back from being the people that we think that we are. But I don't know what those are because I'm just like, well, I will figure it out. How can people uncover those limiting beliefs and not only uncover them, but get rid of them?
• 17:32
  Jason Yarusi: It's really identifying what that person would be. Like you say, you like to be an outdoor person, why can't someone who goes out one time a month be an outdoor person? Right? Most people never go outside, never go hiking, never go anywhere. it's just identifying what that actually means. Like, if you wanna go out there and be someone who loves to be outside, and you do it once a month, that's probably I don't know the math, but you would think it's probably like 95% more than everybody else. there are probably 5% of people that are doing it more than you. Maybe and probably less.
• 18:00
  Joe Rando: I gotta jump in too. I'm sorry, Carly, but, you know, you've got two little kids, like little kids. You are working as a fractional CMO for LifeStarr. You're writing a book, a large book, or at least half of a very large book with me. And, I mean, only a certain number of hours are in a day.
• 18:21
  So I'm not sure you're being fair to yourself to say that you've got I think you've got limiting factors, not limiting beliefs as much. You know?
• 18:31
  Carly Ries: In my mind, I wrote the book in the woods. And wrote the kids in the woods.
• 18:36
  Jason Yarusi: But you can also do it with gratitude. Right? you know, lots of times we always go from the point of lack,
• 18:43
  but like so you're doing all those things, which I was unaware of.
• 18:48
  But then they have given you the ability to be able to go out there and go out do things in the woods one time a month. Right?
• 18:54
  Where the majority of people are like, you know, waking up late, just don't like what they're doing, they're rushing to work, they're eating poorly because they go to a job, there's like fires all day because they don't like where they are, they get in the car that at the end of the day, they drive home, you know, they watch Netflix, have a beer, and say never again. Right? And they repeat that for you know, how many years. And that's because they haven't taken outside the box to just take some control. And a lot of what I had to do was take back control because I was in that pattern where it's just the day was running me. But you've turned it around where you do all these things that inspire you like doing, and that gives you the opportunity to go out there and do this. Could you do it two days a month? Probably.
• 19:30
  But you choose one, that's fantastic too. And so usually, we forget to give ourselves the gratitude for what we have because it's very easy to point out what we don't have.
• 19:37
  Joe Rando: I love that answer. Love that answer.
• 19:40
  Carly Ries: Yeah. That is so true. And I will be more grateful moving forward.
• 19:45
  Jason Yarusi: Hardest thing. Right? It's hard to look at because we all and that's where, I point back at social media, but it's tough. you know, every time you if you go on social media, there is always someone who is magically doing some fantastic thing that you feel like you should have. You know, it'd be like, oh, and like, you're like, it's just destiny that we should have.
• 20:03
  But really, if we truly look at it, probably wouldn't even be happy if we had that. Right? But we envision other people's lives to mean that we should have that.
• 20:11
  Joe Rando: What have you ever gotten, or achieved, especially materially, that a year later still had any impact on your positive happiness? I mean, me, I've never had that happen. I've never had something, it's a week, two, three, maybe a month. But a year? No way. I'm right back to the same level I was before. Because no thing can do that.
• 20:35
  Jason Yarusi: Yeah. I would say, what I've learned is experiences matter more than the possessions. Right? If you can go and, like, the last, month we, had the fortune where we were in Paris, we were in London. My wife's from Hawaii, so we're in Hawaii, for that part. I have 3 kids, ages 6, 8 and 10.
• 21:07
  It was fantastic! You get to experience those things. Those will stand out. They were memorable. And that was cool, what's the next thing? you look at that and you say, well, that's where you can build. Right? And that's why you're doing all these things.
• 21:13
  And so you can go out there and have the experience, like because the possession sounds cool in the moment, but you're right. you know, a year from now, you're not like, well, I got that car.
• 21:22
  Joe Rando: I got to bike across from Amsterdam to Bruges, Belgium with my wife and two of my kids. You never forget it.
• 21:30
  Jason Yarusi: Yeah.
• 21:30
  Joe Rando: I mean, they were adult at the time, but it was just you know, that stuff never goes away.
• 21:36
  Jason Yarusi: Yeah. My friend's family routinely, like, every five years would do that in France and Italy. They would do a bunch of like, a two week tour of just bicycling throughout, and they'd have, 10 people go. It always looked like the most fantastic trip.
• 21:50
  Joe Rando: Yeah. It's a blast.
• 21:51
  Carly Ries: Yeah. Anyways, speaking of being active and motivated, Jason, you, sir, are quite the ultra runner. Is that what you would call yourself? Yeah. I wouldn't say I'm the massive stage of ultra running, but I do them. And I've done them. that's part of my life is running. And doing them. And so what I found is that, again, I had to find my own path.
• 22:15
  Jason Yarusi: So I get up and I work out daily, and I have a mix of things I do, but it accomplishes something with kettlebells, something active with running, or I'll go to jujitsu, or two days a week, I'll go to CrossFit. Right? And so I usually break it up in that pattern, and that's like my I get up early, I have that time, I get that workout in, then I can go be present with my family, and then get on and get to my day. And the one piece from that is that you look at work and there's many many things you have to get done. Right?
• 22:44
  But as a solopreneur that never ends. Like you could just you work all day, work all night, work all day, work all night, just repeat, repeat, repeat. But setting the present where I had to get up, I'm getting my workout in. Right? Whether I want to or not, do it.
• 22:55
  I want to be present and take my kids to school, and then after I coach their teams, or I go their sports. I make that as a commitment as a non negotiable. So in the middle, and even after whenever, there's the important things at work that have to be done. And it sets me priority where I can't come in here and just waste time just like filling it with nonsense.
• 23:14
  I have to make sure that I'm intentional with what I'm doing here, because I have these other things that I've committed to. And so it's created a hierarchy in my life. I have my family, I have my fitness, I have my work, and it's very important. I have hundreds of investors that invest with us. So we take this as a highest purpose, but we also have to make sure that we're using that time efficiently. So when that time comes, you know, today's 05:00, this practice, you know, whatever time that is, I'm there because I've done the things that need to get done, I haven't wasted time just filling gaps.
• 23:45
  Carly Ries: So you kinda just described what a day in the life of Live 100 looks like for you. How often do you kind of press pause, reevaluate, and reimagine it, I guess.
• 23:58
  Jason Yarusi: You know, you can look backwards, and see how it forms. And I think as I get older, it's allowed me to just really set those principles. So I constantly build into there. Right? And it changes in the seasons too. You get in the summer, there might be some travel. So how am I gonna change it when I'm traveling? And then, you know, different time zones or whatever.
• 24:18
  Then if they're not in school, how does that change? I might spend some more time with them in the morning, then I might work later. Right? So I'm constantly in the seasons.
• 24:25
  Instead of just looking at, how's the day reflecting or how I'm looking at the season of time. Right? We have projects that will be closing over the next thirty days. So there's gonna be more commitment on outside, because I have to make sure everything's buttoned up, everything's dialed in, our takeover plans in a complete right direction to be ready for that.
• 24:42
  So you're looking at the season between where the family is, where my business is, to where my energy has to go. If I'm preparing for a race, there's gonna be that season where I need to be putting in more miles than I am on just the average week, because I'm preparing that. So, yeah, someone said to me a long time ago, it was more about the season than this trying to find the balance, because the balance is never perfect, because at all times, it constantly adapts. So you can look at the season you're in and then reflect on that season and look at that season, then you can find the right approach for what you need, what buckets need the most attention.
• 25:12
  Carly Ries: Yes. Such a great point. And before we go on or before we wrap things up, can you just quickly recap the the pillars of Live One Hundred again just simply that people have them
• 25:21
  Jason Yarusi: Sure. So Live 100, it's built on the three blocks, which is break, build, and magnify. And the three that are most pivotal, right, is that we always wanna go to the build, we wanna go to the magnify. but we don't wanna work on ourselves. Right? And that's the hardest thing is that you have to be that person to show up in the right mind. Sixty, seventy thousand thoughts a day, 80% which are repeated. Right? If you have a big inkling of just negativity in your day, right, that's gonna carry through to everything you want. And if you don't work on yourself first, to be able to get yourself into the status of building. It's like you just build the house, there's no foundation. Or you build a big box store.
• 25:58
  You haven't done the infrastructure work. And then on that part, you're just like, okay, it should be good. But there's no basis for it. Well, many times, we just wanna jump to that without working on it.
• 26:06
  So the biggest part for the break block is being self aware about how you're showing up. Owning it. Right? And that's the next piece. You can say, yeah, I'm showing up as a jerk, but it's justified.
• 26:15
  Right? Or own it. Like, not putting yourself down. Just saying, okay, that's how I am. And then position yourself for greatness. And so then that would be the part, of positioning yourself for greatness. The person I want to be, how does that person show up? Then you get to the build block, you have mastering meaningful habits and rituals.
• 26:31
  Because what are those habits, what are those rituals that really serve me for positioning myself in the right way? Then you have intentional execution. You can have all these habits and rituals, but then you have to do it day in and day out. You have to be disciplined to it.
• 26:42
  You have to make sure that you're really putting in the work. And then just facing the fear that comes with it. Because changing, it could be a many parts. You're changing, so you're becoming that new person within yourself.
• 26:54
  Alright? And so you might face different feedback from, you know, your family, your friends, your network. So just just being brave in the circumstance that things are gonna change because when you change, it takes other people outside of the comfort they've had with you. Not that it's any anything wrong.
• 27:11
  It might be from people that you love, they think you're giving your best advice, but you just have to face that fear. And then the next piece, which is the magnify, that's a lot of just having accelerated growth. Because once you do these things, you start growing, and you find that the growth goes in levels.
• 27:27
  At first, it feels slow, then it feels like you're starting to pick up a little pace, and then it starts just exploding. Right? Because you have everything running at the same time, everything running in the same way, and then things can move in a very quick fashion from there. And then the last and final piece that comes in is all inspiring rise. And that's where you're able to really not only do it for yourself, but just to help others, just unblock themselves, get out of their own way.
• 27:48
  And that's one of the biggest pieces is that you're doing this for yourself, but you're also doing this for other all the other people around you. There's no fun if you're the one at the top of the mountain and looking down and just saying, I guess everybody else, good luck, you know. It's fun to have everybody else just succeed with you and along for the ride.
• 28:02
  Carly Ries: I love all of this so much. Jason, we ask all of our guests what their favorite quote is about success. But before we do that, I want to know how you measure success personally.
• 28:13
  Jason Yarusi: So I guess in each little bucket is just the easiest thing, would to be say something from the business side. But I'd say, if I look for my kids, if I get them prepared enough, they're gonna face challenge in the future. And if they can go properly prepare themselves to have good answers and be kind in the moment, then I've done a pretty good job as a dad, and I would say that would be successful. The business, I look at the actions. again, the goals are hard. Like, our next mile marker is 5,000 units. I don't focus on that. We have like 3,500 right now, but we focus on doing the work each and every week from just getting enough properties to build underwrite, making the appropriate offers, you know, underwriting the right deal, making sure we're doing due diligence, closing about a project a quarter.
• 28:56
  Now is it perfect? No. It might happen not every for three quarters. We might do two in one quarter and none for the next two quarters. It's a mix. We find if we focus on those actions that the goal should happen to show up whether we like them or not.
• 29:09
  Carly Ries: Great answer. Well, then I'm gonna ask it. What's your favorite quote about success? Oh, man. In some context, and I forget if it's Rockefeller or not. or was it Ford? It's that, whether you do or you don't, right, you're gonna be right in your mind. and the through line there is that you can stay exactly where you want.
• 29:35
  Jason Yarusi: And just think it's like the safer approach. But then somewhere down the road, have to face your future self, and then, are you gonna be okay with that? You know, thirty years from now, saying, like, I had that chance to stop that job and just go take that chance on on writing a book, and then just exploring a little bit, or being at home with my kids, and like starting a business.
• 29:54
  But I never did because, you know, there was a paycheck every Friday. Are you gonna be okay with that thirty years from now? And maybe you could. Not everybody has to be a solo entrepreneur. But this podcast, there are people here that are taking action, crushing it.
• 30:06
  Right? And know that every day feels like it's hard with the decision you made. Right? But if you just succeeded and everything was easy, you probably wouldn't be very grateful for what you got.
• 30:18
  Carly Ries: Love it. Well, Jason, you are awesome. If people wanna learn more about you, where can they find you?
• 30:23
  Jason Yarusi: Yeah. So thank you so much for having me on. You can go over to jasonuniversity.com. There's a free ebook there on breaking habits. The Live 100 podcast, very short form, five, six minute podcast that go out. And from a real estate side, if you wanna learn more about what we do, yarusiholdings.com.
• 30:38
  Carly Ries: Awesome. Well, thank you so much for coming on the show today. And listeners, thank you so much for tuning in. As always, please leave that five star review. Share this episode with a friend.
• 30:47
  Subscribe on your favorite podcast platform, including YouTube. And we'll see you next time on The Aspiring Solopreneur. You may be going solo in business, but that doesn't mean you're alone. In fact, millions of people are in your shoes, running a one person business and figuring it out as they go. So why not connect with them and learn from each other's successes and failures?
• 31:09
  At Lifestarr, we're creating a one person business community where you can go to meet and get advice from other solopreneurs. Be sure to join in on the conversations at community.lifestarr.com.