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How to make the most of your marketing to drive sales and increase customers

Today’s guest is Claire Southall, a marketing expert and founder of the Customer Profiler. Claire has an obsession with putting the customer at the centre of the marketing journey and is a great believer in the power of data. She joins me today to share how small business owners should approach their marketing and how to distil the essentials in a marketing campaign.

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The skinny

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