Latest / Slow Flowers Podcast / Episode 670: A visit to Primrose Lane Farm, an Alberta, Canada, and a conversation with flower farmer Kristen Primrose
Transcript
- 0:00What is it like to grow cut flowers
- 0:02in zones 2 to 4 for only 3
- 0:04to 4 months each year and run a
- 0:06successful. Small scale flower farm with these constraints.
- 0:10Kristen P does just that, and I'm so
- 0:13excited to share our conversation and tour, of
- 0:16her southern Alberta flower farm.
- 0:19It's been while to see. I remember the
- 0:21first year
- 0:22when
- 0:23we had the garden... Parties, and I went
- 0:25all in and my husband like, flex his
- 0:27heart The end of that year, he was
- 0:29just like, I had no idea. Like, this
- 0:31was amazing like good job parties He didn't
- 0:34understand. It's, like, what what do you mean
- 0:35grow flowers? Like, who's gonna come. Like, we
- 0:38live way out here. Like, what are you
- 0:40thinking, you know? And so
- 0:42when I started the garden parties it with
- 0:44the year before Covid. Mh And so during
- 0:46Covid, 1 out of their houses, like, and
- 0:48this was outside.
- 0:50Space and like and so it, really blew
- 0:53up them. Just I'm I'm so thankful to
- 0:55be a part of this community
- 0:57and And to be surrounded by growers and
- 1:00women who also cares so much about sustainability.
- 1:02Yeah.
- 1:08Hello again, and welcome back to the Slow
- 1:10flowers podcast with Deborah Printing.
- 1:12This is episode 670.
- 1:16This is the weekly podcast about slow flowers
- 1:19and the people who grow and design with
- 1:21them.
- 1:22It's all about making a conscious choice, and
- 1:24I invite you to join the conversation and
- 1:27the creative community as we discuss the vital
- 1:30topics
- 1:31of saving our domestic flower farms and supporting
- 1:34a floral industry that relies on a safe,
- 1:37seasonal
- 1:38and local supply of flowers and foliage.
- 1:40This this show is brought to you by
- 1:42slow flowers dot com. The free online directory
- 1:45to more than 750
- 1:47Flo This shops and studios who design with
- 1:50local, seasonal and sustainable flowers and to the
- 1:54farms that grow those blooms. It's the conscious
- 1:56choice for buying and sending flowers.
- 1:59And thank you to long field gardens, which
- 2:01provides home gardeners with high quality, flower bulbs
- 2:04and perennial.
- 2:05Their online store offers plants for every region
- 2:08and every season from Tulip and Da,
- 2:11to Dahlia, C and Ama.
- 2:14Check out the full catalog at long dash
- 2:17gardens dot com.
- 2:19I know you've heard me talk about the
- 2:2120 24 slow flowers summit held last week,
- 2:25June 20 third through 20 fifth in Ban,
- 2:28Alberta, Canada.
- 2:29I'm recording this episode just days after reach
- 2:31turning home from the Canadian rockies.
- 2:34The gorgeous natural setting where nearly 100 of
- 2:36us gathered to inquire and include,
- 2:39to be informed and inspired, and we hope
- 2:42ins new ideas, projects and approaches to our
- 2:45floral enterprises.
- 2:47While on my 700
- 2:49plus mile drive home to Seattle.
- 2:52I took this somewhat out of the way
- 2:54and incredibly scenic route. To Southwest
- 2:57Alberta. Where I visited
- 2:58P lane farm in Mountain view outside of
- 3:01Carts, Alberta and recorded an interview with Kristen
- 3:04P, it's resident flower farmer. I'm so grateful
- 3:08to Kristen for her support. She was 1
- 3:09of the very first Alberta floral professionals.
- 3:12To join Sunflower society as a member. Not
- 3:15only that, but Kristen brought a few buckets
- 3:17of balloons with her to the summit in
- 3:19ban, wow the instructors and audience alike
- 3:22with her just picked Pm e's. Thank you,
- 3:24Kristen.
- 3:26I know you'll love this conversation. It was
- 3:28a very windy day and we've tried to
- 3:30knock back the audio a bit, but That's
- 3:32the deal with recording outdoors on a flower
- 3:34farm. Kristen is an inspiration, and I'm so
- 3:37grateful for the time that she gave me
- 3:39for an in person visit. Let's jump right
- 3:41in and get started.
- 3:50Yeah. So I'm Chris P. We've been here
- 3:53since 2017,
- 3:55which is kind of when this garden goes
- 3:57started every year. Started a little bit of
- 3:59flowers and got flowers sick up the whole
- 4:01thing now.
- 4:03So, yeah, We live in here in the,
- 4:06started southwest Alberta.
- 4:08It's a little bit of a struggle
- 4:11to get things to grow as you say,
- 4:12like, it's cold and windy today.
- 4:15You do We ask. Do it. Is that
- 4:17the rocky No? Yeah. This is the Rocky
- 4:18mountains.
- 4:19So
- 4:20the balance on this side are,
- 4:22Montana where that close? Montana.
- 4:25And the Water Lakes national parks.
- 4:27Oh my goodness. Yeah. Gorge. Yeah. So things
- 4:30are yeah. Love here than at most places.
- 4:33So, yeah. I was kinda give you a
- 4:35little tour and I've been gone the last
- 4:37couple weeks, so it's a mess. Yes. You've
- 4:39been a Regardless the yeah. So... But for
- 4:42being a mess. It looks pretty tidy. Yeah.
- 4:44So this section here is mostly...
- 4:47This will be all that dry and stuff
- 4:48like. Status and straw flower,
- 4:51paper flower.
- 4:53A little bit of nico in there as
- 4:55well.
- 4:57So do you start this by seat indoors
- 4:59and then trans? Yeah. So we started indoors.
- 5:02I usually just start, like Christmas is my
- 5:05eucalyptus those kind of things.
- 5:07And then once my basement gets too full,
- 5:09We have a greenhouse just got Off the
- 5:11side of the bar that we move stuff
- 5:13into. We usually try not to do that
- 5:15too early usually
- 5:17by March just because it's still so cold
- 5:19here and the cost of heating
- 5:21adds up. So we tried to not fire
- 5:23it up until we have to. So... So
- 5:25in the house, you can just use the
- 5:27ambient heat from your head. Yes. Yeah. And
- 5:29then
- 5:30for a little... What, like, maybe 2 months,
- 5:32you'll have Yeah. Usually the app, about 2,
- 5:341 and a half, 2 months that we
- 5:35actually have to eat it. So... What is
- 5:37this general? This is your first garden? So
- 5:39what is general area? So this is
- 5:42just under a quarter. Okay. Yeah. Okay. Great
- 5:45place. So... Alright. Well, yeah. And... You know,
- 5:48for being gone, it looks like things kinda
- 5:50took you.
- 5:51Took care of himself for well. Yeah. We
- 5:53have drip line in, which
- 5:56we don't have irrigation here. It's all well
- 5:58water.
- 6:00So we do try to conserve as much
- 6:01as we can. And so timers and drip
- 6:03line and all that really helps us. So
- 6:05does it it pumped up from the well?
- 6:07Yeah. Yeah. So what's... Yeah. Water
- 6:12yeah. So then in here these are my
- 6:13dahlia they... We actually had snow
- 6:16week and a half ago. We had snow
- 6:17here.
- 6:19Instagram. So it was a while to wake
- 6:21up to. So they actually
- 6:23look pretty good for just being snowed on.
- 6:25There's a little bit of damage. But did
- 6:28they break or no they didn't seem to
- 6:30be... Some got a little bend, but,
- 6:32little bit of rough bite on the tip,
- 6:34But for the most part, they seem happy.
- 6:37So these roast here. 2 rows. Yeah. We'll
- 6:40be Dahlia. I struggle to...
- 6:43I don't do a lot of dahlia just
- 6:45because my season, like, we usually have snow
- 6:47here beginning of September. So it's kinda just
- 6:50when Dahlia get going. So
- 6:53I can't knock outgrow them, but I don't
- 6:54grow as many as I did the first
- 6:56couple years hoping for better cross. So you'll
- 6:58have some, but you... What and probably you'll
- 7:01use every. Stem you grow, but not trying
- 7:03to
- 7:04specialize. No. And, yeah. We don't do roots
- 7:06and stuff like that with the Dallas. Well,
- 7:08it's good. Yeah. But it's weird. It's like
- 7:11that's the into year season. Yeah. Yeah. It's
- 7:13such a short season here.
- 7:15So
- 7:17they're not here.
- 7:18Yeah we have... This is a Fox because
- 7:20I love Ox club They like it here
- 7:22from. And I have never seen a Fox
- 7:24club before I groom them. They people don't
- 7:26grow them here. They're not. I've been able
- 7:28to get them. To perennial a bit.
- 7:31I can control snow drifts with this wind
- 7:33fence here.
- 7:35To create a drift to help ins and
- 7:38protect it. Tricked them into thinking they're in
- 7:40a warmer zone over winter.
- 7:42Yeah. You see some. My goodness. Yeah. And
- 7:44they're been mute Yeah. So when you say
- 7:47snow drift,
- 7:49I was thinking originally like that just that
- 7:51Fencing will keep snow from piling on top
- 7:54of the beds. That's how you're talking about.
- 7:56Yeah. So it makes snow.
- 7:59The wind comes from the west, so everything
- 8:01on this side of the snow fence will
- 8:03create
- 8:04a drift. And then that becomes your inside.
- 8:07And that because my insulation so in the
- 8:08winter, this whole garden
- 8:10covered by a drip all the way to
- 8:12the driveway Wow. Yeah. And then that protect
- 8:14is more protective than if there's ice. Yeah.
- 8:17Okay. And as we...
- 8:19I don't know if you noticed in
- 8:211 of the talks of the stomach, she
- 8:23talked about the chanel we get here. So,
- 8:26yeah. It can vary... It can be minus
- 8:2940 d celsius,
- 8:301 day and a week later, plus 20.
- 8:33And so that's
- 8:36a very big swing. So the snow, it
- 8:38does melt a little bit, but it also
- 8:40helps just a
- 8:42the plants underneath that don't get that t
- 8:44free recycle is harsh. So over. Yeah. Because
- 8:47it so tall. Yeah. Even if it melts
- 8:49a little bit. Melts a bit. Wow Yeah.
- 8:51Yeah. I think Lat talked about. Yeah. She
- 8:53did. Yeah. That's the 1 that was.
- 8:55The new snaps here. Snapdragon
- 8:58are
- 9:00Oh, my goodness.
- 9:01So gil...
- 9:02Have you started selling flowers or pews or
- 9:07doing great. Yeah some to the summit. So
- 9:09Yeah.
- 9:10These aren't ready up, But maybe in, like,
- 9:13Yeah. Another... Well, yeah. There's a handful that...
- 9:15Yeah your some just started bloom. So I
- 9:17have a handful. Have a wedding neck week,
- 9:19just a
- 9:21Diy bucket wedding. So they'll be perfect for
- 9:23that. And then, yeah, in the next couple
- 9:25weeks, hopefully,
- 9:26the rest if we get some eat
- 9:29the rest.
- 9:30Should pop up. So, it's great. So the
- 9:33Pee look really well.
- 9:35Yeah Eat Then these oranges we have. We
- 9:37plant sweet peas. Oh, I see. I wondered
- 9:39about that. Throw up the arches.
- 9:41And it's the nice way to organize the
- 9:43farm. Yeah.
- 9:44Yes. Little interest yeah. Kind of a a
- 9:47center aisle. Yeah.
- 9:50So then up here you get into a
- 9:51little more pebble perennial stuff.
- 9:53Yep. Yeah Arrows about starting globe this and
- 9:58delphi on the end.
- 9:59Cab.
- 10:02Wow. Everything looks super healthy. Yeah food diseases.
- 10:05Oh wow. You've got some miracles going in
- 10:07into. And then Cynthia. Yeah. I kinda use
- 10:09miracles for pests
- 10:11sprinkled in and mouth, but mh. Yeah. Mayor...
- 10:14The, again, they're 1 that just... I can't
- 10:17grow well here. Is just too cold. Babies
- 10:19wanna bathe. Yeah.
- 10:21Some comments. But
- 10:23could you sell them to edible for ed
- 10:25adult people who went up edible flowers or
- 10:27do you just see.
- 10:29A little bit. I do... So when I
- 10:31do my garden parties, I do garden parties
- 10:33here,
- 10:34which is kinda like a fancy u pick.
- 10:36We do cookies. You with edible flowers baked
- 10:38into that. Yeah. Cool will use. Yeah. That
- 10:40for
- 10:42some of that. Got. Okay. Let's see the
- 10:44rest. I have lots of questions for you,
- 10:46especially we'll go back to the garden parties
- 10:48in a bit. Yeah. And here what that's
- 10:49all.
- 10:51Got So more More snapdragon. They're just 1
- 10:54that does so well here, so I grow
- 10:56the most Yeah. They're definitely a cool annual.
- 10:58Right? But you're gel soon room. You know,
- 11:01Oh my goodness. Yes. I'm stunning.
- 11:04What is this variety do?
- 11:06Up white be
- 11:08something.
- 11:09All yeah. Dark center. Yeah. I with the
- 11:11black center So free. And then the Fox
- 11:14love white tend have grow or choose to
- 11:16grow white because you are supplying auto weddings
- 11:20that is 1 factor for sure. Yeah. A
- 11:22lot of my other fox clubs are, the
- 11:24coral
- 11:25repeats as well. Sure. Yeah. Because we love
- 11:27those calls weddings. Yeah.
- 11:30So then, yeah. Here since some more perennial.
- 11:33C combines are done, Are
- 11:36doing really loop students. Go cookies controls. Are
- 11:39they used... They're...
- 11:41Do you grow them seed or do you
- 11:43get plugs? I'm from Seed, yeah. I do
- 11:45everything proceed look at water from
- 11:48Are just stunning.
- 11:51Oh my goodness.
- 11:52Message is the weird. I want you to
- 11:54stand. Right? By them and be be in
- 11:56your
- 11:58Yeah. So they're doing... Yeah. Really well this
- 12:01year.
- 12:02Yeah. These purple 1 white ones are really
- 12:04really pretty
- 12:06different. But...
- 12:08Yeah. But you have the... Just a solid
- 12:09white and then the sort of more,
- 12:13fuchsia colors. Yeah.
- 12:16And then how many candies do you have
- 12:18here, Crystal? In this section,
- 12:21there are
- 12:24a hundred and
- 12:2550 ish give or take.
- 12:29Wow. And when did you plan them? So
- 12:31these are going
- 12:34trying to think
- 12:35year
- 12:385.
- 12:39So, yeah, this is the last couple of
- 12:40years, I've been able to harvest off of
- 12:42these ones
- 12:43quite a bit. They sure look healthy
- 12:45the the foliage is pristine.
- 12:49So,
- 12:50love it. We've already done a swipe this
- 12:52morning. I see a few more opening I
- 12:54need to get out. But... Show me when
- 12:55the stage you would wanna hire. So
- 12:58see.
- 13:00That 1 getting that maybe this afternoon. It's
- 13:03not quite as soft as I live like.
- 13:06How park Joan are you cutting on this
- 13:07zone?
- 13:09I usually cut down,
- 13:1312 to 18 and... About 16 inches. Yeah.
- 13:15And then... The side, and if there's side
- 13:18buds you'd remove them or... I typically don't.
- 13:21I like the added interesting gift of. Okay.
- 13:23Even if they don't bloom, just that add.
- 13:25At interest in okay, I like.
- 13:29Right. So I usually leave line. They're not,
- 13:31like, at going... But, you know, like a
- 13:34spray rose where the the extra side ups
- 13:36will open. Yeah. These ones typically won't once
- 13:40they're cut. Yeah.
- 13:41Do you wanna walk over to the other
- 13:43field
- 13:44lives this kind of... This is...
- 13:47They're not quite ready to harvest this year.
- 13:50Next year we'll be able to harvest off
- 13:51them. I have taken a few blooms and
- 13:53then I've let them
- 13:55go to bloom just document and.
- 13:58I get it ready for night. Is strengthen
- 14:00up your roots routine. Yeah. So,
- 14:03we'll we redo do all this sounds like
- 14:04we put... It's in the middle of the
- 14:05horse pasture.
- 14:07So Did the horse used to go up.
- 14:09Yeah. This used to be horse faster. They're
- 14:11like, yeah. This brutal sore. Yeah. Yeah. Exactly.
- 14:13Like And they certainly are not being deprived.
- 14:16No. They still have lots of faith. You.
- 14:19Oh, my goodness. How much do you have
- 14:21all the altogether We have a hundred and
- 14:2230. Oh, yeah. I think there's enough for...
- 14:25Yeah. There's lots. Yeah. I can see a
- 14:28few more if I need. Yeah. We'll redo
- 14:30all this probably this fall. The same fence
- 14:32kind of clear around board fence. Yeah. And
- 14:35put a better aid and south you can
- 14:37access it. When you events, and you'll bring
- 14:39your your
- 14:40already guess here. Yeah. Okay. So hopefully next
- 14:43year also we'll start a Penny u pick.
- 14:45As well. So I'm super excited for that
- 14:481.
- 14:490, for so exciting.
- 14:51Like, you have to be very creative to
- 14:53come come up with wages as to get
- 14:55your flowers
- 14:56make panel.
- 14:57Yeah. Yeah. It takes a lot more
- 15:01class and thought process just because I am
- 15:03so isolated out here,
- 15:05may it more of an event and
- 15:07experience people.
- 15:09Destination. Running
- 15:12Thank you.
- 15:15I could see these from the row. They're
- 15:16gorgeous.
- 15:18So these were my tulip beds I stuff
- 15:20to get out,
- 15:21get them cleaned up. So we do the
- 15:23no dig,
- 15:25build the box. Put the tulip in and
- 15:26then come with tractor and just dump the
- 15:28compost right on top. So there's no trench.
- 15:30And there's no digging. Oh my goodness. And
- 15:32just this row is off. Yeah. There's... I
- 15:34think 7 or 8 beds. Yeah.
- 15:36The So that's kinda nice low maintenance point.
- 15:38Yeah. It is. Yeah. We kinda the last...
- 15:41This is the second year we've done it
- 15:43this way rather.
- 15:44And crunchy. Then we'll come with the tractor
- 15:46and just scoop it up and add it
- 15:47back in the combos and do the same
- 15:49thing in the fall. You'll scoop into the
- 15:51bed. Yeah. Well lift the bed. Both.
- 15:54And then
- 15:55just come with the tractor and clean up
- 15:56all the compost
- 15:57and bolt
- 15:59debris,
- 15:59and then it'll go back into the compost.
- 16:02And not not gonna do again. Yeah. So
- 16:04it's become a super easy and... So not
- 16:06even a lot of waiting required. No. No.
- 16:09Because you just clean up the area. Yeah.
- 16:11Yeah. Oh my gosh. And so roughly, how
- 16:13many tulip ups are you able to cut
- 16:14from here?
- 16:15This year we did.
- 16:18Is probably about 8000 this year. Yeah. In
- 16:21these... Because you we... You can call them
- 16:23quite condensed. Yeah. So, yeah. You can get
- 16:26a lot and not a lot of space.
- 16:29Well, this is also these Pee are... I
- 16:32don't know. This seems like appropriate
- 16:35spacing. It's not they're not...
- 16:38Extra clothes. No. Okay. Yeah. No it's super
- 16:40close, but we wanted them
- 16:42close enough that once they... Like, they would
- 16:44rely on each other. For
- 16:47sold each other up in the wind? So
- 16:48you're not having to stick? Yeah. T is.
- 16:51Yeah.
- 16:52Where are you getting most your Panties?
- 16:55So a lot of these came from Unicorn
- 16:57blooms.
- 16:58It's a good canadian wholesaler. We love having
- 17:01her. And she's able to import education. Yeah.
- 17:03Yeah. Yeah. That's our trick up here. There's
- 17:05not a lot of companies. We can't order
- 17:08especially whole sales. Yeah. Amounts from the states
- 17:10is easy. So to have unicorn blooms is
- 17:13It's so... That's wonderful. Brings and beautiful stuff.
- 17:17It looks great. So yeah. In this section,
- 17:20there's... 10 rows.
- 17:22Okay. You can kinda love out. Yeah. I'll
- 17:23walk with you.
- 17:2610 rows, and I believe
- 17:2972
- 17:30P e's in each row.
- 17:31So, yeah. About 720
- 17:33Pm.
- 17:34Plus how many on others? Plus,
- 17:3750 ish on the side. Just under a
- 17:39thousand. Yeah. That's great.
- 17:41I already have plans for expansion.
- 17:44But... Yeah. We'll give it a year or
- 17:462 turn Yeah.
- 17:47Your a plan soup plant more. Yeah. I
- 17:49would like to plant more is in here.
- 17:51I have
- 17:53the probably 40 different varieties instead of focusing
- 17:57on a lot a large quantity of 1
- 18:00variety.
- 18:01Has this pros and cons I think, but
- 18:03I would like to do a couple patches
- 18:05of
- 18:06just syrup and just... Which a Duchess. So,
- 18:09you know, if you cool quantities for some.
- 18:12Yeah. Yeah. Yeah. More quantity then. Lovely. A
- 18:16I think we have to go look at
- 18:16the lemon shift fund that everyone was going
- 18:18Gaga over at at the Sunflower summit. Did
- 18:21you cut your precious stock for us? Not
- 18:24have a couple that Garden. Yeah. I didn't
- 18:26cut these. I don't wanna be responsible for
- 18:29d pleading.
- 18:30Pee any help.
- 18:33Oh, everyone was so happy with these. They're
- 18:35so pretty and huge. Huge.
- 18:38Yeah. So big. Yeah. So you've been documenting
- 18:41them for, like, your websites. Yeah. Yeah. I
- 18:42have a photographer coming out next week. We'll
- 18:45do APE shoot. Oh my goodness. That's so
- 18:47great. So I've been seeing some in the
- 18:49cooler too.
- 18:51Well, thanks for showing us this fast. So
- 18:53I didn't talk a little bit more. Perfect.
- 18:57Maybe should we peek inside your agreements? Yeah.
- 18:59We can do with a peek there.
- 19:02Speed 1 in real life.
- 19:04It's opening.
- 19:06Only in the picture. So last last year
- 19:09you just got...
- 19:11Yeah. You're a little above. But production offering.
- 19:13Yeah. Oh, that's good. It's so pretty.
- 19:17So There's 1 of my most excited for
- 19:19that 1.
- 19:21Yeah. You can't... If you have 5 children,
- 19:23and you can say how many children, who's
- 19:25your favorite, But we feel flowers. Yeah. Find
- 19:28my favorite to be there.
- 19:30Yeah
- 19:36greenhouse
- 19:38Great. Space. News. Yeah. So we had to
- 19:41build it, just with the wind here.
- 19:43Have the
- 19:45houses and for us. So had to have
- 19:47it attached securely and strong delivery.
- 19:51So, yeah, We did a lead 2 off
- 19:53off the barn.
- 19:54We
- 20:03once our seed are
- 20:05big enough and once
- 20:07it's time to move stuff in here. We
- 20:09built we actually another shelf here another layer,
- 20:12so we can fit twice as many
- 20:14seems. Oh, my god Just soaking up the
- 20:16sun here. Yeah. And so we also actually
- 20:18another thing we didn't we spray painted this
- 20:20black
- 20:21to help absorb and keep things warmer at
- 20:24night here. So our heater doesn't have to
- 20:25run quite as hard to. That keep things
- 20:28warm here in Canada. When you run the
- 20:30heater, is it propane or is a gas?
- 20:32This 1 is electric electric. Okay. Which isn't
- 20:35ideal.
- 20:37We've talked about if future plans actually doing
- 20:40an oil, a used oil heater. Like, a
- 20:43biodiesel. Yeah. Great. I love the boxes with
- 20:46the corrugated? Yeah. Kinda a theme here.
- 20:49So you also have some vegetables for the...
- 20:51Is it for your own family. Yeah. Just
- 20:54for us. Yeah. We like to make salsa
- 20:55and sauces and stuff like that. So
- 20:58yeah. So right now yeah, mostly. Tomatoes and
- 21:01peppers in here.
- 21:02See we even can set up... You set
- 21:04up drip tape here. Shift tape in here.
- 21:05So, yeah, everything's automated.
- 21:08So I don't have to worry about it.
- 21:10You have to whole thing off your plates.
- 21:12And then you have, just in the center
- 21:14just other starts and what whatnot? The other
- 21:16things that I just haven't quite got bought
- 21:18out yet or extras or...
- 21:20Things like that.
- 21:21Well, Walmart in here and it's a little
- 21:23less windy.
- 21:26I'd love to just talk about. How you've
- 21:28got your business started. This family farm
- 21:31is
- 21:33it's your... It's not a flower. Right? No.
- 21:37How did how did the
- 21:39agriculture part of the family start?
- 21:41I'm so I grew off part kind of
- 21:44on the acreage. My grandpa grandfather's, both farmed,
- 21:481 farm cross saskatchewan. And 1 was a
- 21:50dairy farmer locally here.
- 21:53My dad had cows, like, you're always around
- 21:55agriculture.
- 21:56My brother's rodeo. Like all that. Canadian cowboys.
- 22:00Stuff Canadian cowboys in Alberta. Yeah. Okay. What...
- 22:03How far from here did you grow up?
- 22:04I'm fifth... About 15 minutes just outside the
- 22:06cart. Oh, my goodness. Then my husband grew
- 22:08out 15 minutes that way. Just in a
- 22:11little village and
- 22:12So we spent some time in the city
- 22:14while he was in school,
- 22:16but I always wanted to get back. The
- 22:18city being in Calgary? Left bridge. Oh, left
- 22:20is. Okay. Okay.
- 22:22So we san pen, and then
- 22:25we moved back out to this area.
- 22:29In 2011,
- 22:30we were at a smaller acreage, but only
- 22:335 acres. It didn't have enough.
- 22:35We wanted cap and horses, and we can't
- 22:37fit very much on teenagers acres. So we
- 22:39actually found this property and moved here in
- 22:412017
- 22:43house Is this town... Did you say mountain?
- 22:45Mountain view? View Okay. Just outside and water
- 22:48day? Yeah. I mean, it's crazy. How close
- 22:49you are to the Canadian Us border. Yeah.
- 22:51It's minutes. Yeah. Oh, so 2017.
- 22:54That's okay. So
- 22:57dipped it a lot Mh in 7, 8
- 22:58years. Yeah. Sometimes it's, like, you see because
- 23:00it's, like, we haven't got that much. Done.
- 23:02There's still so much to do with that
- 23:03when you look back. You're, like, Holy cow.
- 23:06Oh, we recall. And you built the barn?
- 23:07Did you build your house too? We didn't
- 23:09build that house. So we've been renovated yeah.
- 23:12You're making it work. Yeah. For your... Yes.
- 23:15Semi my large family. We bought this property
- 23:17for the land, not necessarily the house.
- 23:20Been making that. I heard that people do
- 23:21that. Yeah.
- 23:23And your
- 23:25your... Is your farm called P Lane? So.
- 23:28Farm. Yeah. No. Not flower firm. No. Just
- 23:31Okay. And P lane is a derivative of
- 23:33your last name. Yeah. Most people don't know
- 23:36that.
- 23:37I love that. It it's a per... Like,
- 23:40how don't you bored to it? Yeah.
- 23:43And the...
- 23:44The other stuff that your husband does is
- 23:46in is it mostly a cattle. And... Yeah.
- 23:49We do... We run Highland Cattle. He does
- 23:50a little bit of hay rocks.
- 23:52Horses, but he actually works off farm as
- 23:54well. He's on electrician at a gas plant.
- 23:58Gas plan. So he does work off. Far,
- 24:00which is common. Right? Kinda I have to.
- 24:02Yeah. Yeah. Because you can't farm you around.
- 24:05No. Yeah. Out 3 months if we're lucky,
- 24:08so it's definitely...
- 24:10You have to have other sources of income.
- 24:13When did you start growing cut flowers or...
- 24:15Kind of go from being the the Avid
- 24:17gardner to us someone with the business.
- 24:20So it... For me, it started actually a
- 24:22little earlier. Thousand 15,
- 24:25when we were still at our other property,
- 24:28I was super pregnant, like, June super pregnant
- 24:31with my youngest, and I didn't get my...
- 24:33Regular vegetable garden planted. So I was like,
- 24:35oh, this throughout these black sunflower
- 24:38seeds and see what happens.
- 24:39And so
- 24:41like they grew amazingly and beautiful and it
- 24:43just, like, kinda of sparked something, like what
- 24:46if?
- 24:47You know, like I've never seen it before.
- 24:50For was just kind of barely jumping into
- 24:53the world at that point. And
- 24:56so I would make weekly bookings of black
- 24:58oil sunflower seeds. So I'm at the farmers
- 25:01market.
- 25:02Just just the flowers from that seat. Yeah.
- 25:04Just just some flower. Yeah. Okay. Just from
- 25:06the chicken feed seed. Oh, I love it.
- 25:09So I would throw in a few, like,
- 25:11ditch thing ditch flowers like all them forage
- 25:14things with it as well. Just
- 25:17and then I would take them to my
- 25:19mom. My mom was sick at the time.
- 25:22So it would take her weekly. And I
- 25:23mean black oil sunflower far. Needs they dropped
- 25:25a lot pulp. They're not ideal whatsoever for
- 25:27cut flowers, but that's but what what else
- 25:30learned. Ask for people see it. Yeah. Exactly.
- 25:32Yeah. So it's I would take them weekly
- 25:34to my mom throughout that summer.
- 25:37So that
- 25:38Christmas
- 25:39that Christmas 2015
- 25:41my mom passed. Away she had autoimmune disease
- 25:43and lungs.
- 25:45Dear. So
- 25:47the following year... Following years every year. It's
- 25:52has kinda become the way I process my
- 25:54grief. I still take my mom week bo
- 25:56case so cemetery now.
- 25:59It's beautiful. So it's just, yeah. That way
- 26:01to connect with hurt, connect with the soil
- 26:03in the earth and, like, all the healing
- 26:05properties that come with that and,
- 26:08have a little bit quiet time in my
- 26:09garden no wife from my my family when
- 26:11I needed, and... But... But she's present with
- 26:14you. Yeah. I believe That's beautiful. Yeah. So...
- 26:17From So in a way, she
- 26:19inspired you to become a flower from. Yes.
- 26:21Yeah.
- 26:22She really has. And and, you know, I
- 26:23get... I think about that a lot, and
- 26:25I think a lot about like... I think
- 26:27she would be involved with this as well.
- 26:29Like, she loved to garden her landscaping. Like,
- 26:31she did all her whole landscaping beautiful.
- 26:34So she would be very involved with Well
- 26:36too. We have to tell mention her name
- 26:37then. Laura Bev. Okay. To Laura. Yeah. Oh,
- 26:41my gosh. I wish I hadn't met her.
- 26:43Yeah.
- 26:44And so
- 26:46you... Maybe at that point, this following year
- 26:48wanted to grow more and thought you better
- 26:50diversify for.
- 26:52Just simple sunflower flowers. Yeah. I'd, like, learn
- 26:54more
- 26:55about what we can even grow here,
- 26:57different varieties, like, what makes a about. You
- 27:00can't just have a big... I mean, you
- 27:02can. Right. But, you know, to expand that
- 27:05knowledge and
- 27:06learning all the pieces and all the different
- 27:08k fillers and spikes and to make a
- 27:10real well rounded Okay.
- 27:12So that's been
- 27:14a learning curve for sure because our cold
- 27:16climate. There's, like,
- 27:18fill not a lot of information out there.
- 27:20There's... So I dove to Flo,
- 27:23read all her stuff all her books, like,
- 27:25anything I can get my hands on.
- 27:28But you still have to, like, translate it
- 27:30into.
- 27:31So important what Yeah. What zone are you?
- 27:35So because of the chin we get, we
- 27:37actually fluctuate every year. So I plan for
- 27:40it to and hope for a 4. Wow.
- 27:42Yeah. I was gonna say 4 to 6.
- 27:44Yeah now. 2 to 4. Wow. Okay. And
- 27:47that that puts into context what you... We
- 27:50talked about with the tulip ups. That's your
- 27:51first crop. Yeah. Are you planting the bulbs
- 27:54in the fall? Yeah. We still pat them
- 27:55in the. Yeah. And you're harvesting a little
- 27:57later than maybe I would in Seattle. Yeah.
- 28:00So it's... I rarely have Tulip mother's day.
- 28:03It's usually the end of may. Okay. I
- 28:05have to. Oh, so you've just had, like
- 28:07the last month of tulip. Yes. Wow. Just
- 28:09Tulip and Da. Yeah.
- 28:11Now you're going into the all the
- 28:13the annual, the cool annual that we saw
- 28:15in some of the perennial
- 28:17and the P e's.
- 28:19So you told me that the closest town
- 28:21car... Ka is a population 3500. Yeah. 500.
- 28:25Mountain view is population what. 200. Oh, yeah.
- 28:28300 maybe.
- 28:32I'm so
- 28:33excited to hear how people are responding. Your
- 28:35flowers? Because where else are they getting local
- 28:38flowers? Yeah. Nowhere. Right? Yeah.
- 28:41So how do they... How did you start
- 28:43selling it after that first summer? Your
- 28:46I did a few markets
- 28:48for the first years. I don't love market.
- 28:50Yeah. It's not my my thing. Were you
- 28:52having to drive it quite a ways? Yeah.
- 28:53So I'd have to drive
- 28:55an hour give tape depending on much market,
- 28:59a lot of packing up,
- 29:01it's
- 29:02And and then the markets I would go
- 29:04to are still small town markets, like, 3
- 29:06500 people. And so it just... I... They
- 29:09weren't awesome.
- 29:12So I mostly do now
- 29:14subscriptions. It's my main
- 29:16source of income for the farm.
- 29:18So I do 2 places I do cart...
- 29:20In once a week, and I do let
- 29:22the city left bridge for once a week.
- 29:24And the subscriptions are mixed bookings? Yep. Mixed.
- 29:30I... And in in the spring, I do
- 29:31just 2 ups. I don't do mixed stuff,
- 29:33but in with the 2 ups just because
- 29:34we don't have it it producing here yet.
- 29:36Yeah. People don't know. I don't know. And
- 29:37they love it, and it's perfect. So, yeah,
- 29:39Mix bookings,
- 29:41just a basic
- 29:42hand tied.
- 29:44How do you package them?
- 29:45I just do basic, like, sustainability is big
- 29:48for us. I don't do plastic. I don't
- 29:50do stickers. I don't... Like I have a
- 29:51stamp.
- 29:53So it's just kraft paper and a dew
- 29:54string twine. Mh. Size. So it's... So Basic
- 29:57it's
- 29:58and Yeah. When people sign up for the
- 30:00subscriptions,
- 30:01what are your... What are their choices that
- 30:03you offer them?
- 30:05So for a subscriptions, it's just a 1
- 30:07size, but I offer a 4 week free.
- 30:13This year's is our first year doing a
- 30:14P and E subscription.
- 30:16Have you already been marketing that? Yeah. Mark
- 30:18can I start tomorrow? Oh my goodness. I'll
- 30:20be kinda do the city tomorrow. Is that
- 30:22why you were out harvesting this morning? Yeah.
- 30:24Yeah. I'm getting ready for that. So what
- 30:25are they getting, like, a 5 stem okay?
- 30:27The 5 stem okay. I do have a
- 30:29a pre 1,
- 30:31that offers a 15 stem hey. So I
- 30:34didn't sell as many of those this year,
- 30:35but I did sell well. So... They... Once
- 30:38people serve of C That would they start.
- 30:41Yeah. So do you think you can do
- 30:42Panties for 4 weeks?
- 30:45I marketed it as a... 3 weeks subscription
- 30:47for the P. Just because that fourth week,
- 30:49I wasn't with storage and all that positive.
- 30:52They would be quality. But in future years.
- 30:54But in future. Yeah. I for. Because you
- 30:56could coat cold store. Yeah. Okay. Wow. And
- 30:59so you've got the tulip of subscription. Yeah.
- 31:01The P and e. And so then,
- 31:04I have this
- 31:06A summer,
- 31:071 as well, an 8 week summer.
- 31:10Which is all where you mix. You did
- 31:12more of a design. Yeah. Those things. And
- 31:14so you can purchase the whole season as
- 31:16well. Wow.
- 31:18Or just yet, kind of those separate. Yeah
- 31:20So you're literally rolling from Tulip into Panties
- 31:22It's a mixed summer okay. Yeah. That is
- 31:25amazing. So our our biggest 1 is the
- 31:2712 weeks. So the 4 weeks of spring
- 31:29and then the 8 weeks of Okay. Oh
- 31:30the pm Are kind of a bonus on.
- 31:32Pe are between there Yeah. Do you find
- 31:34that that is just...
- 31:37I mean it's... This must be more
- 31:40of
- 31:41economical for you than going to a farmers
- 31:42market. They're purchased before you're cutting them. Yeah.
- 31:46This and you're doing
- 31:48deliveries to a central drop off. So you're
- 31:51not going to doorstep. Yeah. In town carts
- 31:53and I small. I delivered to the door
- 31:55in the city. Got I've... The first couple
- 31:57of years, I did deliver to doorstep steps
- 32:00through Covid and whatnot.
- 32:03But my kids were like, no. Don't do
- 32:05that. Are you hoping to train a if
- 32:07you want them to do? Media. My oldest
- 32:09sometimes will do
- 32:11run around for me if I'm busy that.
- 32:13So that's your retail Yeah. Off farm. And
- 32:15they'll tell me about what you're doing with
- 32:17your parties. So yeah. So we offer... I
- 32:20call them garden parties. It's just A fancy
- 32:22uti.
- 32:24So, yeah, People come out in the evening.
- 32:27We do... I do a full garden tour
- 32:29kind of top about why we grow how
- 32:30we grow all those things.
- 32:33Then I offer drinks and snacks. We usually
- 32:35do
- 32:37homemade,
- 32:39cookies with flowers from the garden baked into
- 32:41them. Well the city is you're been talking
- 32:42about. Yeah. So we do those, and then
- 32:44we've also done a lavender 1 as well.
- 32:46Lemon lavender ones. That was was a big
- 32:48hit. Are you growing lavender? Yeah.
- 32:50We grow months. Okay. So it's, like, there
- 32:52is the most party. Cold hardy. Okay.
- 32:55So...
- 32:56And then after that, the people
- 32:58they get to wander garden and cut their
- 33:00own okay to take home. And so as
- 33:02you see when we're up in the garden
- 33:04with the mountains cave in the back and
- 33:06the sunsets, right over top of it that.
- 33:07Like, it's
- 33:09I love doing that. Parties.
- 33:10Oh, my god I'm introvert. I don't... I
- 33:12like my space. I like the home, but,
- 33:14like, garden parties, I I love those different
- 33:16different
- 33:17How are you...
- 33:19How do you charge and how... What is
- 33:21your limit? Bill, you probably you have to
- 33:22limit the number of people who come? So
- 33:24I currently charge 55 dollars
- 33:28a person.
- 33:31I did raise that last year. And I
- 33:33still sell 5 usually capped at at around
- 33:3620 to 25 just so I can help
- 33:39keep Yeah. Pass all the questions with.
- 33:42And I sell out every
- 33:44just about once a week. Oh my gosh.
- 33:46Yeah.
- 33:47That is so exciting. And you've really been
- 33:50blown up. Yeah.
- 33:52Wow. That must feel so gratifying Like, this
- 33:54is working. Yeah. Even how isolated you are.
- 33:58Yeah. People wanna make the drive. And a
- 34:00lot.
- 34:02Probably only 10 percent of my clientele tell
- 34:05are actually from parts of my hyper local.
- 34:09Other 90 percent are from over a number
- 34:11of which some people are willing to come
- 34:13out. They're willing to invest they're willing. The
- 34:16to have those experiences and want them. And
- 34:18when I do my garden parties, I,
- 34:21you know, kinda share how we got started
- 34:23and I welcome people and, you know, tell
- 34:26everyone,
- 34:27everyone's going through something.
- 34:29Everyone needs a break, like, just enjoy yourselves
- 34:31while you're here and just... Soaking it.
- 34:34Sure that space with them. So...
- 34:38And then, I I love that. That's beautiful.
- 34:40And then do they become, like, clients for
- 34:42life? Because you said you're doing some Diy
- 34:44buckets? Like, are those the people who will
- 34:46call you if they
- 34:48have a party or a bridal shower or
- 34:50something like that. Yeah. Yeah. For sure they're.
- 34:52I definitely do have a handful of the
- 34:54die that, like, support everything and I love
- 34:57them. They're amazing.
- 34:59But, yeah, It keeps you bring me back.
- 35:00And
- 35:01and when they see the love and the
- 35:04energy and everything you put into it, like,
- 35:06in person, they're more willing to come back.
- 35:08That. Yeah. When they need a wedding or
- 35:11other things like that?
- 35:13I won't I'm wondering, like, what is their
- 35:14alternative? Is there a grocery store in town
- 35:16that carries flowers or there a turned more
- 35:18of a conventional Flores? There is
- 35:22Flores in town. Yeah. Men's burial.
- 35:24No. A lot of...
- 35:26Because silk flowers they offer really like that.
- 35:29Like just very old. And maybe things from
- 35:32the Ontario are. Action or or a vancouver
- 35:36auction or not even that far. Not even
- 35:37in that far away. It gets all, like,
- 35:39they have no desire for sustainability or local
- 35:42or like stuff like that So
- 35:44so you're really showing an alternative? Yeah. Yeah.
- 35:47Absolutely.
- 35:49And then
- 35:50do you do design... Yourself other than I'm,
- 35:52obviously your
- 35:53subscription customers.
- 35:55Yeah. I do offer weddings because we live
- 35:57for, like, those Water Lakes National park.
- 36:00And
- 36:01So there are a handful of
- 36:03el mint weddings that I love doing the
- 36:05wilton weddings. They're simple and just so admit
- 36:08and
- 36:09that kind of thing. So I do more
- 36:11of those than the full scale style events.
- 36:13And people come pick up the, like, the
- 36:15personal. Speed Yeah. That's great.
- 36:17So it sounds like the you pick is
- 36:19going to grow. Mh. And
- 36:22we'll or the garden parties.
- 36:24Yeah
- 36:25do you want... Do have other goals that
- 36:28you're hoping to expand? I I know, oh,
- 36:30I guess the other thing you mentioned was
- 36:32plenty more Panties?
- 36:34Yeah. So we're hoping...
- 36:35Also, hopefully next year
- 36:37that our new big patch of panties will
- 36:39be established enough that we can.
- 36:43As Oh, so you might do a whole
- 36:45different party. Yeah. I do whole Just drop.
- 36:47Yeah. Yeah.
- 36:49Absolutely. We'll see. I'm hoping for next year.
- 36:52I think
- 36:53they'll be the self question enough that again.
- 36:56And then I already have a expansion plan.
- 36:58Tell my son. He he's my holding.
- 37:02With Pe, I would like to put in
- 37:05another 1000 and more. Yeah, would be my
- 37:08end goal, I think with with our footprint
- 37:10and our available space here.
- 37:14Yeah. More
- 37:15than
- 37:16varieties that I have more quantity though, which
- 37:19you could then sell Yeah. For weddings Yeah.
- 37:21For weddings.
- 37:23When you started with that
- 37:25patch of sunflower seeds to take to your
- 37:28mom, did you ever think you were going
- 37:30to go this hardcore?
- 37:31Not at all.
- 37:33My goodness.
- 37:34No. It's it's been wild to see. It's
- 37:36been,
- 37:37I remember the first year
- 37:39when
- 37:42we had the garden parties, and I went
- 37:44all in and my husband, like, bless his
- 37:46heart. I'm not. He was always so supportive.
- 37:48I don't wanna make it sound like he
- 37:49wasn't. But at the end of the year,
- 37:51he was just, like, I had no idea.
- 37:53Like, this was amazing like good job. Right...
- 37:57Like a lot of partners. He probably didn't
- 37:59get it. He didn't understand. Like, what what
- 38:01do you mean girl flowers Like, who's gonna
- 38:03come Like, we live way out here. Like,
- 38:05what are you thinking, you know? And so
- 38:08yeah. Just to see and and that... When
- 38:11I started the garden parties, it was the
- 38:12year before Covid. Mh And so during Covid
- 38:15people wanted out of their houses, like, and
- 38:16this was outside, and space, and they can
- 38:20sew it, really blew out that. That's amazing.
- 38:23Yeah. Wow.
- 38:24Well, I'm... So happy I got to stop
- 38:26by. I would not have gotten your otherwise.
- 38:30Thanks having being in bam, which is the...
- 38:32It's, like, still 4 hours. Right. I'm
- 38:35really, I invited myself. So thank you for
- 38:37saying Yes. Off. The view is breathtaking
- 38:41when people come, they probably don't wanna leave.
- 38:43No.
- 38:44Am I say you're all night. That's fine.
- 38:46Oh I love. Yeah. Anything else you wanna
- 38:48mention before we wrap?
- 38:52Something things. So I just... Yeah. Like...
- 38:55Are you are making an impact in your
- 38:56community think that's for. And just the education
- 38:59of sustainability, like, it's so important. And, like,
- 39:02we do no till.
- 39:04We, you know, really try to take care
- 39:05of the soil as much as we can.
- 39:07And are constantly learning new ways to do
- 39:09that, and
- 39:11just... I'm I'm so thankful to be a
- 39:13part of this community.
- 39:15And to be surrounded by growers and women
- 39:18who also cares so much about sustainability. Yeah.
- 39:20And so that's... It's such an amazing. Yeah.
- 39:23Thank you. Thank you very much. And, I
- 39:26will just say that you are a dynamic
- 39:28of member of the Alberta flower farming community.
- 39:32I met you... I came through Becky Fa
- 39:34me.
- 39:35But
- 39:36a lot of it is through social media
- 39:38because you are quite a distance away from
- 39:41Yeah. The edmonton group and the Calgary. If
- 39:43there's not... Very many southern Alberta. No folks.
- 39:47Well, that could change. Hopefully.
- 39:50Maybe someone could come a princess here yeah.
- 39:53But it's... You're such a leader, and I
- 39:55really... Am I'm I'm grateful for the what
- 39:57I've witnessed and how you're
- 39:59really bringing flowers to people who never...
- 40:02Got a local tulip up before. Never got
- 40:04a local candy before. Yeah. It... It's my
- 40:07blowing for them. And it it is and
- 40:08they're just, like, business the 2. Like they
- 40:10have no idea that. Yeah. Anyway. So that's
- 40:13wonderful. Okay. Krista, thank you so much.
- 40:17I
- 40:30Thanks so much for joining me today. Please
- 40:32visit s flowers podcast dot com for episode
- 40:35670
- 40:37to watch the replay video of my in
- 40:39person tour of P Lane Farms fields and
- 40:42Greenhouse area.
- 40:43You'll also see a cameo of the P
- 40:46family's
- 40:475 American quarter horses
- 40:49and the stunning scenery of both Glacier National
- 40:51Park and Water Lake National park in the
- 40:54distance.
- 40:56Our next thank goes to rooted farmers. Rooted
- 40:58farmers source exclusively with local growers to put
- 41:01the highest quality specialty cut flowers in floral
- 41:04customers hands. When you partner with rooted farmers,
- 41:07you are investing in your community, and you
- 41:09can expect a commitment to excellence in return.
- 41:13Learn more at rooted farmers dot com.
- 41:16We're in the heart of American Flowers week
- 41:18now through tomorrow July fourth.
- 41:21So please share photos of your flowers and
- 41:23use the hashtag American Flowers week, so we
- 41:26can spot your post.
- 41:27You can download free American Flowers week social
- 41:30media badges and other resources
- 41:32from our branding and our entire botanical Couture
- 41:35collection. That link is in today, Show notes
- 41:38for episode 670.
- 41:40It's hard to believe we've been celebrating American
- 41:42Flower week for 10 consecutive years.
- 41:45And I thank you for being part of
- 41:46this celebration. And next, we have Canadian flowers
- 41:50week to look forward to, coming up August
- 41:52fifteenth through 20 first. So if you'd like
- 41:54to... Participate follow the link to sign up
- 41:56for more details, which we will include in
- 41:58our Sonos notes today.
- 42:00And thank you to Johnny selected seats, an
- 42:02employee owned company that provides our industry, the
- 42:05best flower herb and vegetable seeds, supplied to
- 42:08farms large and small, and even tobacco cutting
- 42:11gardens like mine. Find the full catalog of
- 42:13flower seeds and bulbs at johnny seeds dot
- 42:16com.
- 42:17I'm so glad you joined us today. The
- 42:19slow flowers podcast is a member supported endeavor
- 42:22then downloaded more than 1000000 times by listeners
- 42:25like you. Thank you for listening, commenting, and
- 42:28sharing. It means so much,
- 42:30As our movement against more supporters and more
- 42:32passionate participants who believe in the importance of
- 42:35our domestic cut flower industry, the momentum is
- 42:38contagious. I know you feel it too.
- 42:40If you're new to our weekly show or
- 42:42a long running podcast, check out all of
- 42:44our resources at,
- 42:45Sunflower flower society dot com.
- 42:48I'm Deborah P, host and producer of the
- 42:50Sunflower flower show and the Sunflower far podcast.
- 42:53The So far podcast is engineered and edited
- 42:55by Andrew B. The content and opinions expressed
- 42:58here are either mine alone or those of
- 43:01my guests so alone independent of any podcast
- 43:03sponsor or other person company or organization. Next
- 43:07week, you're invited to join me in putting
- 43:09more
- 43:10slow flowers on the table, 1 stem, 1
- 43:13base at a time. Thanks so much for
- 43:15joining us today, and I'll see you next
- 43:17week.