Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#829: ActiveCampaign CEO Jason VandeBoom on AI as foundation versus feature
If you had to start your business over from scratch today, would you build it the same way, or would you build it entirely around an AI core?
Agility requires more than just adapting to change; it demands a willingness to proactively dismantle what's working today in order to build what's necessary for tomorrow. It’s about challenging the very playbook that brought you success, especially when a fundamental shift like AI arrives.
Today, we're going to talk about the playbook for building a unicorn-level business in one era, and the courage it takes to reinvent that playbook for the next…
The skinny
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