Is Your GTM Ready for the Outcome Economy?
In this episode of the Value Coffee Talk Podcast, host Thomas Pisello and Scott Shaul, veteran GTM leader, discuss the concept of the Outcome Economy, which emphasizes aligning vendor and customer incentives around measurable value delivery.
The pair explore how this new economy is changing go-to-market strategies, the role of AI in measuring outcomes, and the transformation needed in customer success teams to focus on value realization.
The conversation also highlights the importance of creating a shared value plan that evolves beyond the sale, ensuring ongoing collaboration between vendors…
The skinny
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