Latest / Gospel Tech with Nathan Sutherland / Drool Tech vs Tool Tech
Transcript
- 0:01Speaker 1: Purposely. Your life, God's purpose. Listen at purposely.com. Gospel Tech
- 0:09Speaker 1: FAQs with Nathan Sutherland and Mark Holland.
- 0:13Speaker 2: And time again for another edition of Gospel Tech FAQs.
- 0:16Speaker 2: Mark Holland joining Nathan Sutherland. He's the Gospel Tech guy.
- 0:20Speaker 2: His program, Gospel Tech, you can find long-form programs, many
- 0:24Speaker 2: subjects that he deals with. But Nathan, you wanted to
- 0:26Speaker 2: kind of zoom out, as you say, a little bit
- 0:28Speaker 2: on this subject of kids, grandkids, and tech. And what
- 0:33Speaker 2: do you mean by zoom out? You want to get
- 0:35Speaker 2: people to think in a more broad sense about is
- 0:38Speaker 2: what is tech and how do we use it?
- 0:40Speaker 1: Yeah.
- 0:41Speaker 3: To address one of the questions that was foundational for
- 0:43Speaker 3: even starting this ministry, when parents would come to me
- 0:46Speaker 3: and say, well, it has a screen. So like, how
- 0:48Speaker 3: can I make sure my kid doesn't use it? Or,
- 0:50Speaker 3: you know what, this is no different than that other technology.
- 0:52Speaker 3: My kid's playing video games, but that's no different than
- 0:55Speaker 3: reading a book on a Kindle. And That was stumping
- 0:59Speaker 3: me for a long time, especially as a teacher. I'm like, yeah,
- 1:01Speaker 3: but I can watch it be different. I just don't
- 1:04Speaker 3: know why, and I don't see the research. And I
- 1:06Speaker 3: have found, through the Lord's faithfulness, a phrase that really
- 1:10Speaker 3: helps us clarify this. We call the two kinds of
- 1:13Speaker 3: tech that exist in this world when it comes to
- 1:15Speaker 3: digital technology tool tech, which is tech that helps us create,
- 1:19Speaker 3: and drool tech, which is tech that helps us consume. Okay.
- 1:22Speaker 3: And it's not good tech and bad tech, but they
- 1:25Speaker 3: are designed differently. And if we think of examples, we
- 1:27Speaker 3: think of Microsoft Word. No one has ever, when putting
- 1:31Speaker 3: your phone, which I like to call a $ 1, 000 alarm clock,
- 1:35Speaker 3: on your bed stand, no one's ever gotten a notification
- 1:37Speaker 3: and clicked on it. And it said, hey, haven't seen
- 1:40Speaker 3: you in a while. And it's Microsoft Word. And it says,
- 1:43Speaker 3: I thought maybe we could write a haiku together. Like
- 1:45Speaker 3: Microsoft Word doesn't do that. It does not say, hey,
- 1:48Speaker 3: I noticed that you're writing your book, but someone down
- 1:52Speaker 3: the street already wrote his book and it's way better
- 1:55Speaker 3: than yours. Here's an excerpt. So you feel terrible about yourself.
- 1:58Speaker 3: Like it does not engage in that way. It will
- 2:00Speaker 3: help you write. It will help you edit. It will
- 2:01Speaker 3: help you share. It will help you save. And then
- 2:04Speaker 3: it will wait days, weeks, months. Like Microsoft Word will
- 2:07Speaker 3: not follow up with you. It doesn't set a word
- 2:09Speaker 3: limit where you've written 10,000 words, but for 195, You
- 2:12Speaker 3: can get the premium version. Like, it's just a tool.
- 2:15Speaker 3: If you want to dig a hole with words, it
- 2:18Speaker 3: will help you do that. Compare that to something else
- 2:22Speaker 3: that's great but designed very differently would be YouTube. I
- 2:25Speaker 3: like YouTube. This content's probably on YouTube.
- 2:28Speaker 1: It's wonderful.
- 2:29Speaker 3: It's great for both reaching people and for just enjoyment.
- 2:33Speaker 3: And yet, it's designed differently. It is designed to take
- 2:36Speaker 3: your time, your focus, your money. YouTube has two and
- 2:38Speaker 3: a half billion monthly users. If they were able to
- 2:42Speaker 3: get just one out of 10 viewers to stay for
- 2:45Speaker 3: 60 extra seconds, they'd get 173,000 days of additional viewing.
- 2:50Speaker 3: That's a lot of motivation for a company that's built
- 2:53Speaker 3: around engagement. So what do we see that that's the
- 2:56Speaker 3: suggested bar and it's so, so good. Uh, the last
- 2:59Speaker 3: time YouTube told us how many people clicked on their
- 3:01Speaker 3: suggested bar was 2016 and it wasn't one in 10
- 3:04Speaker 3: or four in 10. They said that seven in ten
- 3:07Speaker 3: viewers showed up to watch a video on purpose that
- 3:09Speaker 3: they'd searched and stayed to watch another video that was suggested.
- 3:13Speaker 3: Seven in ten out of two and a half billion
- 3:16Speaker 3: is a whole lot of viewing time. That's how they
- 3:18Speaker 3: make their hay.
- 3:19Speaker 2: I'm finding that's happening with me.
- 3:21Speaker 3: I've just started getting into YouTube. The algorithm is so good.
- 3:25Speaker 2: Yeah, if you like this subject, you'll love this subject.
- 3:29Speaker 3: It's beautiful because unlike TikTok, whose algorithm is just to
- 3:32Speaker 3: push you to the extremes for engagement, YouTube does a
- 3:34Speaker 3: great job of giving you content. You're like, it's like Costco. Like,
- 3:37Speaker 3: I didn't even know I wanted that. But now I
- 3:39Speaker 3: see it and I absolutely want to know how that
- 3:41Speaker 3: squirrel got through that maze. Like, show me that. How
- 3:44Speaker 3: would I have ever searched for this content? So YouTube
- 3:48Speaker 3: is great at it, but that is engagement. And when
- 3:50Speaker 3: we're talking about young people and young minds, technology that
- 3:53Speaker 3: is designed to keep your eyes on screens can be
- 3:55Speaker 3: hard to put down. It's way different than your Kindle. Sure,
- 3:58Speaker 3: there's blue light. Sure, there's time on screens that is
- 4:01Speaker 3: unhealthy and we need to think about in terms of
- 4:02Speaker 3: just habits and heart issues. But then there's tech that's
- 4:06Speaker 3: designed to help you build bad habits. And we just
- 4:08Speaker 3: want to be intentional with that. Tool tech helps us create.
- 4:10Speaker 3: Drill tech helps us consume. Let's assess what tech we're using.
- 4:14Speaker 3: And if we're having a fight about tech, there's a
- 4:16Speaker 3: good chance it's more on the YouTube side and not
- 4:18Speaker 3: on the Microsoft Word side.
- 4:19Speaker 2: Yeah, tool tech versus drill tech. Who would have thought?
- 4:23Speaker 2: But those are the kinds of things that... Nathan Sutherland
- 4:26Speaker 2: thinks about in his wonderful ministry, gospel tech, uh, parents, grandparents,
- 4:32Speaker 2: you will enjoy this resource for you navigating this, uh,
- 4:35Speaker 2: increasingly complex world of tech and how your, how you
- 4:39Speaker 2: use tech. I mean, as you're talking about YouTube, I
- 4:42Speaker 2: can see myself on that. So, uh, find out more. Uh,
- 4:46Speaker 2: you can look at his programs there on YouTube. Also our, uh,
- 4:51Speaker 2: our network, Purposely.com. Of course, you can hear his long-form
- 4:55Speaker 2: program on KCIS Saturday mornings. Gospel Tech guy Nathan Sutherland,
- 5:01Speaker 2: and this is FAQs.
- 5:03Speaker 1: You can hear the Gospel Tech long-form program with Nathan
- 5:06Speaker 1: Sutherland at Purposely.com and Saturday mornings at 8 on KCIS.