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73: “It’s all about the service”: Keith Richards, Personal Finance Society CEO
Advisers are no stranger to the PFS. With its royal charter to ‘secure and justify the confidence of the public’, this professional body is committed to helping its members develop their careers and maintain high standards through competence, integrity and care for the customer. Under the leadership of Keith Richards, the society has focused on three key pillars: (1) greater member engagement, (2) involvement in regulatory and public policymaking and (3) engaging the public to raise awareness about the high-quality service available.
In this week’s episode, I talk to Keith about how advisers…
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