Solution Engineering; "I get bored very fast": Work in Progress - with Annie Wachsmuth (Taktile)

Startup Insider · Aug 7, 2025 · 1h 6m

How do you successfully sell complex B2B software while combining both technical expertise and sales talent? Annie Wachsmuth is Head of Customer Solutions at Taktile, leading a 30-person team that manages the entire customer journey from initial demo to long-term success. In conversation with Helena Meyer-Schönherr (Director at Ten More In) and Paula Hübner Wehmeyer (Partner at General Catalyst), Annie explains how Solution Engineering works, why pre-sales demos are crucial, and how her team at Taktile guides customers through complex implementations. The Berlin-based fintech startup Taktile…