Episode 60 (S2:E11): Chip & Chat, A Conversation With PGA TOUR's Julie Tyson

Wait, What? Sportsbiz Chat with DP & McGhee · Mar 30, 2023 · 23m

This week’s guest is Julie Tyson, a Senior Vice President with the PGA TOUR with responsibility for Global Partnerships - Global Strategy and Innovation. Julie has held a variety of senior roles within the organization, so she’s well suited to talk about the recent changes and innovations the TOUR has implemented to increase fan engagement, viewership and ultimately participation in the sport. And, as one of the most senior women in the business of golf, she has a vested interest in the steps the TOUR has taken to address DEI. Spoiler alert – they’ve done a lot.

At the end of the episode…