492 | We Manage 800 Employees Selling JUST Donuts!! Ft. Rayyan Sohail | TBT

Thought Behind Things · Dec 1, 2025 · 2h

In this episode of Thought Behind Things, we sit down with Rayyan, the entrepreneur behind one of Pakistan’s fastest-growing food brands - OD.

From a disciplined childhood in madrassah to running his father’s company at a young age, Rayyan’s journey is a mix of family pressure, resilience, and a deep desire to build something of his own. He shares how he transformed a family business, shifted from textiles to food, burned through cash in restaurants, sold his company, and then partnered with the same buyers to build OD into a national franchise.

We explore:

Growing up as the first-born

Cash…