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Episode 58 - From Scroll to Sale: Creating Content That Converts
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Conversations were the key to my award winning sales career when I was in corporate.
The same holds true for my online coaching business.
Conversations drive conversions!
We can create outstanding social media content showcasing our expertise and our thought leadership, but it’s not the content that is going to give you the sales.
Our content online is meant to attract our ideal clients to our email list so we can have a conversation in their inbox, or spark comments so we can have conversations in the DMs.
The purpose of our online content is to be a pathway to…
The skinny
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