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The Content Batch Strategy Every Podcaster Needs Before Cold and Flu Season · Abbey the Podcast Lady

• 0:00
  It may not look like it based on the backdrop
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  of my podcast today, but it's cold and flu season
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  in Minnesota. And if you're not batching your
• 0:06
  content, what are you doing? Hello and welcome
• 0:14
  to another episode of Happy the Podcast Lady,
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  doing one of the last pontoon podcasts of the
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  season, hanging out at the lake. It is a beautiful
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  September day, blue skies, crystal clear water,
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  lots of sunshine, but internally, I do not feel
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  good. I'm actually feeling really bad. I don't
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  know if you can tell in my voice or not. I'm
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  really trying to push through it. I have a very
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  sore throat. I have a runny nose. I'm sniffling.
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  I'm coughing. It is bad. There was a major bug.
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  that hit the area I live in right as school started
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  back which I feel like is a thing like it's back
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  to school season and everyone just automatically
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  gets sick in the state I remember being a kid
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  and I think it was my first day of middle school
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  it must have been because I just it was terrible
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  and I think I blocked out most of it but I remember
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  being so sick my first week of going to a new
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  middle school and like just being in a daze because
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  I just felt horrible, just sinus -y and gross
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  and what a wonderful thing to experience. What
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  a time to be alive. Anyway, at the moment, I
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  am battling the back -to -school crud that is
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  going around. Lord knows what it is, but what
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  I do know is that it is making talking not fun.
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  I'm straight up not really having a good time
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  with yapping and usually that's kind of my thing.
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  That's kind of what I like to do. I'm Abby the
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  podcast lady. I like talking and it's very hard
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  for me today. It actually took me quite a bit
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  of mustering up the chutzpah to be recording
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  this right now i'm like i don't want to do my
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  hair i don't want to move i just want to lay
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  horizontal and let the sun bake whatever this
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  is out of me and i'm like no i actually need
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  to record this content because i didn't batch
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  enough content. So I have to get this out ASAP.
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  And this is proving to be a very good life lesson
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  for me is always have something in the hopper.
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  That's kind of the message for today. I might
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  be getting ahead of myself because I'm again,
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  not feeling great, but always have a backup podcast
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  in your pocket, man, this is brutal. But I did
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  just want to expound on the virtues of working
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  ahead batching your content because cold and
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  flu season is coming. My friend is a nurse and
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  she's actually already been picking up extra
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  shifts for the influx of cold and flu season
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  patients that have been coming into the clinic
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  she works at. And it's not fun. I have a couple
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  of friends whose kids missed their first day
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  of school because they were sick. Like it's nasty
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  and life happens. Like cold and flu season is
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  kind of the lesser of all evils of what can happen
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  in life. There are bigger fish to fry. People
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  have crises all the time. No one predicts a family
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  emergency. So when that happens, you want to
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  be ready for it. You want to have... things going
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  as smoothly as possible on the back end so you
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  aren't stuck not putting out content or not being
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  prepared for something. You need to have episodes
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  batched up, sitting in your back pocket, ready
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  to be published when shit hits the fan, for lack
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  of a better way to say it. I have luckily been
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  pretty on top of things all summer. I haven't
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  really scrambled to get a podcast out until now,
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  and it's because life got a little busy and I
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  didn't record ahead of time. And now I'm regretting
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  it because now I'm sick. having to do it. So
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  I just want this to be a life lesson for you
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  to work ahead as much as you can. Now, how do
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  you work ahead when things might feel a little
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  tumultuous at times? Like I said, I'm not feeling
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  great today, but I'm still batching some podcast
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  episodes. I recorded one before this. It was
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  an interview. I recorded another solo one. Like,
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  I don't feel great, but this is the time I have
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  on my calendar to do it, and I'm using it to
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  its full advantage. Will I have a voice later?
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  Probably not, but that's okay. I'll just sit
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  quietly and suffer through that. But you want
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  to be as prepared as possible because things
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  can happen in the blink of an eye and being prepared
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  is going to take you a long way. So the best
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  way to always have something ready to record
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  when you do have time to batch out that content
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  is a good old -fashioned notebook. You can write
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  down ideas for shows in it. You can always have
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  a running note of different topics that you want
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  to discuss, of different ideas that you may have
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  come across in your online scrolling or in your
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  travels or whatever you do on the internet or
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  in real life. Have a running list of things that
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  you could crank out a even five to 10 minute
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  episode on. It's going to come in real handy
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  when you do finally get a chance to create some
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  things in bulk. If you're looking for a more
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  specific way to do that, I do have my podcast
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  planning journal, which I have been thriving
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  with lately. I have just been cranking out ideas
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  in mine left and right for a different show concept
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  I've been working on. And it is so fantastic
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  to be able to lay it all out with titles, with
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  topics that you want to touch on. in the episode
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  with guest tracking, all that sort of stuff.
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  If you're looking for a podcast planning journal
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  that is specific to that, where you can get your
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  ideas down on paper to then turn into real life
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  podcasts, you can check it out. We got the link
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  in the show notes below for the Amazon version
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  of that. It is super handy dandy and I've been
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  getting a lot of great feedback on that too.
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  So if you're one of the people who bought it
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  and sent me some feedback on it, I really appreciate
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  it. And I'm excited to see the shows that you
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  guys crank out with it. Another thing you can
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  do if you're not a pen and paper person, which
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  I know some people just aren't, running note
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  in your phone. of podcast ideas. Super great,
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  super easy to reference. I know I have like six
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  different ones. I should really organize them.
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  It's a little brutal right now, but I've just
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  been kind of jotting things down as they pop
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  into my head. But it's so nice to have that because
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  then you can just look at your calendar and say,
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  I got 30 minutes. I'm going to crank out an episode
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  or two right here, right now. Open up that note
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  on your phone, hit record, do your episode, done.
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  There you got a couple episodes sitting in your
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  back pocket. Even if they're not fully edited,
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  just having them recorded. Sometimes that's the
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  biggest hurdle is just just like sitting down
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  and pressing record, you can always edit them
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  later. These ones that I'm recording right now
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  for you, they're not going to get touched until
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  probably next week at the earliest, but they're
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  done. They're ready. They're waiting for me.
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  And sometimes that's just the biggest thing is
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  like mustering up the courage to sit down and
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  record a show. So that works out super well.
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  And if you really find yourself in a bind with
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  batch recording, push comes to shove. You want
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  to get an episode out, but you don't have an
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  episode to put out. Look at the analytics of
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  your show. and look at a show that you posted
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  maybe a year ago, six months ago, something that
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  you are really proud of, but you don't think
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  it got the attention it deserved. You can see
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  the download numbers. Maybe you posted an episode
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  that you were just so proud of and it came out
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  and it just wasn't the right time. There was
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  some big news thing that happened this week and
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  it just didn't get the attention you thought
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  it deserved. Reduce, reuse, recycle, baby. Bring
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  that thing back. Repost it. Put replay at the
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  front or the back of the title on your RSS feed
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  when you're uploading it and throw in the show
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  notes that, hey, this is a replay episode. Honestly,
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  you don't even need to explain yourself. You
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  do not need to explain yourself. Chances are
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  good your audience has not listened to every
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  single one of your shows. So go ahead and post
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  a replay episode. Tell them it's a replay episode
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  and leave it at that. Sometimes just that extra
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  week of wiggle room can save the day. So there's
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  a thought. You can also do a best of episode.
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  That's going to take way more work. I'm actually
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  going to be doing an entire episode on best of
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  episodes. That's actually what I need to record
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  next after this. But just know that there are
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  ways to get some content out, even if you got
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  nothing in the hopper, but always try to have
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  something in the hopper, man. It is going to
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  come in handy from one girl battling cold and
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  flu season. the next batch record your content
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  please batch record your content do not do what
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  I have done and do it on a day when you're sick
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  it's miserable so peace be the journey you got
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  this as always if you are needing help with your
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  content creation with your podcasting in any
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  way shape or form I would be happy to assist
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  you in any way with that I got one -on -one coaching
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  offers I have podcast production packages I have
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  an online course if you need help getting started
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  I'm here to be a resource even when I'm sick
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  so we'll catch you next week and batch your content
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  batch your Do it, please.