Latest / Identity at the Center / #307 - Creating an IAM Program
Transcript
- 0:00It's like me playing Grand Theft Auto.
- 0:02They're sure there's a main story and a main quest or
- 0:04whatever you want to call it, but I just happen to just
- 0:06randomly drive around and find random things to work on.
- 0:09So I need like something that's a little more on rail sometimes.
- 0:13Right. And it's like if we achieve the
- 0:16scope of getting $35,000, we can get a better car in the game.
- 0:22That's really what I think. It's the difference between the
- 0:25word objectives and goals. I agree with you, they probably
- 0:29mean about the same thing. I think objectives implies that
- 0:34there's some kind of metric driving like we want to get 10%
- 0:39more efficient or we want to improve our security platform by
- 0:44some metric and that ought to be the objective.
- 0:48So you see, the objective is like the measurable result of a
- 0:51goal. I think.
- 0:52So OK, I mean I can argue it both ways, but I don't, I don't
- 0:56want to argue. This is identity at the center
- 1:05if it has anything to do with IAM.
- 1:09This is the go to podcast now your hosts Jim McDonald and Jeff
- 1:15Stedman. Welcome to the Identity at the
- 1:23Center podcast. I'm Jeff, and that's Jim.
- 1:25Hey, Jim. Hey, Jeff, how are you?
- 1:29Oh, not so bad yourself. I think we're having the
- 1:32Internet as you're saying, we are best on this episode, but
- 1:37we'll just. It's very laggy, that's for
- 1:39sure. I feel like there's like a
- 1:39delay, like I'm saying something and then the gears are turning
- 1:43in your brain like, oh, processing, processing.
- 1:46OK, now we put out voice. I'm responding as soon as I hear
- 1:51your question mend. That's all I can tell you.
- 1:53But minimally tell, we're doing our best to stay on track of
- 1:58recording an episode and publishing one every Monday.
- 2:02That's our commitment to our loyal listeners.
- 2:05And hey, sometimes it's going to be a shit show.
- 2:12Yes, very well, maybe. So I'll do my best at this and
- 2:15make it sound natural, but if there are unnatural delays in
- 2:18between things that I just can't do cleanly or make it sound at
- 2:22least somewhat normal, I might just leave them in and just,
- 2:24yeah, deal with it. Hopefully the conversation and
- 2:27the topic makes up for it. And yes, this is the the joy of
- 2:31being an identity consultant and living in out of hotels.
- 2:33This time you're in the hotel and I'm actually at home.
- 2:35So that's a little bit of a role reversal there.
- 2:38Big time and well anyways I had meetings in Austin, TX very cool
- 2:44city, great food and and what I learned was that I dated
- 2:51Concentric stickers are in fact currency.
- 2:54You can use them for people who are die hard this years.
- 2:58We had a few at company called towels.
- 3:01They do B to BCIAN and as they're in my role as a
- 3:07consultant for RSM, that's my day job.
- 3:11We partner with them. It's a good relationship.
- 3:15I was there with Chad and Fletcher from our team.
- 3:19And again, they talk about the podcast like they just love it.
- 3:24And it's amazing, Jeff, because people keep asking like, why
- 3:28didn't you guys start doing this podcast?
- 3:30You know, five years ago, podcasts weren't even a big
- 3:32deal. And it's pretty cool.
- 3:36Just, I mean, the story's pretty, pretty lame.
- 3:39It's like, yeah, Jeff asked me to probably just start the
- 3:42podcast and like, yeah, I guess so.
- 3:44Like what else are we doing? Yeah, all you have to do is just
- 3:48speak into a microphone, right? It's that easy.
- 3:51Which one of these? I mean, you know.
- 3:56Well, except, except when we're dealing with weird Marriott
- 3:59Internet foibles. You know, that's the one thing
- 4:02that I think hotels have really missed the boat on is just black
- 4:06luster Wi-Fi all over the place. It's just not good.
- 4:10Yeah, totally. And even enhanced Internet is
- 4:13enhanced of a what over horrible Internet that operates at the
- 4:18speed of like flip phones? I don't know.
- 4:21Well, you're tethered to your phone, so we'll give it a shot.
- 4:23Why don't we get into a couple of the conferences that we want
- 4:26to make sure people are aware of.
- 4:28We can talk about Identity Week in Asia.
- 4:29We were just at the DC conference, which was a lot of
- 4:31fun about Asia still taking place October 22nd and 23rd.
- 4:35And if you use the code IDAC 30, that gets you 30% off.
- 4:39We'll have a link in our show notes for people to check that
- 4:41out. But before that, we've got the
- 4:43authenticate conference that you and I are going to be at October
- 4:4614th through the 16th in Carlsbad, CA IDAC 15 gets you
- 4:5115% off of your registration and I am very much looking forward
- 4:55to that conference. We've got some exciting plans
- 4:58for what we're going to be doing there.
- 5:00As part of sort of the official agenda, if you received an
- 5:04e-mail asking you to fill out a survey with a bunch of identity
- 5:07questions, please do so because that's for us.
- 5:11And it's something that Jim and I are working on and we need as
- 5:14much participation as possible from people listening.
- 5:17So if you're attending the final conference, whether it's remote
- 5:20or in person, hopefully you have an e-mail.
- 5:23If not, check your spam folders and look for that survey so that
- 5:28we can collect some information from folks and turn into what we
- 5:31hope will be a really fun session at the conference
- 5:34itself. That will be in person, and I
- 5:36believe it's going to be streamed too.
- 5:37So it'll be a lot of fun, but we need your help.
- 5:39So that's my tweet. Everyone has register register
- 5:42using our code. Yeah, of course.
- 5:44So you save money, we get a, we get a little bit of of credit as
- 5:47far as like, hey, you know what, we want to partner with you guys
- 5:49again because we were able to drive some some folks to attend.
- 5:53So that's how that works. Yeah.
- 5:55So conferences and I think today's is kind of be about
- 6:00conversations that you and I have both been having and sort
- 6:04of our real jobs around IM programs.
- 6:07I'm kind of like thinking about this like, all right, so you
- 6:09want to start an IM program, Cool.
- 6:12Now what, what do you do 1st and maybe kind of take a high level
- 6:17approach here from a, from a strategic perspective, say, OK,
- 6:20here's how we want to go about building out an identity and
- 6:23access management program. And I think this applies to
- 6:26really any organization. If you have an IM program,
- 6:30great. Take a look at it and let's see,
- 6:33you know, if there's anything that we mentioned here that you
- 6:35might want to incorporate. If you haven't started 1A,
- 6:38better time than now to start thinking about, OK, how do we
- 6:40want to get things kicked off? So why don't we start there?
- 6:44And I think the first thing that you probably want to start to
- 6:47think about is what is your IM program want to be when it grows
- 6:51up? What are its goals, its hopes,
- 6:54its dreams? What is the scope?
- 6:57You know, what is it your program is meant to address?
- 7:00Is it internal enterprise workforce, you know, employees,
- 7:04is it customer, is it both? Should you mix both into the
- 7:09same program? You know, I think there's,
- 7:11there's different options there's but what do you think
- 7:13about starting there? Jim is like, hey, let's, let's
- 7:16figure out what we want to be before we start to design this
- 7:19thing. Yeah, I think golds and scope
- 7:21are obvious two things that you need to define.
- 7:25I think sometimes you have to work backwards into that.
- 7:29In other words, what are the drivers?
- 7:31What are the outcomes that you're trying to achieve?
- 7:35When I think about these drivers and the outcomes, a lot of times
- 7:40it's it boils down to improved efficiency, reduced cost and
- 7:47improved security and a rich reduced risk, improved
- 7:52compliance results. So if you have those objectives
- 7:56in mind, that helps and certainly helps you drive your
- 8:01scope because if all these things require that you're doing
- 8:05a workforce saying customer I am, that may be the scope of
- 8:09your project. You may know those things are
- 8:12scope of your program, you may know those things going in.
- 8:16But either way, I think it's important to define what are the
- 8:20drivers, what are the outcomes that you're looking to achieve
- 8:23within your program? I feel like we're saying the
- 8:25same thing. We're setting goals, we're
- 8:27saying outcomes. So I think we're on the same
- 8:29page and I think those goals and outcomes are very different
- 8:32based on your scope. So if your, if your remit within
- 8:35the organization is you're in charge of employees, that's
- 8:38going to be a very different, you know, set of outcomes that
- 8:42you're trying to put in place if it, you know, compared to
- 8:45customers, right, true customers.
- 8:47And maybe maybe organization is more in the middle where it's
- 8:49like B to B is more like partners and other vendors and
- 8:52things like that. Think of like like a dealer
- 8:53network, right? Or insurances like that too,
- 8:56right? We have a lot of different kind
- 8:57of B to B partners that are, are doing things.
- 8:59So certainly figuring out those initial things starts to take
- 9:05the, the, the universe, right, and make it a little bit
- 9:07smaller. And I think that's, that's
- 9:09helpful because if you have a tighter scope and a tighter
- 9:12vision of what's of what you're trying to do, that helps narrow
- 9:17the focus and say, OK, here's the path you want to follow.
- 9:20Because otherwise, you know, it's like a, it's like me
- 9:22playing Grand Theft Auto. They're sure there's a main
- 9:25story and a main quest or whatever you want to call it,
- 9:27but I just happen to just randomly drive around and find
- 9:30random things to work on. So I need like something that's
- 9:33a little more on rail sometimes. Right.
- 9:36Maybe it's like if we achieve the scope of getting $35,000, we
- 9:41can get a better car in the game.
- 9:44That's really what I think. It's the difference between the
- 9:47word objectives and goals. I agree with you, they probably
- 9:52mean about the same thing. I think objectives implies that
- 9:56there's some kind of metric driving like we want to get 10%
- 10:01more efficient or we want to improve our security platform by
- 10:06some metric and that ought to be the objective.
- 10:11So you see, the objective is like the measurable result of a
- 10:13goal. I think.
- 10:14So OK, I mean I can argue it both ways, but I don't, I don't
- 10:18want to argue. Yeah, no, not.
- 10:20Let's just call it that for now, yeah.
- 10:22That's how it feels, obviously that's how it feels at the
- 10:25moment. OK, so we've got our objectives,
- 10:28we've got our goals and scope. What do you think is the next
- 10:32step that we that we want to start to think about?
- 10:35Well, normally what we do and we engage in this process with the
- 10:39client is we start with an assessment.
- 10:41And so it's very helpful to have people who have perspective.
- 10:47So either maybe people on your team have a good deal of
- 10:51experience of working at different organizations within
- 10:56your industry and have some background in how I am is being
- 11:01done at different places. Or you engage with the third
- 11:06party and which I've experienced with seeing what works well,
- 11:11what doesn't work well from an identity perspective.
- 11:16And then designing, well, really performing an assessment of
- 11:20where you sent, how mature are your current processes compared
- 11:25to other organizations in your industry and a world at large.
- 11:31Yeah, I think about it as, all right, I want to build this Lego
- 11:35car, spaceship, boat, whatever it may be.
- 11:38What Legos do I have that will help me get to that end state of
- 11:43whatever it is I'm trying to building?
- 11:44And more importantly, what Legos am I missing?
- 11:47Do I need, Do I have the right people?
- 11:49Do I have the right processes, the right technologies?
- 11:51So I think about it from an inventory perspective to say,
- 11:53OK, here's what we've got, here's where we're trying to go,
- 11:57what's working, what's not working?
- 11:58What are the parts that are missing?
- 12:00What are other people doing to solve for maybe some of these
- 12:03gaps? Maybe there's a unique Lego
- 12:05shape and there's only three of them in the world and you're not
- 12:07going to have access to it, so you've got to come up with an
- 12:09alternative. So I think working through that
- 12:12process of assessing and saying, OK, these, these are the things
- 12:17we have to play with. What does our toolbox look like?
- 12:19Are the tools we have good enough or do we need to buy new
- 12:22tools or upgrade our current tools or train our current tools
- 12:28right? Or maybe learn to use our tools
- 12:31in a different way through a business process or something
- 12:34that makes things more efficient?
- 12:35So I'm totally with you right there is like, OK, goals, let's
- 12:39set them up. Let's set our objectives now
- 12:41let's assess and see what we've got to play with and where we
- 12:43want and how are we going to get there with the tools we've got.
- 12:45Does that make sense? Yeah.
- 12:47And it it makes you think of an example.
- 12:50So one of the areas that we talked about in this one of
- 12:53these Lego boxes is what is the system of record for your
- 12:57identities? Normally companies do a very
- 13:00good job of having all their employees in a single HR system.
- 13:04They have a good search system of record for who works.
- 13:08Sierra Star's employees, contractors, It's really hit or
- 13:13miss. Some, many organizations have
- 13:16spreadsheets or databases of contractors without having the
- 13:21perspective of what is best practice, what are other
- 13:24organizations doing Startsheet good enough databases could not.
- 13:30I mean, generally the answer is going to be no.
- 13:33But how would you know such things?
- 13:35So I think having some experiences because trying to
- 13:39think about the identity management, it's experience
- 13:42based and you know from a consulting standpoint it's
- 13:46experience based. It's not like you go into each
- 13:50client organization and come up with the Whizbank solution,
- 13:53coming up with the solution based on what you've seen work
- 13:57in other places and what you've seen where it's caused major
- 14:01problems. You want to avoid major
- 14:03problems. So that example I just used, a
- 14:06major problem is an organization where we've got a spreadsheet
- 14:09for every country and they may or may not have the contractors
- 14:14in that spreadsheet. We may or may not have all the
- 14:17identity identities in the system of record.
- 14:21That is not going to be a good starting point for an IGA
- 14:24implementation. Yeah, if you're trying to go
- 14:26down the IGA route, you definitely are.
- 14:28The goal is to become more data-driven in that aspect is
- 14:31you want good timely quality data sources to drive that
- 14:35automation. But let me take the alternative
- 14:37here. If contractors are only 1% of
- 14:41your total users, is it worth saying, OK, well, we haven't won
- 14:48the battle yet to put him in our work day or whatever, you know,
- 14:52ADP, whatever the identity source of truth is for for
- 14:55employees. Can we get away with.
- 14:59Yeah, you know what, that's going to have to be a
- 15:00spreadsheet for now. And maybe it's a little bit of a
- 15:02Field of Dreams approach where we say, well, we're going to
- 15:05build it and we're going to hope there comes the employees will
- 15:08be taken care of and people are going to start to wonder why
- 15:10contractors don't have the same experience and they are more of
- 15:15a hassle. Well, here's why, because we've
- 15:18we've got the tools, we've got the business processes in place
- 15:20to manage our employees. But for whatever reason, non
- 15:24employees have, you know, don't have feature parity, right when
- 15:27it comes to those business processes.
- 15:29And so that's an option, you know, I guess.
- 15:31So I'm just. One example, but I think it's
- 15:34good that you bring up the devil's abdicated approach
- 15:36because I think the scenario you brought in was a very edge use
- 15:42case where the company has, let's say thousands of employees
- 15:47and only 1% of those employees are, I should say a thousands in
- 15:52the workforce and only 1% of those are non employees.
- 15:56That's I, I almost goes as far as to say I've seen that very
- 16:03rarely or maybe never. It's almost always a greater
- 16:06percentage, always almost always dealing with hundreds or even
- 16:10thousands of contractors. In those cases, you need to have
- 16:14a system record. When you're talking about a
- 16:16couple dozen individuals, you may be able to come up with a a
- 16:22more simplified way to manage to choose.
- 16:25Ultimately, you do need to come up with a solution.
- 16:28That's just one example of many identity use cases.
- 16:32Yeah, I mean, I agree with you. I, I, you know, there's there's
- 16:34no magic number, right? 1% of 1,000,000 is a lot of
- 16:37people. So I think it really is kind of
- 16:40let's take into context and say, OK, well how big of a problem is
- 16:43this? And do we, do we stop progress
- 16:47because 1% of our population is not going to be addressed and
- 16:50addressed very well? I'd argue no, unless that 1% is
- 16:55like critical to the business and causes a outsized amount of
- 16:59risk that you're unwilling to take, then OK, let's figure it
- 17:01out. Ideally you've got everyone
- 17:03covered, but I think in the real world, you have to make
- 17:06sacrifices sometimes. And that might be a battle that
- 17:10you, you know, push down the road a little bit rather than
- 17:13just waiting for everything to be perfect before you start,
- 17:16because that's it's, it's never going to happen.
- 17:17You got to start somewhere. But I'm with you on that because
- 17:19a lot of times these programs we start to think about this is
- 17:22like, hey, this, this advice you're, you're saying Jim and
- 17:25Jeff sounds, you know, pretty, you know, common sense like duh.
- 17:30Well, some of it is, yes, but people aren't doing it.
- 17:34It's like, OK, well, why aren't you doing it?
- 17:36Why aren't you setting a structure around this?
- 17:38You know, who owns identity and access management, right?
- 17:40Things like basic questions like that.
- 17:42And so sometimes it doesn't sound so innovative until you
- 17:46get further down the road and say, oh, yeah, we needed to
- 17:49like, build the base, you know, before we started to add in all
- 17:52the fancy stuff that that we really were thinking about
- 17:55getting to. But if you had tried to do, you
- 17:57know, let's put AI on top of it right now, terrible time.
- 18:01You're, you're, you're not going to enjoy it.
- 18:02The data will be suspect and you'll wonder why you ever did
- 18:05this in the 1st place. So I, I'm a firm believer in and
- 18:08thinking about that firm foundation.
- 18:10And that's where that assessment part comes in.
- 18:11It's like, OK, what do we have to play with?
- 18:13What's realistic? I see.
- 18:15The other thing about an assessment is that you're going
- 18:19to find where are your big gaps, Where is it that you really need
- 18:23to have a mature, stable process and you're underwhelming.
- 18:28And I think probably most practitioners intuitively know
- 18:34where those gaps are. But putting together a bar chart
- 18:39of like we're here in terms of maturity, we need to get there
- 18:43or where we are, where we are heading, I think that's an
- 18:48important exercise. I think it's important.
- 18:51I don't place as much. I mean, it's a bar chart and you
- 18:54know, 50% of all stats are made-up.
- 18:57So you know, it's kind of like, OK, maybe that's what you need
- 19:00to get executive buy in because ultimately you're going to need
- 19:04executive buy in to get this thing going.
- 19:06And so maybe, you know, your executives are very big on
- 19:10charts and you need to quantify everything or as much as you
- 19:12possibly can, but sometimes those metrics might be a little
- 19:15bit subjective and you have to kind of explain.
- 19:17OK, well, you know, the Active Directory team is doing a great
- 19:19job, but AWS stinks. So how do you try to combine
- 19:23things into like 1 bar chart might be a little bit
- 19:25challenging. So I think you have to kind of
- 19:27understand as part of that assessment process to say, OK,
- 19:31here's what we're doing. Well, here's where we need
- 19:33improvement and let's figure out how to get this together because
- 19:37unless you've got executive buy in, you're going nowhere where
- 19:39you're going to have a very difficult time.
- 19:40This is not a grassroots campaign that you can typically
- 19:44stand up and all of a sudden you've got, you know, whatever
- 19:47investment people or technology that you need to get things
- 19:50started and certainly not you don't have the support to do
- 19:53business change, which is really, really hard.
- 19:55That's probably the hardest thing of us, if it's the change
- 19:58and you need the executives to be part of that, that process.
- 20:00Yeah, I think that's one of the reasons I love interviewing
- 20:05chief information security officers on the podcast is that
- 20:09they speak the executive speak, but understand cybersecurity.
- 20:15So they're able to put investments and return on
- 20:20investors in terms that executives get.
- 20:24Why would I spend money to reduce risk?
- 20:28I could spend that money to improve my business in other
- 20:33ways. So it's important to make that
- 20:37that business case, that return on investment case for investing
- 20:42in identity and access management, investing in an
- 20:46improved user experience or improved security posture.
- 20:51Yeah. And so you need the people who
- 20:54get that, who understand that and are good at making that case
- 20:58or you're going to be running around and doing IM on, you
- 21:03know, pocket change. That is no fun.
- 21:06Not only is it no fun, but it's hard to be effective and you're
- 21:10going to constantly be chasing your tail.
- 21:13Yeah, I think one thing that I've seen a a big improvement
- 21:16over the years in talking with CSO's and others at the
- 21:19executive level is their ability to articulate why something
- 21:24needs to be done. Because a lot of times the pain
- 21:27and suffering is hidden because there are heroic IM people
- 21:31running around doing things that are beyond the scope of their
- 21:36role or going above and beyond to fix things just out of the
- 21:39they know what's the right thing to do.
- 21:41And a lot of times that stuff gets hidden and covered up.
- 21:43Well, nothing's broken. Why do we need to fix it?
- 21:45Well, let's open up the the covers and look at this, you
- 21:50know, engine that is like a bunch of popsicle sticks and a
- 21:52hamster. Like that's not, you know,
- 21:54that's that's not where you want to be and it's it's a risk,
- 21:58right? If one of those popsicles has a
- 22:00break, the whole thing kind of falls down.
- 22:01Or if the really important hamster leaves, who's going to
- 22:05drive this engine? So I think, I think that a lot
- 22:08of the executives that you and I both talked to have gotten
- 22:11better and articulating that of here's why the investment is
- 22:15important. Now ultimately the business is
- 22:17going to decide. And I think it's the CSO's job
- 22:19or whoever's in charge of making that, that case really needs to
- 22:23understand the risk component for it and be able to articulate
- 22:26that out to others to secure the other buying.
- 22:28Because it's not like CSO's can do this all on their own either.
- 22:32Typically they have to go out and get support from their peers
- 22:34and other executives right within the organization.
- 22:37So it's important that that executive buy in is in place,
- 22:41not just in information security or wherever the IM program is
- 22:45going to live, but across, because you're going to need
- 22:47people across the organization to make this thing happen.
- 22:50You're going to need a cross functional team, which is really
- 22:53where you start to say, OK, we've got our our goals.
- 22:56We've started to think about what we have in place.
- 22:58We've got executives saying, yes, you know, proceed, let's
- 23:01start to figure out what's next, and let's put together A-Team
- 23:04because you talked about those conversations that you have with
- 23:06a whole bunch of other people as well.
- 23:08It's not just information security as part of an IM
- 23:10program, it's infrastructure, it's the help desk, it's the
- 23:15business themselves. So you really want to make sure
- 23:17that you pull enough people together, but not too many
- 23:19people to be able to have insight and windows into the
- 23:24different parts of the organization so that whatever it
- 23:27is you're designing works for as many people as possible.
- 23:30Yeah. And suddenly pulling that
- 23:33information in Billy Evangelist in the cross functional area.
- 23:38So HR and other parts of IT or other departments, they can go
- 23:44out and talk to their teams about how I am is coming with
- 23:50the strategy, how it's important to align with the strategy,
- 23:53adopt the shared services. I always like to talk about the
- 23:59360° view of IM conference. And we worked with a guy named
- 24:06Ben and he's like, oh, gag. Like 360.
- 24:09Like that's so cliche. And I don't think it's about
- 24:137/27/20 is like make your head spin on.
- 24:18But I think about the 360 is like looking at bulb on and
- 24:23communicating what the IM program is contributing to the
- 24:27company and getting feedback about what the business is doing
- 24:31and how the IM team can support that.
- 24:34It's, you know, working down with the IM implementation
- 24:40teams, with the operation teams, the project management office
- 24:45and understanding how things are going with the DJ on the ground.
- 24:51It's also working laterally with the business and with other
- 24:56technology teams to make sure that the services you're
- 25:00creating as an IM team are effective, that business can use
- 25:05them, that the business understands them, and that from
- 25:08a technology perspective, they're fitting in with what the
- 25:12needs are. If you're doing all those
- 25:14things, you're going to build evangelists and the people are
- 25:17going to say, hey, the sign in program is not so bad.
- 25:21And you're getting results out of it and things are happening.
- 25:23And it's not just, you know, a committee for committee sake,
- 25:27that kind of thing. Here's why I don't like the 360
- 25:30term. I get where your, your head is
- 25:33at makes sense. But to me, 360 is 2 dimensional.
- 25:37And it's, it's more like it needs to be like a sphere or a
- 25:40globe And to be able to say, oh, we are, you know, we're, we're
- 25:43communicating at in all directions.
- 25:46I don't know if 360 gets that three-dimensional aspect to it.
- 25:50Does that make sense? Well, definitely, I mean in
- 25:55terms of the mathematics of the 360 is definitely 2 dimensional,
- 26:00so I get that. I don't know what the sphere
- 26:02would include that the 362 D view doesn't when what are you
- 26:08thinking there? Let's.
- 26:09Let's just go with it. Yeah.
- 26:11I mean, let's let's go with it because I think, I think the
- 26:13concept makes sense and I don't want to, I don't want to get
- 26:15into a geometric discussion, but I do want to ask you what's at
- 26:20the core of that 360 at the center?
- 26:23Would that be the I am program manager?
- 26:25So I always think of the I am steering committee as kind of
- 26:30the core body that pulls all together.
- 26:33But if you go even more central to the core, yeah, like now
- 26:38you're in that little ball and center of the earth.
- 26:41This is the I am program manager.
- 26:44I don't think it's just one single role.
- 26:45I think that person holds it together that the IAM architect,
- 26:50they become a team. It's like the business person
- 26:53and technology person and really the IAM program manager running
- 26:57around who doesn't get the tech is going to have a problem being
- 27:02effective. The person who gets the tech but
- 27:05doesn't understand the business is going to have a hard time
- 27:08getting around. So usually it's two different
- 27:11people. I guess there could be one
- 27:12person who really guess both aspects of it, but it's both
- 27:17sides ahead. And then the third leg of the
- 27:20stool, there is one is the executive who's kind of saying,
- 27:24all right, this is what the business needs to buy in.
- 27:27So it's not Even so much conversations upward because
- 27:32they're so hard to have. You don't get that much time
- 27:35from executive teams, so if you have somebody who's from that
- 27:40that world who is part of your core, they can tell you like
- 27:43this what the business is expecting from the program.
- 27:49And they might be part of the steering committee or something
- 27:51like that. But I'm with you.
- 27:53I think there's like this, this core I am team that kind of sits
- 27:56in the middle. And there will be other
- 27:58resources that kind of spin in almost like planets orbiting or
- 28:02moons orbiting a planet, right? That kind of situation, you
- 28:04know, maybe HR is really important for this first phase
- 28:06because you mentioned IGA, we need HR to be there because
- 28:09we're going to be using their data to drive automation.
- 28:13Once that's done, maybe they spin out into a further orbit
- 28:16where they're, you know, not as I want relevance, not the right
- 28:19word, but they're not the focus. You know, maybe now we're
- 28:22pulling in IT infrastructure team because we're doing
- 28:25privileged access management. They become much more in focus
- 28:28and then OK, we fix that and they kind of slowly drift into a
- 28:31further orbit and then, you know, you've got these other
- 28:33components that are coming in. But I think I'm with you in that
- 28:36like you've got a program manager.
- 28:37I'm going to tell you, a good program manager is really hard
- 28:39to find someone that can communicate and understands the
- 28:42technology are exceedingly rare. If you are one of those people,
- 28:48be sure you're taking advantage of that, of those skills and
- 28:51really driving your organization.
- 28:52If you're, and if you're a, if you're a techie and you're
- 28:54really not great at communicating, work on it.
- 28:56I mean, start to work on the communication and if you're a
- 28:59good communicator, but you understand the tech, you know,
- 29:01watch videos, get more involved with that stuff and kind of
- 29:04learn it. Because I do see that that
- 29:07Unicorn of a single program manager that understands the
- 29:11vision of the program can communicate why that's important
- 29:15and what people are going to get out of that in layman's terms,
- 29:18terms that everyone's going to be able to understand, but also
- 29:21understands the technology. They don't need to be a
- 29:23developer. They don't need to be, you know,
- 29:25in the guts of the applications configuring things, but they
- 29:29need to understand the capabilities that are there and
- 29:32have the resources at their disposal to enact those things.
- 29:36Engineers, analysts, you know, whatever that looks like for the
- 29:38tools. Yeah, I mean, let's try the most
- 29:41important role in the program overall.
- 29:43You brought the cross functional team line is thinking about
- 29:46that. You know everything we just
- 29:48described would work as well for a workforce IM program or
- 29:54customer IM program. Oh, you think about that
- 29:57important role of the program manager.
- 30:00How often have we talked to folks who've made their way
- 30:03through I to become the identity program manager, You know,
- 30:08essentially the the chief practitioner of IAM for their
- 30:13organization and how many different paths people can take
- 30:17to get there. I usually find that it's people
- 30:21who understand the business, know how to make the case for
- 30:26return on investment, and have enough technology understanding
- 30:30that they know what the parts of pieces are or more.
- 30:34You know, I don't think that just because you're not
- 30:37technical, you should use as an excuse to say I don't need to
- 30:42learn that or I don't want to learn that.
- 30:44I think be a sponge. I think if you're technical,
- 30:48learn as much as you can about business.
- 30:51They can only help you in whatever position you take.
- 30:54Yeah, I totally agree. I think once you've got that
- 30:57team in place, now you start to think about the tools you're
- 31:00going to do battle with, right? What are the capabilities you
- 31:04want to bring in? Do you need an IGA tool?
- 31:06Do you need privilege access? Do you have single sign on and
- 31:08MFA? Have you got all that, you know,
- 31:11figured out already and now you need to do something with ITDR
- 31:15or some other analytics? Or maybe you're on the customer
- 31:18side. You're like, hey, we don't
- 31:18really have a good way for our customers to manage their
- 31:21profiles or maybe their their data consents, especially if
- 31:24you're in Europe or other places where you have, you know, laws
- 31:27like GDPR, for example. So I think really understanding
- 31:30what the technology fits are is important because these are
- 31:34typically long term decisions that you're making, right?
- 31:37You don't buy Octa and say, OK, well, we'll get rid of it in a
- 31:40year. These things are generally too
- 31:42expensive to like turn over that quickly.
- 31:43They're not disposable in that way.
- 31:46And that can be really challenging because there's a
- 31:47lot of really good products out there, products that are like in
- 31:51your face and everyone knows about and ones that just for
- 31:54whatever reason struggle with awareness and, you know,
- 31:58presence in the market. And they're new or upcoming or,
- 32:01or maybe they're big in Europe, but they're not big in the US or
- 32:04vice versa, right? Things like that.
- 32:06So I think understanding the technology landscape is very
- 32:09helpful because it almost always comes down, in my experience, to
- 32:13the details. You're going to buy an IJ tool.
- 32:16Guess what? They can all do provisioning.
- 32:18They can all create an Active Directory account, you know,
- 32:20remove it, add permissions and run an access review.
- 32:23It's all the details around it that are typically the
- 32:25differentiators at this point for a, for a, for a technology
- 32:29that's that mature, you know, up and coming things maybe like an
- 32:31ITDR or some sort of, you know, AI enhancements as we're seeing
- 32:34now, maybe there is a little bit something there.
- 32:37It's like, OK, you know, there is a little more maybe meat on
- 32:40the bone that we need to kind of chew on.
- 32:42But I think the, the right technology is, is really key
- 32:46because you're going to be stuck with that for probably, well, at
- 32:49least three years if it's SAS, cause three-year subscription's
- 32:52basically right, but probably longer because people are going
- 32:56to ask you, well, why did we spend all this money
- 32:58implementing this tool only to RIP it out three years later?
- 33:01That's a really tough pill to swallow.
- 33:04Yeah. Well, I mean, that's the
- 33:07question is like what should be the horizon that folks should
- 33:11look me at? It almost seems like to say 10
- 33:14years is like a little bit polyamic or unrealistic.
- 33:21At least five years I kind of feel like is the minimum where
- 33:28you start to really get your money's worth.
- 33:31You're ripping it out at five years and having to rebuild.
- 33:35That's a major reinvestment. There's a tough decision.
- 33:40I think one thing is just saying this company is the leader now
- 33:46and assuming they're going to be the leader in five years.
- 33:49Well, if history is any teacher, that's not always the case.
- 33:54In fact, it's rarely the case. I don't know if history is the
- 33:59right teacher for this. I mean, you look back on this
- 34:04industry 15 years ago, you have said you choose Oracle or CA or
- 34:09IBM. None of those companies are
- 34:12really relevant in this space anymore.
- 34:14Maybe IBM, but CA and Oracle are not relevant in their identity
- 34:20space anymore. They owned the identity space.
- 34:24They were the only choices really.
- 34:26And now you look around and the other incumbents, will they be
- 34:32around 5-10 years down the road? I think they it feels like they
- 34:38will. It's choosing the right
- 34:42technology is is not easy. No, because there's so many good
- 34:45choices. And the truth is you could
- 34:47probably be successful with almost any of them if you're
- 34:49willing to adopt their business process that they bring to the
- 34:53table. That's sometimes a challenge for
- 34:55organizations. You know, you bring up this this
- 34:57idea of like, will the company be around in five, 1015 years?
- 35:01I think that's real important. You know, IBM and you know, the
- 35:05CAS and the Oracles, they've been around for a long time.
- 35:07And yeah, they kind of had their heyday in the IM space, but they
- 35:10were around for a long time. I mean, it wasn't like they were
- 35:12only an IM for like 5, you know, 5 minutes, five years, whatever
- 35:15that is. It was decades, you know, that
- 35:18they were kind of the the only real players in that enterprise
- 35:21market now. They let, you know, upstarts
- 35:24like Sale Point and others, you know, come up and kind of steal
- 35:28the market away from them. But there will be other vendors
- 35:31that come up. But when do you make the
- 35:34investment in a small player versus an established player is
- 35:37always interesting 'cause I think a lot of that has to do
- 35:40with the risk appetite of the organization.
- 35:43If you're a small organization, maybe a little bit more nibble
- 35:45in your choices. Maybe you are willing to go
- 35:46with, you know, somebody who's new where it doesn't have the
- 35:48track record, Maybe they don't have, you know, that's the fancy
- 35:51training portals and kind of all that stuff.
- 35:53But you feel good about their technology and you've gotten
- 35:56maybe some insurances from leadership over there, right,
- 35:59The CEO or people who are maybe more hands on maybe than than
- 36:02another organization. Or maybe your organization is a
- 36:05little more adverse to that type of risk and wants to have an
- 36:08established partner. And those are the types of
- 36:10organizations that will say, well, give me the Gartner Magic
- 36:12Quadrant. Let me just look at the upper
- 36:13right. I don't.
- 36:15Think there's anything wrong with that?
- 36:18I it might be, but maybe that's just the profile of the
- 36:20organization. They're not willing to look at a
- 36:23smaller company until they've grown and gotten through that,
- 36:26that hump of hey, we're in the market, We've been around now
- 36:30for 5-10 years and we have a bunch of customers and there's
- 36:34less of a concern that they might die overnight, for
- 36:37example. I can get that.
- 36:38I get the risk. I understand it.
- 36:39I don't agree with just saying look at upper right of Gartner
- 36:42and even Gartner will tell you don't look at just Gartner upper
- 36:44right. That doesn't mean as much.
- 36:46But there are organizations that do not want to play with the
- 36:51smaller fish. They're looking for the more
- 36:53established fish in that case, and I get it.
- 36:56I think that's just something that you have to think about.
- 37:00You have to think about it. So you know, as you've been
- 37:03talking, I was thinking I just talked about Oracle CA and IBM.
- 37:08People are saying I think you probably, yeah, that ancient
- 37:12history in terms of identity. They were replaced by Octa
- 37:18paying for Jack. No, they were replaced by Gigya
- 37:23and January. Those companies basically don't
- 37:28exist. They're bought by Akamai and SAP
- 37:32and they pulled back those capabilities so much that I mean
- 37:36when was the last time they've either seen SAP or Akamai and an
- 37:40identity conference. So these things run in cycles.
- 37:44There's acquisitions that can take place and then companies
- 37:48can deemphasize the portfolio. Can you take that and like glean
- 37:55me the operation from it? No, I just think it means that
- 37:58you're saying the right technology is even harder than
- 38:01you think. Yeah, I agree.
- 38:04OK, So we've got our program, we are, we've got our goals, our
- 38:08scope, we've done our assessments, we've got our buy
- 38:11in from the executives. We've got a team kind of put
- 38:13together. We've, we've muddied through the
- 38:16process of, OK, we figured out the technology we're going to
- 38:19use. Now how do we get it
- 38:21implemented? And typically you'd probably
- 38:23want to do this in a phased approach versus a Big Bang.
- 38:26Because Jim, I'm going to go off and build this thing.
- 38:29I want you to give me $3,000,000 and I'll see you in three years.
- 38:32Are you going to give me that money?
- 38:36No, I might give you a loan to the first phase.
- 38:41Right, so I need to show wins right along the way.
- 38:47You didn't need to show wins. I think my feeling on
- 38:51implementation has been maturing.
- 38:54So I'm going to tell you where it's at.
- 38:56Today I came up as a wonderful guy.
- 39:00I have a PMP and I learned that PMBOK and it's waterfall based
- 39:06project management. It's create phases.
- 39:09You start a project, get into project.
- 39:12At the end of the project, you have a bunch of functionality
- 39:16that you defined and built requirements for and designed in
- 39:19the beginning of the project. Today things are shifting more
- 39:24towards agile project methodologies where you do
- 39:27sprints and they're very short. They're almost like many
- 39:30projects where you do requirements design,
- 39:34implementation or I'm sorry, development, testing and then
- 39:39implementation all within a two week time period or something
- 39:43very short. That's the way I think the
- 39:46industry is going. I don't think that approach
- 39:50works well for initial deployments.
- 39:54MVP deployments are called them where you say, OK, today we have
- 39:58some legacy technology that's barely supported anymore and
- 40:02it's doing automated provisioning or it's doing some
- 40:06basic capability within the identity space.
- 40:10I still think that. You know, defining a project and
- 40:13saying we're going to RIP and replace, that's the way to do
- 40:16that. But then when it comes to
- 40:19integrating more applications into your environment, when it
- 40:22comes to enhancing functionality or rolling out new
- 40:25functionality, I think that agile approach works really
- 40:29well. I think 1 is a little bit more
- 40:32difficult is taking that approach and communicating it to
- 40:37the executives because ultimately they want to know
- 40:41what they're going to get for their money.
- 40:43And you can't say, well, every two weeks we're going to decide
- 40:46what we're going to work on. So I'm still kind of struggling
- 40:51with that. And it's not like I learned
- 40:52about Agile last week. I've been struggling with this
- 40:55for a decade, you know, since I've really kind of like brought
- 40:59my head around it. I think that in a way you're
- 41:04kind of like layering phases and layering non pure agile on top
- 41:10of agile to say, all right, we're going to do 8 sprints.
- 41:14At the end of the 8 sprints we're going to deliver this set
- 41:18of features and functionality. But within those sprints you
- 41:22decide what to work on when. So that's kind of how I feel
- 41:27like, you know, the approach to the implementation plan,
- 41:32realistic reality being thought. Right now, I feel like to some
- 41:35degree you're almost bound by whatever your organization tends
- 41:39to do for projects. Some organizations are
- 41:43waterfall, some are agile, and some are somewhere in between.
- 41:48But I think a lot of times, especially if you're in a big
- 41:50organization, you know, large enterprise, they probably have a
- 41:53program management office or project management office, and
- 41:57they have a defined set of criteria that every project goes
- 42:00through. And sometimes it's not a great
- 42:03match, but you still have to do it anyway because that's just
- 42:06the way the organization works. I do think the phase approach
- 42:10generally makes sense. I think if you're implementing a
- 42:13technology, almost always the first phase looks alike no
- 42:18matter what technology vendor you pick in a certain area.
- 42:21So I'll pick on IGA again. If you're going to deploy IGA,
- 42:25you're probably going to connect it to identity source of truth,
- 42:28right? Your, your HR platform, you're
- 42:30probably going to connect it to Active Directory and or your
- 42:34Intra directory or Azure Active Directory.
- 42:36And maybe you're going to connect it to service now or
- 42:39some other ITSM tool, your ticketing system, that might
- 42:43look like phase one for any IGA platform because they generally
- 42:47all will kind of start in the same area.
- 42:51Then from there, it might iterate based on, well, we are a
- 42:54financial organization, so we have socks and other things that
- 42:56we need to be aware of. So maybe financial apps come
- 43:00next because you need to do that, right?
- 43:02Or maybe they're included as part of phase one.
- 43:04But guess what? The real phase one is still
- 43:07probably AD first, then the other financial apps, right?
- 43:10And maybe that's the same for you.
- 43:12If you're doing an authentication, you're putting
- 43:14it into IDP, what you got to connect it to is probably going
- 43:17to be whatever your new directory is.
- 43:19Your first step is hopefully going to be enabling MFA and
- 43:23then you're going to talk about, OK, what are the applications
- 43:25that we want to connect to that? And so I think a lot of times
- 43:29these, even though it's like the same pattern, it's really the
- 43:32technologies are really going to start in the same spot.
- 43:34What what the variation ends up being is what are the objectives
- 43:38that you've already defined to say, OK, well, we're doing this
- 43:40because we need to be compliant because we failed our socks on
- 43:43it. OK, well, let's start planning.
- 43:45So this time next year, we have those applications under
- 43:49management in our new platform. They're going through a new
- 43:51access review process and we'll feel more confident that we'll
- 43:55be in a better position to be more compliant.
- 43:57Or maybe it's our cyber insurance is going to be due for
- 44:01renewal and they charge us an arm and a leg because we didn't
- 44:03have MFA or we couldn't get insurance because they didn't
- 44:05have MFA or because they're starting to ask questions around
- 44:08privilege access management. And we don't have good answers
- 44:10to that yet. Let's not be in that position
- 44:12next year. Let's start with the phased
- 44:15approach to get there. And let's start with the
- 44:18priorities to say, OK, what do we need to get cyber insurance
- 44:21MFA mandatory? OK, now we know what our first
- 44:24phase is for an IDP. And I think you can take that
- 44:27same logic and apply it to any technology that you're looking
- 44:29to deploy, especially in a core identity solution or identity
- 44:34situation, Your authentication, your life cycle management and
- 44:39your privileged access, like those three things are generally
- 44:42going to kind of start in the same ballpark.
- 44:43And then Spira from there based on your business use cases or
- 44:47things that you want to address. Does that make sense?
- 44:49Yeah, I, I'm wondering if you're from running to folks in the
- 44:54business who say, all right, you're, you're building a plan
- 44:58for the company that we are we're planning to triple in size
- 45:02over the next five years. You know, really that plan to
- 45:07me, I mean, my, the initial log that comes to my head is crawl,
- 45:13walk, run. In other words, you can't go,
- 45:15you're crawling today. You're doing things in a certain
- 45:19way that you're saying we just, we want to run, teach us how to
- 45:24run. Like feel like we need to teach
- 45:28you how to walk first? Right.
- 45:29You ever, you ever been sitting on your foot and your leg falls
- 45:32asleep and then you try to get up and run, you're going to fall
- 45:34over and look like a dummy. Yeah, you know, and sometimes
- 45:38after you know, that's what needs to happen is like, hey,
- 45:40you know what if if you could run, wouldn't you be doing it
- 45:43already? But you're not because there's
- 45:46problems. You've got to solve some of
- 45:47those root issues first. I don't know any organization
- 45:50that's like, hey, we're going to plan, we're going to be smaller
- 45:52in five years. No, no, no company does that.
- 45:55Every company is looking to get bigger.
- 45:57There's nothing unique about that.
- 45:59Every company is the goal is to make more money, grow larger,
- 46:03blah, blah, blah. Right.
- 46:04So yes, you want to design your program to meet the future, but
- 46:09every program has foundational building blocks.
- 46:12No matter how big or small you want to be, if you don't have
- 46:15those foundations in place, you're going to struggle.
- 46:17You're going to have, you know, dead leg and you're going to
- 46:20fall over and look like a fool. That's, that's my $0.02 on it.
- 46:24I love it. All right, so we've got our
- 46:26phased plan, we'll call it, or at least you're starting to
- 46:29figure out like what chunks that you want to do from an
- 46:31implementation standpoint for technology.
- 46:34I don't think you didn't want to ignore the user experience
- 46:36because you can have the best technology in the world, but if
- 46:38nobody can use it, guess what? Nobody's going to use it and
- 46:41you'll use your ROI and you got unhappy campers literally all
- 46:45over the place. So when you're designing the
- 46:48implementation of these tools and you're evaluating which
- 46:51tools you want to use, you should be looking at what is the
- 46:55end user experience. Does this make sense?
- 46:58Does it look like a program that was designed in the last 10
- 47:01years even, right. I mean, I think you and I have
- 47:03seen a lot of products where it's like, well, that was a
- 47:06great interface for the year 2000.
- 47:07You know, here we are in tier 2024 and nothing has changed and
- 47:11it still looks like that. Does that give me confidence
- 47:13that the user experience is going to be good maybe for a
- 47:17certain part of our workforce that understands that, but maybe
- 47:21that part of the workforce is aging out and moving on in our
- 47:25in our newer workforce totally doesn't get it and they think
- 47:28it's a terrible user experience. So I think you've got to focus
- 47:31on your constituents, right? Who are the scope of your of
- 47:34your programs, whether it's employees, partners, customers,
- 47:38whatever may be, really pay attention to that user
- 47:41experience. Nail it because that's going to
- 47:44be the first impression that your IM program makes for a lot
- 47:46of people. The first time you have to go in
- 47:48and reset your own password if it's a total hassle.
- 47:51This thing stinks. What do you mean I have to call
- 47:54somebody? Can I just do this on my own
- 47:57right? A lot more self-service, a lot
- 47:59more agency. Where the where the Amazon
- 48:02points of things where it's self-service.
- 48:04I want to go to a portal, buy the thing that I need or request
- 48:08it and never talk to a person and just have it magically
- 48:11appear on my doorstep in two days or even better yet, same
- 48:14day. If I live next to a Prime, you
- 48:16know, warehouse or something like that.
- 48:18That's the sort of mentality I think is if you treat I am like
- 48:21a product for your organization, think about that.
- 48:23User experience is such an important part that I feel is
- 48:26getting better. I feel like a lot of people I'm
- 48:28talking to recently are thinking about that user experience, but
- 48:32it hasn't always been that way. And I think it's something that
- 48:33we should always be vigilant for as identity people is take a
- 48:37step back, you and I get identity.
- 48:40Maybe there's somebody out there that's like, yeah, I I'm an
- 48:42Azure expert. I totally get it.
- 48:45But we sometimes get lost in this, you know, self delusional
- 48:49spot where it's like, yeah, I get it.
- 48:51What do you mean you don't understand why my SAML
- 48:53connection isn't working? And I gave you an error message
- 48:55saying open ID connect not configured.
- 48:57No, normal humans going to be under be able to understand
- 49:00that. So you've got to think about
- 49:02that from, you know, Jim's dad's perspective.
- 49:05Can Jim's dad use it? All right, now we're on to
- 49:08something. What do you think?
- 49:09Yeah. Well, I, we had an interesting
- 49:12conversation about this today and I'm going to answer this
- 49:17question off of you. So I think customer identity and
- 49:21workforce identity, this topic needs to be treated differently.
- 49:28But I want to ask this first question is from an executive
- 49:32owner perspective, workforce identity and customer identity
- 49:37generally owned by different executives CX OS within the
- 49:43organization. What?
- 49:45What have you seen mostly? I think typically they are, they
- 49:49may have some shared teams. I think historically marketing
- 49:53or some other customer kind of facing department might have
- 49:57been in charge of it, e-commerce, whatever that looks
- 50:00like for whatever position. I think it's two different
- 50:04mindsets. And I think now you get into,
- 50:06you're trying to find an IM program manager that knows how
- 50:09to do talking and talk tech. And now you want them to talk
- 50:13both on the enterprise workforce side as well as the customer
- 50:16side. Yeah, that Unicorn just became a
- 50:19lot harder to find. So maybe it does make sense to
- 50:22have a couple of people. Maybe my focus is enterprise and
- 50:26your focus is customer or vice versa, right?
- 50:28Whatever it may be. I, I guess it's, it's the
- 50:32consulting answer of depends, which I kind of hate to say, but
- 50:35I think it's difficult to find one person who really
- 50:39understands everything about both sides and can talk all that
- 50:44technology and be that good. And I'm sure there are people
- 50:47out there who are like, yeah, I can do that no problem.
- 50:49Great, cool. I think it's a unique skill set
- 50:51and it becomes more unique the more requirements you pile on
- 50:55that role. And that's just another set of
- 50:57requirements. So I can certainly see
- 50:59information security, for example, owning the enterprise
- 51:01workshop or the enterprise IM program, but I can also see the
- 51:06the information security team telling or advising some other
- 51:11group to say, hey, we know you're working on customer
- 51:14identity. Here are some services that we
- 51:16have that you might be able to use.
- 51:17But more importantly, here are the guidelines or the governance
- 51:20or the policies that you need to make sure are in place so that
- 51:23the risk is at the level that our organization is willing to
- 51:27tolerate. I don't have to own it, just
- 51:29make sure you put MFA on every account, right?
- 51:31Or something along those lines. I think everything you said
- 51:35there was spot on. So I think what you normally see
- 51:39is that the C so is responsible for workforce I am and then the
- 51:45question or then this statement doesn't become prioritized user
- 51:49experience. In other words, it's more
- 51:51important than security. It's don't forget the user
- 51:54experience. So in other words, like 10 years
- 51:57ago, or maybe it was longer, but it was like the user experience
- 52:03for workforce I am doesn't matter.
- 52:06These people work here. I don't do what we tell them to
- 52:09do. I think companies and that was a
- 52:12terrible mindset, but they, I think it was the predominant
- 52:16mindset, at least where I worked at once, right?
- 52:19I was, you know, going back before I got into consulting.
- 52:23I think the industry's matured. Companies have matured to say
- 52:28not only is cybersecurity important, but giving our
- 52:32employees a good experience with their IT is important so they
- 52:37can be productive and so they don't hate working here.
- 52:42On the customer identity side, I think it's kind of important.
- 52:48I think on the customer identity side, you're right.
- 52:50It's often times the chief marketing officer or some
- 52:54business executive, VP, let's say, who owns the customer
- 53:00portal, let's call it. It could be whatever, but it's
- 53:03customer I am and I've heard things like and I'm not kidding
- 53:08about this Jeff, like we need to have 8 character passwords,
- 53:13preferably would be 6 and ain't no way we're rolling out MFA.
- 53:18When I hear that I tell whoever I'm talking to they are wrong
- 53:24and you can tell them that Jim McDonald told them they're
- 53:26wrong. That is just terrible.
- 53:30I'm I understand that the user experiences paramount when it
- 53:35comes to customer IM. And if you're going to put 6
- 53:40chart capacitors, 8 chart capacitors, you're basically
- 53:43putting their data at risk and it's your fault.
- 53:48It's not their fault if those accounts get breached.
- 53:53And so for them, I'm not going to say prioritize the user
- 53:58experience. They already are prioritizing
- 54:00user experience. It's almost like don't forget
- 54:03about security or don't de prioritize security.
- 54:08I think you know at least SMSOTP is ubiquitous.
- 54:13So if you have a low insurance use case, at least do SMSOTP.
- 54:21Don't rely on 6 and 8 character passwords and if you start
- 54:24getting longer, there's a passwords or password change
- 54:27frequency. I mean you're making that user
- 54:32experience worse. Start using multi factor
- 54:35authentication. Move to, you know, unfishable
- 54:39multi factor authentication. I'm not saying you should mail
- 54:43Ubikeys to all of your customers but have no authenticator apps.
- 54:49I mean, it's these things aren't that far out anymore.
- 54:53I feel like yes, you, you kind of said something there about
- 54:56like they're, they're focused on the user experience versus
- 54:58security. I'd argue they're not focused on
- 55:00the user experience because they're not doing a good job of
- 55:03helping the user protect themselves from themselves.
- 55:07And I think this is a spot where, again, you know, maybe
- 55:09it's a program manager, maybe it's executives.
- 55:11They really need to articulate why that's a bad idea to not
- 55:14have MFA in place. OK, you don't want MFA in place.
- 55:17Well, what if I told you there was easier?
- 55:18What if we just didn't have passwords at all and we went
- 55:21passwordless? Tell me more.
- 55:23Right. I think this is where if you're
- 55:24staying current with the market and identity space, hey,
- 55:29passkeys might be a solution here that everybody wins.
- 55:32So I think there's options there.
- 55:33But I think sometimes you're totally right, not sometimes
- 55:37you're totally right, but sometimes you do have to draw a
- 55:40line in the sand. Like look, that's just not
- 55:42acceptable. And I'll flat and I'm with you.
- 55:44If you do not have MFA on your IDP today, you are asking for it
- 55:50and I want it in writing that I told you this was a bad idea.
- 55:54And when you get breached, it's not going to be me that's going
- 55:57to, you know, be rolling out the door.
- 55:58It's going to be the, you know, someone else.
- 56:01Sometimes it's CYAI hate to say it, but there are politics in
- 56:04every organization and you're not going to win every battle.
- 56:06The best you can do, especially sometimes if you are not at the
- 56:09level where you've got the juice right to be able to kind of
- 56:12direct policy is look here. This is This is why this is
- 56:18important. I want you to real understand
- 56:20the risk that you're taking if you do not follow this advice.
- 56:25But I think you also have to be able to work with your business
- 56:28partners. OK, I get it.
- 56:31We don't want to have 16 character totally randomized,
- 56:35you know, can't use the same, you know, character more than
- 56:39once, right? Some of these, you know, we've
- 56:40all been in the end of that password policy.
- 56:42It just is like impossible. Like how am I supposed to go
- 56:44with the password for this? Like it just doesn't work.
- 56:46Come up with alternatives. Look at modern authentication
- 56:49ideas, you know, use web auth, then use pass keys.
- 56:53I think there are enough options out there now that hopefully
- 56:57this trend starts to lessen because it's almost like you
- 57:02kind of talk there about the employee experience is like,
- 57:05well, they work for us. We can tell them what to do and
- 57:07it doesn't matter. I think the products have gotten
- 57:10better in that space also. So it's not just that we're
- 57:14getting better. The products are getting better
- 57:15because we've been asking them to get better.
- 57:17Hey, I want a better user experience, even though I'm just
- 57:20an employee in quotation marks, right?
- 57:23I'm still a customer of the services that my organization's
- 57:26providing. And it it can and it should be
- 57:29better products have caught up. But yeah, when I I'm with you, I
- 57:33will, you know, tell them, tell them Jim and Jeff said you're
- 57:36wrong. I'll add my name to that
- 57:38petition as part of that process.
- 57:40Oh, your slot language? Yeah.
- 57:45All right, let's keep it moving. I want to combine this idea of
- 57:49like governance and policies and like metrics and measurement
- 57:53because I feel like they kind of go together.
- 57:56But I think that's what the other part of this program is to
- 57:59think about, OK, what are our policies?
- 58:02What are our standards? Are they realistic?
- 58:04Do you even understand what a policy is versus a standard
- 58:07versus a procedure? Maybe it's time to rethink how
- 58:10you, you know, define what those things are.
- 58:13My mind a policy is, hey, you should have multiple forms of
- 58:16authentication. Great.
- 58:20How I do that might be an IT standard or a corporate standard
- 58:24or a security standard that says, OK, The policy says we
- 58:27have to have multiple forms of authentication based on our risk
- 58:30tolerance as an organization. And we've talked to the
- 58:32executive about it. We've kind of established this
- 58:34is the minimum bar that you need to be at.
- 58:37We're going to allow SMS, we're going to allow push
- 58:40notification, and we're going to allow you the key.
- 58:42And maybe that changes on a row. But those are the three we're
- 58:44going to do for now. Now you've got your standard,
- 58:47here's our standard process for that, or sorry, our standard for
- 58:50the implementation or application of that policy.
- 58:54And then the procedure is how you do those types of things.
- 58:56I think sometimes I see a lot of policies that are like trying to
- 59:00jam standards into it. And depending on the
- 59:02organization, maybe you can change policies really easy,
- 59:06maybe you can't. Maybe it requires a board
- 59:09approval or something that doesn't happen very often and
- 59:12you get stuck kind of behind the times and you're not able to
- 59:15really kind of push, yeah, the security of a certain policy or
- 59:20a certain standard that you want to put in place.
- 59:22So I feel like the governance, the policies that go around
- 59:26that, the standards, but then also the monitoring, the measure
- 59:29goes with that as well as OK, well, OK, we got this.
- 59:31I am program. How do we know if it's
- 59:33successful? What are some of the metrics?
- 59:36You know, can you just stick your head out the window and
- 59:38say, well, it feels a little bit warmer today.
- 59:40So I think we're doing good, you know, yeah, customer
- 59:44satisfaction surveys will certainly be important.
- 59:46It's like, hey, our people, you know, they think this is a good
- 59:49experience, but there should be hard metrics as well, right,
- 59:52Jim? It's like how many automations
- 59:54did we are we able to do for onboarding, for off boarding?
- 59:57How many, you know, bad sessions were we able to block from
- 1:00:02authenticating entire environment, right.
- 1:00:04There should be some ability to drive some metrics that makes
- 1:00:08sense to your organization to kind of demonstrate it because
- 1:00:10at the end of the day you need to show value and a lot of
- 1:00:12times. Especially in the IM world, that
- 1:00:14value is almost invisible because it's like, well, I just
- 1:00:17typed my ID and password or I did a prompt on my phone and I
- 1:00:20was in like, what's security? You're right.
- 1:00:23OK, Well you know, I've said this before, like look in your
- 1:00:25Microsoft account and go and look at your access history and
- 1:00:28I'm sure you will see tons and tons of things where people were
- 1:00:32trying to get into your Microsoft account and Microsoft
- 1:00:35to their credit, blocked it. They're giving you a log and
- 1:00:37say, hey, these roads again, but they didn't service it to me
- 1:00:40because it never rose to the level where they felt confident
- 1:00:43it was me logging in, right? You need to be able to
- 1:00:45demonstrate those sorts of wins and publicize those wins, make
- 1:00:49people aware of it. Continuing about what the value
- 1:00:52is that you're bringing to your organization, whether it's
- 1:00:54efficiency, risk reduction, you know, hey, we saved X percent on
- 1:00:58our premium this year because we had our strong privilege access
- 1:01:01management, you know, platform in place.
- 1:01:04Hooray win. You know, maybe it paid for the
- 1:01:06privilege access management, investment always be looking for
- 1:01:09those things to to promote the wins and to measure the success
- 1:01:11of the organization. What do you think?
- 1:01:14I think you you know that there were a few points I wanted to
- 1:01:18add on to. I think when you have Carl's you
- 1:01:21framework and you say you shall have every access shall require
- 1:01:29multi factor authentication. It's Cuba simple.
- 1:01:33What are you doing to monitor that?
- 1:01:35So let's say you have 700 entry points and 500 of them are
- 1:01:42connected into your IDP that has multi factor authentication.
- 1:01:49Maybe you're doing adaptive, so that's green check box for those
- 1:01:53500. What about the other 200?
- 1:01:55Are you? Are you keeping track of whether
- 1:01:58or not they have met all the policies?
- 1:02:01If not, you don't know whether or not you're complying with
- 1:02:05your own policies as an organization.
- 1:02:09And so I think that's very important.
- 1:02:11I think also having a very formal exception process because
- 1:02:16you'll have legacy applications that say our application is like
- 1:02:21dumb tube, you know, in other words, it's a telnet section and
- 1:02:29MFA is not possible. OK, maybe it is, maybe it isn't,
- 1:02:34but let's just say it isn't and they have a a technical reason
- 1:02:37why it won't work. Whatever software they're
- 1:02:40running won't integrate with whatever solutions you can come
- 1:02:45up with. That's fine.
- 1:02:46You have to file a formal exception and somebody in the
- 1:02:50business, some business person, even if it's an IT executive has
- 1:02:56to own that risk. That's to me.
- 1:03:00And, and by the way, this has nothing to do with identity.
- 1:03:03This is how you run a good cybersecurity department is
- 1:03:08yeah, policies the organization has to policies and standards
- 1:03:12they are. They're not optional.
- 1:03:14It must be complied with by everyone.
- 1:03:16And if they can't be complied with, a formal exception needs
- 1:03:21to be applied for and approved. And in order for that to happen,
- 1:03:27a senior executive needs to sign off on it.
- 1:03:30And usually it's an ink signature, but you know, a
- 1:03:33workload tool would probably be fine as well.
- 1:03:36But what I'm getting at is that, you know, that's a risk
- 1:03:40management exercise that's above and beyond identity.
- 1:03:44I should include really all of your cybersecurity policies and
- 1:03:48standards. So I think that's important.
- 1:03:52We also talked about, you know, clear roles and responsibilities
- 1:03:59for your program. I, I, I think you may be into
- 1:04:02that, that I think that, you know, identifying those up front
- 1:04:07is going to be very important, evolving those overtime who's
- 1:04:11responsible for what decisions within your program, spending
- 1:04:15money or changing policies, things like that.
- 1:04:20Who, who's got that responsibility within your
- 1:04:23program? Yeah.
- 1:04:26So I think those things are very important.
- 1:04:28I think that the basis of your IM program is your policies,
- 1:04:33your shared services should be called your easy button to
- 1:04:36comply with those policies. So, you know, teams that are,
- 1:04:41you know, maybe have some autonomy over their application
- 1:04:46or they're saying, hey, our application is too important to
- 1:04:50rely on your creaky IM system, so we're just going to do our
- 1:04:54own IM. That's fine, whatever you know,
- 1:04:57maybe executives have said just leave them alone, that's fine.
- 1:05:01They still need to comply with the policies or if they're not
- 1:05:04going to apply someone you're saying the race as to see.
- 1:05:08So that's the personality. Yeah, I agree with that.
- 1:05:11I think that idea of, you know, basically conducting a
- 1:05:15certification campaign right against things that are not
- 1:05:19within compliance of whatever policies you set out makes
- 1:05:21sense. Maybe it's OK, Yeah, telnet
- 1:05:25example for example, that you mentioned.
- 1:05:26OK, yeah, they, they can't comply.
- 1:05:28All right, let's check back again in a year and see if
- 1:05:30things changed or six months or whatever the right time frame
- 1:05:32is. Yeah, maybe it's time to move on
- 1:05:34from a technology that doesn't meet modern standards.
- 1:05:37You know, maybe there's a company out there, and I think
- 1:05:39we've mentioned this in prior episodes, like there's this
- 1:05:41website, right, SSO tax or SSO dot tax or something like that,
- 1:05:45where companies charge for basic security things like enabling
- 1:05:49SSO. Maybe they're not the right
- 1:05:51choice if they're going to charge for basic security
- 1:05:54concepts like that. Yeah, maybe they're a good
- 1:05:56product and you know, maybe, you know, they, they, there are no
- 1:06:00other choices, but I think that's part of that same, same
- 1:06:02ideas like, hey, what are we doing to get better?
- 1:06:05Track what you've got, measure it.
- 1:06:07And yeah, some things are going to be a compliance, especially
- 1:06:10when you're just starting out. Nobody is 100% compliant 100% of
- 1:06:14the time. There are always accepted risk
- 1:06:17somewhere that someone of the appropriate authority level or,
- 1:06:22you know, signing authority has said, OK, I'm willing to accept
- 1:06:25that risk. If something happens, then we'll
- 1:06:27deal with it. That exists.
- 1:06:30Plan for it and you won't be surprised.
- 1:06:33You also mentioned one of the thing that I've got to cover
- 1:06:36which was around monitoring or measuring user experience and
- 1:06:46how much of your ROI they committed to you're achieving.
- 1:06:51So you're asking the company to invest in identity.
- 1:06:56I think the thing you should do with being a program is really
- 1:06:59have a well thought out plan of what are the dials that you're
- 1:07:03going to improve. Snap a line, where does those
- 1:07:07dials exist today? Whether it's in terms of things
- 1:07:11that are easily measured within the tools that you have, you
- 1:07:16know, longer password resets, things like that, or things that
- 1:07:20you have to go out to the business to measure with survey
- 1:07:23data, for example, like user experience.
- 1:07:26But either way, you need to be able to show improvement over
- 1:07:29time. Six months, a year, year and a
- 1:07:32half, two years to show, hey, remember I asked you for
- 1:07:36$1,000,000. I said I could do all these
- 1:07:39great things. I did all these great things.
- 1:07:41User experience improved by 50%. That's huge.
- 1:07:47This shows you're a good bet, right?
- 1:07:48And if you can deliver on that, you're guess what?
- 1:07:51You're probably going to be more apt to find funding for future
- 1:07:53projects that you want to work on as well or to keep things
- 1:07:56going. And I think This is why it's so
- 1:07:58important to be communicating. You know, throughout this entire
- 1:08:00process. I don't think you can
- 1:08:02communicate enough. I do think you need to give some
- 1:08:05thought into the communications that you are doing.
- 1:08:07Know your audience. Who are you talking to?
- 1:08:10What is relevant to them and what do they care about?
- 1:08:13Try to think about it from their perspective and tailor that
- 1:08:16communication to them, but always be thinking about, OK,
- 1:08:20how do I explain this? I get stuck in an elevator, you
- 1:08:22know, with somebody. Can I explain what my IM program
- 1:08:26is doing on the 15 second write up?
- 1:08:28Or can I, hey, you know what? We just rolled this thing out
- 1:08:31and you should check it out, you know, and and and and have that
- 1:08:34dialogue going with people, both part of your program, but also
- 1:08:39to your customers of your IM program, whether it's workforce
- 1:08:43or, you know, customers in AB to C type scenario.
- 1:08:46So the communication is super important throughout any time
- 1:08:49you get to celebrate a win, celebrate the win.
- 1:08:52Draw attention to it, highlight it.
- 1:08:54If there are issues, address them as well.
- 1:08:56Hey, this is not working and let's not be afraid to go back
- 1:09:00and rethink how this is implemented or the business
- 1:09:05process is designed or whatever it may be.
- 1:09:07It's OK to be wrong. And I think sometimes we
- 1:09:09struggle with what we have to be perfect every single time.
- 1:09:12It's just not realistic, right? We're humans, we're going to
- 1:09:13make mistakes, but be willing to admit the mistakes and think
- 1:09:18about it and maybe you think it's great, but your customers
- 1:09:21hate it. Hey, I'm sorry, as much as I
- 1:09:24love it, I'm going to have to redo that and and come at it
- 1:09:26from a different angle. And that's fine.
- 1:09:28It's OK to get smarter. And I think sometimes we lose
- 1:09:30that as well. I think lastly, the most
- 1:09:33important thing I think is to stay current.
- 1:09:35A lot of times we see investments in, hey, we're going
- 1:09:39to stand up on IM programs could be awesome.
- 1:09:41We gave it like 2-3 years and we were really kicking butt.
- 1:09:44And then it just kind of like died on the vine and just kind
- 1:09:47of coasted and didn't keep up with the world and the
- 1:09:50environment. And now here you are four years
- 1:09:55later, five years later, six years later, and it's like, wow,
- 1:09:57what happened? Like we used to have a really
- 1:09:59kick butt IM program and services, but we didn't keep up
- 1:10:03with things. We didn't stay current.
- 1:10:04And I think it's really important, you know, we had, I
- 1:10:07kind of had this conversation earlier today was there's peaks
- 1:10:10and valleys in an IM program. If you're not doing it right,
- 1:10:14you want to smooth those peaks and valleys out as much as
- 1:10:16possible. If you're behind, you're going
- 1:10:19to have to invest to catch up. And invest means money, people,
- 1:10:23time, whatever that is. But there's going to be a spike
- 1:10:26to get up to a certain level and then you're going to have to
- 1:10:30keep a certain level of investment going to maintain and
- 1:10:34to keep current with things. What typically happens is if you
- 1:10:36look at, you know, a budget for an IM program over 10 years, if
- 1:10:40you're not doing it right, is you'll see a spike in year 1 and
- 1:10:44then it drips down to like, you know, year three-year 4 and then
- 1:10:47another spike and it kind of drips down.
- 1:10:50If you had just kept current, it would have been a lot cheaper
- 1:10:53and you would have been a lot better positioned from a risk
- 1:10:55and a usability standpoint, most likely, if you had just
- 1:10:57maintained and kept current with where the market is.
- 1:11:00And I think that's really important for people who's like,
- 1:11:03great you put in technology and what's next?
- 1:11:05What should I be thinking about? What did I see at a conference?
- 1:11:08What did I hear on the world famous Identity at the Center
- 1:11:11podcast, right? What are the things that I need
- 1:11:13to be thinking about for, you know, skating to the puck and
- 1:11:17hockey. You don't skate to where the
- 1:11:18puck is, you skate to where it's going.
- 1:11:20The business is like that. Your IM program should be like
- 1:11:22that. And if you're not doing it,
- 1:11:25guess what? The puck is still going, you're
- 1:11:27just going to be further and further behind.
- 1:11:29So you want to make maintain your cadence and your ability to
- 1:11:32keep up with the world from an IM perspective as well as the
- 1:11:35business side of things. Yeah, I think, I think
- 1:11:39organization can fall back, fall behind for a few reasons.
- 1:11:43One is they have to shake up people and maybe the people who
- 1:11:49were responsible for the IM road map moved into all through
- 1:11:54things. Priority shifted and that role
- 1:11:57never got back filled. So it just became continue to
- 1:12:01operate. And that's something that we say
- 1:12:03I am. It's not a project that's
- 1:12:05program. So you take your eye off the
- 1:12:08road. We just you have the things the
- 1:12:11car keeps moving, but you're not paying it to to the road and bad
- 1:12:16things can happen. I think the other thing is I've
- 1:12:20seen this happen for a few clients over the years.
- 1:12:24They get signed up in the MSSP doing indemnity as a service,
- 1:12:30but they build that MSSP around what we do today.
- 1:12:37They have to take into account that they're going to want this
- 1:12:40system enhanced, but I think probably the best way is to set
- 1:12:45some money aside or have some flexibility to be able to
- 1:12:49perform enhancements in the system themselves, one or the
- 1:12:53other. Usually they don't have any
- 1:12:55staff left, right? They outsource the management of
- 1:12:58their IM. They need to put some money
- 1:13:00aside for enhancements because what you have today is not going
- 1:13:04to serve you three years on the rig.
- 1:13:07I don't care who you are, I can almost guarantee three years on
- 1:13:11the rig. You're going to require
- 1:13:12enhancements along the way because if it's going to change,
- 1:13:16you're going to have new applications, a new HR system,
- 1:13:20say it's there. So you need to take that into
- 1:13:24account. Even if you're outsourcing the
- 1:13:26maintenance of your IM system, which may make total sense to
- 1:13:30your organization, may make total sense for you.
- 1:13:33Just remember to put some money aside or build it into your
- 1:13:38budget, build it into your bill to get that system to have
- 1:13:43tickets or whatever their process is for enhancing that
- 1:13:47system. Yeah, I think that's a really
- 1:13:49good tip. I think the other thing I'll add
- 1:13:50to that is there's a lot of vendors out there and fewer
- 1:13:54partners. If you are working with, you
- 1:13:58know, an MSSP or or something on those lines, whatever managed
- 1:14:01service, look for a partner, look for somebody who's you
- 1:14:04know, got your, is interested in helping you involve in helping
- 1:14:08you get the most out of things and has a plan to say, hey, you
- 1:14:12know, this thing is what it looks like right now.
- 1:14:13It's going to change and that's OK, that's fine.
- 1:14:15That's natural. Here's how we're going to keep
- 1:14:17up with that, right? And maybe it's as simple as,
- 1:14:20hey, there's going to be a version upgrade because we're a
- 1:14:22partner with so and so company and we're using our technology.
- 1:14:25We know this is coming. This is something you want to
- 1:14:27plan for or hey, I saw this neat thing called pass Keys at a
- 1:14:31conference last year. Have you guys thought about
- 1:14:33that? If you have a good partner, it
- 1:14:36makes a world of difference for your experience with any type of
- 1:14:40managed service. And I think a lot of times, you
- 1:14:43know, it's unfortunate, but money rules sometimes.
- 1:14:46And those partners tend to be a little bit more expensive
- 1:14:51upfront, but maybe they pay off in the long run because you're
- 1:14:54in a much better position and, you know, maybe you've developed
- 1:14:56a better relationship with those partners.
- 1:14:58So I think it's also something to think about as, you know, if
- 1:15:01you're going to outsource, really consider who you're
- 1:15:03working with and make sure that you had a really good
- 1:15:06comfortable feeling with it. People are going to change,
- 1:15:08right? I mean, you and I might go from
- 1:15:11one company to another like we have, and those relationships,
- 1:15:14you know, will probably carry along from there.
- 1:15:16But you really want to make sure you understand the company that
- 1:15:19you're getting, you know, to partner with and making sure
- 1:15:22that they're the right fit for you strategically.
- 1:15:24Because hopefully you hope that. It's a long term relationship.
- 1:15:28Thank goodness it any better believe you they're I keep
- 1:15:32hearing the same company names also working.
- 1:15:34I'm not not going to repeat them on the podcast, but you know,
- 1:15:39they leave a Trail of Tears that they go in off at the lowest
- 1:15:44price and then change order you to death.
- 1:15:48And and to avoid all the change order issues, basically sit pad
- 1:15:54and have a system that gets older and older.
- 1:15:58It's not a good situation. Yeah.
- 1:16:02OK. I think this might be a record
- 1:16:04for our longest episode ever, so why don't we leave it there?
- 1:16:06I'll just kind of recap real quickly.
- 1:16:08I just realized we have 10 steps here.
- 1:16:11One, define your goals in the scope. 2, conduct an assessment.
- 1:16:153, get that executive buy in. Four, put together your your IM
- 1:16:20team and it should be a cross functional kind of core team.
- 1:16:23Not everybody a core team. Make sure you're picking the
- 1:16:27right technologies. Number six, think about what
- 1:16:31your deployment is going to look like, whether it's phased, some
- 1:16:34sort of implementation plan. How are you going to make this
- 1:16:37thing digestible for the organization?
- 1:16:40Don't forget about the user experience.
- 1:16:42Make sure that that's a priority.
- 1:16:43Think about your governance and your policies and your standards
- 1:16:47and your measurements and how you're going to monitor all that
- 1:16:51and then stay current and communicate this sort of like
- 1:16:54weaved kind of threw out there. So but it's 10 if we don't count
- 1:16:57communicate because you should be doing that the whole time.
- 1:16:59So that's the kind of sum it up. You know, I didn't really think
- 1:17:04of a lighter note question. You got any ideas?
- 1:17:07Have you done? Anything.
- 1:17:08What was your last trip? My last work trip was DC.
- 1:17:13You were there. I mean, we were in DCI think
- 1:17:17before that. Or was I?
- 1:17:19You know, someone said to me the other day, it was like, you
- 1:17:22know, you travel a lot, but you don't remember where you've
- 1:17:24been. And I feel like that's where I'm
- 1:17:25at. I guess my last personal trip
- 1:17:27was that trip I took to Texas for my friend's 50th surprise
- 1:17:31birthday party, which was a lot of fun.
- 1:17:33And that was good times. You know, that was it was a
- 1:17:36great time to reconnect with some folks I hadn't seen in a
- 1:17:39long time. And it was great to just kind
- 1:17:41of, you know, do a nice thing for somebody who, you know, as a
- 1:17:44friend of mine and, and kind of bring joy to their life.
- 1:17:47And I think more people should do that.
- 1:17:49What about you? What's the last personal trip
- 1:17:51you've taken? Personal trip I've I'm in
- 1:17:57Austin, TX right now. One thing I've noticed is like
- 1:18:01everybody I talk to is like it's great here.
- 1:18:05They love living here. It's too hot.
- 1:18:07I mean, it, it's mid-september and it went up to 100° today.
- 1:18:13So I'm assuming that's too high. I can't do that, way too high.
- 1:18:18But everybody seems to love it. But everybody complaints about
- 1:18:22how expensive it is to live here.
- 1:18:24And I think that's the thing. It's like if some place becomes
- 1:18:27awesome to live, other people find out about it and everybody
- 1:18:32wants to live there. They jacked up the real estate
- 1:18:35cost and then you can't afford to live here anymore.
- 1:18:39So I don't think many people who live here, like living here, are
- 1:18:45planning to sell their homes and move to a new house anytime
- 1:18:49soon. They're they're kind of stuck
- 1:18:51until 20 forever. Well, that's a real positive
- 1:18:56story, so thanks for that. Well, no, I mean it's supposed
- 1:18:59to be lighter. Come on man.
- 1:19:00It's a cool city, people. Love, it's a cool.
- 1:19:02City and the only downside is the cost of rules leader thing
- 1:19:07and the heat. Yeah, well, I just read the
- 1:19:09other day, you know, I'm in the Asheville, NC area and we're no
- 1:19:13longer the most expensive place to rent in for the state.
- 1:19:16That honor now goes to Charlotte.
- 1:19:18So Asheville has typically been one of the more expensive places
- 1:19:21because it's a very desirable location, very touristy and the
- 1:19:24weather is great pretty much year round.
- 1:19:26But now we're #2 and that's, I think that's a good thing.
- 1:19:30So I'm I'm happy about that. Yeah, that's really good sign.
- 1:19:33All right, Jeff, we do against the hours to be like a 15 minute
- 1:19:38episode, but no advice. Yeah, we try, We try, but we
- 1:19:42just talk and talk and talk and we have so many Nuggets of
- 1:19:45wisdom that we want to share with people.
- 1:19:47So hopefully people get it and understand it and they're able
- 1:19:49to put up with our our weird delays with, you know, cell
- 1:19:53phone connections and and bad hotel Wi-Fi.
- 1:19:56But I think it was good episodes.
- 1:19:58I've got a challenge. Yeah.
- 1:20:00We've been recording this long. If anybody is still listening,
- 1:20:04comment on Jeff's YouTube or I'm sorry, LinkedIn post about this
- 1:20:09episode and say where you were on your last trip.
- 1:20:14That'll be interesting. That way we'll know where our
- 1:20:17last five minute Drew is. Yeah, on LinkedIn or on the
- 1:20:20YouTube video, either one's fine.
- 1:20:22Yeah, give us a like and subscribe wherever you're
- 1:20:23listening. idacpodcast.com is our website, idacpodcast.tv.
- 1:20:29We'll take you to our YouTube channel and yeah, connect us to
- 1:20:32LinkedIn. If you were listening this long,
- 1:20:34thank you very much. Tell us your last personal
- 1:20:37place, personal travel, not business travel that you went
- 1:20:40on. And yeah, we'll keep the
- 1:20:42conversation going. So with that, we'll leave it for
- 1:20:45this week. Thanks everyone for watching or
- 1:20:47listening and we'll talk with you all in the next one.
- 1:20:51You've been listening to Identity at the Center.
- 1:20:54We hope you've enjoyed the show. Make sure to like, rate and
- 1:20:59review, and we'll be back soon. But in the meantime, hit the
- 1:21:02website at identity@thecenter.com.
- 1:21:06See you next time on Identity at the Center.