Ep. 157 - Industry Trends: Brand/Line Extension
Welcome to Buzzed with Brian!
Line extension? Brand extension? What exactly may that be you ask? Brian hops on the mic with “Professor Beer”, aka Tim Virnig, to have yet another great discussion on this industry trend. If you have noticed your favorite craft brewery taping into other types of craft beverages, that would be an example of brand extension. If you have seen them creating new variants of an established core/flagship beer, that would be an example of line extension. As more of this is in the market a most wonderful four pack of beer from Phase Three Brewing slid across Brian’s…
The skinny
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