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Latest / Behavioral Economics with Fexingo: Decision Making, Bias, and How People Really Spend

The Scarcity Trap How Deadlines Hijack Your Spending

Why does a countdown timer make you buy something you never wanted? Behavioral economist Dan Ariely's famous 'high school reunion' experiment showed that people will pay a premium to avoid a deadline — even when the deadline is meaningless. This episode explores how scarcity cues (limited time, limited stock, limited access) override rational decision-making. Lucas and Luna break down the psychology behind flash sales, FOMO, and the 'must act now' impulse, using real examples from Amazon's Lightning Deals and the classic Hershey's chocolate study. They also…

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