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The 7-11-4 Rule for Modern Marketing
In this episode of the Kanawha Valley Hustlers podcast, I break down what I call the trust recession and why it matters to every business trying to grow in 2026. I explain that the issue is not just visibility. The real issue is trust. People are flooded with scams, spam, sales pitches, and mixed signals, so they do not believe what they hear the first time. In many cases, they do not believe it after several exposures.
I walk through the 7-11-4 idea as a way to understand buying behavior. I explain that seven stands for seven hours of engagement, eleven stands for eleven touch points, and…
The skinny
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