Rob Freedman: Empathy-Led Buyer Interviews & Turning Customers Into Evangelists - Episode #13
How can marketers use empathy and customer storytelling to drive B2B growth?
In this episode of Connect To Market, host Casey Cheshire welcomes Rob Freedman, Vice President of Marketing and Partnership at EZO, to explore the power of empathetic marketing and authentic customer storytelling. The conversation centers on how listening deeply to customers can transform them into brand champions and fuel sustainable B2B growth.
He shares actionable strategies for mining customer stories, leading customer interviews, and creating internal alignment to strengthen go-to-market efforts. Rob also…
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