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Latest / The AI in Business Podcast

Why the Way AI Feels Is as Important as How It Works - with Carsten Wierwille of HTEC

Enterprise AI initiatives treat design as a finishing step. Carsten Wierwille, Chief Product & Design Officer at HTEC, argues that this is a strategic mistake, and one that explains why so many AI investments produce tools that work technically but fail to change how people actually work. In this episode, Wierwille examines why enterprises keep building AI because they can rather than because they understand the problem, how the shift to AI-assisted ideation has moved the bottleneck from creation to review, and why the answer is not faster shipping but sharper design clarity at the start. The…

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