61. Tom Morrison, CEO of MTI, on Running to Meet Member Needs, and the MTI Strong Rebrand
How do you create a culture that moves lightning fast to respond to member needs? How do you get your Board to make decisions quickly? How do you convey to potential members that they are stronger when they are part of your organization?
In this episode of Associations Thrive, host Joanna Pineda interviews Tom Morrison, CEO of the Metal Treating Institute. Tom discusses:
The importance of his members, both captive and commercial metal heat treaters.
How you create ongoing energy and passion in an organization by innovating quickly and doing new stuff.
How MTI rebranded to be MTI Strong in…
The skinny
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