Latest / Humans of Growth: Stories & Strategies Behind Business Growth & Business Development
Content Marketing vs Marketing KPIs
AI is flooding the internet with content. Big brands are chasing marketing KPIs instead of people. And “authenticity” has gotten so performative that audiences can smell the bullshit instantly.
We’re in a trust recession.
In this episode of Humans of Growth, I sit down with Gary Williams Jr., co-founder and Chief Creative Officer of Creative Theory, to talk about what’s really happening inside modern marketing — and why the future belongs to brands that feel human again.
We talk about ...
• Why paid virality is warping creative standards
• How AI marketing is creating more noise than trust
•…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.