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THE GAME OF BRANDS AND INFLUENCERS | Founder-Whoppl | RAMYA RAMACHANDRAN | Candid Confessions
There is a huge rise in influencer marketing today. We see big and small brands reach out to influencers so they can influence their followers into believing that the relevant benefits in their lives are because of the brand in question. Is this ethical on the part of the influencer as well as the brand? Watch RAMYA RAMACHANDRAN, the Founder of WHOPPL talk about the responsibility each one shares in this ecosystem in this episode.
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