Latest / Abundant + Aligned / Your business won’t scale until this part of you does

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Your business won’t scale until this part of you does · Abundant + Aligned

• 0:00
  SPEAKER_00: I can't believe this is the final episode for the year.
• 0:03
  SPEAKER_00: Welcome back to the Abundant and Aligned podcast for the final time in 2025.
• 0:09
  SPEAKER_00: Whoa, we made it.
• 0:11
  SPEAKER_00: It has been a year.
• 0:13
  SPEAKER_00: When I was reflecting back on this year, I had to stop and wonder how I have fit it all in.
• 0:19
  SPEAKER_00: No wonder I'm ready for a break.
• 0:22
  SPEAKER_00: But today I am pulling back the curtain on my entire year, month by month, and sharing the real story of 2025.
• 0:32
  SPEAKER_00: Not just the wins, not just the numbers, but the identity shift, the pressure, the moments where things actually did fall apart, and the moments where everything clicked.
• 0:44
  SPEAKER_00: This was a year where revenue grew by over 30%.
• 0:49
  SPEAKER_00: The average monthly income grew by 60%.
• 0:53
  SPEAKER_00: And the podcast moved into the top 2% most shared show.
• 0:58
  SPEAKER_00: We also had back-to-back launches, events, immersions, and I traveled most months this year without anything in the business collapsing.
• 1:10
  SPEAKER_00: However, alongside all of that was also the dark shedding that had to happen behind the scenes for any of that to be possible.
• 1:20
  SPEAKER_00: So in this conversation, I want to share the shifts that I have made this year that led to a 200% increase in the highest spend per client.
• 1:32
  SPEAKER_00: Why this year demanded a full evolution of me and my brand and what broke before it refined, how I did navigate the back-to-back launches, the live events, the immersions, and traveling almost every month without everything collapsing, and the exact method that I use every year to review the year in a way that creates a lot of direction and momentum for the new year.
• 1:59
  SPEAKER_00: So buckle up, it's a big one.
• 2:02
  SPEAKER_00: I hope you guys love this one.
• 2:03
  SPEAKER_00: I love being nosy into people's year, so that's what you're gonna get, but also just so many lessons and golden nuggets in this episode that you'll be able to take with you into your new year.
• 2:14
  SPEAKER_00: So let's get into it.
• 2:16
  SPEAKER_00: Welcome to the Abundant and Aligned Podcast, a place where you will come to realise anything you desire is possible.
• 2:23
  SPEAKER_00: I'm Jess, Mindset and Business Coach, and I'm on a mission to lead women to a life far from average.
• 2:29
  SPEAKER_00: In this show, you can expect conversations around manifestation, subconscious reprogramming, entrepreneurship, and the daily habits of a woman living a life that is both successful and fun.
• 2:40
  SPEAKER_00: Imagine a TED talk but over wine.
• 2:43
  SPEAKER_00: My wish for you is that you experience an unlimited flow of money, a business that attracts your dream clients, and the freedom to spend your time how you choose.
• 2:52
  SPEAKER_00: And if you stick with me, that will soon be your reality.
• 2:55
  SPEAKER_00: I'm honored to be on the journey with you, so let's get into it.
• 2:59
  SPEAKER_00: Okay, first things first, I actually can't believe it's December and this is the last week at work.
• 3:06
  SPEAKER_00: Like I just I just can't.
• 3:08
  SPEAKER_00: I just can't with how quickly these years go and how quickly we get here again.
• 3:14
  SPEAKER_00: But I am so excited for a break.
• 3:16
  SPEAKER_00: I'm so excited to go home and spend three weeks with my family.
• 3:21
  SPEAKER_00: We have Christmas in Canberra this year with my new baby niece, and then we go down to the south coast to a place called Naruma, which, if you have not been to that part of Australia, and if you are an international woman, get down that way.
• 3:36
  SPEAKER_00: It's so beautiful, some of the most blue water I've ever seen.
• 3:40
  SPEAKER_00: So I'm down there for two weeks and I cannot wait to fully switch off.
• 3:45
  SPEAKER_00: I will not be touching my phone, I will not be working, I will not be on social media, and I'm really, really looking forward to the break and the reset.
• 3:53
  SPEAKER_00: By the way, if you do not take time off over Christmas, where you literally throw your phone away and get off, get off social media, move away from the business, I highly recommend.
• 4:06
  SPEAKER_00: I when I first started my business, I did not do this for the belief that I had to keep working in order to attract clients, but also financially I had to somewhat keep my foot on the accelerator.
• 4:18
  SPEAKER_00: But since doing this and fully getting out of office, like I used to do when I was working in the law firm, it's been the biggest game changer for my business.
• 4:27
  SPEAKER_00: So please take some time away from the business, away from social media, and just be with yourself and enjoy a bit of a break.
• 4:36
  SPEAKER_00: And if you can't do that financially, then jump into my world in 2026 and allow me to help you create some momentum and to stack your income before you go into Christmas so that you can fully switch off and take a step back, but still have money coming through the door even while you're off.
• 4:57
  SPEAKER_00: It's my favorite thing to help women do.
• 5:00
  SPEAKER_00: Um, but yeah, really excited for a break.
• 5:02
  SPEAKER_00: This is my last week in the office, and I won't be back until the 12th of January.
• 5:07
  SPEAKER_00: So a nice big break.
• 5:09
  SPEAKER_00: But like I said, today's episode is taking a look back on the year, and I just really want to give you some insights into what was happening each month, where I was at as the woman behind the brand, what I had to personally navigate in order for us to see the growth that we have had.
• 5:25
  SPEAKER_00: And yeah, I'm sure it's going to be an episode that you either relate to or that does leave some question marks over how you've been showing up this year or what may need to shift for your 2026.
• 5:38
  SPEAKER_00: So, rewinding the clock all the way back to January, we brought in the new year here on the Gold Coast actually, because we got married in February.
• 5:47
  SPEAKER_00: So we had a shorter break over Christmas so that we can get back into routine and do wedding stuff because there is a lot to do.
• 5:56
  SPEAKER_00: So January really was focused on the wedding and just doing the final planning for all of that.
• 6:03
  SPEAKER_00: We did start with the women in her empire in January, and I also started in a business mastermind for myself, which was the biggest investment I have made in the business to date.
• 6:15
  SPEAKER_00: It was a 12-month mastermind.
• 6:17
  SPEAKER_00: I learned a lot, and that was just a really cool moment for myself to say yes to myself in that way, to invest in myself in that way, and really just shift into that identity as someone who does these things in her business.
• 6:31
  SPEAKER_00: So that was January, and then February we got married.
• 6:35
  SPEAKER_00: So the first week of February was running around for the wedding, and then we got married on the 7th of Feb.
• 6:42
  SPEAKER_00: So that was really just dedicated to the wedding, and we had a mini honeymoon, and so just soaking all of that up.
• 6:50
  SPEAKER_00: When I came back from actually, it's actually wild to think that I got married this year.
• 6:54
  SPEAKER_00: That feels like years ago.
• 6:56
  SPEAKER_00: See, this year's been weird, it's gone fast, but also the wedding feels like it was so long ago.
• 7:02
  SPEAKER_00: It's been a bit of weird year time-wise.
• 7:05
  SPEAKER_00: Um, but anyways, got married in it, got married in February.
• 7:09
  SPEAKER_00: In March, we ran the Magnetic Success Masterclass.
• 7:13
  SPEAKER_00: We had hundreds of women register for that event, and I think it was probably one of my favorite masterclasses that I've ever done.
• 7:21
  SPEAKER_00: I've really been refining the caliber of women that I want to attract into my brand.
• 7:27
  SPEAKER_00: What I am known for, my area of expertise and um magnetic success, if you came along, was such a such an incredible representation of all of that.
• 7:38
  SPEAKER_00: You know, where the brand now is, my expertise in the subconscious reprogramming realm, really shifting yourself energetically to create whatever outcomes you want in your business.
• 7:48
  SPEAKER_00: So I love that masterclass and we'll be doing something similar in 2026.
• 7:54
  SPEAKER_00: I'm using the break to get some creative energy, get some creative juices into what that masterclass will look like, but it will be a similar flavor.
• 8:03
  SPEAKER_00: So if you loved magnetic success, if you have been new since then and you have no idea what I'm talking about, I'll be bringing something back quite similar in the new year.
• 8:13
  SPEAKER_00: So we did magnetic success to kick off March, and then we went into the first launch for the Academy for 2025.
• 8:22
  SPEAKER_00: We also had a huge cyclone here in Queensland, and the cyclone hit week one of the Academy launch.
• 8:31
  SPEAKER_00: We had no power, therefore, phones were going flat, no Wi-Fi, and I'm in the thick of a program launch.
• 8:39
  SPEAKER_00: So for about three days, I sat in my car charging my phone and running this launch, and ironically enough, we ended up having a multi-five figure day or multi-five-figure start to the launch within three days over this cyclone.
• 8:56
  SPEAKER_00: And I created a reel saying that I made$20,000 during a cyclone, which a lot of the work I'd been doing in this mastermind this year was on messaging, so it was positioned in a way to be a bit of clickbait, and it worked.
• 9:12
  SPEAKER_00: And in March, I actually had a reel go very viral, but unfortunately landed in the wrong corner of the internet, and all the trolls were coming after me saying, How dare you make money during a cyclone when people are really suffering right now and just completely misunderstood the point of that post.
• 9:34
  SPEAKER_00: And I was really honest about this back in March, and there's a whole podcast episode on this, but this rattled me way more than I expected it would.
• 9:44
  SPEAKER_00: I was focusing on the negative comments and I felt called out, and it really got to me, which was obviously something I needed to move through.
• 9:54
  SPEAKER_00: I obviously still had a fear of visibility sitting subconsciously within my nervous system.
• 10:00
  SPEAKER_00: And of course, if you fear something like trolls and negative visibility, you will block growth on social media to avoid that fear manifesting.
• 10:11
  SPEAKER_00: So I had obviously grown within myself to a point where I was ready to deal with that fear, which is why I manifested the outcome, so that I was forced to move through the fear and move through whatever needed to come up to get over that obstacle.
• 10:26
  SPEAKER_00: So that was in March, and that was yeah, it was it was a weird time, but a lot of growth, and I feel like if that happened again, I would not care.
• 10:34
  SPEAKER_00: I I want to say I would not care at all, but who knows?
• 10:37
  SPEAKER_00: I wouldn't care as much for sure.
• 10:39
  SPEAKER_00: Anyways, if you want to go listen to that episode, I'll link it in the show notes below.
• 10:43
  SPEAKER_00: But yeah, we launched the academy, we had a cyclone, I had a real go viral.
• 10:47
  SPEAKER_00: Everybody on the internet hated me for a little while there.
• 10:49
  SPEAKER_00: I got really upset about it, but we survived it.
• 10:53
  SPEAKER_00: I also had to go home at the end of March for a wedding.
• 10:57
  SPEAKER_00: So yeah, March was actually a really big month.
• 11:00
  SPEAKER_00: Coming into April, I went back home because my sister-in-law had her baby shower for my little niece who is now born.
• 11:11
  SPEAKER_00: We love her so much.
• 11:12
  SPEAKER_00: So went home early April to celebrate the coming of that little baby and her baby shower, and that was really beautiful.
• 11:19
  SPEAKER_00: It was in my parents' garden, and my sister is so good at organizing events and just thinks of all of the details.
• 11:26
  SPEAKER_00: So that was that was really cute.
• 11:28
  SPEAKER_00: We also went into another launch for her empire, the second intake for 2025, and we had a lead generation going into that launch called Advice from Her.
• 11:40
  SPEAKER_00: There was a lot involved in that, in that.
• 11:42
  SPEAKER_00: If you were a part of it, you would know.
• 11:44
  SPEAKER_00: We had a podcast series called Advice from Her where I interviewed a bunch of women in different fields about their journey and business and the growth they had experienced in their own life.
• 11:57
  SPEAKER_00: We also had these workshops that were dropping alongside the podcast episodes that you could get access to.
• 12:02
  SPEAKER_00: We had PDF downloads.
• 12:04
  SPEAKER_00: It was a massive campaign for this free lead magnet into her empire, and I will never do it again.
• 12:12
  SPEAKER_00: The biggest lesson that came from that is just keep it simple because I offered so much, but of course, not everybody tapped into all of the resources because there was just so much going on, and of course, we have so much going on outside of our businesses, so it was only natural that a lot of you were missing all of the incredible things that I was dropping.
• 12:32
  SPEAKER_00: But I was working hard to get these things released, but then not everybody was able to enjoy it because there was just a lot going on.
• 12:40
  SPEAKER_00: So that was advice from her, and I was navigating this while being home down in Canberra for this baby shower and just spending some time down there.
• 12:48
  SPEAKER_00: I do remember feeling very, very stretched and kind of just working for the sake of it and just moving through a to-do list.
• 12:56
  SPEAKER_00: So there was a big lesson out of that.
• 12:58
  SPEAKER_00: Keep it simple, less is more, and yeah, like don't put yourself in situations where you are so stretched like that.
• 13:07
  SPEAKER_00: That took us into the Her Empire launch.
• 13:11
  SPEAKER_00: And this year, when it comes to her empire, but also all of my clients, we've really raised the bar in terms of the caliber of women that come in, where they are in their businesses, and the cohort that came through for the second half of her empire in 2026.
• 13:26
  SPEAKER_00: I mean, 2025 was an incredible representation of this up level.
• 13:31
  SPEAKER_00: So established in their business, some of the most driven, ambitious women I have ever met, and it was really, really cool to work alongside them.
• 13:40
  SPEAKER_00: So they were coming into my world in April.
• 13:43
  SPEAKER_00: I also had a soul contract reading in April.
• 13:46
  SPEAKER_00: There is an episode on that on the podcast that was such an eye-opener for me.
• 13:53
  SPEAKER_00: So many aha moments during that reading.
• 13:56
  SPEAKER_00: I am someone who is always on the go.
• 14:00
  SPEAKER_00: I am always wanting more, creating more in my business, but also my life.
• 14:06
  SPEAKER_00: But with that, sometimes I struggle with I wouldn't say not being satisfied, but constantly questioning: is this the person I want to be?
• 14:19
  SPEAKER_00: Is this where I want to be, or do I want to do that, or maybe I want to do this, or maybe I should be that person, and I'm constantly, constantly doing this.
• 14:27
  SPEAKER_00: And this reading explained that I am in my last incarnation, which usually comes with this feeling of time is running out, and therefore I need to do everything, be everywhere, be everywhere, be everyone.
• 14:42
  SPEAKER_00: And I do experience that sometimes.
• 14:44
  SPEAKER_00: So that reading was really helpful.
• 14:46
  SPEAKER_00: I would highly recommend going to get some kind of soul contract reading or human design reading.
• 14:52
  SPEAKER_00: If you are like that, or you just have parts of you that are such a part of you, but you question why am I like this?
• 15:03
  SPEAKER_00: Why do I think like this?
• 15:04
  SPEAKER_00: Readings like that can really just provide some clarification and allows well, for me anyway, it really just allowed me to exhale and go, oh, okay, this makes sense.
• 15:14
  SPEAKER_00: This is why I am the way that I am.
• 15:15
  SPEAKER_00: So that was in April.
• 15:17
  SPEAKER_00: Moving into May, I turned 31.
• 15:20
  SPEAKER_00: I also went back home to Canberra to celebrate my brother's 30th, which was really fun.
• 15:27
  SPEAKER_00: We were continuing with the Her Empire launch, and again, really just enjoying the kind of women who were dropping into my world at this higher standard, at this higher price point.
• 15:39
  SPEAKER_00: It was really exciting to see this shift within the business.
• 15:42
  SPEAKER_00: So May was a big celebration month and feeling really good about wrapping up this successful Her Empire launch, and then June came around.
• 15:52
  SPEAKER_00: June felt like everything that I had been doing up until that point just came crashing down, and suddenly I was questioning everything, mainly towards social media.
• 16:06
  SPEAKER_00: I just felt the biggest ick towards social media.
• 16:09
  SPEAKER_00: Suddenly, everybody was speaking the same, sounding the same, everybody was jumping on the same trending reels, and like I was like, ugh, I hate social media.
• 16:21
  SPEAKER_00: It just felt like a lot of noise that I didn't want to be a part of, let alone contribute to.
• 16:28
  SPEAKER_00: So I really questioned who I wanted to be on social media, my contribution towards social media as a brand, and how I wanted to show up.
• 16:37
  SPEAKER_00: And it was a little bit scary because social media is a massive, massive marketing avenue in my business.
• 16:45
  SPEAKER_00: So I need to be on social media and I want to be on social media.
• 16:50
  SPEAKER_00: When I'm enjoying being online, I really love being online, but I just in June despised it, hated it, did not want a bar of it.
• 16:59
  SPEAKER_00: And so that was a little bit scary because I just wasn't sure how to show up and keep adding value for you guys, continuing to sell my programs.
• 17:09
  SPEAKER_00: Yeah, it was it was honestly a really weird time, and I am naturally a very positive person, and I have the tools to shift myself out of a dark place if I need to.
• 17:23
  SPEAKER_00: Because let's be honest, as an entrepreneur, those days do come where we feel stretched and exhausted and we just want to tap out.
• 17:31
  SPEAKER_00: But I have this I have the tools to to regulate myself during those moments and pull myself out of those moments pretty quickly.
• 17:38
  SPEAKER_00: But in June, it didn't matter what I was doing, I just could not pull myself out of this place.
• 17:45
  SPEAKER_00: And the more I was in it, the scarier it was getting, and yeah, it was it was a very, a very weird month.
• 17:54
  SPEAKER_00: Um, I've done a podcast episode on that back in June where I'm really honest and open about how I was feeling, but it really forced me to sit with why this stirring was happening inside.
• 18:09
  SPEAKER_00: And looking back now, I was in that grey zone between an old identity and a new identity, and I was really being forced to be okay about the shedding, be okay about letting go of things that no longer felt good instead of just trying to force the old ways.
• 18:29
  SPEAKER_00: And I feel like I've probably been pushed into situations like this in the past, but I wasn't willing to sit with it and allow the question marks to take over.
• 18:42
  SPEAKER_00: I would just shove it to the side and just keep repeating old patterns because maybe it had worked up until that point, or it's always more comfortable just to do what you know.
• 18:51
  SPEAKER_00: It's very uncomfortable to step into a new identity, into a new way to be in business, especially when it's unfamiliar, unpredictable.
• 18:59
  SPEAKER_00: So I've probably been in this at this stage before, but I didn't let myself sit in it long enough to actually go through the shedding.
• 19:09
  SPEAKER_00: And this time I did.
• 19:11
  SPEAKER_00: It was scary at first, it was very dark at first, but then I just I got excited about what it was going to create next.
• 19:19
  SPEAKER_00: And I allowed the shedding to happen.
• 19:21
  SPEAKER_00: If there were parts of social media that I no longer wanted to be a part of, I just didn't.
• 19:27
  SPEAKER_00: There were a lot of shifts I made within the brand to be different in the coaching industry, speak different, show up different, and even if it felt like I was the only one doing it, I was excited by that, and I was no longer scared by how different things were starting to look and feel, and I just fully lent into it.
• 19:48
  SPEAKER_00: So that 100% was a massive identity shedding for me.
• 19:54
  SPEAKER_00: And just in the last recent weeks, I've heard people talk about 2025.
• 20:00
  SPEAKER_00: Being the year of the snake, where it's this shedding of an old identity and parts of you and your life coming to an end.
• 20:10
  SPEAKER_00: And I think that was definitely my moment as part of this year of the snake.
• 20:15
  SPEAKER_00: And yeah, it truly I do believe this now that had to happen for everything that happened after that to be possible.
• 20:23
  SPEAKER_00: So I questioned social media, I questioned the way I was showing up in the coaching industry, I questioned what the brand was all about and allowed whatever new had to come through to come through.
• 20:36
  SPEAKER_00: I eventually came out the other side of all of that and realized I wanted to hire an assistant to help create content that was at a higher standard.
• 20:48
  SPEAKER_00: So instead of me just walking around with my iPhone in my face all day long, I wanted someone to film me, film me in the wild, the behind the scenes, the raw, the raw moments of who I am and the growth of my brand.
• 21:03
  SPEAKER_00: So by the end of June, I hired an assistant.
• 21:11
  SPEAKER_00: I don't know how I used to run my business without her.
• 21:14
  SPEAKER_00: So that was really exciting for the business, and the ripple effect that her coming into the brand has made has just been very exciting.
• 21:22
  SPEAKER_00: And then we finished June with the Her Empire immersion for the first intake for 2025, which was at a beautiful apartment hotel in Broadbeach.
• 21:35
  SPEAKER_00: It's a three-day event, a lot happens.
• 21:38
  SPEAKER_00: We have a welcome dinner, we have a whole day of subconscious reprogramming and releasing.
• 21:43
  SPEAKER_00: We go to a cabaret show, we all just come together and celebrate the end of her empire.
• 21:48
  SPEAKER_00: So that was at the end of June.
• 21:50
  SPEAKER_00: See what I mean?
• 21:51
  SPEAKER_00: Like we're only halfway through 2025.
• 21:54
  SPEAKER_00: Like I'm tired talking about it.
• 21:56
  SPEAKER_00: Okay, and then we moved into July, and my little baby niece Elsie was born, which was one of the most exciting days ever.
• 22:07
  SPEAKER_00: And seeing my brother with her was a memory that I will hold forever and a day.
• 22:14
  SPEAKER_00: It was so special and so exciting.
• 22:17
  SPEAKER_00: And yeah, we have a little baby in our family.
• 22:20
  SPEAKER_00: She is the first mini in our family, and as you can imagine, she's very loved and very spoilt.
• 22:27
  SPEAKER_00: It was actually crazy how she came into this world.
• 22:30
  SPEAKER_00: So she was due, I think end of June.
• 22:33
  SPEAKER_00: And so I was kind of on baby watch towards the end of June before the Her Empire immersion, because obviously I wanted to be home when she was born.
• 22:44
  SPEAKER_00: So speaking with my sister-in-law and my brother, just saying, any sign of labor, make sure you tell me so I can jump on a plane and be home before she's she's born.
• 22:54
  SPEAKER_00: And so going into the immersion, we're on baby watch, every day we're calling them.
• 22:59
  SPEAKER_00: Any signs of labor?
• 23:00
  SPEAKER_00: Do I book my flight?
• 23:01
  SPEAKER_00: She was like, Absolutely not.
• 23:02
  SPEAKER_00: I don't think this baby's coming anytime soon.
• 23:04
  SPEAKER_00: And then we rolled into the Her Empire immersion, and the whole weekend I was just thinking, do not come, do not come, please don't be born because I couldn't leave the immersion to get home.
• 23:15
  SPEAKER_00: She was not born.
• 23:16
  SPEAKER_00: We go into July, she's almost two weeks overdue at this point, and so I just picked a day.
• 23:22
  SPEAKER_00: The 4th of July, I just picked a day and said I'll just fly home.
• 23:26
  SPEAKER_00: I flew into Canberra on the 4th of July, and then Elsie was born that day.
• 23:32
  SPEAKER_00: So it's like she was waiting for her auntie to be home.
• 23:35
  SPEAKER_00: My sister also got engaged, so we went wedding dress shopping in July, and we went into the second launch for the Academy for 2025.
• 23:46
  SPEAKER_00: So another launch, and this launch for the Academy was the biggest launch we've seen for the Academy to date.
• 23:53
  SPEAKER_00: The most amount of women, again, really coming in at that higher standard.
• 23:58
  SPEAKER_00: So that was a really fun month in business, seeing the numbers get to where they did, and just feeling like that program because it has been a it's been around for a while, it's a signature program of mine, feeling like it was really positioned the way that I wanted it to.
• 24:15
  SPEAKER_00: Um, and it's taken a lot of work to get the academy to this point.
• 24:19
  SPEAKER_00: So not only was it such a successful launch, but I just felt really proud about what the program standard for, the results it was going to get for these women because of the positioning, because of all of the work we had done behind the scenes, and yeah, I just felt like the academy finally was the program that I have wanted it to be.
• 24:44
  SPEAKER_00: So that was really exciting.
• 24:45
  SPEAKER_00: We then go into August, and August for me, I think, because I'd been traveling for so much of the start of the year and a lot of events, weddings, baby showers, home for family birthdays, and things like that.
• 24:59
  SPEAKER_00: August was so nice just to be home and be by myself.
• 25:04
  SPEAKER_00: I found myself doing a lot of home workouts, like I didn't even want to have to be at the gym by a certain amount of time.
• 25:12
  SPEAKER_00: I guess I was really just leaning into the time freedom that I had and just letting myself go with the flow, which I actually want to talk to you really quickly.
• 25:20
  SPEAKER_00: I've had a few conversations with the clients in my world this year about how, even though they are fully in control of their time and their schedule, they are still so regimented with when they start work, when they have lunch, when they finish.
• 25:36
  SPEAKER_00: And they regularly ask, when does this feeling that I need to go to a job end?
• 25:41
  SPEAKER_00: And I think it's actually taken me a few years to really realize that I am fully in control of my schedule and not feel guilty if I'm not running my business like a job.
• 25:53
  SPEAKER_00: And I think August was just a nice realization as to how far I've come in that respect, really just being okay with the flexibility and um yeah, just like fully living my life on my time.
• 26:07
  SPEAKER_00: The Academy second cohort for 2025 started in August, so we had the Academy and her empire running at this point.
• 26:16
  SPEAKER_00: So lots going on in my world with my clients and showing up for them and celebrating them, and it was quite a lot to hold during this time of the year, but exciting to see again the kind of women who were immersed in my world and the conversations and the results that were coming for that.
• 26:34
  SPEAKER_00: It was really cool to be a part of that.
• 26:36
  SPEAKER_00: Um, in August, I was also working on a brand new offer, which you guys would now know as premium client attraction.
• 26:43
  SPEAKER_00: This kind of came out of nowhere realizing that we needed a smaller, lower priced offer in my office suite.
• 26:52
  SPEAKER_00: When this was first raised, I had I had some hesitation around it because my offer suite, my programs, my masterminds, my events are really positioned in a premium, high-level way.
• 27:07
  SPEAKER_00: It's because of the results you get when you are a client in my world.
• 27:11
  SPEAKER_00: The experience is extremely elegant and luxurious, and so the prices reflect all of that.
• 27:19
  SPEAKER_00: So I had a little bit of hesitation around launching such a lower-priced offer and who that would attract.
• 27:26
  SPEAKER_00: Because as I've mentioned, an intention this year has been to elevate the prices, the spaces to attract elevated clients.
• 27:36
  SPEAKER_00: And so I was worried that if it was so low, it would attract clients who weren't really ready for her empire, because that was the whole point of this offer.
• 27:45
  SPEAKER_00: But, anyways, I went ahead and I started putting it together, but I come into this creation knowing that even though it's going to be a lower-priced offer, it's still going to be positioned extremely premium.
• 28:00
  SPEAKER_00: And I want the brand visuals, the photo shoot, the copy, what goes into this program to look and feel like a 10k plus mastermind, but then have the price what it is because of the strategic positioning within the offer suite.
• 28:17
  SPEAKER_00: So, anyways, got to work on creating this new offer.
• 28:20
  SPEAKER_00: What came out of that creation was premium client attraction, which is a three-part on-demand training series for women in business helping you attracting clients who pay without hesitation and increase your income for the work you were already doing.
• 28:34
  SPEAKER_00: And I loved this launch.
• 28:36
  SPEAKER_00: So in September, I did a photo shoot for Premium Client Attraction, and I'm sure you guys have seen the photos that came from that.
• 28:44
  SPEAKER_00: The whole purpose was to keep it really elegant and positioned really premium.
• 28:49
  SPEAKER_00: So I actually did it in my mum and dad's lounge room because they have a lot of antique furniture, and I was sipping on wine out of an antique wine glass.
• 28:59
  SPEAKER_00: My outfits were giving that vintage, premium, luxurious look.
• 29:05
  SPEAKER_00: All of the music we used on the reels for that launch was again really intentional to give that vintage, premium old money feel, and I think we executed on that perfectly, and I really love that launch.
• 29:19
  SPEAKER_00: So coming into September now, we did the photo shoot for that, and then we actually launched Premium Client Attraction, and the feedback, the results we got from that was incredible, and we've actually had a few women come into my world because of premium client attraction and then and then enroll into her empire, which proves the way we positioned this offer, even though it's a lower-priced offer, was perfect because that was the whole point of it for them to funnel into her empire because of everything they experienced in Premium Client Attraction.
• 29:53
  SPEAKER_00: So that was that was really fun.
• 29:55
  SPEAKER_00: I love that launch.
• 29:56
  SPEAKER_00: I'm very proud of that offer.
• 29:57
  SPEAKER_00: By the way, if you have not gone and purchased and gone through Premium Client Attraction, make that something you work through over the Christmas break.
• 30:06
  SPEAKER_00: It's it's an incredible program and you will experience shifts in terms of the caliber of clients you attracted and how much they're willing to pay pretty quickly.
• 30:15
  SPEAKER_00: In September, I also spoke at a retreat, and September really was the start of lots of speaking jobs that were dropping in and that I was and that I was a part of.
• 30:26
  SPEAKER_00: So that was really exciting because that was on the goal list for this year.
• 30:30
  SPEAKER_00: More PR, more speaking opportunities.
• 30:32
  SPEAKER_00: So when they were effortlessly dropping into the DMs and dropping into my emails, that was really exciting that energetically I was pulling them in.
• 30:39
  SPEAKER_00: So we had the first speaking appearance at a retreat down in Byron Bay in September, and then moving into October, I was traveling quite a lot of October.
• 30:51
  SPEAKER_00: The first half was away for a trip I do every year to Koji with my family, and I had a really, a really special moment in Koji this year where I just looked around at the ocean and dropped into the fact that that place really was the start of everything I have created today.
• 31:10
  SPEAKER_00: So I used to live in Canberra, obviously, that's not by the beach, and I used to go away to that Sydney trip and just dream about living by the ocean and having a lifestyle that felt like a holiday every day, working for myself, having the time and freedom to stay in Sydney as long as I wanted, not have to rush back to work.
• 31:28
  SPEAKER_00: And all of that was my reality as I was sitting in Sydney for this trip, and I really just took a moment to anchor all of that in.
• 31:36
  SPEAKER_00: After the Koji part to the Sydney trip, I then went to Manley because I was speaking at an event for interior stylists.
• 31:44
  SPEAKER_00: The host of that event was actually one of the women in her empire.
• 31:48
  SPEAKER_00: She is an interior designer and stylist, and she ran an event for people in that industry, and I had the pleasure of talking on mindset.
• 31:56
  SPEAKER_00: So that was a really fun event, a very bougie event.
• 31:59
  SPEAKER_00: She went all out, and it was really cool to be a part of that.
• 32:03
  SPEAKER_00: I also had more speaking jobs, they were online, some for some really big brands, again, that effortlessly dropped into the DMs, and yeah, it was really cool to be a part of their brands and to be the speaker on mindset and subconscious reprogramming within their audience.
• 32:22
  SPEAKER_00: And then in October, we went into another launch for Her Empire 2026.
• 32:28
  SPEAKER_00: We saw another price increase, but yet clients dropping in effortlessly, really matching that higher standard for the women we want to see in my world.
• 32:37
  SPEAKER_00: And yeah, that kicked off another launch for the 2026 Her Empire cohort.
• 32:42
  SPEAKER_00: And then we moved into November, and I was traveling all of November.
• 32:46
  SPEAKER_00: We started off in Tasmania and then we went to Sydney for Oasis, and then I flew to Thailand for a week, and then I was in Bali for a week.
• 32:56
  SPEAKER_00: And even though I was traveling for the entire month of November, we had the biggest revenue month to date in the business, and we had women dropping into her empire.
• 33:06
  SPEAKER_00: We had our biggest cash day while I was on holidays in Bali, and it was just a very exciting month.
• 33:14
  SPEAKER_00: A dream come true.
• 33:15
  SPEAKER_00: Traveling the world, making money, seeing clients drop into my programs, just seeing the growth within myself and the brand manifest in this way was really, really special and something I hope every woman gets to experience.
• 33:29
  SPEAKER_00: And then we finished November at the immersion for the second intake of Her Empire for 2025.
• 33:36
  SPEAKER_00: Two women flew from the UK, one from France, and then we had some local Queensland girls all come together for a three-day immersion, similar to the first one we did in June.
• 33:47
  SPEAKER_00: We had a welcome party on the Friday, a full day of releasing and transforming and subconscious reprogramming on Saturday, a cabaret show on Saturday night, and then a full day around the pool on Sunday, masterminding, talking about their brand, their social media, building out their office suite for their 2026.
• 34:07
  SPEAKER_00: And then December started.
• 34:08
  SPEAKER_00: We put the Christmas tree up, we started playing the Christmas carols, and I began just really winding down within the business and yeah, leaning into the Christmas spirit and getting really excited for Christmas and the holidays, and yeah, just celebrating everything this year has been, and that's it.
• 34:31
  SPEAKER_00: I told you it's been a massive, massive year.
• 34:36
  SPEAKER_00: The biggest year for growth, the biggest year for personal evolution in terms of that huge identity shift that I had to go through.
• 34:45
  SPEAKER_00: Um, but also the brand has just evolved so much with the prices, with the caliber of women coming in, with what we're doing behind the scenes, like the conversations are so high level, the results are insane, massive months in businesses, media publications, speaking opportunities, like what is happening in my world right now is like actually just gives me goosebumps.
• 35:07
  SPEAKER_00: Thinking about the fact that everyday women are living the most extraordinary lives, where they're actually experiencing financial overflow, where they're not just getting by, they're not just surviving in their business, but they're actually they're making money to enable them to live their life, to travel, to say yes to this, to delegate, to just do more.
• 35:31
  SPEAKER_00: We've really got their brands to a point where they are the go-to in their industry.
• 35:35
  SPEAKER_00: They are they are able to charge whatever they want, and they still have people drop in.
• 35:40
  SPEAKER_00: And yeah, it's it's very special the kind of work that is unfolding in my world, and it's been such an honor to walk alongside all of my clients, but also you guys.
• 35:51
  SPEAKER_00: Even if you weren't a client in my world this year, but you have shown up to the podcast every week, you follow me on social media, I still consider you such a big part of this brand and this movement and the impact we are making.
• 36:06
  SPEAKER_00: And from the bottom of my heart, I just want to thank you all.
• 36:09
  SPEAKER_00: The growth that I talk about and how I feel in my business would not be possible without all of you walking this journey with me and being here in whatever capacity that does look like.
• 36:20
  SPEAKER_00: So, again, from the bottom of my heart, thank you for spending another year with me.
• 36:25
  SPEAKER_00: Whether you've been here the entire year or you found me at some point throughout 2025, I am so grateful for you and I'm so thankful the universe connected us to each other.
• 36:39
  SPEAKER_00: I hope if you aren't a client in my world, I hope to see you at some point in 2026, whether it's in Her Empire or the Academy or in one of my courses, like Premium Client Attraction, or at the very least, please reach out to me on Instagram and just let me know that you have been here with me for 2025.
• 36:59
  SPEAKER_00: Maybe share a win from your year so that I can celebrate with you and raise a champagne glass to you and just toast to your 2025, however that has looked.
• 37:10
  SPEAKER_00: And I think that's where we're gonna leave it.
• 37:13
  SPEAKER_00: Thank you again for being here, wrapping up another year of the Abundant and Align podcast.
• 37:18
  SPEAKER_00: We made it.
• 37:20
  SPEAKER_00: I cannot wait for a new season with you all, a new year with you all, and I just have this feeling about 2026 that it's going to be massive.
• 37:29
  SPEAKER_00: So enjoy your break.
• 37:31
  SPEAKER_00: Merry Christmas.
• 37:32
  SPEAKER_00: I hope you bring in the new year with so much magic, and I look forward to seeing you guys back here in 2026 for one of our best years yet.