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Behind the Mic: Building a Purpose-Driven Podcast from Scratch · Your Mic

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  A lot of people have very similar concerns, lack of energy, lack of productivity,
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  brain fog, chronic progressive inflammatory conditions,
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  their lifestyle diseases,
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  simplest traits chocolate, which is turning out to be the most healing chocolate out there that
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  actually helps people combat diabetes, like sugar spikes. People have been telling me,
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  you need to talk about this. Nobody knows that there are communities in Peru and
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  believe in Ecuador who are fighting to keep their lands pristine, growing that cacao variety,
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  and tending off flares like who just interested in profit and not at all interested in
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  conserving the earth and those communities in a beautiful way that they coexist.
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  Be out of lermin.
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  Freddie.
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  Okay, so the road to launching Helme with Chocolate has been what about a year and a half we met
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  at a business expo. Yes.
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  And walked me through all of this, like what led you, like from the moment we met,
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  and then we had you on my show a couple of times.
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  You're on a couple of my friends shows.
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  And now you've got your own Helme with chocolate.
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  Well, it has been a dream of mine for a really long time. In fact, I help people navigate
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  health challenges, understand things about their health and the food and how can they improve
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  different things by changing lifestyle. And I constantly, I realize I constantly give the same
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  advice more often than not over and over and over again. You're saying you sound like a broken
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  record? I sound like a broken record. Yeah. Because, you know, we leave in the world where
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  a lot of people have very similar, similar concerns, lack of energy, lack of productivity,
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  brain fog, maybe some kind of chronic and progressive inflammatory conditions. They're all lifestyle
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  diseases. And then, of course, with Symbolist Treats Chocolate, which is
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  turning out to be the most healing chocolate out there that actually helps people combat
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  diabetes and blood sugar spikes and inflammation, people have been telling me you need to talk
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  about this. You need to talk about this. And then I finally, at some point, realized I need a
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  platform that platform needs to be a podcast. And I just couldn't think about a better person
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  to come to, other than you. Thank you. Thank you. From the moment we met, and I was on your first
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  podcast out in Pirland, and we were eating chocolate on that podcast and talking together,
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  I knew that you have so much passion and so much heart for really getting the people to the
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  health resources that they may not, they may not know available to them. And so I remember I was
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  driving on I10. I think I was coming back from Austin, and I was like, I need to make this
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  call to Freddie. I was playing that in my head for a few days. It's like, how am I going to approach
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  it? I'm going to tell that to you, how am I even going to set it up? And I did. Thank you so
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  much. That mean, like from the bottom of my heart. And I knew that when I had you on on my show,
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  Cruise Through HTX, and we were talking about your story and what led you to starting the chocolate
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  company. I'm like, this woman is going to like the world on fire. And I'm going to take my
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  village with me. And when I say like the world on fire, I mean, that's a great way, a great
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  metaphorical way. Is it roomy that said, like, let your soul on fire and surround yourself with
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  those who fan the flames or something like that? Yeah. But yeah, in getting to work with you,
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  Beata, this is definitely something that has taught me more and more about why not just why you
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  do what you do, but more about what it is you do in just how systemic the problem is. And so
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  let's talk about, let's talk about like some of the new like what makes you decide to talk about
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  certain topics within the realm of functional chocolate. Just the fact how surprised people get
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  when they hear that information. People have no idea. And of course, we have our chocolate factory
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  where we manufacture the chocolate. And now we have a cafe where people can come in and try it and
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  enjoy it and buy it. And education is one of our core missions because we want to see
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  the world better with every ripple that's going out. Like we may be this epicenter, but we want to
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  positive affect everything. And so when I tell people how we source the chocolate and I show them
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  the videos from the farms because when I go there, everything is captured and videoed and we do
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  it partially because once again, we want the quality control and ethical confirmations that there
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  is nothing questionable or illegal that's happening. But it's also very important because
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  there are people in the world that go above and beyond. And more often than not, those communities
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  are so underrepresented and under resourced that they don't have a voice. Like nobody knows that
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  there is such thing as original DNA cacao that has not been hybridized. Nobody knows that there
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  are communities in Peru and Bolivian Ecuador who are fighting to keep their lands pristine, growing
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  that cacao variety and sending off players like Nestle's and Ritter Scots who just interested
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  in profit and not at all interested in conserving the earth and those communities in a beautiful way
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  that they coexist. Nobody knows that it's not all look like a giant monocrop that's visible from
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  space, but there are people who go in and looking at the new seedlings of very exotic trees in
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  those soils that can tell me, oh, this is such an exciting, I'm like, wow. Nobody knows what an
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  unhybridized cacao flower look like. I remember when I was at the farms and the farmer Francisco
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  showed that to me, I did not believe him. And I understand that if I'm with boots on the ground
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  who has seen so many different things, had a hard time believing to the point that I went on a
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  fact check, a person who is growing that those trees and like showing music cacao pods,
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  there is no way without putting highlights on that. Those people can have a voice and
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  people who actually eat the product and enjoy the product and making it part of their experience,
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  celebrations or, you know, quite opposite, you know, sole comforting from a tragedy, they just
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  don't know. And without having a voice like this, without having a platform like speak podcasting,
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  those stores would be untold. Thank you for thank you so much for that.
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  And what is what is wild is that you are in this world of functional food and you're going and
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  you're learning all these things that like you said, you had no idea. And so for someone who's
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  not a scientist, I recommend you go back to both of our interviews on Cruiser HTX. So you can
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  learn all about Dr. Dr. Beatle Lerman's story. But you're a scientist and you know, so obviously
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  more than the lay person and to still be able to go out and like have your mind blown because why?
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  I didn't know about that. Now what's someone like me who's like moderately healthy and is trying
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  his best? That boy still likes donuts every now and then. Like what's what chance to weathe
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  the guys like me and women, you know, who are trying to do their best also that are not scientists?
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  What what chance do we stand? You know, this world is turning into a wild ride. And now with AI,
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  it's just so hard to say what information is true because we're being fed from all of our senses
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  and you don't know what to believe anymore. And we stand by our mission to empower people to
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  believe their eyes. And this is why what we're trying to do is not beautify. It's not polished and
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  perfect. We we go in and we film with iPhones and whatever we have. But for a reason that the
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  nature is not perfect is it is not in every way like sometimes it is symmetrical from every point.
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  Very often it's not. There is imperfection and really helping people
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  empowering them to believe their eyes, not just the advertisement, not just the pretty picture
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  or a nice rapper, but explain to them and have the verifiable sources so they can go and check
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  it themselves. And then currently anything can be found on the internet. You can find proof to
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  any to any statement to any opinion. It doesn't make it more real or good for you. It just the
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  question is how do you discern like what was done? What was the controls? Can you can you really? But
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  once again when when we trying to live healthy look at the communities who are different from us
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  right. Those remote tribes who don't have access to medicine and they're not sick. They
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  they don't have chronic diseases. They don't don't have our immune or very rarely they have like
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  heart disease or cancer. When they when they go to those villages and this older women the
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  matriarchs who are 80 years old and their skin on their hands is perfect as mine because they
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  constantly handling cacao. They are exposed to the natural butters and oils of the cacao. They
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  brew it. They do medicinal cacao ceremony because once again the the tribes know that they have
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  knowledge of different fighter therapies. So plant therapies that grow in the portion of the
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  rainforest they call farms. And they're willing to share that knowledge. What we need to do is to
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  listen and to say where did we go wrong? How did we go in 50 years from like seeing a child with
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  diabetes once in the lifetime to see them every day? Yeah. Children with fatty liver. Yeah so disease
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  that was exclusively reserved for alcoholics all of a sudden showing up in kids. That is just
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  it is just not right. It leaves me speechless. I remember you were on the roses podcast and I
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  remember Dr. Dixie Milillo may have mentioned the kids with fatty liver in that episode. If it
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  wasn't that episode it was something it was a different one. But when when I heard her say that
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  I'm like holy crap. Something is something is not right. Yeah and it's our toxin field world
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  right? So for alcoholics the toxin is clearly alcohol but kids don't drink alcohol right? So what
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  is the toxin? The toxin is fructose. The sugar that is in abundance in all of the ultra process
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  foods. So the ultra process foods is the foods that are so far away from nature that there have
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  to be artificially made to be addictive. So they can sell more. In those foods the wrappers
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  cost more than the food. Right. That is bonkers also and I do want to go back to something you
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  said about cocoa butter for reference for people listening but yeah that there could be chemicals
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  that are soon to be banned here but are not banned here that are banned in Canada and in the
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  European Union that were same companies same candy but oh wait we're going to go ahead and
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  use red number whatever and red 40 and blue ones and twos. Right and I'm like wouldn't it be
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  from an operation we're both business owners so we know this from an operational standpoint
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  shouldn't you want to like consolidate your processes? I don't have a global multinational
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  crazy though. One of these beautiful days when we go global and multinational
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  we will still stay true to our quality and our processes and empowering the world to heal
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  but yeah I mean you would think that taking something directly from nature should cost less
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  yeah instead but I think I personally believe that there is a collusion between the agriculture
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  and food industry and the farm industry. You cannot convince me otherwise but that's another
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  conversation but I want to go back to something you had said about cocoa cocoa cow butter and so
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  you all have to listen to the full episode and I'm so sorry I forgot what episode number it is
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  I'll link it in the show notes when I go back in post. The reason why chocolate is so cheap is
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  because they strip it of the cacao butter correct and then the cacao butter is dot dot dot
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  and the cacao butter is where all of the nutrients all of the fighter nutrients polyphenols
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  flavonoids anything that is good about chocolate everything that is medicinal and healing
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  is all fat soluble but because they take all of that away they actually resell it at a premium to
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  a cosmetics and farm my industry so they're using all of those flavonoids and vitamins and nutrients
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  and all of that then they have to reconstitute the chocolate with something that would be fatty
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  that would give the mouse feel and structure and that's mostly sugar and hydrogenated vegetable
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  fats. So this is the kind of stuff that you're going to learn about on heal me with chocolate
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  and biata is your story is like something out of a movie I am so glad to just so glad that we met
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  I'm so proud to call you a friend and it means the world to me to hear you say all those things
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  about some company I happen to operate but I mean it is just an honor to know you. The feeling is
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  mutual but I think if people want to learn more about that and see us in the same room they should
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  attend the speak fest that is in October and I am so excited to be on the health panel and if
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  people do go and listen to heal me with chocolate and have the questions about their own journey and
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  just something that they were always pressing to know but nobody could answer them tell them where they
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  can buy the tickets and come see us in the same room having a conversation. She took the words
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  right out of my mouth October 10th and 11th I'm so I'm so glad you mentioned that October 10th
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  and 11th that is speak fest 2025 night of the living pod and biata is going to be on the medical
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  panel called my podcast saves lives because that's exactly what you're doing not just with the
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  podcast but with sinless treats chocolate functional chocolate that's good for your brain and as
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  creatives we need all the brain power we can get so you're going to see biata and you're going to
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  see other medical medical based podcast hosts we're working on are the rest of our portfolio of
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  clients to get in so I'm we're working on we're working on all the rest of the panelists
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  we have the personal and company brand panel we have that one is coming together a little bit
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  quicker than the health panel but biata has graciously accepted one of the first roles and so
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  wouldn't miss that for the world thank you yeah we're we're going to have a lot of fun at the
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  national museum of funeral history so it's panels we got workshops we've got keynote speeches
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  and we're going to have some games and then we're cap and off day number two with an after party
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  hosted by DJ Tony styles with the museum as the backdrop and a bunch of networking and podcast hosts
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  and people who maybe just don't want a host of podcasts but they want to be a part of podcasting
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  maybe as a marketing tool as maybe a sponsor or an advertiser so it's really this whole ecosystem
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  that we're trying to build that's going to let podcasters of all stripes whether it's you know you
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  well I haven't always been ready to like how long did I have to ruminate on the idea
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  and we've talked about it for at least like two years before I finally finally push that trigger
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  it all happens when it's supposed to happen you know what I mean yeah yeah but but you know if
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  if you're in community you're doing something that is worth knowing about but you're not ready to talk
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  about it come visit us see what's out there and when you ready talk to this guy he's going to make
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  your star our podcast is by the way number four in nutrition podcasts and we are what
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  seven no four weeks in six weeks in about four or five weeks in yeah you're talking about the
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  good pod rankings yeah that's pretty cool that's pretty cool yeah and so you can see
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  biata at speakfest 2025 again October 10th and 11th at the National Museum of Funeral History
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  and the tickets you can get them at speakpodcasting.com slash speakfest 2025 biata it's an honor
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  thank you so much pleasure's all mine all right