Latest / The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers / The One Hour Q4 SEO Plan For Clinics

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The One Hour Q4 SEO Plan For Clinics · The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

• 0:26
  Darcy Happy AI try: Picture this.
• 0:27
  Darcy Happy AI try: It's January 2027, and instead of starting the year thinking,"Okay, what should we be doing with our marketing?" your clinic is already moving.
• 0:36
  Darcy Happy AI try: You know which services you want to grow.
• 0:38
  Darcy Happy AI try: You know which pages on your website need attention.
• 0:41
  Darcy Happy AI try: You know what content you're creating.
• 0:44
  Darcy Happy AI try: Your Google Business Profile is up to date.
• 0:46
  Darcy Happy AI try: You have a plan for Google Search, Google Maps, and AI-powered search.
• 0:50
  Darcy Happy AI try: And most importantly you're not starting January from scratch.
• 0:54
  Darcy Happy AI try: That's what we're talking about today.
• 0:56
  Darcy Happy AI try: Because last year, I recorded an episode all about mapping out your clinic's Q4 SEO plan, and it ended up being one of our more popular episodes.
• 1:07
  Darcy Happy AI try: So I knew I wanted to bring it back this year.
• 1:09
  Darcy Happy AI try: But we're not just replaying last year's episode.
• 1:12
  Darcy Happy AI try: A lot has changed.
• 1:13
  Darcy Happy AI try: Search has changed.
• 1:15
  Darcy Happy AI try: AI has changed.
• 1:16
  Darcy Happy AI try: The way we're measuring SEO has changed.
• 1:19
  Darcy Happy AI try: And hopefully your clinic has changed over the last year too.
• 1:22
  Darcy Happy AI try: So today, we're creating your 2026 Q4 SEO plan, and I'm going to walk you through exactly what I want you to look at and how to decide what actually deserves your attention between October and the end of December.
• 1:37
  Darcy Happy AI try: And I'm intentionally airing this episode with enough time left in September for you to do something before Q4 even begins.
• 1:44
  Darcy Happy AI try: So here's your first action item, and you can do this before we even get into the rest of the episode.
• 1:50
  Darcy Happy AI try: Open your calendar and block out one hour before the end of September for Q4 SEO planning.
• 1:56
  Darcy Happy AI try: Not five minutes between patients.
• 1:59
  Darcy Happy AI try: Not while you're checking email.
• 2:01
  Darcy Happy AI try: Give yourself an actual block of time.
• 2:03
  Darcy Happy AI try: Because by the end of this episode, you're going to know exactly what to work through during that hour.
• 2:08
  Darcy Happy AI try: Hi, I'm Darcy Sullivan from Propel Marketing Design, and you're listening to the Clinic Marketing Podcast, where we help clinic owners and clinic marketers make SEO and digital marketing a whole lot easier to understand and implement.
• 2:22
  Darcy Happy AI try: Let's map out your Q4.
• 2:24
  Darcy Happy AI try: First, Don't Start by Making a To-Do List This is probably the biggest change I want you to make this year.
• 2:30
  Darcy Happy AI try: Don't sit down for your Q4 planning session and immediately start writing: We need four blog posts.
• 2:36
  Darcy Happy AI try: We need to post more on Google.
• 2:37
  Darcy Happy AI try: We need more reviews.
• 2:39
  Darcy Happy AI try: We need to update the website.
• 2:41
  Darcy Happy AI try: We need to work on AI.
• 2:42
  Darcy Happy AI try: That's not a strategy.
• 2:44
  Darcy Happy AI try: That's a list of things you could potentially do.
• 2:46
  Darcy Happy AI try: And there will always be more things you could potentially do than you have time to actually accomplish.
• 2:52
  Darcy Happy AI try: Instead, I want you to start with a question: Where are our biggest opportunities right now?
• 2:57
  Darcy Happy AI try: Because your Q4 SEO plan should be based on what's actually happening with your clinic.
• 3:02
  Darcy Happy AI try: Not on a generic SEO checklist.
• 3:04
  Darcy Happy AI try: So we're going to figure that out first.
• 3:06
  Darcy Happy AI try: Step One: Take Your Clinic's Visibility Snapshot Before you decide what to change, let's see where you stand.
• 3:12
  Darcy Happy AI try: And I want you looking at visibility in a few different places because today, being"good at SEO" isn't just about where your website ranks in the traditional Google results.
• 3:24
  Darcy Happy AI try: Start with Google Search.
• 3:26
  Darcy Happy AI try: What are some of the most important searches for your clinic?
• 3:29
  Darcy Happy AI try: Not 100 keywords.
• 3:30
  Darcy Happy AI try: Pick maybe five to ten.
• 3:32
  Darcy Happy AI try: If you're a chiropractor, that could include chiropractor in your city, sports chiropractor, sciatica treatment, shockwave therapy, or whatever services and conditions are most important to your clinic.
• 3:43
  Darcy Happy AI try: If you're a physical therapist, acupuncturist, dentist, med spa, therapist, or another type of clinic, obviously those searches are going to look different.
• 3:52
  Darcy Happy AI try: But the question is the same: Can people find you when they're looking for what you most want to be found for?
• 3:58
  Darcy Happy AI try: And remember something we've talked about recently on this podcast.
• 4:02
  Darcy Happy AI try: Don't obsess over one exact ranking.
• 4:04
  Darcy Happy AI try: Search results are becoming increasingly variable.
• 4:07
  Darcy Happy AI try: You might see yourself at number three.
• 4:09
  Darcy Happy AI try: Someone across town might see you at number six.
• 4:12
  Darcy Happy AI try: What matters more is the bigger picture.
• 4:14
  Darcy Happy AI try: Are you becoming more visible?
• 4:15
  Darcy Happy AI try: Are you moving in the right direction?
• 4:18
  Darcy Happy AI try: Are the right pages showing up?
• 4:19
  Darcy Happy AI try: Are you gaining ground for the services that matter?
• 4:22
  Darcy Happy AI try: Next, look at Google Maps.
• 4:23
  Darcy Happy AI try: Where is your Google Business Profile showing up when people search in and around the area you actually serve?
• 4:30
  Darcy Happy AI try: Again, don't just Google yourself once from inside your clinic and call it good.
• 4:35
  Darcy Happy AI try: Local search results change based on where the person searching is located.
• 4:39
  Darcy Happy AI try: If you have access to a Maps ranking grid, even better.
• 4:42
  Darcy Happy AI try: You might discover that you're doing really well close to your office but almost disappearing three or four miles away.
• 4:49
  Darcy Happy AI try: That's useful information.
• 4:51
  Darcy Happy AI try: Next, I want you to look at AI.
• 4:53
  Darcy Happy AI try: Try some of the questions a potential patient might ask.
• 4:56
  Darcy Happy AI try: "Who are the best chiropractors in my area for sports injuries?""Where can I get shockwave therapy near me?""Who's a good physical therapist for runners?""Find me an acupuncturist who treats migraines." Obviously, use searches that make sense for your clinic.
• 5:10
  Darcy Happy AI try: See what comes back.
• 5:11
  Darcy Happy AI try: Are you mentioned?
• 5:12
  Darcy Happy AI try: Are your competitors?
• 5:14
  Darcy Happy AI try: Are the answers accurate?
• 5:15
  Darcy Happy AI try: And don't panic if you don't show up every time.
• 5:18
  Darcy Happy AI try: AI search results can vary too.
• 5:20
  Darcy Happy AI try: This isn't about running one ChatGPT search and deciding your entire marketing strategy based on it.
• 5:26
  Darcy Happy AI try: You're looking for clues.
• 5:27
  Darcy Happy AI try: Google Search gives you clues.
• 5:29
  Darcy Happy AI try: Google Maps gives you clues.
• 5:31
  Darcy Happy AI try: AI gives you clues.
• 5:33
  Darcy Happy AI try: Your analytics give you clues.
• 5:35
  Darcy Happy AI try: Your new patients give you clues.
• 5:37
  Darcy Happy AI try: Put those clues together.
• 5:38
  Darcy Happy AI try: Step Two: Decide What You Actually Want to Grow This is something I think clinics sometimes skip completely.
• 5:45
  Darcy Happy AI try: They'll tell me:"We want better SEO." And I'll ask:"For what?" Because ranking higher isn't really the business goal.
• 5:53
  Darcy Happy AI try: Getting more of the right patients is.
• 5:54
  Darcy Happy AI try: So before you plan your Q4 content, decide what you actually want more of.
• 5:59
  Darcy Happy AI try: Maybe you've invested in a new service.
• 6:01
  Darcy Happy AI try: Maybe you want more sports injury patients.
• 6:03
  Darcy Happy AI try: Maybe you added shockwave therapy.
• 6:05
  Darcy Happy AI try: Maybe you want to grow acupuncture.
• 6:08
  Darcy Happy AI try: Maybe your physical therapy clinic wants more pelvic floor patients.
• 6:12
  Darcy Happy AI try: Maybe you're a dentist who wants to grow implants or Invisalign.
• 6:15
  Darcy Happy AI try: Maybe your med spa has one or two treatments you really want to prioritize.
• 6:19
  Darcy Happy AI try: Write down your top three priorities.
• 6:22
  Darcy Happy AI try: And I wouldn't make this a list of ten.
• 6:24
  Darcy Happy AI try: If everything is a priority, nothing is a priority.
• 6:27
  Darcy Happy AI try: Pick three.
• 6:28
  Darcy Happy AI try: Those priorities are going to guide the rest of your Q4 plan.
• 6:32
  Darcy Happy AI try: Step Three: Find the Gaps on Your Website Now we get into your website.
• 6:36
  Darcy Happy AI try: But this year, I don't want you automatically assuming that you need to create a bunch of new content.
• 6:41
  Darcy Happy AI try: Sometimes you do.
• 6:42
  Darcy Happy AI try: Sometimes the biggest opportunity is sitting on your website already.
• 6:46
  Darcy Happy AI try: Take those three priorities you just identified.
• 6:49
  Darcy Happy AI try: Now ask: Do we have a strong page dedicated to each one?
• 6:52
  Darcy Happy AI try: And I mean a real page.
• 6:54
  Darcy Happy AI try: If shockwave therapy is one of your biggest growth priorities, but shockwave gets two paragraphs on a general services page, that's probably a content gap.
• 7:03
  Darcy Happy AI try: If sports chiropractic is something you really want to grow, but your website barely explains your approach to working with athletes, that's a gap.
• 7:12
  Darcy Happy AI try: If you have a great page, but it's five years old, doesn't represent how you currently provide that service, and has a tiny"contact us" button buried at the bottom, that might be an optimization opportunity instead.
• 7:26
  Darcy Happy AI try: So you're looking for three things: What's missing?
• 7:29
  Darcy Happy AI try: What's weak?
• 7:30
  Darcy Happy AI try: What's already working that could work even harder?
• 7:32
  Darcy Happy AI try: That last one is important.
• 7:34
  Darcy Happy AI try: Sometimes updating a page that's already ranking on page two or near the bottom of page one is a much better Q4 project than creating another blog post from scratch.
• 7:45
  Darcy Happy AI try: That's why I don't want your default strategy to be:"We need more content." You need the right content.
• 7:51
  Darcy Happy AI try: Step Four: Look at Your Website Like a Patient Now I want you to temporarily stop thinking about Google.
• 7:57
  Darcy Happy AI try: Pretend you're a potential patient.
• 7:59
  Darcy Happy AI try: Pull up your website on your phone.
• 8:01
  Darcy Happy AI try: And ask yourself: Can I immediately tell what this clinic does?
• 8:05
  Darcy Happy AI try: Can I tell who they help?
• 8:07
  Darcy Happy AI try: Can I tell where they're located?
• 8:08
  Darcy Happy AI try: Can I figure out what I should do next?
• 8:11
  Darcy Happy AI try: Can I easily call?
• 8:12
  Darcy Happy AI try: Can I book an appointment?
• 8:13
  Darcy Happy AI try: Do I understand what makes this clinic different?
• 8:16
  Darcy Happy AI try: Do I trust them?
• 8:17
  Darcy Happy AI try: This is where SEO and conversion start meeting each other.
• 8:21
  Darcy Happy AI try: Because getting someone onto your website is only half the job.
• 8:24
  Darcy Happy AI try: If you're getting found and people aren't taking the next step, more traffic isn't necessarily going to solve your problem.
• 8:31
  Darcy Happy AI try: So Q4 is a great time to fix friction.
• 8:33
  Darcy Happy AI try: Maybe your calls to action need improvement.
• 8:35
  Darcy Happy AI try: Maybe your mobile website is difficult to navigate.
• 8:38
  Darcy Happy AI try: Maybe important services are buried.
• 8:40
  Darcy Happy AI try: Maybe your team has changed and your About page is outdated.
• 8:43
  Darcy Happy AI try: Maybe you have services listed that you don't even offer anymore.
• 8:47
  Darcy Happy AI try: Maybe you're missing reviews or social proof.
• 8:49
  Darcy Happy AI try: Maybe the booking process is confusing.
• 8:52
  Darcy Happy AI try: Those aren't always exciting SEO projects.
• 8:54
  Darcy Happy AI try: absolutely But they can absolutely affect whether the visibility you've worked so hard to earn actually turns into patients.
• 9:03
  Darcy Happy AI try: Step Five: Give Your Google Business Profile a Q4 Checkup Next up, Google Business Profile.
• 9:09
  Darcy Happy AI try: And no, I'm not going to tell you that the secret to Q4 SEO is posting on your Google Business Profile every single day.
• 9:16
  Darcy Happy AI try: There are much more important things to look at first.
• 9:19
  Darcy Happy AI try: Start with accuracy.
• 9:20
  Darcy Happy AI try: Is your address correct?
• 9:21
  Darcy Happy AI try: Phone number?
• 9:23
  Darcy Happy AI try: Website?
• 9:23
  Darcy Happy AI try: Hours?
• 9:24
  Darcy Happy AI try: Categories?
• 9:25
  Darcy Happy AI try: Services?
• 9:26
  Darcy Happy AI try: Appointment link?
• 9:27
  Darcy Happy AI try: And pay special attention to your holiday hours as we get closer to Thanksgiving, Christmas, and New Year's.
• 9:34
  Darcy Happy AI try: You don't want someone trying to figure out whether you're open and finding incorrect information.
• 9:39
  Darcy Happy AI try: Then look at your photos.
• 9:41
  Darcy Happy AI try: Do they actually represent your clinic today?
• 9:43
  Darcy Happy AI try: If most of your photos are three years old, put taking some fresh ones on your Q4 list.
• 9:48
  Darcy Happy AI try: Look at your reviews.
• 9:50
  Darcy Happy AI try: Not just how many you have.
• 9:51
  Darcy Happy AI try: Are you consistently earning new ones?
• 9:53
  Darcy Happy AI try: Are you responding to them?
• 9:55
  Darcy Happy AI try: Are your competitors earning them faster than you are?
• 9:58
  Darcy Happy AI try: And look at the overall listing.
• 9:59
  Darcy Happy AI try: If someone compared your Google Business Profile with the three clinics around you, would yours help them choose you?
• 10:07
  Darcy Happy AI try: That's the bigger question.
• 10:08
  Darcy Happy AI try: Because visibility matters.
• 10:10
  Darcy Happy AI try: But being chosen matters too.
• 10:11
  Darcy Happy AI try: Step Six: Build a Smarter Q4 Content Plan Now let's talk about content.
• 10:16
  Darcy Happy AI try: I want you to think about Q4 content in three buckets.
• 10:20
  Darcy Happy AI try: The first is priority content.
• 10:21
  Darcy Happy AI try: This supports those top services or patient types you decided you want to grow.
• 10:26
  Darcy Happy AI try: Maybe that's a new service page.
• 10:28
  Darcy Happy AI try: Maybe it's updating an existing page.
• 10:30
  Darcy Happy AI try: Maybe it's creating supporting content around a condition you treat.
• 10:34
  Darcy Happy AI try: The second bucket is evergreen content.
• 10:36
  Darcy Happy AI try: This is content that will still be valuable in January, April, July, and hopefully years from now.
• 10:43
  Darcy Happy AI try: Patient questions.
• 10:44
  Darcy Happy AI try: Treatment comparisons.
• 10:46
  Darcy Happy AI try: Condition-based content.
• 10:47
  Darcy Happy AI try: "What to expect" content.
• 10:49
  Darcy Happy AI try: Helpful resources.
• 10:50
  Darcy Happy AI try: These are the things that can continue working for you long after Q4 ends.
• 10:54
  Darcy Happy AI try: And the third bucket is timely content.
• 10:56
  Darcy Happy AI try: That's where seasonal content can make sense.
• 10:59
  Darcy Happy AI try: Maybe there's something related to end-of-year benefits.
• 11:02
  Darcy Happy AI try: Holiday travel.
• 11:03
  Darcy Happy AI try: Stress.
• 11:04
  Darcy Happy AI try: Cold-weather activities.
• 11:06
  Darcy Happy AI try: New Year's health goals.
• 11:07
  Darcy Happy AI try: Whatever makes sense for your type of clinic and your audience.
• 11:11
  Darcy Happy AI try: But don't make your entire Q4 content plan seasonal.
• 11:14
  Darcy Happy AI try: I'd rather see you create something that can generate visibility for the next two years than something that has a useful life of three weeks.
• 11:23
  Darcy Happy AI try: And here's another thing that's changed significantly over the last couple of years.
• 11:27
  Darcy Happy AI try: Don't create content simply because AI makes it incredibly easy to create content.
• 11:33
  Darcy Happy AI try: I can open an AI tool right now and create 20 blog post drafts faster than most of us could have written one blog post a few years ago.
• 11:42
  Darcy Happy AI try: That does not mean you need 20 blog posts.
• 11:44
  Darcy Happy AI try: More content isn't automatically better content.
• 11:46
  Darcy Happy AI try: Use AI to help you research.
• 11:48
  Darcy Happy AI try: Use it to brainstorm.
• 11:50
  Darcy Happy AI try: Use it to organize ideas.
• 11:51
  Darcy Happy AI try: Use it to speed up parts of the process.
• 11:53
  Darcy Happy AI try: But your strategy still needs to come first.
• 11:55
  Darcy Happy AI try: Step Seven: Think Beyond Traditional Google Rankings This is one of the biggest differences between the Q4 plan I would have given you a few years ago and the one I'm giving you now.
• 12:08
  Darcy Happy AI try: We're still optimizing for Google.
• 12:10
  Darcy Happy AI try: We're still paying attention to rankings.
• 12:12
  Darcy Happy AI try: We're still working on Google Maps.
• 12:14
  Darcy Happy AI try: Those things absolutely matter.
• 12:16
  Darcy Happy AI try: But discovery is becoming more fragmented.
• 12:19
  Darcy Happy AI try: People can find clinics through Google Search.
• 12:21
  Darcy Happy AI try: Google Maps.
• 12:22
  Darcy Happy AI try: AI-powered Google experiences.
• 12:24
  Darcy Happy AI try: ChatGPT and other AI platforms.
• 12:27
  Darcy Happy AI try: Apple Maps.
• 12:28
  Darcy Happy AI try: Bing.
• 12:29
  Darcy Happy AI try: Social platforms.
• 12:30
  Darcy Happy AI try: Directories.
• 12:31
  Darcy Happy AI try: And then they may move between several of those before they ever contact you.
• 12:36
  Darcy Happy AI try: So instead of asking only:"How do we rank number one for this keyword?" I also want you asking:"Are we giving search engines and AI platforms enough clear, consistent information to understand who we are, where we are, what we do, and who we help?" That means your website needs clear service information.
• 12:55
  Darcy Happy AI try: Your location needs to be obvious.
• 12:57
  Darcy Happy AI try: Your business information needs to be consistent.
• 12:59
  Darcy Happy AI try: Your expertise needs to be demonstrated.
• 13:01
  Darcy Happy AI try: Your content should answer real patient questions.
• 13:04
  Darcy Happy AI try: Your clinic should have reviews.
• 13:06
  Darcy Happy AI try: You should have a strong presence beyond just your own website.
• 13:09
  Darcy Happy AI try: And those aren't separate"AI SEO tricks." They're part of building a stronger online presence overall.
• 13:15
  Darcy Happy AI try: Step Eight: Decide What You Are NOT Doing in Q4 I really want you to do this one.
• 13:20
  Darcy Happy AI try: By the time you get through everything we've discussed, you're probably going to have a long list.
• 13:26
  Darcy Happy AI try: And if you're running a clinic, seeing patients, managing employees, dealing with insurance, answering emails, and trying to have a life outside of work, you're not going to get to everything.
• 13:36
  Darcy Happy AI try: So decide what you're not doing.
• 13:38
  Darcy Happy AI try: Maybe you're not launching a YouTube channel this quarter.
• 13:41
  Darcy Happy AI try: Maybe you're not committing to weekly blogs.
• 13:43
  Darcy Happy AI try: Maybe you're not redesigning your entire website.
• 13:46
  Darcy Happy AI try: Maybe you're not trying to be on every social media platform.
• 13:49
  Darcy Happy AI try: Maybe you're not chasing every new AI SEO tactic someone posts about on LinkedIn.
• 13:55
  Darcy Happy AI try: That's okay.
• 13:56
  Darcy Happy AI try: I'd rather see you complete five high-impact projects than start 25 things and finish none of them.
• 14:02
  Darcy Happy AI try: Step Nine: Turn Your Priorities Into an Actual 90-Day Plan Now we're going to turn all of this into something you can actually use.
• 14:11
  Darcy Happy AI try: Take October, November, and December.
• 14:13
  Darcy Happy AI try: And give each month a focus.
• 14:15
  Darcy Happy AI try: Here's an example.
• 14:16
  Darcy Happy AI try: October could be your foundation month.
• 14:18
  Darcy Happy AI try: Update your priority website pages.
• 14:20
  Darcy Happy AI try: Fix important technical or conversion issues.
• 14:23
  Darcy Happy AI try: Audit your Google Business Profile.
• 14:25
  Darcy Happy AI try: Make sure your tracking is working.
• 14:27
  Darcy Happy AI try: Identify the keywords and services you're focusing on.
• 14:31
  Darcy Happy AI try: November could be your authority month.
• 14:33
  Darcy Happy AI try: Publish supporting content.
• 14:34
  Darcy Happy AI try: Work on reviews.
• 14:36
  Darcy Happy AI try: Add FAQs where they're genuinely useful.
• 14:38
  Darcy Happy AI try: Strengthen internal links.
• 14:40
  Darcy Happy AI try: Look for local partnerships, mentions, or backlink opportunities.
• 14:44
  Darcy Happy AI try: Improve supporting information about your clinic across the web.
• 14:48
  Darcy Happy AI try: December could be your momentum month.
• 14:50
  Darcy Happy AI try: Review what's working.
• 14:51
  Darcy Happy AI try: Update holiday hours.
• 14:53
  Darcy Happy AI try: Prepare content for January.
• 14:54
  Darcy Happy AI try: Look at which priorities gained visibility.
• 14:57
  Darcy Happy AI try: Identify what needs to carry into Q1.
• 14:59
  Darcy Happy AI try: And start mapping out your first 90 days of 2027.
• 15:02
  Darcy Happy AI try: Now, your plan doesn't have to follow that exact structure.
• 15:05
  Darcy Happy AI try: The point is to assign the work.
• 15:07
  Darcy Happy AI try: "Improve SEO in Q4" isn't a plan.
• 15:10
  Darcy Happy AI try: "Update our shockwave page in October, create two supporting resources in November, and review rankings, leads, and conversions in December" is a plan.
• 15:20
  Darcy Happy AI try: That's something you can execute.
• 15:22
  Darcy Happy AI try: Step Ten: Decide How You're Going to Measure Whether Q4 Worked And please don't make the only measurement: Where do I rank when I Google myself?
• 15:31
  Darcy Happy AI try: We've talked about this recently.
• 15:34
  Darcy Happy AI try: Rankings still matter.
• 15:35
  Darcy Happy AI try: Absolutely.
• 15:37
  Darcy Happy AI try: If you're moving up significantly for important searches, I want to know that.
• 15:43
  Darcy Happy AI try: But I also want you looking at the bigger picture.
• 15:46
  Darcy Happy AI try: Did your search visibility improve?
• 15:48
  Darcy Happy AI try: Are more people finding your website?
• 15:50
  Darcy Happy AI try: Are the right pages getting traffic?
• 15:52
  Darcy Happy AI try: Are you getting more calls or appointment requests?
• 15:55
  Darcy Happy AI try: Are people interacting with your Google Business Profile?
• 15:59
  Darcy Happy AI try: Are new patients telling you they found you through Google?
• 16:02
  Darcy Happy AI try: Are you starting to hear ChatGPT, AI, Google Maps, or other sources mentioned?
• 16:06
  Darcy Happy AI try: And most importantly: Are you getting more of the patients you actually wanted to attract?
• 16:11
  Darcy Happy AI try: Because that's why we're doing all of this.
• 16:13
  Darcy Happy AI try: Your Q4 Planning Hour So let's bring this back to that hour I asked you to put on your calendar.
• 16:19
  Darcy Happy AI try: Here's what I want you to accomplish during that hour.
• 16:22
  Darcy Happy AI try: First, identify the three services or patient types you most want to grow.
• 16:27
  Darcy Happy AI try: Second, check your current visibility in Google Search, Google Maps, and AI search.
• 16:32
  Darcy Happy AI try: Third, review the website pages connected to those priorities.
• 16:35
  Darcy Happy AI try: Fourth, audit the basics of your Google Business Profile.
• 16:39
  Darcy Happy AI try: Fifth, identify the biggest gaps.
• 16:41
  Darcy Happy AI try: And sixth, choose the actual projects you're committing to for October, November, and December.
• 16:47
  Darcy Happy AI try: That's it.
• 16:48
  Darcy Happy AI try: You don't need to solve your entire marketing strategy in one hour.
• 16:52
  Darcy Happy AI try: You're deciding where you're going.
• 16:54
  Darcy Happy AI try: Then you can actually start moving.
• 16:56
  Darcy Happy AI try: What If You Need Help Implementing It?
• 16:58
  Darcy Happy AI try: Now, once you've mapped this out, there are a couple of ways we can help.
• 17:03
  Darcy Happy AI try: If you want to implement your SEO yourself but you need the roadmap, templates, training, and step-by-step guidance, we have the Ready.
• 17:10
  Darcy Happy AI try: Set.
• 17:11
  Darcy Happy AI try: Rank! Complete SEO Toolkit for Clinics.
• 17:14
  Darcy Happy AI try: It's designed specifically for clinic owners and teams who want to improve their SEO without having to become SEO experts.
• 17:21
  Darcy Happy AI try: And if you get through today's planning exercise and realize: I don't want another project.
• 17:26
  Darcy Happy AI try: I want someone else to handle this.
• 17:29
  Darcy Happy AI try: That's what we do at Propel Marketing Design.
• 17:31
  Darcy Happy AI try: We offer done-for-you SEO and content marketing for clinics, where we can help with your website optimization, content strategy, Google Business Profile, local visibility, and the pieces that help your clinic get found in Google Search, Google Maps, and AI-powered searches.
• 17:51
  Darcy Happy AI try: You can learn more about both options at PropelYourCompany.com.
• 17:55
  Darcy Happy AI try: Before You Go Last year's Q4 planning episode was one of our popular episodes, and I think there's a reason for that.
• 18:02
  Darcy Happy AI try: There's something about getting to this point in the year where it's really easy to mentally move on.
• 18:07
  Darcy Happy AI try: Summer is over.
• 18:08
  Darcy Happy AI try: The holidays are coming.
• 18:10
  Darcy Happy AI try: Everyone's busy.
• 18:11
  Darcy Happy AI try: And January starts to feel like the logical time to regroup.
• 18:14
  Darcy Happy AI try: But I don't want you to wait until January.
• 18:17
  Darcy Happy AI try: The work you do in October, November, and December can determine how you're entering 2027.
• 18:22
  Darcy Happy AI try: So your homework from this episode is incredibly simple.
• 18:25
  Darcy Happy AI try: Before September ends, schedule that one-hour Q4 planning session.
• 18:29
  Darcy Happy AI try: Look at where you are.
• 18:31
  Darcy Happy AI try: Decide where you want to go.
• 18:32
  Darcy Happy AI try: Pick the handful of projects most likely to get you there.
• 18:35
  Darcy Happy AI try: Put them on your calendar.
• 18:37
  Darcy Happy AI try: And then do the work.
• 18:38
  Darcy Happy AI try: You don't need to do everything.
• 18:40
  Darcy Happy AI try: You need to do the right things consistently.
• 18:42
  Darcy Happy AI try: And if you do that, you'll finish 2026 with a much clearer picture of what's working, what's not, and exactly where you want to go next.
• 18:52
  Darcy Happy AI try: Thanks so much for joining me for this updated Q4 edition of the Clinic Marketing Podcast.