Leading Creative Teams That Win with Josie Jeffries of Webflow
Clarity is the cornerstone of brand success.
Understanding what your brand is to the core, and what it offers, enables you to craft a clear narrative and effectively market it.
In this episode, we are joined by Josie Jeffries, Sr. Director, Creative and Content at Webflow. Josie is a seasoned professional with an impressive career at leading teams in tech brands like X (formerly Twitter) and Slack, where she excelled in building brand awareness. She shares her insights on the importance of clarity and communication in marketing challenger brands and reveals strategies for managing change and…
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