Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
Brillio's Kathleen Ulrich and Anuj Mathur on moving from personalization to agentic transformation
What if the future of marketing isn’t about creating better campaigns, but about designing intelligent agents that render campaigns obsolete?
Agility requires not just adapting to new technologies, but fundamentally re-architecting our operating models to harness their potential.
Today, we’re going to talk about the move from personalization to agentic experiences and what that means for enterprise marketing.
We’ll cover:
- How “agentic experiences” are moving beyond simple personalization to fundamentally change the economics of customer acquisition and retention.
- The shift in talent and…
The skinny
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