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Coca-Cola’s Stock Splits and Wall Street Strategy | Raleigh News
Coca-Cola’s stock splits aren’t just about dividends—they’re a decades-long strategy to keep the brand accessible to everyday investors. From five-cent bottles in the Great Depression to wartime soldiers overseas, Coke has always prioritized affordability and connection. With eleven splits since 1919—including the recent 2012 two-for-one—and Warren Buffett still holding shares as “one-quarter Coke,” the company’s financial playbook remains rooted in democratizing ownership. Though fractional trading today may reduce the urgency for splits, their history suggests they’re never far from another…
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