Building a Premium Agency at Speed... #52 Katie Solaru
In this episode, we sit down with Katie Solaru, MD of By Design in Cheshire's 'Golden Triangle', who stepped into the premium market around 6 months ago. We find out how she has grown so quickly, both in terms of market share, and team members, in such a short space of time.
We cover:
- Growing to a team of four partner agents in six months without ever setting out to recruit anyone
- A first market appraisal at £2.75m, off the back of one hand-written and hand-signed letter
- How margins match markets
- The social media system behind it all: three B-roll folders, local followers over vanity…
The skinny
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