#132: Max Abbott (ICC T20 World Cup) - How to promote a record breaking T20 Cricket World Cup

The SportsGrad Podcast · Oct 18, 2021 · 51m

G’day legends!!

Question: How do you get 86,174 people to create history at the MCG?

Further, how do you even get to be part of the team creating history??

Today we unpack the Communications strategy behind the record crowd at the Women's T20 World Cup Final with Max Abbott.

After also working on the 2019 Cricket World Cup in England, Max is now focusing on the Men's T20 World Cup in Australia 2022.

We cover:

Managing David Warner's website and writing his blogs

How volunteering in grassroots led to meeting Nick Hockley

First steps in developing a communications strategy

Executing PR…