Why Gen Z Knows More About Beauty Products Than 25-Year Industry Veterans | Douglas Group CCO
EXCLUSIVE: Douglas Group's Chief Customer Officer Philipp Andrée reveals how teenagers are revolutionizing premium beauty with product expertise that shocks industry veterans.
Recorded live from the VusionGroup Podcast Studio at NRF Europe, we discover how Europe's largest premium beauty retailer leads both online AND offline:
✅ Why groups of 15-year-olds "take over" Douglas stores (in the best way)
✅ AI virtual shopping assistants trained by 19,000 beauty advisors
✅ How 62 million loyalty members enable personalization at scale
✅ User-generated content strategy using micro-influencers and…
The skinny
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