Latest / Arroe Collins Like It's Live / Pod Crashing 101 Episode 503 Retail Utilizes Podcasting Plus Is There Too Much About Us

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Pod Crashing 101 Episode 503 Retail Utilizes Podcasting Plus Is There Too Much About Us · Arroe Collins Like It's Live

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  Speaker 1: Hey, I want to thank you for checking out Arrow.net. A-R-R-O-E.net.
• 0:04
  Speaker 1: It's 21 different podcasts that explore where we are, where
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• 0:14
  Speaker 1: Have you checked out the podcast yet, Beyond the Calling yet?
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• 0:22
  Speaker 1: greater on our soil. Be on the calling, only on Arrow.net.
• 0:26
  Speaker 1: A-R-R-O-E dot net. Enjoy your exploration. Hey, what's going on?
• 0:32
  Speaker 1: My name is Arrow, host of the weekly podcast, Podcrashing
• 0:35
  Speaker 1: and Podcrashing One-on-One. These episodes connect listeners to podcast specialists
• 0:41
  Speaker 1: around the world. The goal has always been to inform
• 0:44
  Speaker 1: our podcast community, with subjects that deal with the everything
• 0:49
  Speaker 1: and beyond. Podcast hosts are always pretty much open and
• 0:53
  Speaker 1: always filled with a spirit that spreads their skills as journalists.
• 0:57
  Speaker 1: Podcrashing one-on-one has been around since March of 2019, the
• 1:00
  Speaker 1: original goal. was to put focus on helping up and
• 1:04
  Speaker 1: coming podcasters to have the right information about hosting as
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  Speaker 1: well as surviving inside the podcast world. The purpose of
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  Speaker 1: Podcrashing One-on-One is to help you build your own platform
• 1:17
  Speaker 1: to promote it and learn how to make some money.
• 1:20
  Speaker 1: This is Podcrashing One-on-One. Episode number 503. What are retail
• 1:27
  Speaker 1: stores doing with podcasting to up their visibility in marketing? Well,
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  Speaker 1: the evolution is underway, mainly because podcasting is giving retail
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  Speaker 1: back its traditional ads. The biggies include Amazon, Walmart, Ikea,
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  Speaker 1: and even Trader Joe's. Podcasting helps them build trust, personality,
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  Speaker 1: and repeat attention. Instead of wasting thousands of dollars on
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  Speaker 1: screaming radio and TV commercials, the podcasting allows them to
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  Speaker 1: become part of the people's lives. Here's how retail is
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  Speaker 1: making it work for them by creating their own product
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  Speaker 1: use podcasts. Podcast sponsors and writing and producing as well
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  Speaker 1: as airing in-store podcasts for customers. The people at Trader
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  Speaker 1: Joe's say it really does humanize their products while explaining
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  Speaker 1: the product to those that are inside the store. Dollar
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  Speaker 1: General mixes things up a bit into their own podcast
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  Speaker 1: with music as well as announcements and targeted messages. It's
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  Speaker 1: been proven that retail is using podcasts on their speakers
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  Speaker 1: and it's increased their customers returning to the store daily.
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  Speaker 1: because it's very familiar to them. As for mom and
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  Speaker 1: pop operations, it's time to make your podcast. It makes
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  Speaker 1: you look bigger than life. Hey, coming up next, so
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  Speaker 1: much of today's song lyrics are written about actual events
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  Speaker 1: in a performer's life. Shouldn't podcasting be just as transparent? Hey,
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  Speaker 1: thanks for coming back to Podcrashing One-on-One. So much of
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  Speaker 1: today's song lyrics are written about actual events in our
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  Speaker 1: personal lives. Shouldn't podcasters be just as transparent with their listeners? Well,
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  Speaker 1: the short answer to that is yes. Yeah, yes, you
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  Speaker 1: should be. Those hosts who allow people to get a
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  Speaker 1: little bit personal with them are winning inside a world
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  Speaker 1: that terrestrial radio used to say is too inside. The
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  Speaker 1: personal approach bears your scars, and with your mistakes, leadership
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  Speaker 1: will rise. Podcast followers enjoy those breakups, recovery, identity struggles,
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  Speaker 1: and complete burnout. It's all about building an authentic bond
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  Speaker 1: with your listeners. Now get this. Research shows it is
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  Speaker 1: a stranger bond than what listeners had with traditional radio.
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  Speaker 1: It's not that you have to reveal everything. The idea
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  Speaker 1: is to share a perspective. A more meaningful personal life,
• 3:53
  Speaker 1: which is why I got tired of one and bolted completely.
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  Speaker 1: And I wasn't comfortable
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  Speaker 1: with that. So I dropped it completely from the format.
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  Speaker 1: Listeners do want discovery. They want energy and they want
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  Speaker 1: somebody who has a great way to share stories. Now,
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  Speaker 1: here is the one sentence that you should be asking
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  Speaker 1: yourself before you go into every single podcast. I realize
• 4:25
  Speaker 1: I'm going to say things about me, but what matters
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  Speaker 1: to those who have chosen to listen to me? Did
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  Speaker 1: you understand that? I'm going to share something with you,
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  Speaker 1: but does it really matter to those who are listening
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  Speaker 1: to your podcast? You should ask that question every single time.
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  Speaker 1: I'm Errol, and that's Podcrashing One-on-One.