Latest / Think Twice Show / The Philosophy of Music ft Kwaku Asante
Transcript
- 0:04Are you feeling sadder than you used to be?
- 0:07It's just Spotify rap this year. Just a bit heavier in the 2000s.
- 0:13R&B had. Sadness, but it felt hopeful Neo
- 0:16made club hits about his love. John Legend made pain sound
- 0:20romantic and Usher sang about cheating but was always wrapped
- 0:25in apology and melody. There was always an element of
- 0:28hope and joy. Then the 20 tens arrive.
- 0:32The weekend makes sadness sound dark.
- 0:35Frank Ocean makes it abstract and Bryson Tiller makes it numb.
- 0:40The musical narrative goes from fixing pain to sing in it.
- 0:45Fast forward to the 20 twenties. Brent Fire sounds like he's not
- 0:48even chasing them o'deal's often.
- 0:51Analysing his own romantic behaviour.
- 0:53And David sounds lonely in a way that's very online, not to
- 0:58mention all his other stuff. So has something changed in US
- 1:04or is this? Just.
- 1:05All nostalgia. Welcome to Think's Worst.
- 1:25Thank you for joining us. However you're listening or
- 1:27watching today, we appreciate you.
- 1:29Thank you. And today.
- 1:30We have. Quick with Anthony.
- 1:34And Ben's without that. And obviously, if we have this
- 1:38phenomenal R&B singer, we're going to talk about R&B.
- 1:42We have to so. Straight to the first question,
- 1:44are R&B artists today a reflection of a sad society, or
- 1:49are they simply more honest? I think R&B is are more honest
- 1:54and I think that comes from not having as much pressure from
- 1:59gatekeepers, industry people to project the same image of
- 2:02themselves and they can be more honest and their raw emotions
- 2:05can come through in the music. I also think there's elements of
- 2:10society that have shifted, but I think if I had to pick an
- 2:13outside, I'd say it's more honest the R&B today.
- 2:15What do you think? I think it's a reflection of a
- 2:19sad society. So I think if you look at where,
- 2:23you know, most successful R&B artists come from, they come
- 2:25from like city cities and like metropolitan areas, and their
- 2:32cost of living usually is higher, right?
- 2:34And I think in these cities, in order to exist, it's become a
- 2:38lot harder, especially for an artist.
- 2:40So I think the struggle is so much so that it's affecting
- 2:43people's mental and the way it affects people's mental when
- 2:46people are, I don't want to say more unstable, maybe a bit more
- 2:49volatile. The interactions they have,
- 2:52they've lack of relationships and women, they probably can't
- 2:54communicate, they're probably it's standoffish.
- 2:57And you think the the the major reason behind this is like
- 3:00violence? I don't think the major reason.
- 3:01I think it's definitely like a variable that affects like their
- 3:05mood it. Is one of the.
- 3:06Reasons, yeah. One of the reasons and I think
- 3:09but at the same time that the most important thing is to be
- 3:12able to put food in your in your belly and like be able to pay
- 3:16your rate and make your way and even make your way to the
- 3:18sessions. Right, right, right.
- 3:20It's definitely having an impact on people's mental health.
- 3:22And I think that in itself, people are more stable
- 3:25interactions with black relationships, both hero and
- 3:28home role at that moment that everybody's just on edge.
- 3:32And I think that breeds these topics of R&B that we haven't
- 3:35really heard before that EOR and B, do you know what I mean?
- 3:38That people being detached from relationships, you know, which
- 3:43could come across as toxic, but they just don't know how to
- 3:46communicate. They're not, you know, really
- 3:48forthcoming with their feelings. I guess my question is, do you
- 3:51think that that stuff was always there though, and it just wasn't
- 3:54marketable for gatekeepers and industry execs, so they just
- 3:58never put it in front of everyone?
- 3:59Or do you think that that is a new phenomenon that is very much
- 4:04of this age? That wasn't a thing, but.
- 4:06I think there's a new phenomenon I think I think music, I think
- 4:09R&B is 1 What's happening in real time.
- 4:12As an example of what's happened to that half a genres like rock,
- 4:15for example, before Nirvana came rock, it was like this big
- 4:18theatrical thing and Nirvana came cool thing bombed out of
- 4:24the water. Everybody now is doing this cool
- 4:27emo kind of understated, like mutant guitar type of thing.
- 4:30Alternative R&B. When you think of your, your
- 4:32like your breaths and kind of stuff like that.
- 4:33I think it's just taking a new shape, a new form.
- 4:36It's developed. Yeah, that's interesting because
- 4:38I, I think that that's, that was always there.
- 4:40Like I think obviously part of why I say that is not because I,
- 4:45I was there in that time and I there, there, I think the range
- 4:49of like human experiences and the way black people interpret
- 4:52their lived experience is so broad that I kind of like by
- 4:56default had to have been there, you know what I mean?
- 4:58Well. It's hard to prove causation.
- 5:00So like I looked at it quite deeply and like 42% of Gen Z
- 5:05teens feel persistent sadness. That's 50% more than teens in
- 5:10the 2000s 15% of Gen Z say their mental health is excellent,
- 5:14which is down 52% from millennials.
- 5:17Over 40% of Gen Z have been diagnosed with mental health
- 5:20conditions, which is the highest of any generation, and there's
- 5:23been a 25% spike post 2020. Society is undeniably for young
- 5:29people, undeniably saddle, and people are being more honest.
- 5:34I think both things are happening.
- 5:36I don't know if there's like causation, but there is
- 5:38definitely correlation between these two things happening at
- 5:41the same time. And people can be more honest
- 5:44simply because basically there was success with a polished
- 5:48version. So there was success with the
- 5:51story of polished vocals or like radio friendly hooks and like
- 5:55perfect love imagery there was. No success with that, Yeah.
- 5:59And, and there's like data to show that these sort of songs,
- 6:02these sort of this sort of music did better during that term, But
- 6:06when that was all stripped away, and that was stripped away
- 6:09simply because of streaming, streaming is basically the
- 6:11reason why it's stripped away. And as a result, it created like
- 6:14fragmented parts of R&B. And when they create fragmented
- 6:17parts of R&B, people could make the R&B that they kind of wanted
- 6:20to make and talk about the things they wanted to talk
- 6:22about. And in 2011, like Wiki gained by
- 6:26the weekend was like, unbelievably.
- 6:29I swear I honestly that is exactly the person I was going
- 6:33to talk about because he was the birth of it 100%.
- 6:36And his success basically like allowed other people to now be
- 6:39successful making it. And even if you if you, even if
- 6:43you look at like the success between the 2000s and now, the
- 6:48success is actually the same. Like so to say it's one or the
- 6:53other. It's actually really hard to say
- 6:54really. You can't prove it.
- 6:55You can't prove it either way. But yeah, I think both of them
- 6:58is both is true, really. Yeah.
- 7:01I I would say though that obviously R&B in particular,
- 7:05there's always been a focus on love, right?
- 7:08There's always been an essence of R&B that is about love, and I
- 7:12think if I look at it through the lens of like love, the music
- 7:16of love, it is a timeless topic. Do you know what I mean?
- 7:19It's something that like, was there then is here today and
- 7:23will always be a thing. So as much as Gen Z are
- 7:26depressed, it's like like obviously.
- 7:31Yeah, I don't. I don't mean I don't mean Gen Z
- 7:34are depressed today. It's like I, I think that
- 7:37depression is a myriad of like variables that has contributed
- 7:41to that. Part of it is like the wider
- 7:43sort of hopelessness in the world, the group generated by
- 7:46the political, by the world and group, and obviously like the
- 7:50ecology, the way the Mother Earth has been damaged.
- 7:53I think one major factor that you probably don't haven't
- 7:55mentioned is social media was I was.
- 7:57Social, right. Right Reason, yeah.
- 7:58Yeah. But but I guess what I'm saying
- 8:00is that if we look at R&B, there has to kind of be a focus on
- 8:04love. And I think love has persisted
- 8:06throughout all the agent and and I would almost like elevate the
- 8:10importance of that within the R&B genre.
- 8:12But what does it mean? That supports the argument that
- 8:15it's not a societal change that has changed R&B.
- 8:18But it's a story they're telling about love that's.
- 8:20Changed, I think, yeah. Yeah, yeah.
- 8:22But it's it's supports my argument that it's, it's more
- 8:24about honesty now, like it's always been, there's always been
- 8:28a sadness in people about love. And I'm saying the like.
- 8:31Society, you're saying? That's always.
- 8:32Been that's always been the case.
- 8:33Young, old, whatever generation there is more of a.
- 8:35Spotlight on it now. Yeah, and people can be more
- 8:38honest about how they feel about love now versus but.
- 8:40As I said before, I think it's the causation thing that there's
- 8:43I think there is a correlation and I think in regards to, you
- 8:46know, before there was definitely that topics of, you
- 8:49know, it being about love being hard or love being like, you
- 8:53know, painful and you don't love this person because they do bad
- 8:56to you. But I think even maybe not in
- 9:00the lyricism, but even even more so with like the, the, the
- 9:04imagery connected to, to R&B as well, I think it'll come a lot
- 9:07more darker. I think when it comes to that
- 9:09marketing, you know, I saw that nature.
- 9:11I was kind of a little born. I'm like I said all that cool.
- 9:13Like, you know, even though it may not be like actually true
- 9:16that, that it seems like 2 days are happening at the same time.
- 9:19Whether you can link them up for the up for that discussion,
- 9:21which is what we're doing. How how do you guys feel like
- 9:23because you met with social media, how do you think that has
- 9:25impacted? Music like actually the actual.
- 9:29Content of the music, like what do you guys think about that?
- 9:31It essentially supports the style of music that is being
- 9:35made rather black because social media and like younger audience
- 9:38demand like authenticity from their artists, right?
- 9:41They they demand to sort of like know the artists in the sense
- 9:44have like a parasocial sort of relationship with them.
- 9:47And when you make authentic music, not everything is happy
- 9:52all the time. And as a result, the music that
- 9:54people then make isn't always happy.
- 9:56And it it sort of pushes you to make more music like that.
- 10:00And that's probably the impact social media has had in that
- 10:02sort of sense on the style of actual music.
- 10:05It's essentially changed the model because the model before
- 10:08was OK, we can spend a large budget on your production, your
- 10:13roll out, your music videos, because we could see these cost
- 10:1710 to $15. Basically, we're going to get a
- 10:19lot of money back from her. But because streaming money is
- 10:22so little now, we're not going to get that money back from you.
- 10:26So we can't spend that on your roll outs.
- 10:28And the the sort of alternative to that now is to sell
- 10:33authenticity, sell yourself because you can't create this
- 10:37story anymore. You can't create this image.
- 10:39You have to sell yourself. And that's where social media
- 10:42sort of impacts the whole, the bigger picture.
- 10:44I agree. And on top of the economics of
- 10:46it, I also think there's there would it be an authenticity
- 10:50problem if you tried to do like that kind of R&B because people
- 10:54demand you to be on social media, like you have to be on
- 10:57social media as an artist today. So if you try to do that very
- 11:01polished, like character building of the 2000s, it would
- 11:05fall apart on social media when you have the banger live, like
- 11:08you can't keep up with the character 24/7.
- 11:10It just wouldn't really work, I don't think, in today's age.
- 11:12I think now the lines have to be blurred.
- 11:14Before, you know, 2000s, you would have a persona and then
- 11:17you'd have the actual person. Yeah, but we all know that
- 11:20Michael Jackson don't moonwalk in this crib.
- 11:22Do you guys want to say, like, do you know what I mean?
- 11:25You know how it's funny? You have a different voice,
- 11:26yeah. Yeah, finally I've got a deep, a
- 11:29deep, a deep Husky thing, a deep Husky thing.
- 11:31You get out of there a different voice I heard from the great man
- 11:35so. But yeah, no, no authenticity
- 11:36definitely sounds like even from my own personal spirits, you'll
- 11:40do a bit of content where the team you've I Polish come out
- 11:44and then you just do one thing where you're just with your
- 11:47presence, the team flies. I don't know, like, and I think
- 11:49it kind of also reflects just what people are willing to
- 11:52accept. And I think it feels more
- 11:54genuine. It feels less, I can add,
- 11:55separate from music, like big brands, the way that people buy
- 12:01into the brands, if they feel a connection to the brand, if they
- 12:04feel that there's like a a common, a commonality between
- 12:07the two. And I think it's the same thing
- 12:08with music. But I think, yeah, I think now
- 12:11less is more. And it kind of benefits the fact
- 12:15that for the reason, Benner said.
- 12:17Budgets are smaller. Because streaming is less money
- 12:21so it's kind of weird how all these things are going hand in
- 12:23hand. Yeah, they're all quiet.
- 12:25It's all. Yeah, definitely.
- 12:26Do you guys think it's a good thing though?
- 12:28Like the the focus on authenticity.
- 12:30Well, on to the second question. Jump the gun there.
- 12:36On to the second question, do you prefer the rawness of
- 12:44today's R&B or the Polish of 2000s R&B?
- 12:47And both, I think both have a time and a place, both have a
- 12:50both have a different time of the day, different mood.
- 12:53I think the 2000s vocals. I like a good hook.
- 12:57I like good song structure. And that kind of, it scratches
- 13:01the bit of your brain like, you know, and then just have a low
- 13:04finest. The rawness, more like rappy,
- 13:09like it's more Skippy in it. There's longer notes now.
- 13:12It's like a bit more like less vocalist.
- 13:13Yeah, yeah, yeah. It's less, more like ballotic,
- 13:15you know what I mean? And I think I like both because
- 13:18both scratched a different part of my brain.
- 13:20And I think even in my music as well, there's stuff that is on
- 13:24both sides of the spectrum. Because I I believe you're not
- 13:27trying to hear, you know, big vogue, like big vocals that when
- 13:32you're trying to relax in it, you're trying to sometimes
- 13:34you're trying to chill and just listen to like a local frank.
- 13:36Yeah. Lacole, lacole, lacole lolly,
- 13:39bruh and all that stuff. But yeah.
- 13:41I, I think, I think I like the ruinous of today's R&B, if I'm
- 13:44being honest. The, the one thing that makes me
- 13:46hesitate though, is like this trend of us being overbearing on
- 13:50the artists that we listen to. Like, I just think at some point
- 13:54that is going to crack, if it hasn't cracked already.
- 13:58And I think the, the toll that it takes on artists to be
- 14:02present online and to allow their fans to have access to
- 14:05their entire lives at some point takes away from the art, right?
- 14:08You was asking too much from an artist, so as much as I do like
- 14:12the rawness in the music, I'm a little bit worried about what
- 14:15that means for the artists themselves.
- 14:17Yeah, it's heartbreaking for me to say, but the old hierarchical
- 14:21oppressive system like unfortunately.
- 14:26Oh good. Choose my music.
- 14:27I can't lie like and but like. Logically it should though, like
- 14:32if some, if, if music has to pass through so many philtres
- 14:35and it's refined for your, for your hearing, for your
- 14:38listening, like it should logically be better, which it is
- 14:42like I can't. And it's sad like because I had
- 14:46to sit there, I had to ask myself like Ben's like, what's
- 14:48wrong with you? Like do you support this?
- 14:51Like, are you really happy to conclude here, you know?
- 14:54What I mean and, and, and the weird thing is like you like
- 14:57what you like and that's that's just that's just what it is.
- 14:59And the results I felt, are better, like the music is
- 15:03better, but I still prefer the system today, if that makes
- 15:08sense. So like the system in the way it
- 15:09is, I think is the right way. It's a more democratic system.
- 15:12Agreed. Agreed.
- 15:14But the results of the 2000s were better, unfortunately.
- 15:18And and yeah, logically. You should let's, let's really
- 15:21get into it though. But obviously I know you and I
- 15:23know how you enjoy music, right? And a lot of your enjoyment of
- 15:27music derives from your subjective experience when
- 15:30listening to the music itself. And that part of that is like,
- 15:34where you are in your life, how you're feeling, like what's
- 15:37going on in your life, right? Do you think that your
- 15:40preference for the 2000s is because of like some nostalgia
- 15:44you had at that time in your life?
- 15:45I don't think so, no. Like, because we were children
- 15:49like we were having quite like, like.
- 15:51Of course, but even still, the, as you can see on the on the
- 15:54walls, like is my favourite time from music for like around about
- 15:592015 to 3019. That wasn't the music then Gio
- 16:04and Neil. So like it's, it's not like I
- 16:06have a particular affinity to 2000s R&B even.
- 16:10It's just that, as I said, in those sort of first segment,
- 16:12they had bigger budgets. Bigger budgets meant you had
- 16:14better production, you had more songwriters, you had better
- 16:18videos, you had vocal training, you had better quality control.
- 16:21You had just so many layers. It had to get past before it got
- 16:24to my ear. And then and then on top of
- 16:26that, the radios then had to support it as well if it wasn't
- 16:30maybe a bit of payola, but they still had to support it.
- 16:33And once they then support it, then arrives at me in England
- 16:37for me to hear it. Do you get what I mean?
- 16:38And like, it has. So it should logically be better
- 16:42than something that someone made in their bedroom and released on
- 16:45SoundCloud. Yeah.
- 16:46And I think and the thing that you just said as well, say, for
- 16:48example, you know, raw and refined, it goes anything like a
- 16:53product that you found in the shop at a supermarket, it goes
- 16:55through certain stages and when it gets to you, it's refined,
- 16:57right. So I feel like what you're
- 16:59saying that makes quite a sense, but it's also down to what you
- 17:02prefer. I think of not, I don't want to
- 17:04say objectively, but the producers, the musicians, the
- 17:08time, the budget that went into making those records from
- 17:11before. Have you have you heard Voodoo?
- 17:14Yeah, It's crazy that it took it as in the apparently their the
- 17:18studio budget for for the album that they burnt through it.
- 17:20But I think also as well, that also ties into you were allowed
- 17:23to take your time back then. So is that also a reflection of
- 17:27the quality that we're hearing? Maybe because it's a case of,
- 17:30say, for example, what happened with Brent and that and that he
- 17:33was about to drop something. But then apparently the team
- 17:35said that more because he wants to make something that is more
- 17:37reflective of the quality of music as opposed to feeding the
- 17:40algorithm. And I think that is definitely
- 17:44playing a part in maybe what we're hearing.
- 17:45Maybe people are like, OK, cool. I could probably refine this
- 17:48song idea and album more. But I know given the algorithm,
- 17:54the social media, although it is more democratic, you've got
- 17:57you've got to be, you've got to be active.
- 18:00So I think definitely like turn into what Ben said.
- 18:02I think that is that definitely contributes to the reason why
- 18:06you're like the music back then, the structure, even even just
- 18:12the piece that pay for a vocal coach was different.
- 18:14Then again, another thing that also supports Ben's point is a
- 18:18lot of the music that's popping now is just, oh, it's Neptunes
- 18:21that just repackaged like a lot of the music sounds like the
- 18:24music from then. And I think people are
- 18:25understanding that there was a certain like gold dust in that
- 18:29period folded, could have been made in 2000, you know what I
- 18:32mean, $1,000,000. Baby by.
- 18:34Tommy Richmond last year, but that sounds like a Neptune's
- 18:36tanger. So all these songs that are
- 18:38massive, they have it's like a like a nod that kind of like,
- 18:42yo, I'm well versed in an in, in, in the language of 2000 R&B,
- 18:46but let me just put a new spin on it with Tommy Richmond, like
- 18:49the the the the brand, the honest nature of the new R&B is
- 18:55cool. I don't know.
- 18:56You can, you can, you can hear the the the expensive of.
- 19:00It Yeah. I think I think though.
- 19:02The authenticity of of today, in a sense, it makes the music
- 19:06better. You know, I, I do understand the
- 19:08musicality part of it, right? But when you listen to to old
- 19:12school R&B, yes, it, it, it sounds great.
- 19:15It is amazing, but does it have a story?
- 19:18Like that tracks like 4 from what you said before in terms of
- 19:22like like because I'm separating the art from the artist kind of
- 19:25geese whilst you're not. Yeah, I'm not.
- 19:28I'm so. Like that would trap that you
- 19:29would enjoy it more like whilst obviously I don't.
- 19:33As a result. Yeah, no, I hear it.
- 19:34And also there's a point around diversity as well, right?
- 19:37Because if you've got a certain amount of execs who are
- 19:40gatekeepers and it's like a funnel, right?
- 19:43You have to get through them to make the music.
- 19:46The diversity of the stories and the artists themselves is going
- 19:49to be Hanford. And, and one thing I do also
- 19:52think the reason why I said the difference between what I think
- 19:54is better and what I prefer take ties into what we were talking
- 19:57about earlier in regards to people's mood, right?
- 20:00I think in today's age, there's more times I'm going to be
- 20:03listening to the R&B of today than that.
- 20:05Yeah, yeah, yeah. Do you know what I mean?
- 20:07I'm I'm. Listening to old R&B, kind of
- 20:08like when you're starting a point.
- 20:10Do you get what I'm trying to say?
- 20:12You're trying to. You're trying.
- 20:13To forget what the real world is like.
- 20:14Yeah, yeah. Yeah, yeah.
- 20:15To get it. So that's why I like I can
- 20:17acknowledge that the RB then was more polished.
- 20:20I don't want to say I don't I wouldn't say about production
- 20:23because I think the production is like now, but I think when it
- 20:25comes to that vocals, I think, but I'm definitely listen to
- 20:29more R&B of now just because the mood that I'm in probably aligns
- 20:34more with that music here because I'm not sure.
- 20:37I mean that sometimes I was that it was a bit more like shiny
- 20:41buys anyway, the love, you know, I mean.
- 20:44I would argue that that's the that's the reason though,
- 20:46because like, you know, when you're listening to certain R&B,
- 20:51you know, you're not connecting through the story.
- 20:52You're like, it's the music, the way the music makes you feel.
- 20:55You're projecting the story onto the music, right?
- 20:58Whereas I think RB of today, partly because you have access
- 21:01to the the artist themselves, you you know the story of the
- 21:04artist, you can appreciate good storytelling through that music,
- 21:08I think. OK.
- 21:12On to the final segment. You've built a following by
- 21:16creating work that speaks to a certain struggle.
- 21:19And that's what people know you for, what they connect to, what
- 21:22they even expect from you. Your audience sees themselves in
- 21:26it, but your real life has shifted.
- 21:28You don't live that struggle anymore.
- 21:30In private, you feel like you've outgrown it, and carrying on
- 21:32feels false. Still, every time you release
- 21:36something new, that's what your audience is waiting for.
- 21:38What do you do? Do you continue to create the
- 21:41same music or something I'm always of?
- 21:44Speaking from that person experience, I'm always of the
- 21:47opinion that are we talking about make create an album or a
- 21:51project Yeah, I will give something Evan some for me on
- 21:55the project. There will be some projects,
- 21:57there will be some songs on there to kind of like meet
- 21:59people's expectations. And I think that is something
- 22:03that's a business decision. That's a business decision.
- 22:05And say, for example, if sound to someone and they're expecting
- 22:08targets or whatever, there are some songs that would have to
- 22:11meet a certain criteria because that's a fan base you don't want
- 22:15to alienate. That's a fan base that you kind
- 22:17of want to make sure allows us to take over.
- 22:19But then me, I love music, I love writing, I love trying new
- 22:23things. My influence ranges from R&B and
- 22:27soul to other things. And I think this sounds like a
- 22:31cop out, but I would just, I think even like that's kind of
- 22:34what I do at the moment. But if I had to choose one, I
- 22:37would, I would probably do something new because I, I
- 22:39actually, otherwise it just, it would just become monotonous and
- 22:43boring. And I think one example that I
- 22:46can give Justin Bieber, I mean, the fan, the fan base, he's not
- 22:50like he has 10 years of R&B. He was actually long enough in
- 22:53the R&B category. So I feel like I could use him
- 22:56the way his music has changed. He doesn't sound like he did
- 22:58when he was 16. And I think your listeners will
- 23:01grow with you and they'll they'll still be, you know,
- 23:04elements of the older stuff. But I think you owe it to
- 23:06yourself to kind of continue to reinvent yourself.
- 23:09I would definitely change the music.
- 23:11You know, would I do like a full 180?
- 23:14Probably like a 90? Like it would sound different,
- 23:17but it would just be new sounds over.
- 23:19Would you would you explain? Yourself to your fans.
- 23:21Do you feel like how, how, how do you feel like that
- 23:24relationship is to you? Do you feel like you clearly?
- 23:28Feel like you. You want to do something for the
- 23:30fans 100% and something for. Yourself.
- 23:33But how do you see that relationship?
- 23:34Do you feel like you owe them or I would not be able?
- 23:37There are a lot of things in my life that I would not have taken
- 23:39place if it wasn't for people listening to my reason.
- 23:41And and yeah, I think, doesn't that create some pressure?
- 23:45Then it does create pressure. In something in a sense, but I
- 23:48think it just kind of I mean that kind of like going back to
- 23:51like a sport background. Everybody kind of like it.
- 23:54You know, I mean like Rast of the occasion come to like save
- 23:56us up like a like a match or a game.
- 23:57And when you come and you show what you've done, you show what
- 23:59you've created, you show that the world that you've built.
- 24:02And I wouldn't necessarily call it a pressure.
- 24:04I think it's just an expectation that you build when you have a
- 24:07reputation of making music that connects with them.
- 24:10And I think I wouldn't have, I wouldn't have money.
- 24:13Like, do you know what I mean? It's, it's not that I owe them,
- 24:15but it's an appreciation that I'm allowed to live up my dreams
- 24:18because people connect and and resonate with it.
- 24:21But at the same time, I think they would at the start, they
- 24:24appreciated me for just being myself and making it easier.
- 24:27That is document in my life. And if my life changes, I would
- 24:31not be doing the thing that made you want to listen to me in the
- 24:331st place. And then if I don't and I just
- 24:36do things to a piece to the to the audience, then I'm doing it
- 24:40for a different reason. And then the audience is
- 24:42probably going to hear it. And then it just fills that
- 24:44lather, rinse, repeat. And then it fills.
- 24:46That fills that old school hip hop.
- 24:48Around beat, yeah. Yeah, maybe.
- 24:50Very star, very star. But benzo I, I make my own.
- 24:55Music man, like I I want to make the thing that they come, come,
- 24:59come to me comfortable because people don't know what they like
- 25:02man bro you. Don't know.
- 25:04Bro you have to tell them what they like until they until they.
- 25:07See it? Well what bro?
- 25:09You think they wanted Prince before Prince was dead?
- 25:11They were like, Nah, you think they wanted Jimi Hendrix?
- 25:14No, you don't. Defending on the Densro.
- 25:15No, when they see it, they're like, OK, no, I see if we.
- 25:19Don't know what they're like man.
- 25:20Just produce it and they will come first.
- 25:23What's good is good. Like I agree.
- 25:25I think. I think.
- 25:27I don't make music, but I imagine I would channel my life,
- 25:29my my emotion through the music. So it didn't have any music.
- 25:33Obviously like that sort of works for this show as well,
- 25:36like the The Dilemma does. Like, you don't have to.
- 25:38It's not music. In a sense it's like, yeah,
- 25:40yeah. And if we?
- 25:41Feel like think twice and he's a new direction in six months time
- 25:44then and that's in our hearts, we'd be doing that.
- 25:47We do that, yeah, 100%. I I didn't want to go.
- 25:49Back to what you're saying, Quicks, about this relationship
- 25:53with the fans and like changing your life changing, because
- 25:56obviously Tyler, The Creator was in the bit of hot water
- 25:58recently. Yeah, yeah, yeah.
- 26:00And basically it's kind. Of it's kind of because of this,
- 26:03right? There was a Tyler, the Creator
- 26:05that was from our future from that time that was problematic.
- 26:09And obviously he's gone at a certain fan base from that.
- 26:12And when obviously the story is when D'angelo's passed, he's
- 26:16obviously written a tribute on on on Twitter about D'Angelo.
- 26:20And those fans from back at the day are like, yeah, it's not
- 26:23competing for them. And obviously that started a
- 26:25star online. So did you follow that that?
- 26:28Yeah, yeah, yeah, I was. I was.
- 26:29There. What did you think of?
- 26:30Like Tyler's response As in what?
- 26:32Mute in the comments. And the he did a post as well,
- 26:34Yeah, I think, I don't know. Not that he brought on himself,
- 26:38but I don't know the stuff that he was doing at the start of his
- 26:40career. Buki.
- 26:42Crazy like to. The point where I didn't even
- 26:44think, I don't know like. Obviously, I respect him.
- 26:46As an artist and stuff like that.
- 26:47And you know, as you've grown, you've grown with him, but the
- 26:51fact that that the people have an issue with it, I don't know,
- 26:54it was a bit like it was a bit weird.
- 26:56But I do understand you've had an issue with what?
- 26:58Sorry, like the fact that the. People that had an issue with it
- 27:01yeah, Daniel post that was saying like you'll be an OTTI
- 27:04think that's that's just a whole.
- 27:06I think that's just the whole other situation of that people
- 27:08having being weird online. They're real laughing.
- 27:10I think the major problem. Though is does do you have a
- 27:13responsibility in the audience that you essentially curate or
- 27:18the beginning of your career? Like do you have a
- 27:19responsibility to make sure that audience understands you or?
- 27:25Do you understand? Because essentially.
- 27:27What Tanda creator did was he's created the audience based on in
- 27:31his life and the music that and the themes that he wants to to
- 27:35push, but he's no longer there. But that audience is still
- 27:38there. Do you still owe it to that?
- 27:40Audience. No.
- 27:42You don't know. No.
- 27:43I I, I think he. Should have maybe nipped it
- 27:45nipped that stuff in the bud though.
- 27:47Like at some point in the past he should have explained to
- 27:52weirdos online that follow him. Like I'm not with that anymore.
- 27:55The thing is though, like. The weird you say weirdos online
- 27:59but he made weird people music. Like that's what I'm saying
- 28:02though. But.
- 28:03As part of his pivot, I think he needs to come out and be like
- 28:05pivot enough, but at what point was he meant to?
- 28:07Have said that whenever that. Whenever that matches, like that
- 28:11point in how he feels, when he feels like I'm no longer that
- 28:14person. But I think just.
- 28:16In the music that he's been making and the art has been
- 28:19completely unclear. Oh, because you.
- 28:21Can't get me. I could have lied.
- 28:23To you. Mine went from is he like a lot
- 28:26of cockroach, a lot of cockroach early or early doors to doing
- 28:30what's your name? What bro?
- 28:33If you don't get the moment, then you're just stuck in the
- 28:36past, my bro, or like, maybe you're just like, I don't know.
- 28:38Even for me, though, I have AI have like a problem with, you
- 28:42know, probably the demographic of his music then was probably
- 28:45the demographic of people who listened to the music then were
- 28:48probably more white, right. I have a issue with, you know,
- 28:51when an artist, a rap or whatever, wants to be more
- 28:55artistic and you have a problem with that.
- 28:57They want to be more honest, as they say, with their music, and
- 28:59you have a problem with that. But you need to look inwards
- 29:02because that's a you. That's a you problem.
- 29:04Definitely a dem. Problem.
- 29:05But it's also a title problem. Agreed.
- 29:08Yeah, yeah, yeah, do. You know what I mean and.
- 29:09Like on on some level he gets to eat off that popularity because
- 29:13he hasn't alienated those fans. That's what sends him number one
- 29:16in the charts if he does got come out.
- 29:18And be like look. I I no longer identify with XY
- 29:21and Z. However, he wants to know I no
- 29:22longer identify the high. Flawed or something?
- 29:24Yeah, that the fact that they're still.
- 29:28There is mad to me. What's that?
- 29:31Leave it what? Genuinely the reason why arms
- 29:35are apparent is because I thought the man wouldn't have
- 29:37even been in the comment section.
- 29:39I thought the man would have been long gone if you literally
- 29:41listen and look how the media could present it compared to
- 29:44when he started. I agree.
- 29:45I thought the man would have. I thought the man would have
- 29:47felt ily ily lead even as NPR, all black women, all black.
- 29:51But I would have thought they're not around no more.
- 29:53Yeah, yeah. Agreed.
- 29:54Agreed. So do.
- 29:56You think he should have come? Out and so do you.
- 29:57Do you think you have to make? Like a clear I don't think he
- 30:00had to make. A But he should have come out
- 30:01and just be like, what are you doing?
- 30:03Like he should have. I'm talking about before this.
- 30:06Right, I'm talking about year all this flies.
- 30:08Yeah, I actually don't think. Does he, does he go?
- 30:11Does he go number? One, if he does that for five
- 30:13years ago, maybe not, but I. Still don't think you should
- 30:15come out and say that, but if you benefit.
- 30:17From that you you. Bear responsibility I.
- 30:20Feel I don't even know that you benefit.
- 30:22From it just but I just asked you.
- 30:24Does he go #1 if he does that five years ago, probably not.
- 30:26But you don't know you're going number.
- 30:28One, that's what I'm saying as well.
- 30:29He understands what's. Happening in his comments you OK
- 30:33he's you must understand. OK, let's let's be in a world
- 30:35quick. Quick understand you understand
- 30:37your. Audience right You you get
- 30:38what's happening in your comments agreed.
- 30:39You know what I mean? You.
- 30:40Know the. Temperature of your of the fan
- 30:42of your fan base. And I I I'm not, I'm not I'm not
- 30:45hearing Tyler don't know that if if if I.
- 30:47Point him, if I changed my music and the way stuff looks as much
- 30:52as he did from the start to wherever I am now, I wouldn't
- 30:55think the people that were there at the start are going to be
- 30:57there. I would.
- 30:57I did not listen to Tyler. Before I will completely assume
- 31:00it. But I think I.
- 31:03I just think that he's eaten off that not about and so you.
- 31:06Think. He shouldn't like make a sort of
- 31:08declaration. Yeah, I think.
- 31:10I think you. Should you shouldn't come out
- 31:11and be like maybe maybe like he didn't feel like there was an
- 31:16opportune moment to do that and I do understand that and
- 31:19obviously the opportunity moment came too late right when
- 31:21everything blew up recently, but he's.
- 31:25Got to address it. Like he knows what's happening?
- 31:27Or was it at the time? No years back when?
- 31:29He feels that he's changed as a person.
- 31:31I think he's got to address it. I.
- 31:34Don't think I've, I think I think what he's done, just on a
- 31:39slight thing. But what does that mean?
- 31:41Like. Guys, what's on the slide thing?
- 31:44Basically a tweet. I'm talking about five years
- 31:46ago. Tweet.
- 31:47Well, I didn't. Tweet I have now changed all my
- 31:49imagery. I've changed.
- 31:50My lyrics, I've changed. It's implied, yeah, it's
- 31:53implied. It's implied in the thing.
- 31:54Well. It was a statement like come to.
- 31:57Oh well. Like like like like like like a
- 31:59black screen COVID. Come on bro.
- 32:01Like Nah, I'm in a statement I think.
- 32:04I'm I'm. I'm literally.
- 32:05Surprised they're staying around.
- 32:06I literally can't, I can't lie. If the fans that were around at
- 32:09the start are around now and they've developed with the
- 32:11sound, surely that they would have developed to a point where
- 32:14they would have been like, oh, OK.
- 32:16Yeah. He's paying homage to a person
- 32:18who has influenced not just him, but a lot of people.
- 32:21Why are you crying? I feel like Tyler has implied
- 32:24through his the refrain of his art and his palette and even him
- 32:28talking about his his interest in in in in like making the
- 32:31music like him being a a a true like.
- 32:35Thespian of music, like studying.
- 32:38He's not the same brother that's been doing that stuff before.
- 32:40Exactly. It's it's been implied.
- 32:43What else is you want to do? Like they might have a sign they
- 32:45might not be listening. To the music, if you want to be
- 32:47like, go. Away guys, I don't make music
- 32:49for you anymore No listen, he's got.
- 32:53A whole media team, like he's got people that so Edgar out are
- 32:56creative, yeah. I did a bit of a way to.
- 32:59Kind of understand that that's the end of an era and this we're
- 33:01in a new one. Yeah, I need to communicate.
- 33:03To the right people, but I think the creative.
- 33:06Team did do that through them changing their feet.
- 33:09That's that and that and and that's my opinion.
- 33:11And I think the only people at fault for the comments are the
- 33:15because I can't lie to you. That's crazy.
- 33:17A man has died who influences music and you're upset?
- 33:20Look inward, bro. All right?
- 33:26Thank you for joining us. You've had the wonderful quicker
- 33:29Asante. We'll see you soon.
- 33:31See you next week.