Latest / Leveraging Thought Leadership
Connecting Social Selling to Brand and Thought Leadership | Michelle J Raymond | 438
At any given time 95% of customers are not in a buying cycle.
With that in mind, how can we stay prepared for the "purchasing 5%"?
Sales has seen huge changes in the last 20 years. To better understand what's happening, I've invited Michelle J Raymond to join me on today's podcast. Michelle is the Founder and B2B LinkedIn Strategist at The Good Trading Co., which provides LinkedIn strategies, training, and coaching for ambitious, innovative and purpose-driven business owners, consultants, and marketing teams. Her new book, The LinkedIn Branding Book, is a compilation of ways to support…
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