How A Virginia HVAC Startup Scales With Fair Prices with Jesse Bergstrom, Just Chillin
“Freedom” is the word everyone sells you when you start a business, but Jesse Bergstrom says the truth is heavier and better: freedom is tied to responsibility and self-discipline. Jesse runs Just Chillin, a Virginia heating and cooling company serving real homeowners with real problems, and he walks us through what it feels like to make the leap from side work to going all-in. If you’ve ever wondered whether your business will fly or blow up, you’ll recognize the fear and the focus it takes to commit.
We dig into the unglamorous stress points that trip up small business owners, especially in…
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