Latest / Bruce Whitfield’s Business Week
The SA lawnmower brand taking on the US market. Plus: GEMS on edge
In this episode, Bruce chats with Stuart Williams, CEO of Rolux Global, about one of the most unlikely turnaround stories in South African business. In 2023, six weeks from closure, Williams shipped product cold into the United States with no brand and no customers. It sold out in six weeks. He has since moved his family to Atlanta, partnered with EGO Commercial on battery mowers to crack California, and is building a deliberately niche but genuinely underserved global business. The episode also features Deon Gouws of Credo in London on Andy Burnham’s UK leadership prospects; why Federal…
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