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Stanford Seminar - Reducing Misinformation Sharing at Scale Using Digital Accuracy Prompt Ads

January 26, 2024David Rand of MITInterventions to reduce misinformation sharing have been a major focus in recent years. Developing "content-neutral" interventions that do not require specific fact-checks or warnings related to individual false claims is particularly important in developing scalable solutions. Here, we provide the first evaluations of a content-neutral intervention to reduce misinformation sharing that are conducted at scale in the field. Specifically, across two large-scale on-platform randomized control trials, one on Meta's Facebook and the other on Twitter, we find that…

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