Latest / Family Business Stories with Fexingo: Succession, Legacy, and Multi-Generational Companies
How the Ferrero Family Built a Hazelnut Empire Without Going Public
In this episode, Lucas and Luna explore how the Ferrero family turned a small pastry shop in Alba, Italy, into the world's third-largest confectionery company—without ever listing on a stock exchange. From the invention of Nutella in the 1940s to the global dominance of Kinder and Ferrero Rocher, we trace the family's unconventional strategies: keeping ownership private, reinvesting profits, and betting on a single ingredient. We also look at the recent transition as the third generation takes the helm under CEO Giovanni Ferrero, and what happens when a famously secretive family…
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