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Marketing’s Role in Building the Value of Purpose, with Nick Hughes, Director of Marketing and Communications at SEGRO
In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Nick Hughes to discuss building the value of purpose through a marketing lens.
Purpose is now a topic hotly discussed at board level, but many argue it is still not properly understood. No matter the size of the company, from a single individual to thousands, purpose is absolutely necessary. Having that reason to get out of bed and go to work is crucial not only to establishing a company’s identity but also to guide everyone to the path of success. But what does it mean for marketing to help develop purpose in a…
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