Squeezed With Purpose: A Brand Rooted In Real Ingredients
What does it take to build a community-rooted juice bar without losing yourself along the way? We sit down with Petra, the force behind Fruitful, to trace a story that begins in a great-grandmother’s garden and grows into a Columbia spot known for organic juices, focused offerings, and real talk on small business survival. From juicing single ingredients in childhood to navigating grad school in India and opening a shop while pregnant, her path blends memory, culture, and relentless heart.
We get specific about what makes Fruitful different: no water, no fillers, and no added sugar. You’ll…
The skinny
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