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Mike Goldberg, Creative Director

What is a Creative Director? What do they do? What do they get paid for? Where do you get the skills and training and know-how to be one? Mike Goldberg answers these questions and more. He also talks about his campaigns for Finagle a Bagel and Mentos in Madison, WI. A fine artist, Goldberg does paintings on pieces of wood, and uses his fingers to rub the oil paint into the wood. His character paintings were the backdrop for this ZOOM conversation and Michelle Zeitlin drew out his kernels of gold over the course of the 90 minute conversation. Here is the edited half hour with tips and tools…

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