Latest / The Starfish Storytellers
Season 2, Episode 4: PR and Journalism - Storytelling Across the Media w/ Tom Zuppa
Journalists and public relations professionals take us on a journey when they tell a story. To be a good storyteller across the media, you have to be able to get close and convey that. In doing so, you’ll connect with the reader in a memorable way.
In this episode, we welcomed our friend Tom Zuppa, PR Practitioner from John Guilfoil Public Relations and former Managing Editor for The Sun of Lowell. After an attention-grabbing story he shared (that you’ll want to get lost in), he shared his expertise in storytelling, both as a journalist and in public relations. Curiosity is # 1 as a…
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