Latest / The Book Deal / LIVE! With Agony Aunt Toni Jordan at the Emerging Writers Festival
Transcript
- 0:09Tina Strachan: The Book Deal Podcast Where you will discover the inspiring stories behind your favorite books.
- 0:15Natasha Rai: We interview seasoned and debut authors, as well as publishing industry professionals, to bring you the best tips and advice on how to get that elusive book deal.
- 0:25Tina Strachan: So no matter what stage of writing you're at, we've got you covered.
- 0:29Tina Strachan: I'm Tina Strachan.
- 0:30Tina Strachan: I'm Madeleine Cleary.
- 0:32Natasha Rai: And I'm Natasha Rai.
- 0:34Tina Strachan: And join us as we pull back the curtain of published authors
- 0:37Madeleine Cleary: One deal at a time The Book Deal podcast acknowledges the traditional owners of the land and waters which it's recorded on, and pays respect to their elders past, present, and emerging.
- 1:03Jess Zanoni: Hi, everyone.
- 1:04Jess Zanoni: Thanks for staying till the end of today.
- 1:07Jess Zanoni: Um, I'm very pleased to introduce our last session of day one of the National Writers' Conference, The Book Deal Podcast.
- 1:16Jess Zanoni: Yay.
- 1:16Jess Zanoni: For a special EWF agony aunt edition with internationally bestselling author Toni Jordan.
- 1:23Jess Zanoni: Um, and I'm very pleased to introduce Madeleine, Madeleine Cleary, Natasha Rai, and Tina Strachan.
- 1:30Jess Zanoni: Enjoy the session, and take it away.
- 1:33Madeleine Cleary: Thank you.
- 1:33Madeleine Cleary: Can everyone hear me okay?
- 1:35Madeleine Cleary: Yep.
- 1:35Madeleine Cleary: Excellent.
- 1:36Madeleine Cleary: Um, thank you so much everyone for this, for coming to our very special recording of The Book Deal Podcast.
- 1:43Madeleine Cleary: Um, as Jess said, I'm Madeleine Cleary.
- 1:44Madeleine Cleary: I'm joined by my podcast co-host, so Tina Strachan at the end, Natasha Rai, and T- Actually, I won't introduce Toni just yet because we've got a special bio.
- 1:55Madeleine Cleary: Um, okay.
- 1:56Madeleine Cleary: So, um, I'm gonna give a quick explanation of our session today.
- 2:00Madeleine Cleary: For those who don't know us or haven't listened to The Book Deal Podcast, we're really interested in pulling back the curtain on publishing industry and motivating emerging writers to get that elusive book deal.
- 2:11Madeleine Cleary: In that vein, we sometimes interview esteemed and established writers to address all our publishing and writing woes.
- 2:18Madeleine Cleary: So now we cue beloved Australian author, Toni Jordan.
- 2:26Madeleine Cleary: Um, Toni is the author of eight novels, including the international bestseller Addition, which was very excitingly adapted into a feature film in cinemas in 2026.
- 2:37Madeleine Cleary: She has been twice longlisted for the Miles Franklin Literary Award.
- 2:41Madeleine Cleary: I have to take a breath'cause there's so many awards here.
- 2:44Madeleine Cleary: Won two Indie Awards, been nominated for the Dublin Literary Award, has been shortlisted for other major prizes, including the ABIA Fiction Book of the Year and the Barbara Jefferis Award.
- 2:55Madeleine Cleary: This is quite a feat, Toni.
- 2:57Madeleine Cleary: Toni holds a Bachelor of Science in Physiology and a PhD in Creative Arts.
- 3:01Madeleine Cleary: How have you fit all this in in your life, Toni?
- 3:04Madeleine Cleary: And lives here in Melbourne, and her latest novel is Tender Foot.
- 3:07Madeleine Cleary: Thanks so much for joining the podcast, Toni.
- 3:09Toni Jordan: Absolute pleasure, and I was just mentioning before how much I love being an auntie, so I'm delighted to be all of your aunties.
- 3:16Madeleine Cleary: We love being aunties, too.
- 3:18Madeleine Cleary: Um, okay.
- 3:18Madeleine Cleary: So we've received some pre-submitted anonymous questions from our listeners, which we've divided into two categories, so this is how the session's gonna work.
- 3:26Madeleine Cleary: So emerging and early career writer questions.
- 3:29Madeleine Cleary: Um, if you haven't submitted a question, so don't worry, um, we will have some time for audience questions as well at the end.
- 3:35Madeleine Cleary: Um, we're also giving Toni, our Agony Aunt, absolute free rein to answer these questions- Okay.
- 3:40Madeleine Cleary: as she wishes.
- 3:42Madeleine Cleary: So, um, I'm gonna hand over to Tina to start with the emerging writer questions.
- 3:47Tina Strachan: Thank you, Madeleine.
- 3:48Tina Strachan: Okay, so are you ready, Toni?
- 3:50Tina Strachan: I'm ready.
- 3:51Tina Strachan: Okay.
- 3:52Tina Strachan: Our first question for the emerging writers, uh, category,"Dear Agony Aunt, my manuscript has been rejected 35 times.
- 4:03Tina Strachan: Is this it for me?
- 4:05Tina Strachan: What should I do next?" And that one's from Deflated in Dandenong
- 4:11Toni Jordan: Thank you for that question def- dear Deflated.
- 4:15Toni Jordan: Um, first of all, I wanna say I, I can see you, and I know how that feels, and I, I see the frustration and the, uh, annoyance and all the hours and hours of work you've put into that manuscript.
- 4:34Toni Jordan: Um, so I'm gonna give you a, give a little bit of sort of philosophical advice and then a little bit of practical advice.
- 4:42Toni Jordan: Uh, I suspect that your goal has been to get published, and that's a common goal that emerging writers have.
- 4:49Toni Jordan: They- their goal is to get published.
- 4:52Toni Jordan: It's not a very suitable or, or, or manageable goal because it's entirely out of your hands.
- 5:00Toni Jordan: And what you're, what you're asking is y- you're asking somebody who is a company.
- 5:07Toni Jordan: Publishers are companies, and we live in a capitalist society, and that means that when they're saying something is rejected, they're not giving a valuation on your writing or on you as a person or on you as an artist.
- 5:22Toni Jordan: What they're saying is,"We don't think we can make more money that it's gon- out of this project than it's gonna cost us to make the book." That's all they're saying, and mostly they're right.
- 5:35Toni Jordan: Mostly it's not gonna make enough money for f- to be a proposition for them.
- 5:39Toni Jordan: They're right 99 or 98% of the time, but it doesn't mean anything about your writing or about your value as an artist or a person Instead of having that goal of getting published, which is out of your hands, I would like you to think about replacing that goal with be-- how can I become the best writer I could possibly be?
- 6:03Toni Jordan: And once you become the best writer you can possibly be, you become undeniable.
- 6:08Toni Jordan: Like, th-that's the question.
- 6:10Toni Jordan: Um, the question is how to make them queue up for you instead of you queuing up for them.
- 6:15Toni Jordan: Would start rejecting a few of them when they, when they wanna publish you.
- 6:19Toni Jordan: Um, so my suggestion is gonna be that this manuscript, you've done enough on it.
- 6:23Toni Jordan: You can leave that manuscript behind.
- 6:26Toni Jordan: You can start something else.
- 6:28Toni Jordan: And the more manuscripts you write, it's a very common thing in the publishing industry for people to leave their first manuscript behind, do another manuscript using everything they've learnt, using all their skills that they've developed over that first story, and getting that second manuscript published, and then going back and publishing the first.
- 6:49Toni Jordan: This happened to last year's Miles Franklin winner, Xiang Liu, who wrote his book"Ghost Cities" first, could not get it published, multiple dozen rejections, then wrote, um,"The Whitewash," which was the second novel he wrote, which was the first one published, and then he went back and published"Ghost Cities." So this is a common thing that happens.
- 7:14Toni Jordan: Um, and the more you, you write, the more you practice, the more you finish projects, you're becoming a better writer.
- 7:21Toni Jordan: That's gonna be your new goal, and that's the goal that you can manage.
- 7:25Toni Jordan: Um, and if I can just say one more thing, there's one study, um, that really backs up what I'm saying here.
- 7:32Toni Jordan: It's something I think about often, and it's called the photography study or sometimes the pottery study, and this involves a, an arts class, in this case a photography class, pre-digital phones in old-fashioned cameras, where the, the professor divided the class into two halves and said to the first half,"You're gonna be graded on the number of photographs you take." It's not just flicking a switch on your phone.
- 8:01Toni Jordan: These people had to load film into their SLR, go out, take the photo, come back, develop it in the school, and produce the photos.
- 8:10Toni Jordan: So it's not a quick process, and it's over multiple days.
- 8:13Toni Jordan: It's a, it's a coursework.
- 8:15Toni Jordan: But you're graded on the number of photos that you take.
- 8:19Toni Jordan: And the second half of the class, he said,"You're graded on the quality of one photo.
- 8:24Toni Jordan: We want you to take one or, like you are-- We-- pick your best photo of what you take, and we will grade you on that." And at the end of the semester, he got in a photography art critic to look at the po- portfolios of the quantity group and the quality group.
- 8:42Toni Jordan: And of course, I wouldn't be telling you this story if not for this answer.
- 8:46Toni Jordan: The best photographs were in the quantity group, not the quality group, because they were taking more photos.
- 8:52Toni Jordan: They were learning every day.
- 8:54Toni Jordan: Every day, they would find something that worked and something that didn't work, and they were, they were refining their skill every single time they took a photo.
- 9:02Toni Jordan: So perfectionism is not only bad for your mental health and relationships, it's, it's an inefficient strategy to become the best artist you can become.
- 9:13Tina Strachan: That's an incredible response.
- 9:14Tina Strachan: I haven't heard that story before.
- 9:15Tina Strachan: Uh-
- 9:17Toni Jordan: Thank you.
- 9:19Tina Strachan: And I love that, and I have to remember that myself, the perfection strategy is not ideal.
- 9:23Tina Strachan: Yes, that's a good one for me, too.
- 9:24Tina Strachan: Thank you.
- 9:25Tina Strachan: So, so keep writing.
- 9:26Tina Strachan: Some- Keep writing might be time to put it down- Keep writing but that one-
- 9:28Toni Jordan: Time, time to put this one down.
- 9:30Toni Jordan: Time to start something brand new.
- 9:31Toni Jordan: You're a different person now.
- 9:32Toni Jordan: You've got a whole lot of skills you didn't have.
- 9:34Toni Jordan: You've got more skills that you need that you will develop over the course of another story.
- 9:38Toni Jordan: Start something else.
- 9:39Tina Strachan: Mm-hmm.
- 9:40Tina Strachan: Yep, yep, just keep going is the, is the answer there.
- 9:43Tina Strachan: Okay, so next question.
- 9:44Tina Strachan: Okay.
- 9:45Tina Strachan: "Dear Agony Aunt, I'm writing a book about people in my life, but I haven't exactly told them about it yet.""I'm disguising it, of course, but they might still recognize themselves.
- 9:56Tina Strachan: Should I tell them in advance?
- 9:58Tina Strachan: How might I d- how might I approach this?" And this is from Stealthy in Sandringham.
- 10:03Toni Jordan: Um, well, well hello, dear Stealthy.
- 10:08Toni Jordan: Um, I can only point to answer this from the perspective of a fiction writer.
- 10:12Toni Jordan: I'm not a memoirist or a nonfiction writer.
- 10:15Toni Jordan: I'm a, just, I just do fiction, but let me assure you that you are not, in fact, writing a book featuring the people in your life.
- 10:22Toni Jordan: There is no, no similarity whatsoever.
- 10:25Toni Jordan: They have different haircuts, they have different names, they have different eye colors.
- 10:29Toni Jordan: There are...
- 10:29Toni Jordan: And, and should by some weird thing happens where someone says,"Is that me in that book?" You feel free to say no,'cause it's not.
- 10:38Toni Jordan: Um, the- just the...
- 10:40Toni Jordan: it just isn't.
- 10:41Toni Jordan: Th- there's just no...
- 10:43Toni Jordan: In fact, you can be stunned.
- 10:45Toni Jordan: If someone says,"Is that me in that book?" You can go,"No, why would you think that?" Feel free to be stunned.
- 10:52Toni Jordan: Feel free to look amazed.
- 10:54Toni Jordan: Um, feel free to say,"I would never have imagined that." So no, the, the answer is you are not doing that, um, and there's no similarity between your characters and the people in your life.
- 11:04Tina Strachan: That's great, and I guess that's also assuming that all those people are gonna read your book, too- Yeah which would be lovely, but we know that that doesn't
- 11:10Toni Jordan: really happen that often.
- 11:11Toni Jordan: But, but, but in a slightly more, more, um, honest answer, they, people don't really see themselves because they don't see themselves the way you do.
- 11:19Toni Jordan: So they will come t- come to, like, I've had this ha- happen multiple times.
- 11:24Toni Jordan: People have come to me and said,"I'm in that book, aren't I?" Mm.
- 11:27Toni Jordan: And I go,"No, no, no.""You're not." And then they say,"I'm this person." And you go,"No, you're not.
- 11:35Toni Jordan: You're actually this person." But, uh, they don't.
- 11:38Toni Jordan: They just don't see themselves.
- 11:39Toni Jordan: So, um, but just deny, deny, deny.
- 11:42Tina Strachan: I was just about to say that.
- 11:44Tina Strachan: Deny, deny, deny, yes, and maybe just give them a different haircut, like you
- 11:47Toni Jordan: said.
- 11:47Toni Jordan: Yeah, give them a haircut.
- 11:48Toni Jordan: Maybe that'll be enough.
- 11:48Toni Jordan: Give them a car, give them a hobby.
- 11:49Toni Jordan: Like, just deny, deny, deny.
- 11:51Toni Jordan: Yeah.
- 11:51Tina Strachan: Perfect.
- 11:52Tina Strachan: Great.
- 11:52Tina Strachan: So keep going, Stealthy in Sandringham.
- 11:54Tina Strachan: Just, just keep writing- Yes and just disguise them.
- 11:57Tina Strachan: All right.
- 11:58Tina Strachan: Next question,"Dear Agony Aunt, I've heard that publishing is just about feeding the hungry machine and that publishers are just dumping books on the market without any support, especially debut authors.
- 12:10Tina Strachan: Is this true, and can you name and shame the worst culprits of this?" From Unsupported
- 12:17Toni Jordan: in Ulladulla.
- 12:19Toni Jordan: Um, well, dear Unsupported, uh, look, this is a very fair criticism of the publishing industry, and the only reason I can't name and shame the, the pa- the people who do this is because they all do this.
- 12:32Toni Jordan: At some point, they all do this.
- 12:35Toni Jordan: And, um, what, what matters is that you protect yourself from being churned through a machine like this.
- 12:42Toni Jordan: Um, it, it depends, of course, if you have an agent or not when you're, you're going out to submission and you're looking at a publisher, but you're trying to find someone who genuinely gets your work.
- 12:55Toni Jordan: So you're not choosing on the basis of, of the name of the publisher or even on your advance.
- 13:00Toni Jordan: I've been in situations, I know I can hardly believe it myself, where I've gone with a lower advance because I thought the publisher got, got the book more than the person, um, who, who offered more money.
- 13:13Toni Jordan: You need to be very suspicious of the love bombing because there is-- if they wanna sign you, they will love bomb you.
- 13:22Toni Jordan: And the, uh, you know, I've had, uh, little like, um, decks, um, designed, uh, and quotes from every single person in the company, including the people in the warehouse, about how much they love the book and, and people telling me that I'm a genius.
- 13:39Toni Jordan: Luckily, I know I am not a genius.
- 13:42Toni Jordan: So i-if, if you're being love bombed, your antenna should go up and you should sorta think, they're very desperate to get this book.
- 13:50Toni Jordan: Is that-- Do they have a quota?
- 13:52Toni Jordan: Do they need something in this slot?
- 13:55Toni Jordan: Do-- Are they-- Do they feel like they need something to compete with some new person that another publisher has?
- 14:03Toni Jordan: Um, so ask a lo- ask a lot of questions.
- 14:06Toni Jordan: You can ask what kind of marketing support you will be getting, what kind of publicity support you will be getting, um, and Y- you might not like the answer, but you've gotta know because it, it's all part of your decision-making process.
- 14:20Tina Strachan: Yeah.
- 14:21Tina Strachan: That's a great answer.
- 14:22Tina Strachan: So, so it's not just about the money.
- 14:23Tina Strachan: Yeah.
- 14:23Tina Strachan: It's about what can they offer you and your book because it's...
- 14:27Tina Strachan: you want longevity and you want support, and I guess a big advance is great for you initially, but you, you want your book to, to live a long life, don't you?
- 14:35Toni Jordan: Well, if that's what you want.
- 14:36Toni Jordan: If you want a ca- if you wanna just grab the money and run, you can do that, too.
- 14:41Toni Jordan: You write something very successful, sell it to the highest bidder.
- 14:45Toni Jordan: Um, but if you wanna build a career, it's kind of better to start slower, smaller, with maybe an independent publisher who really gets what they're doing, gives you a smaller advance, and then you pay that out and they love you.
- 14:57Toni Jordan: Whereas if you get a lot of money from a bigger publisher...
- 14:59Toni Jordan: Once in Ame- once in America, I got a advance of$150,000.
- 15:06Toni Jordan: That is the biggest advance I've ever had in my life, and it did not c- sell anywhere near that amount of copies, and I've never been published in America since.
- 15:18Toni Jordan: And so, uh, s- uh, even some books that I think actually would've been good for that market, and I had a great agent, and they put it out on submission, but all they do is look it up and they go,"I, I made a loss." And so, that's it.
- 15:31Toni Jordan: I will-- I don't think I will ever be published in America again over the course of my career.
- 15:36Toni Jordan: So there are all these things to weigh out, weigh up, and only you can make that call.
- 15:41Toni Jordan: Um, but smaller countries, um, you know, uh, uh...
- 15:47Toni Jordan: My best country in terms of sales is Germany.
- 15:51Toni Jordan: I've been always very successful in Germany.
- 15:54Toni Jordan: They, they really like me there.
- 15:57Toni Jordan: I really don't know why.
- 15:58Toni Jordan: I don't speak German.
- 15:59Toni Jordan: I've never been there.
- 16:00Toni Jordan: But, um, I-- but my advances started off small there.
- 16:04Toni Jordan: I started off with a small publisher.
- 16:06Toni Jordan: I'm still with a, a, an independent small publisher who pay me small advances, and the advances earn out, and then they write to me and say,"When can I have the next one?" And then they give me a slightly bigger advance from the next one, and it has grown like that
- 16:21Tina Strachan: That's the dream, Toni, isn't it?
- 16:22Tina Strachan: So we all wish we can be there one day.
- 16:24Tina Strachan: Um, that's fantastic.
- 16:25Tina Strachan: Now I'm just gonna ask timekeeper Madeleine if we have time for one more question or I'll be- You do moving
- 16:29Madeleine Cleary: on.
- 16:29Madeleine Cleary: I give you permission, Tina
- 16:30Tina Strachan: Thank you.
- 16:30Tina Strachan: She's really strict.
- 16:32Tina Strachan: Okay, I'm scared.
- 16:34Tina Strachan: Um, okay, Toni, one more question.
- 16:35Tina Strachan: Okay.
- 16:36Tina Strachan: "Dear Agony Aunt, I'm pitching my work, and I keep getting asked for my genre and my comparison titles, but my work is so unique- and special that I could not possibly place it in such a rudimentary box.
- 16:50Tina Strachan: I'm an artist.
- 16:50Tina Strachan: Surely others can work this out, not me." From Exceptional in Esperance.
- 16:54Toni Jordan: Oh, bless.
- 16:57Toni Jordan: Um, well, you'll, you'll be...
- 16:59Toni Jordan: L- let me relieve all of you from the pleash- pressure of thinking you have to be unique or special.
- 17:04Toni Jordan: There is a very small number of stories in the world, and a very small number of ways to do it.
- 17:11Toni Jordan: What matters is your voice and the perspective that you bring to something.
- 17:15Toni Jordan: That is irreplaceable.
- 17:16Toni Jordan: You are all irreplaceable.
- 17:18Toni Jordan: Your creative voice is, is...
- 17:21Toni Jordan: exists nowhere else on this world other than with you.
- 17:25Toni Jordan: And in writing your story in your voice, you are giving all of us a gift, and you are making the world a richer and f- more fascinating place.
- 17:34Toni Jordan: But the story itself or the, the type of story it is, is not unique.
- 17:39Toni Jordan: So what I want you to imagine is this.
- 17:41Toni Jordan: If that's a difficult...
- 17:43Toni Jordan: that question, you know, comparative title question, is difficult to get your head around, think about it like this If someone...
- 17:52Toni Jordan: If your book is on the shelf, it's been published, it's there, it exists, someone walks into a bookstore, sees it, and thinks,"Oh my God, this is exactly the book for me," and takes it home, what else do they have on their shelf?
- 18:05Toni Jordan: So the person who loves your book, what other books do they have?
- 18:10Toni Jordan: What, what...
- 18:11Toni Jordan: Books speak to other books.
- 18:14Toni Jordan: So many of my, of, so much of my work is because I've read somebody, something of somebody else's.
- 18:19Toni Jordan: Books are in conversation with other books, so what are the, you know, if your book went to a book party with, and hung out with other books, who would be its friends?
- 18:29Toni Jordan: Like, you, there's a number of ways to think about this that don't involve putting you, yourself into a little box because everything, art grows on art, and people get ideas from all kinds of places, and it's a kind of a big interconnected world of fantastic ideas and fantastic stories.
- 18:46Toni Jordan: So I would think about it like that.
- 18:48Toni Jordan: If someone really loved my book, what else would they have on their shelf?
- 18:52Tina Strachan: Yeah.
- 18:52Tina Strachan: Great answer.
- 18:52Tina Strachan: It is a tricky one, though, comparative titles, isn't it?
- 18:55Tina Strachan: Yeah.
- 18:55Tina Strachan: And, and it can be a bit of a mis- mishmash of others and- Yeah so you can say it's a bit like this and a bit like that.
- 19:01Tina Strachan: You can throw a movie in there for comparison.
- 19:03Tina Strachan: Absolutely.
- 19:04Tina Strachan: Absolutely.
- 19:05Tina Strachan: Um, yeah.
- 19:05Tina Strachan: Themes
- 19:05Toni Jordan: and like- You're just trying to make a shorthand way of explaining to somebody before they read the whole manuscript wh- wh- where exactly does this sit?
- 19:13Toni Jordan: Yeah.
- 19:13Madeleine Cleary: I mean, Tina, you used a real person, didn't you, in your comparison title?
- 19:16Madeleine Cleary: I
- 19:16Tina Strachan: did, yeah.
- 19:17Tina Strachan: For, uh, for my books, um, the Wilder Zoo series, which is about an 11-year-old girl who lives in a zoo, uh, I used, um, Juliet Nearly a Vet, which is a junior fiction book for kids, which is about a little girl who wants to be a vet, and so I said Juliet Nearly a Vet crossed with Bindi Irwin.
- 19:34Tina Strachan: So that, yeah, I just...
- 19:35Tina Strachan: Everyone knows who Bindi Irwin is, right?
- 19:37Tina Strachan: Um, yeah, so a bit of...
- 19:38Tina Strachan: So you can use an actual person as well.
- 19:40Tina Strachan: You
- 19:40Toni Jordan: can use anything you like.
- 19:41Toni Jordan: It, it, the question is just helping publishers get a rough idea of where you sit and, and, and the kind of things that you're up against and the...
- 19:49Toni Jordan: And also the kind of strategies that have worked before for those kind of books.
- 19:53Tina Strachan: Yeah.
- 19:54Tina Strachan: No, that's perfect.
- 19:54Madeleine Cleary: And I think as well it shows that you're really interested in the industry.
- 19:57Toni Jordan: 100%.
- 19:58Toni Jordan: I mean, part of the reason why we're writers is we're all readers first, and it, this is why it's, it's easy, it's delightful to come to these things and hang out with people who share your interests and who are your kind of people.
- 20:12Toni Jordan: And it, you know, it, it, it shows your commitment to, to the, the whole writing world.
- 20:19Tina Strachan: Okay, thank you.
- 20:20Tina Strachan: So now I'm gonna pass it over to Natasha, who's going to-- who has some questions for, uh, early career writers.
- 20:27Natasha Rai: Thanks, Tina.
- 20:28Natasha Rai: Thank you, Toni.
- 20:29Natasha Rai: Um, so for those of you who aren't sure, an early career writer is someone who's had one or two books published.
- 20:36Natasha Rai: Okay, so the first question comes from Cowering in Koonawarra.
- 20:43Natasha Rai: "Dear Agony Aunt, my book is coming out soon, and I've been told that I have to engage with this awful thing called self-promotion.
- 20:52Natasha Rai: How do I cope with the cringe at release time?" Okay.
- 20:55Toni Jordan: So this is a very understandable and common issue.
- 20:59Toni Jordan: Um, so we're gonna break it into two halves.
- 21:03Toni Jordan: Um, I-- There are certainly people who do not have a social media presence at all, who are very successful, but they're not very many of them.
- 21:12Toni Jordan: Um, I'm thinking like Pip Williams.
- 21:15Toni Jordan: Um, there are, there are people who manage it.
- 21:17Toni Jordan: But if, if you're being told that by your publisher, I guess, or by your agent, it's always good to kind of follow their advice unless it's badly wrong.
- 21:25Toni Jordan: Um, so for the first part, when you're getting used to this idea of social media and putting yourself out there, you don't have to talk about your work.
- 21:34Toni Jordan: You don't have to talk about your own work.
- 21:36Toni Jordan: You can be a hype person for other people's work.
- 21:39Toni Jordan: You can talk about your friends' books.
- 21:41Toni Jordan: You can talk about the books that you read that you love.
- 21:44Toni Jordan: You can talk about, um, things that you're learning as a writer, things that inspire you.
- 21:49Toni Jordan: Um, if you're, if you're interested in art as well, you can talk about all that kind of thing.
- 21:55Toni Jordan: So get yourself a presence first, and like other people's posts, and comment on other people's posts, and think about, um, books that are coming out soon.
- 22:05Toni Jordan: As you all know, there is this fantastic thing called Debut Crew, which I'll leave, um, one of you to explain.
- 22:13Toni Jordan: So there will-- you will enter into a world where you will, you will meet colleagues and people who will become very close friends, and you will want to support them.
- 22:22Toni Jordan: So the first thing that you can do is just chop off this idea of going out and selling yourself or selling your work and just become an active and supportive citizen of the writing community, and that will get your foot in the door, get your name out there, make you, enable you to make connections and create a bit of visibility.
- 22:40Toni Jordan: Do little book reviews on Reels, like things that you love, things that you really appreciate, and, and do that first before you start to get your head around talking about yourself, because that's the more difficult part.
- 22:55Madeleine Cleary: I was gonna ask though, what about, um, getting up in front of people?
- 22:58Madeleine Cleary: 'Cause I think that's also something, you know, where a lot of writers are introverts and, and I suppose speaking in front of people doesn't come naturally, particularly about yourself.
- 23:06Madeleine Cleary: Yeah.
- 23:06Madeleine Cleary: How do you get over that?
- 23:08Toni Jordan: Um, I, uh, the the way I get over it is I kind of remember that I'm actually not very important and, um, I think people kind of have this idea that,"Oh my God, everyone's looking at me." Actually, no one's looking at you.
- 23:24Toni Jordan: Like, you all look very attentive now, but fully half of you are thinking about what you're gonna have for dinner tonight Um, so like you really just...
- 23:32Toni Jordan: You don't have to carry the weight of the spotlight because mostly you're really not gonna be in the spotlight, so you can take a lot of that pressure off yourself.
- 23:41Natasha Rai: I like that.
- 23:42Natasha Rai: It's true.
- 23:43Natasha Rai: Thank you.
- 23:44Natasha Rai: Okay.
- 23:44Natasha Rai: So interestingly, we received multiple questions about leaving your current agent, so I don't know what's going on in the literary world out there- Wow um, but I've kind of put them together and this one comes from Lost in Lithgow.
- 24:00Natasha Rai: "Dear Agony Aunt-" How do I respectfully and professionally move to a new agent?
- 24:06Natasha Rai: I'm not sure they're the best fit for my new work, and I want to know what the etiquette is to search for a new agent while you already have one.
- 24:15Toni Jordan: Okay.
- 24:16Toni Jordan: Um, in, in full disclosure, I have never dumped an agent, but I have dumped separ- several husbands, so I feel like I can contribute still to this conversation.
- 24:29Toni Jordan: Um, the very first thing you need to do is make sure you're okay legally.
- 24:34Toni Jordan: So you need to go back and look at whatever contract it is that you've signed.
- 24:38Toni Jordan: More than likely, whatever book that you've previously sold with that agent, they retain their agent's commission on for ongoing sales.
- 24:45Toni Jordan: So just because you wanna move to somebody else does not resolve, um, does not eliminate the deal that they've done.
- 24:53Toni Jordan: If they sold in a book of yours, they, they are in perpetuity entitled to their agent's commission on that work.
- 25:01Toni Jordan: There might, depending on, again, your contract, there might be, um, periods.
- 25:06Toni Jordan: If you've got a work out on submission, there might be an e- exclusion period where you can't dispose of the contract.
- 25:12Toni Jordan: So first of things first is to make sure you're legally okay.
- 25:16Toni Jordan: Go back through the terms of your contract.
- 25:18Toni Jordan: Um, the second thing is to just touch grass a little because I- I know people who have-- I know two people who have dumped their agent basically because their agent failed to see the true genius that they were, and then they were not able to then get another agent.
- 25:37Toni Jordan: So you do have to have a slight reality check.
- 25:41Toni Jordan: Am I just...
- 25:43Toni Jordan: Something slightly weird happens to your head if you have success very early in your career, and there's, there's a little wobbly judgment that sneaks in for a little period of time.
- 25:55Toni Jordan: And so just run it by-- run the decision by someone that you trust, like,"Is this, like, a good thing?" And, and just see that it is.
- 26:02Toni Jordan: But I'm assuming for the purposes of this that it is.
- 26:06Toni Jordan: You don't have to give a reason.
- 26:08Toni Jordan: That's an, that's something that you have to know.
- 26:10Toni Jordan: You can just say, you can just send them an email and say,"Dear agent, um, I'm very grateful for everything that you've done for my career so far, um, but I feel like, um, our relationship has come to an end.
- 26:25Toni Jordan: Um, I really, again, appreciate all your help and wish you all the best.
- 26:29Toni Jordan: Much love," whatever, right?
- 26:31Toni Jordan: You don't have to-- The, it's not an interrogation.
- 26:33Toni Jordan: You don't have to justify yourself.
- 26:35Toni Jordan: The shoe is on the other foot, and they didn't like your work, they would dump you with zero problems.
- 26:41Toni Jordan: So, you know, so often the, i- we are burdened by this empathy and this fear and this idea of being the lesser person in the relationship, but you're equal partners in this relationship, and you don't have to justify yourself or your feelings.
- 26:57Toni Jordan: And some of the reasons that people have for getting rid of an agent is, um, s- agents have different strengths.
- 27:04Toni Jordan: Some of them are extremely good with editorial advice, and some people need that, and, and some agents aren't.
- 27:10Toni Jordan: Some agents are very ach- across a mar- marketing and the relationship with the publisher, and some agents aren't.
- 27:16Toni Jordan: Just like anybody, there are different agents with different strengths.
- 27:20Toni Jordan: So you can just think to yourself,"Actually, I could use an agent who w- is prepared to give me a bit more manuscript advice or work with me at an earlier stage." Or,"I would prefer an agent who has a better communication strategy." You should not have to wait weeks for a reply from someone that you are signed with.
- 27:38Toni Jordan: That's not really acceptable in a business relationship.
- 27:42Toni Jordan: Um, it's kind of, you can, you can put feelers out before you officially dump somebody.
- 27:49Toni Jordan: Um, but probably don't sign with somebody.
- 27:52Toni Jordan: Like, it's like dating, you know?
- 27:54Toni Jordan: Like, you know, you can, like, think about somebody you might like to date while you're still officially with somebody else, but cut, cut it first before you make the other thing official.
- 28:05Toni Jordan: So is, is it-- Can it be
- 28:07Natasha Rai: true that agents talk to each other and they can be like,"Hey, you know, Lost and Lithgow just contacted me.
- 28:13Natasha Rai: Don't you represent?"
- 28:14Toni Jordan: Yeah, certainly.
- 28:15Toni Jordan: Certainly, they do.
- 28:17Toni Jordan: There's an agents' association, and I can only imagine what gets up, g- what goes on at these things.
- 28:23Toni Jordan: Um, so yeah, you can put out subtle feelers, but, but don't probably approach someone, um, properly until that relationship is severed.
- 28:32Toni Jordan: But I guess my overwhelming excuse is that you are not the lesser person in this relationship.
- 28:37Toni Jordan: You are equal partners in this relationship, and if you feel you're not being looked after, you know, it's, it's polite to try and resolve things first if it's a, if it's a thing of an actual issue that you've had.
- 28:51Toni Jordan: If you say, you know,"I, I sent...
- 28:54Toni Jordan: Just re-resending this email that I sent three weeks ago.
- 28:58Toni Jordan: Is there some reason you haven't come back to me?" Like, it's always mature to try and resolve things before you cut it, but you should not feel bad about it.
- 29:05Toni Jordan: It's a professional, um, decision, and you don't have to justify it, and you, you're all grown-ups, and you're allowed to, to do anything that you like.
- 29:14Natasha Rai: Great.
- 29:15Natasha Rai: So another-- Like, yeah, so the advice is to just make sure it makes sense, and then you don't have to justify.
- 29:20Natasha Rai: Yeah.
- 29:21Natasha Rai: I like it.
- 29:21Natasha Rai: I like it.
- 29:22Natasha Rai: Yep.
- 29:23Natasha Rai: Okay.
- 29:23Natasha Rai: So Hopeful in Haversham Dear Agony Aunt, let's talk about money.
- 29:28Natasha Rai: Okay.
- 29:29Natasha Rai: When can I quit my day job?
- 29:32Natasha Rai: Um, was there an event or a book deal that gave you the confidence to quit?
- 29:37Natasha Rai: And what does a sustainable writing career look like?
- 29:40Toni Jordan: This is the eternal question and the number one question, uh, the most important question.
- 29:46Toni Jordan: Um, I think we should all, all be more transparent about money because we are all by ourselves and the publishers are all together.
- 29:55Toni Jordan: Like, they know what everybody gets, and we know nothing.
- 29:58Toni Jordan: So whenever you're coming from a position of having less information, you're always at a disadvantage.
- 30:05Toni Jordan: So I think we should be prepared to speak about money a bit more.
- 30:08Toni Jordan: Um, for me, uh, I-- my first book came out in 2008, and I s- I started writing full-time in 2020, so it took me 12 years to, um, to no longer have, um, a- another stream of income and, uh, we were just discussing this in the green room before, um, it's still for me book by book, so if I have a-- if my next book comes out and doesn't sell many copies, I will be back to teaching and mentoring people.
- 30:43Toni Jordan: Um, when you are very new at it, and especially if you're a young person, please have something else.
- 30:49Toni Jordan: Please have some other job or interest or something that you can do to make money.
- 30:54Toni Jordan: Not only does it take the pressure off the writing, um, career, but it gives you something to write about.
- 31:01Toni Jordan: It gives you i- introductions to people in different realms.
- 31:05Toni Jordan: Um, it, it gives you themes and gives you im- important stories that you wanna tell, and you hear things, and you interact with people.
- 31:12Toni Jordan: I, I always feel like there's a stage in the career of writers when all their characters become writers and editors'cause they don't know anybody else.
- 31:20Toni Jordan: So you wanna delay that moment for as long as possible for practical as well as artistic reasons.
- 31:26Toni Jordan: Um, so for me it, it took 12 years, and the reason I was able to do it is I had a couple of lucky breaks.
- 31:33Toni Jordan: Uh, my first book was, um, an international bestseller.
- 31:37Toni Jordan: Um, I had an, uh, another book that was a, a number one bestseller in Germany.
- 31:43Toni Jordan: Um, I had a book on the VCE English list, which meant that something like 25% of Victorian year 12 students had to mostly buy and read a copy of that book- And I had a film, which, um, i- is a, a lump s- like it's a...
- 32:02Toni Jordan: You get a small option fee every year, and then you get a l- lump sum that's equivalent to something in the vicinity of between 3% and 5% of the total budget of the film.
- 32:13Toni Jordan: So these things all...
- 32:15Toni Jordan: I, I had a, a string of good luck.
- 32:18Toni Jordan: So I started writing, um, in 2004, and I had these four good luck things happen over the last 22 years that, that have delivered me to this point.
- 32:29Toni Jordan: So it's not gonna be quick.
- 32:31Toni Jordan: Um, and I still think that, you know, I, I, I still f- feel that it's tentative for me.
- 32:38Toni Jordan: I don't have, like, money in the bank.
- 32:40Toni Jordan: So at any point I could be, like, put- ringing up Writers Victoria,"Hey, Writers Victoria, can I run some workshops for you next year?" Like, that, this could well be happening.
- 32:49Natasha Rai: So it kind of sounds a bit like that first question we had, where it really is kind of s- out of your hands because it depends on how your book might do or as you said- Yes get a lucky break and then- Yes
- 33:01Toni Jordan: yeah.
- 33:01Toni Jordan: Yeah, that's exactly right.
- 33:02Toni Jordan: Uh, be lucky if you can at all manage it.
- 33:06Toni Jordan: It's very good for your writing career if you can be lucky.
- 33:09Toni Jordan: Um, it's been enormously helpful for mine.
- 33:12Toni Jordan: Um, but, you know, luck can always end, so then I'll have to do something else.
- 33:17Toni Jordan: Exactly.
- 33:17Natasha Rai: Exactly, yes.
- 33:18Tina Strachan: But also incredible books, Toni, and really good writing, not just luck- That- I think I'd have to say
- 33:22Toni Jordan: that's, that's lovely, but we all know that there are incredible books out there who do not have the luck, and there are writers who are very good and work very hard and never have that zeitgeist kind of stroke of good luck.
- 33:35Toni Jordan: So, um, a lot of it is out of, is out of our hands
- 33:40Natasha Rai: Okay.
- 33:41Natasha Rai: So thank you, Toni.
- 33:42Natasha Rai: Um, that concludes my section, and now we'll go back to Madeleine.
- 33:45Natasha Rai: Very nicely
- 33:46Madeleine Cleary: timed as well.
- 33:46Madeleine Cleary: Yeah.
- 33:47Madeleine Cleary: So this is perfect.
- 33:48Madeleine Cleary: I'm happy as the timekeeper.
- 33:55Erica Lee: Hi, I'm Erica Lee, and my debut memoir, The Bond Between Us: A Mother's Journey Raising Two Neurodivergent Hearts, is published by Hawkeye Publishing and releases on the 22nd of September 26.
- 34:08Erica Lee: What happens when motherhood looks like nothing you imagined, and the children you're raising become the ones who change you?
- 34:15Erica Lee: The Bond Between Us is a raw and hopeful story of raising my two autistic children, Louise and Andrew, and learning to see the world and motherhood differently.
- 34:26Erica Lee: I began writing the book in 2023 while working as a teacher, raising my children, and training for my first Ironman.
- 34:33Erica Lee: Three years later, it's being published with an endorsement from Professor Toni Attwood on the front cover.
- 34:40Erica Lee: I wrote this book because there are many times in our journey when I felt incredibly alone.
- 34:45Erica Lee: My hope is that another parent will recognize something of their own family in our story and feel a little less alone.
- 34:56Madeleine Cleary: All right.
- 34:57Madeleine Cleary: So, um, shortly we'll be asking you for your questions, so use this as the opportunity to think through what you might wanna ask Toni or us as well.
- 35:06Madeleine Cleary: Um, in the meantime, we're gonna play a little game, and this is a game that I'm calling Chaos Round.
- 35:12Madeleine Cleary: Okay.
- 35:13Madeleine Cleary: Um, so there's gonna be no structure.
- 35:14Madeleine Cleary: So for those who like structure and order, there's nothing in this round, and that's our Tina.
- 35:19Madeleine Cleary: Yes.
- 35:20Madeleine Cleary: Um, so the rules are...
- 35:21Madeleine Cleary: The rules.
- 35:21Madeleine Cleary: There are no rules.
- 35:22Madeleine Cleary: No, no, there are some rules.
- 35:23Madeleine Cleary: Um, so Tash, Tina, and Toni have five minutes to answer all 10 of my questions.
- 35:29Madeleine Cleary: The rules are that you need to give me an answer, so each of you have to give me an answer.
- 35:35Madeleine Cleary: It can be a- as brief or as long as you'd like, but you have to beware the timer, so you've got five minutes to answer through my 10 questions.
- 35:42Madeleine Cleary: Right.
- 35:42Madeleine Cleary: And some of them are a little bit tough and challenging.
- 35:46Madeleine Cleary: Please don't give me one-word answers.
- 35:47Madeleine Cleary: I might ask you for more information.
- 35:49Madeleine Cleary: So this is gonna be interesting.
- 35:51Madeleine Cleary: We'll see how this goes.
- 35:52Madeleine Cleary: All right.
- 35:53Madeleine Cleary: I'm gonna start the timer.
- 35:55Madeleine Cleary: I've got two phones here, so I'm managing both.
- 35:57Madeleine Cleary: All right.
- 35:58Madeleine Cleary: Timer is starting.
- 36:00Madeleine Cleary: First question: Do I need social media as a writer?
- 36:02Madeleine Cleary: I think you answered this, Toni.
- 36:04Toni Jordan: Uh, you don't need it, but it's handy, and y- you make friends.
- 36:09Madeleine Cleary: Love it.
- 36:10Tina Strachan: Uh, I'm gonna say, uh, no, I don't think you need it, but yes, don't look at it as a negative.
- 36:14Tina Strachan: Look at it as a positive.
- 36:15Tina Strachan: You might meet some of your best writer friends, which I have actually done.
- 36:19Natasha Rai: I reckon you don't need it, but if you do have it, only use it for what feels good for you.
- 36:24Natasha Rai: So don't use it for, like, reels, for example, if you don't like doing reels.
- 36:28Natasha Rai: Just use it for stuff that actually m- is fun because every time you're on social media, it takes away maybe from your writing time, so it should...
- 36:36Natasha Rai: you should make it worth it.
- 36:37Madeleine Cleary: Are we happy with that answer?
- 36:38Madeleine Cleary: Okay.
- 36:39Madeleine Cleary: Um, do I need an agent?
- 36:43Tina Strachan: No,
- 36:43Toni Jordan: you don't Um, well, well, it-- I, I think it depends on who your publisher is.
- 36:48Toni Jordan: If you are with one of the very big multinational publishers, and you are a small individ- one individual person trying to negotiate with a huge multinational company, you, you are immediately at a disadvantage.
- 37:01Toni Jordan: And having an agent in those circumstances is a bit like being in a union because they will have other people, and they, and they can give you a bit of support in that way.
- 37:10Toni Jordan: If you are with a small independent publisher, my, my goal, uh, my kind of rule is if you can get your publisher on the phone, um, easily, uh, you probably don't need an agent
- 37:22Tina Strachan: I'm just gonna expand on my, uh, answer of no you don't.
- 37:25Tina Strachan: Um, but if y- but even if you are with multinationals or you are concerned, or you, you're coming to that point of needing to negotiate or wanting to negotiate, you can actually, without having an agent, there are some agents, um, that will provide that for a fee, and they will do a full, like they'll negotiate for you.
- 37:40Tina Strachan: Um, but ultimately that's where the relationship ends.
- 37:43Madeleine Cleary: Your time is ticking, ladies.
- 37:44Natasha Rai: Sorry.
- 37:44Natasha Rai: Oh.
- 37:45Natasha Rai: Okay, so I used to think it was a no, but I'm moving it to a yes.
- 37:48Madeleine Cleary: Okay, perfect.
- 37:50Madeleine Cleary: Do, do I need to publish short stories before I publish a novel?
- 37:55Madeleine Cleary: Like is it good to have this?
- 37:57Natasha Rai: I never did that.
- 37:58Natasha Rai: I can't do short stories.
- 37:59Natasha Rai: I'm hopeless.
- 38:00Natasha Rai: I did, but it didn't seem to help me.
- 38:02Tina Strachan: Uh, I mean it's probably really good practice, but it...
- 38:05Tina Strachan: Unless they're pub- yeah, unless you're publishing them, I guess it probably doesn't matter.
- 38:08Madeleine Cleary: Okay.
- 38:09Madeleine Cleary: Should I ask my friends and family for feedback on my writing?
- 38:13Tina Strachan: Can you please repeat the question?
- 38:15Madeleine Cleary: Should I ask my friends and family for feedback on my writing?
- 38:18Tina Strachan: Hell no.
- 38:18Tina Strachan: No.
- 38:19Tina Strachan: No, no, and no.
- 38:21Tina Strachan: Uh, my answer is yes you probably can, but don't expect it to be as honest as you probably would like it to be,'cause they're all gonna say it's great.
- 38:28Madeleine Cleary: Perfect.
- 38:28Madeleine Cleary: Um, should I do a course on creative writing?
- 38:31Toni Jordan: I love courses.
- 38:33Toni Jordan: I think h- me- it, it, m- you meet people, you try new skill sets, you see different ways of doing things.
- 38:38Toni Jordan: You can do very short courses or online courses.
- 38:41Toni Jordan: Anything that gets practice is great.
- 38:44Toni Jordan: I'm a resounding yes because I met some
- 38:46Natasha Rai: excellent, excellent new friends and it helped my writing craft.
- 38:51Tina Strachan: Yeah.
- 38:51Tina Strachan: Uh, I'm gonna be a little bit in the middle and say e- especially if you're a very brand-new writer, it's probably really helpful to hone your craft and learn all those, um, skills and things, but, um, you definitely don't need to, to be published, but it's about the quality of your work,
- 39:04Madeleine Cleary: I suppose.
- 39:04Madeleine Cleary: Love it.
- 39:04Madeleine Cleary: Okay.
- 39:05Madeleine Cleary: Are we happy?
- 39:06Madeleine Cleary: Okay.
- 39:07Madeleine Cleary: Um, is it okay to use AI for any part of the writing process?
- 39:12Toni Jordan: My answer is no.
- 39:14Toni Jordan: No, no, no.
- 39:15Madeleine Cleary: Why?
- 39:16Toni Jordan: It's like, you know, you can have someone...
- 39:19Toni Jordan: You can get on a motorized scooter and do the marathon course and come back and say you ran a marathon, but guess what?
- 39:25Toni Jordan: You didn't.
- 39:26Toni Jordan: Um, and you don't need it.
- 39:27Toni Jordan: You don't need it.
- 39:28Toni Jordan: We have been writing novels now for 200 years.
- 39:31Toni Jordan: We, you can do it without.
- 39:33Natasha Rai: No.
- 39:35Natasha Rai: Do
- 39:35Tina Strachan: you want me to say more?
- 39:36Tina Strachan: You're not allowed to do one- you're not allowed one-word answers.
- 39:37Toni Jordan: Oh, amazing.
- 39:40Madeleine Cleary: Almost had to make the episode
- 39:41Natasha Rai: explicit there.
- 39:42Natasha Rai: Uh, no, because I agree with what Toni just said, and also isn't, I mean- All the anguish and the joy of writing, why would you want to take that away if that is what you want to do?
- 39:54Toni Jordan: It, it, it...
- 39:55Toni Jordan: Can I just say one more quick thing?
- 39:57Madeleine Cleary: You may.
- 39:57Toni Jordan: Thinking that AI's gonna make it better is, again, thinking about the product.
- 40:02Toni Jordan: It's thinking about what you're producing, and that's where you're putting all your energy.
- 40:05Toni Jordan: That's not the point.
- 40:07Toni Jordan: The point is you.
- 40:08Toni Jordan: The point is becoming a better craftsperson and a better artist, and that is, is counterproductive to that goal.
- 40:14Madeleine Cleary: Okay.
- 40:14Madeleine Cleary: Well, that was a good answer, so I'll allow that extra time.
- 40:17Madeleine Cleary: I'm gonna add 30 seconds on.
- 40:19Madeleine Cleary: Okay.
- 40:19Madeleine Cleary: Um, if I run into a publisher or agent at an event, should I pitch my work to them?
- 40:24Toni Jordan: 100%.
- 40:25Madeleine Cleary: Okay.
- 40:25Toni Jordan: Oh.
- 40:26Natasha Rai: 100%.
- 40:27Natasha Rai: Pitch them.
- 40:28Natasha Rai: You're not here for a haircut, pitch them.
- 40:31Natasha Rai: Like, like at an event that's designed to be pitching or just a random-
- 40:35Madeleine Cleary: No, just bump into Catherine Milne.
- 40:37Madeleine Cleary: What are you gonna do?
- 40:37Natasha Rai: Um, I would...
- 40:38Natasha Rai: Okay, me personally, way too scared.
- 40:40Natasha Rai: Always so scared.
- 40:42Madeleine Cleary: Okay, Tina?
- 40:42Madeleine Cleary: Yeah.
- 40:43Tina Strachan: Uh, I don't think I would, no, but people definitely do- Do it and I think some people love it, some people don't.
- 40:48Madeleine Cleary: Do you know, Catherine Milne said to me that's her, she loves it, but she wants you to know what she publishes, so do your research.
- 40:54Madeleine Cleary: Yeah, of
- 40:54Toni Jordan: course.
- 40:55Toni Jordan: Yeah, yeah, know what you're talking about, and have a good pitch, like a short two sentences.
- 40:59Toni Jordan: So you could say, you, you'll say,"Actually, I'm writing a book"
- 41:07Madeleine Cleary: Do you know what?
- 41:08Madeleine Cleary: I'm gonna be generous and give you- More time an extra couple of minutes.
- 41:11Madeleine Cleary: More
- 41:11Toni Jordan: time.
- 41:12Toni Jordan: Um, y- y- you run into Katherine Milne and sh- and you say,"Actually, I've got a manuscript at home." And she says,"Really?
- 41:19Toni Jordan: What's it about?" And have an answer.
- 41:21Toni Jordan: Like, I, I have stood next to emerging writers who have gone,"Oh, I don't know.
- 41:25Toni Jordan: Now that I have..." Like, don't do that.
- 41:27Toni Jordan: Say,"It's a f- well, it's about a boy who is, um, 15 and has decided to become a ballet dancer, and it's based on my life in the ballet school." Like, have a short answer that starts with,"It's a story of a person who does this thing be- and because I am interested in this thing," and just have one a- one little sentence ready.
- 41:52Madeleine Cleary: Ooh, and that's where your comparison titles also help.
- 41:55Madeleine Cleary: Yeah.
- 41:55Madeleine Cleary: It is this meets this as well.
- 41:57Madeleine Cleary: Yeah, yeah.
- 41:57Madeleine Cleary: Yeah.
- 41:58Madeleine Cleary: All right.
- 41:58Madeleine Cleary: We're gonna go over time, but I'm liking these answers.
- 42:00Madeleine Cleary: So, um, this is an e- quick one: Should I read my Goodreads reviews?
- 42:05Tina Strachan: No- No I don't think you should.
- 42:06Madeleine Cleary: Never, ever, ever.
- 42:07Madeleine Cleary: Ooh, Toni looks like-
- 42:08Toni Jordan: Look, y- you know, if I had to...
- 42:11Toni Jordan: The answer is no, but occasionally I have a little peek, um, and, uh, it's almost always a bad move.
- 42:20Madeleine Cleary: Mm.
- 42:20Madeleine Cleary: Mm.
- 42:21Madeleine Cleary: Um, my husband only reads my five-star reviews to me.
- 42:24Madeleine Cleary: Excellent.
- 42:24Madeleine Cleary: So you only get good feedback.
- 42:26Madeleine Cleary: Um, what is the worst question you've ever been asked as an author?
- 42:34Tina Strachan: Um, how much money do you make?
- 42:36Tina Strachan: Do you get paid?
- 42:37Tina Strachan: Questions along those lines.
- 42:39Tina Strachan: How many
- 42:39Toni Jordan: books have you sold?
- 42:40Toni Jordan: Is it a bestseller yet?
- 42:43Toni Jordan: Um, h- um, if I give you an idea and you write it, will you share the money with me?
- 42:50Madeleine Cleary: Really?
- 42:51Madeleine Cleary: What did you say?
- 42:53Tina Strachan: I say,
- 42:53Toni Jordan: Uh, man, the, the idea isn't the problem.
- 42:56Toni Jordan: It's the writing that's the problem."
- 42:59Madeleine Cleary: Okay, last question.
- 43:01Madeleine Cleary: What has been the highlight of your writing career so far?
- 43:05Tina Strachan: Meeting amazing people and doing wonderful things like this is, like, just the funnest part of it, I think.
- 43:10Tina Strachan: I mean, writing's at the crux of it'cause I love doing it, but, um, yeah, this is just this ultimate, you know, bonus that I didn't count on.
- 43:17Natasha Rai: Feeling the love from readers and getting those beautiful messages, the best thing.
- 43:22Toni Jordan: E- every, like, the, the people and, you know, we have enough data now to show that reading is the thing that is the most protective for people's mental health, the most protective for...
- 43:35Toni Jordan: predictive for success levels in life and happiness in life.
- 43:38Toni Jordan: And it, a- anything that, it, it encourages me to do more reading and introduces me to more books.
- 43:44Madeleine Cleary: I think that deserves an applause.
- 43:45Madeleine Cleary: What do you think?
- 43:47Madeleine Cleary: Beautiful It's your turn now to ask the questions of us.
- 43:54Madeleine Cleary: So I believe there'll be some mics roving around perhaps, um, and if not, we can...
- 44:01Madeleine Cleary: you can yell it out, and I will repeat the question.
- 44:04Madeleine Cleary: Um, okay, please, we're gonna sit in silence otherwise.
- 44:07Madeleine Cleary: Okay, Ally.
- 44:11Madeleine Cleary: I think there's a mic coming for you.
- 44:13Madeleine Cleary: It's coming.
- 44:13Madeleine Cleary: Excellent.
- 44:15Madeleine Cleary: Should've given you the heads-up, Jess.
- 44:18Madeleine Cleary: We have Ally Parker in the audience.
- 44:20Madeleine Cleary: Hi, Ally.
- 44:22Madeleine Cleary: Bestselling Australian author.
- 44:22Madeleine Cleary: Hiya, Ally.
- 44:23Alli Parker: I thought I'd kick off the first one'cause the first one's always the scariest for everyone else.
- 44:26Alli Parker: Um, but given this is NF Over The Pod, what is your top tip for emerging writers?
- 44:32Madeleine Cleary: Ooh, and we'll ask, we'll ask Tash and Tina, Natasha and Tina, because we will save Toni's to the end.
- 44:40Madeleine Cleary: Mm.
- 44:41Tina Strachan: Okay.
- 44:41Tina Strachan: Um, thank you.
- 44:42Tina Strachan: I should've been prepared for that, right, Ally?
- 44:43Tina Strachan: Like, we do this at every single episode.
- 44:46Tina Strachan: Top tip, um, my gosh, is...
- 44:48Tina Strachan: and I think it's going back to something that Toni's already touched on, the r- forget about the getting published thing, just do the writing.
- 44:56Tina Strachan: It will happen eventually if you're just doing it for the right reasons.
- 44:59Tina Strachan: Write for the love of it and, you know, it, it, it may happen for you and it may not, but if you're doing it because you love it, it can never really be a bad thing.
- 45:08Tina Strachan: So yeah, write for the joy and forget everything else.
- 45:11Natasha Rai: Um, find your friends and your community because writing can be really lonely and scary, so when you have other people you can ask and tell and cry, that's really great.
- 45:23Toni Jordan: And my answer is really the same.
- 45:25Toni Jordan: All you have to do is fall in love with the process.
- 45:27Toni Jordan: If you fall in love with the process, you wanna do it more, you wanna get better at it, you wanna learn about how to do it better, and everything comes from that.
- 45:35Toni Jordan: If you, if you fall in love with writing, um, then everything else just falls into place.
- 45:40Madeleine Cleary: Mm.
- 45:41Madeleine Cleary: Mine's very practical.
- 45:43Madeleine Cleary: Um, buy yourself a c- couch, a desk couch, um, thing, an office thing, and you can put your laptop in it so you don't get a sore neck.
- 45:52Madeleine Cleary: Right.
- 45:52Madeleine Cleary: Very practical.
- 45:53Madeleine Cleary: If you need advice on that, let me know.
- 45:56Madeleine Cleary: Um, it has saved a lot of physio fees.
- 45:58Madeleine Cleary: Um, that's my top tip for today.
- 46:01Madeleine Cleary: Excellent.
- 46:01Madeleine Cleary: Yep.
- 46:02Madeleine Cleary: Um, questions.
- 46:04Madeleine Cleary: We've got Marian Taff at the...
- 46:05Madeleine Cleary: oh, no- Who was first?
- 46:10Madeleine Cleary: I'm happy with-
- 46:11Tina Strachan: I've got the mic, so
- 46:13Madeleine Cleary: Okay, Marian's happy.
- 46:14Madeleine Cleary: Everybody-
- 46:15Tina Strachan: Hi, Marian.
- 46:16Tina Strachan: Hi.
- 46:17Tina Strachan: Um, I was just wondering if you could each share sort of your biggest hurdle or the biggest challenge that you've faced in your careers so far, and, um, yeah, how you got over, over that, whether it's your own self-doubt or something going terribly wrong.
- 46:31Tina Strachan: I don't, I, I don't mind, just biggest challenge.
- 46:35Madeleine Cleary: Who wants to answer first?
- 46:37Toni Jordan: Um, I think my big- biggest challenge was just accepting that I am gonna do something different every time.
- 46:43Toni Jordan: This has been the biggest hurdle, um, in terms of publishers and in terms of bookstores because every one of my books has been different and, um, so that's kind of slightly counterintuitive to the way the industry likes to work.
- 46:58Toni Jordan: The industry likes to develop brands and have the jackets all speak to each other and know what a kind of style that you're in, and I've just only recently began to accept that, okay, every single thing is gonna be different.
- 47:12Toni Jordan: So my last book was a coming-of-age set in Brisbane in the 1970s, and my next book is speculative fiction about a dead scientist who comes back to life.
- 47:21Toni Jordan: And I'm just gonna have to deal with that, and my publ- I've said to my publisher,"You're just gonna have to deal with that." So I think coming to terms with that's who I am is just the thing.
- 47:34Tina Strachan: Um, I've, I've...
- 47:34Tina Strachan: I think I was just gonna say, like, the, the sort of mind tricks that your mind plays on you when you're going through that whole process, especially, um, you know, when I was writing, um, my books in the"What a Zoo" series, and just th- having this ridiculous thought that I'm gonna have all these kids come up to me and be like,"You said the wrong fact about the giraffe." Like,"Giraffes are supposed to have, like, seven of these particular medications for their arthritis." Like, like a kid is g- like anyone is gonna look that up.
- 48:01Tina Strachan: And so here I am, I'm like, you know, and rightly so,'cause I wanted to make sure it was all correct and liaising with vets from, like, all over the world and all my friends who are vets and making sure, you know,"Is this exactly the right medication?" So that it was factually correct in my kids' middle grade book.
- 48:13Tina Strachan: Like you know, it's good to be correct, but yeah, like what are...
- 48:16Tina Strachan: You know, you just kinda get in this thing and it's of like, you know, people maybe having this feedback towards you, which we were talking about earlier today, and I've had none, I'll have you know.
- 48:24Tina Strachan: So I was either really correct or I think it just doesn't happen anyway like that But yeah, just the silly mind games I think that it plays on your mind when you're writing.
- 48:33Natasha Rai: Uh, I think for me it's been, um how long it...
- 48:38Natasha Rai: Not how long it took to get published, but towards the end, just before I got my first contract book deal, um, I was getting more and more personalized feedback, but it kind of ended there and there wasn't anything I could go back with because they were like,"Yep, this...
- 48:52Natasha Rai: Think about this, but we don't want it." So it was like that feeling of, well, I, I know I must be close because they're taking the time to tell me what's not working, so how do I actually then ac- bridge that final bit of getting to that place?
- 49:09Madeleine Cleary: Um, for me, I think came last year when everything exciting was happening.
- 49:14Madeleine Cleary: You know, the book's come out, I'm doing festivals, I'm, um, you know, appearing at all these fun things, I'm meeting all these people, but I went through this probably three or four-month period, and for those who know me well, of burnout, absolute burnout.
- 49:27Madeleine Cleary: I was getting really, really sick, and I think Tanya Scott's in the audience.
- 49:31Madeleine Cleary: Yeah.
- 49:32Madeleine Cleary: And Tanya and I were at the Bad City Crime Festival, and I had conjunctivitis, a throat infection, a sinus infection, but you know, you still have to show up.
- 49:41Madeleine Cleary: Um, I also, you know, was working full time and trying to balance everything, and I hit absolute burnout and I think trying to...
- 49:49Madeleine Cleary: But, but at the same time, all these good things are happening and you s- you, you, you tell yourself,"But I should be feeling happy and, and grateful for all this, and I shouldn't complain." Um, and so, so I think giving yourself permission to rest is really important.
- 50:02Madeleine Cleary: I think I'm trying to learn how to do that, um, and I think that was the toughest thing for me.
- 50:07Madeleine Cleary: It's just that mindset, I think, so yeah.
- 50:10Madeleine Cleary: Great question, Marion.
- 50:11Madeleine Cleary: Thank you.
- 50:12Madeleine Cleary: Who else?
- 50:12Madeleine Cleary: And we've got a gentleman over here.
- 50:14Madeleine Cleary: Yes.
- 50:14Audience Member 1: Hi.
- 50:14Audience Member 1: Thank you so much.
- 50:16Audience Member 1: Um, I lo- I've learnt a lot listening to you all.
- 50:18Audience Member 1: Um, I suppose this is for e- for all of you to answer if, if that's okay.
- 50:22Audience Member 1: Um, I was wondering, especially after being published, you talked a lot about, Toni, about like, you talked a bit about, um, like judgments and, and beliefs popping in, in the process of writing, and I'm wondering, especially after getting published, do you ever have to battle with the conflict of going, okay, thinking about what they might want versus what you write?
- 50:42Audience Member 1: If that makes sense.
- 50:43Toni Jordan: Yeah.
- 50:44Toni Jordan: This is a really good question, and it ties in a way to Marion's question.
- 50:48Toni Jordan: So I started writing, my first book was a romantic comedy, and so the second book I wrote, I wanted to make also a romantic comedy, not a book that I'm really in love with all these years later because it wasn't really the book that I really wanted to write.
- 51:04Toni Jordan: So, um, doing what you want for you rather than being guided by a publisher to me was a really important thing to learn, yes
- 51:14Natasha Rai: Well, I'm still very early in my career, so I'm still feeling very lucky that I'm not thinking about a potential reader or an audience.
- 51:24Natasha Rai: I'm still in the lovely phase of just writing what I love and what I'm- brings me pleasure
- 51:30Tina Strachan: Yeah, I think that's a very real thing, and it makes sense for...
- 51:34Tina Strachan: And you can't help that just creeps into your mind, doesn't it?
- 51:36Tina Strachan: Like,'cause you want to sign more books, and so you think,"What do they want?" And, and that is the tricky thing, and I, I think it's never good, um, and it will stifle your writing and your creativity, um, even though it's a logical thing to think.
- 51:48Tina Strachan: So, and ultimately, writing something for someone else is fine if you're really enjoying it too, but if you're not, it's...
- 51:55Tina Strachan: Like, you spend a long time with that book, you know?
- 51:57Tina Strachan: It's a long, long time, several years, and if you're not enjoying it, it's gonna be a rough couple of years, and you won't love it, which is kinda sad.
- 52:03Tina Strachan: Um, yeah, so I think just writing what you want to write and just sticking with it and, you know, if that particular publisher doesn't want it, then maybe someone else will, but it's important to stay true to what-
- 52:13Toni Jordan: And, and if I could just say one more thing, which is, um, you can't really catch fads because by the time you see it out there in the bookstore and you think,"Well, it's gonna..." You write it, you see something that's taking off and you go,"I'm gonna write one of those." By the time it takes you eight months to write it, another two or f- four months to sell it, then another year to edit it and get ready, it's gonna be two years from the fact, from when you first got the idea, and that idea is then over.
- 52:39Toni Jordan: So you can't really market time.
- 52:42Toni Jordan: You, you can only do what you s- wanna do yourself.
- 52:46Madeleine Cleary: Yeah.
- 52:46Madeleine Cleary: Um, publishers really like you to stick in your lane, unless you're Tony Jordan, of course.
- 52:52Toni Jordan: I've still, I've still had a lot of difficult conversations with them where they're like,"What is this?"
- 52:58Madeleine Cleary: And I suppose it's because they also don't want you to confuse your readers as well.
- 53:02Madeleine Cleary: Absolutely.
- 53:02Madeleine Cleary: Like, they, they want you to- Yeah be consistent.
- 53:05Madeleine Cleary: Um, and I was in this situation where, uh, my debut novel's historical fiction, um, but I just found this passion for writing this contemporary domestic thriller.
- 53:15Madeleine Cleary: Um, and so I wrote the book, um, and it got shortlisted for, like, a major pri- unpublished manuscript prize.
- 53:21Madeleine Cleary: I got all that, I got an agent from it.
- 53:23Madeleine Cleary: Um, but, but because I had this historical fiction book coming, we actually just shelved it, um, and I signed a contract for two more historical fiction.
- 53:31Madeleine Cleary: So even though, you know, it, I loved it, and it's something I would hopefully one day p- wanna publish'cause it meant- means a lot to me, I put a lot of my heart into it, it, it has to stay in the drawer, um, for, for a period and until you sort of build up the trust with your readers, I suppose, the people that will purchase your books because this is also a job.
- 53:50Madeleine Cleary: You know, this is something where you earn income from.
- 53:53Madeleine Cleary: It's a business.
- 53:53Madeleine Cleary: As much as we love it, it is a business, and you do have to be, I suppose, have a, have, have a strategy behind it as well.
- 53:59Toni Jordan: Yeah, and there, there are other s- there are strategies you can employ.
- 54:02Toni Jordan: I'm thinking about Rebecca Kuang, who writes literary fiction under Rebecca Kuang and fantasy under R.F.
- 54:07Toni Jordan: Kuang.
- 54:08Toni Jordan: So there are, you know, ways to delineate yourself in the market if that's your interest.
- 54:12Madeleine Cleary: And I'm not saying that I didn't want to write historical fiction.
- 54:15Madeleine Cleary: If I didn't wanna wr- if I didn't have ideas for, for those next two books that really gave me a lot of passion, then I wouldn't have done it Um, because, you know, you, you do have to have, be still passionate about the work that you do.
- 54:26Madeleine Cleary: So yeah, it's a great question.
- 54:28Tina Strachan: Yeah.
- 54:28Tina Strachan: 'Cause sometimes the books have a mind of their own, and if they wanna be written, they just will get written no matter what- That's right and even if they're not in your right genre, but-
- 54:35Madeleine Cleary: You get haunted by them, don't you?
- 54:37Madeleine Cleary: It's very woo woo.
- 54:38Madeleine Cleary: Yeah.
- 54:39Madeleine Cleary: Um, questions, we've probably got time for maybe one more.
- 54:44Madeleine Cleary: Oh, yes, or maybe one or two actually.
- 54:46Audience Member: I apologize, this is a bit of how long is a piece of string, but how do you all determine your chapter length?
- 54:54Tina Strachan: Oh, ask me'cause I love structure.
- 54:56Tina Strachan: Um, and I love the math in writing.
- 54:58Tina Strachan: If anyone would like to chat about that later, I'm all over it.
- 55:01Tina Strachan: Um, these girls don't want to talk about the math in writing but I love it.
- 55:05Tina Strachan: Um- Oh, I
- 55:05Toni Jordan: l- I love it, too.
- 55:06Tina Strachan: Oh, good.
- 55:07Tina Strachan: Oh, goodie.
- 55:07Tina Strachan: We'll talk later.
- 55:08Tina Strachan: Um, so there is math in writing, I think.
- 55:11Tina Strachan: So you could go down that, um, route, I guess.
- 55:13Tina Strachan: And I guess it just depends on the age of your reader and, um, also the genre as well.
- 55:19Tina Strachan: I think it can change up throughout the whole entire book d- you know, for pacing and things like that, so you've got all that to consider.
- 55:25Tina Strachan: Um, you know, I th- I...
- 55:27Tina Strachan: There's always been, like, this magical number that I've sort of h- read about of, you know, about 1,500 words makes a nice kind of sweet little chapter.
- 55:35Tina Strachan: For, for younger kids, you can go, um, less than that.
- 55:39Tina Strachan: You know, it all depends, I guess, on your genre as well, and your readers, like I said.
- 55:42Tina Strachan: But, um, yeah, there's, there's a math behind it, and you can work it out by how many words you think your book's supposed to be and, um- Yeah and what, yeah, age group it's for.
- 55:51Tina Strachan: Um-
- 55:52Toni Jordan: So I go a little bit longer.
- 55:53Toni Jordan: I go 3,000 words, between 2,500 and 3,000 words.
- 55:56Toni Jordan: L- let me just say it's, there's no rules about this.
- 55:59Toni Jordan: It's as long as you want, and my third book, the chapters were, like, 10,000 words long.
- 56:04Toni Jordan: There was only eight.
- 56:05Toni Jordan: So...
- 56:06Toni Jordan: No, nine.
- 56:07Toni Jordan: So you can, you can do as many as you...
- 56:10Toni Jordan: It, it, there's no, uh, again, as long as a piece of string.
- 56:13Toni Jordan: But in my head, I aim for between 2,500 and 3,000 in the first draft while I'm going forward.
- 56:19Toni Jordan: And then at the first draft, I look back, and then if it seems like it's broken at a natural place, I move it because I don't want the place to be an exhale point so that the,"Oh, that's the end of that chapter.
- 56:34Toni Jordan: I'll put it down there and go to sleep." I, I'm not looking for that.
- 56:37Toni Jordan: I'm looking for un-put-down-able.
- 56:39Toni Jordan: So generally in the first draft, it ends in a, in a normal, natural place where it would end, and then I'm gonna move it, um, in the second draft, like a few paragraphs that way or a few paragraphs that way because I want them to go,"Oh, I'll just read through this chapter," and once they've read through that chapter they go,"Well, I'll just go to the end of the next chapter." Like, I'm trying to trick people to stay in it, especially for the first half.
- 56:59Toni Jordan: Second half doesn't matt- matter that much.
- 57:02Toni Jordan: I feel to myself, if they've given me half a book and they're not in it, then just let them go.
- 57:06Toni Jordan: They're not, you know, they're not your reader.
- 57:09Toni Jordan: But, um, so on the way through, first draft, I, I...
- 57:12Toni Jordan: it's about 2,500 to 3,000, and then I manipulate it after that.
- 57:17Natasha Rai: Wow.
- 57:17Natasha Rai: Wow, I have literally learned a new technique in writing now.
- 57:21Natasha Rai: Like, the way I write my chapters is actually unhinged.
- 57:24Natasha Rai: I basically just write scenes, and I'm like,"Yeah, that'll do." And then I write- Yeah, but I, I think that's actually a thing though, isn't it?
- 57:30Natasha Rai: I start a new scene.
- 57:30Madeleine Cleary: Like,
- 57:30Tina Strachan: yeah,
- 57:30Madeleine Cleary: like you can
- 57:31Natasha Rai: write in scenes.
- 57:31Natasha Rai: But that makes so much sense.
- 57:33Natasha Rai: I'm gonna do that from now on.
- 57:34Natasha Rai: Do that
- 57:36Madeleine Cleary: I would have no idea how long my chapters are.
- 57:38Madeleine Cleary: Me neither.
- 57:38Madeleine Cleary: I mean, I'm a pantser, so I'm just- Not a clue.
- 57:40Madeleine Cleary: You're a pantser too, Toni, aren't you?
- 57:41Madeleine Cleary: Yeah.
- 57:42Madeleine Cleary: But it's very structured.
- 57:43Madeleine Cleary: I have no idea what's going on.
- 57:45Madeleine Cleary: Marian actually, Marian has an in- You knew I was gonna say this, didn't you?
- 57:48Madeleine Cleary: Yeah, I think I did.
- 57:48Madeleine Cleary: Marian doesn't write in chapters.
- 57:50Madeleine Cleary: She just writes in stream-of-writing and then has to try and slice it up.
- 57:54Madeleine Cleary: Everyone's different.
- 57:55Madeleine Cleary: For 100,000
- 57:55Tina Strachan: words.
- 57:56Tina Strachan: Yeah.
- 57:56Tina Strachan: Yeah, yeah.
- 57:57Madeleine Cleary: That, that's right.
- 57:58Madeleine Cleary: And, um, I was talking with Andrea Mara, who's a crime and thriller writer, and her pa- her chapters are like th- three pages, you know?
- 58:06Madeleine Cleary: So probably 500 words because she's trying to get you to ke- and then she's got a hook at each one and So it's all different, isn't it?
- 58:12Madeleine Cleary: Mm.
- 58:13Tina Strachan: So that's really probably not helpful for you, is it?
- 58:15Tina Strachan: We all had different answers.
- 58:16Tina Strachan: But Toni's taught writing for a very long time- That's right so go with what
- 58:19Madeleine Cleary: she says.
- 58:19Madeleine Cleary: Trust Toni.
- 58:19Madeleine Cleary: Go with, go with Toni.
- 58:20Madeleine Cleary: Trust Toni.
- 58:20Madeleine Cleary: Yeah.
- 58:21Madeleine Cleary: She's our agony aunt for a reason.
- 58:22Madeleine Cleary: Yeah, yeah.
- 58:23Madeleine Cleary: Um, we probably have time for one last question if there is Okay, Mandy.
- 58:31Madeleine Cleary: Um, oh, actually we've got the mic coming
- 58:36Speaker 10: Um, thoughts on, um, self-publishing versus traditional.
- 58:44Madeleine Cleary: Do you have any thoughts, Toni?
- 58:45Toni Jordan: I do have thoughts.
- 58:46Toni Jordan: Um, I think often the reason why people turn to self-publishing is, um...
- 58:53Toni Jordan: There, there's two reasons.
- 58:55Toni Jordan: First, there are people who like to be in control of more of the process, because when you're with a traditional pros- um, publisher, you are in control of almost zero of the process.
- 59:07Toni Jordan: You have very-- They have-- They are a big company, and your part is to deliver the manuscript, and they will listen to your feedback on the jacket and on the title and on, uh, a marketing strategy and a publicity strategy and a, a distribution strategy, but you don't actually have any real ability to influence any of those things.
- 59:28Toni Jordan: Even in your contract, it was, will mostly say, um,"Will be consulted on jacket design," things like that.
- 59:34Toni Jordan: So it's, it's some people want to, um, have more control in it, or sometimes they get frustrated because of the number of rejections that they've had.
- 59:45Toni Jordan: So they're two very different motivations.
- 59:49Toni Jordan: Um, if you-- If the reason that you're thinking about it is that you've had a lot of rejections, you need to have a pretty good idea about why they're wrong, and they are sometimes wrong.
- 59:59Toni Jordan: Like, they're not right all the time, and there's been some very famous examples in history where they've been wrong.
- 1:00:04Toni Jordan: But you need to think,"Well, they're wrong because of this." Otherwise, you will spend a lot of money, and you'll find out that they're right.
- 1:00:12Toni Jordan: If, if you decide you want it because you want more input, you wanna design your own, um, jacket, you wanna have your, you know, your own distribution strategy for bookstores, you just have to be aware that's a lot of work that you have to do.
- 1:00:26Toni Jordan: You have to become all those publishing professionals.
- 1:00:30Toni Jordan: So some people find it immensely fulfilling, and it adds so much to their writing experience that they see this project through to the very end, to the shelf, and I'm delighted for them.
- 1:00:41Toni Jordan: It's the really the right choice.
- 1:00:43Toni Jordan: But some people do it because they think it's a quick way to make money, and I...
- 1:00:47Toni Jordan: It's not
- 1:00:50Madeleine Cleary: And the only thing I'd add to that is it might work too if you've got a profile, an existing profile and yeah, that, that all helps.
- 1:00:57Madeleine Cleary: Yeah, for sure.
- 1:00:57Madeleine Cleary: And if
- 1:00:58Toni Jordan: you've got a, a niche subject If you write a, um, a novel about, uh, the world's best crocheter and how she became a crochet thing, and you are the president of the Melbourne Crochet Society, and you take it to Random House and they go,"There's no market for this." And you go,"Well, I know that there is." You will have a better job at selling that crochet book through your connections, through your own networks.
- 1:01:23Toni Jordan: You will have a better idea how to market it than they will.
- 1:01:25Toni Jordan: Sometimes you're gonna be better at that job than they will, but it really depends on what that book is.
- 1:01:31Madeleine Cleary: Excellent.
- 1:01:32Madeleine Cleary: Thank you for the questions.
- 1:01:33Madeleine Cleary: Um, so just to close up, we started this podcast, uh, two years ago to inspire and motivate emerging writers.
- 1:01:40Madeleine Cleary: Two years, more than 100 episodes later, it's absolute privilege to come together this afternoon, um, for something that's really, really special to us.
- 1:01:49Madeleine Cleary: Um, so thank you everybody for joining us this afternoon, and a huge thank you as well to Toni Jordan, our amazing agony aunt.
- 1:01:56Madeleine Cleary: So please show your appreciation.
- 1:02:02Madeleine Cleary: Um, Toni, do you have any last final thoughts that you'd like to leave us on?
- 1:02:07Madeleine Cleary: Usually we ask for a top tip, we already got your top tip, but is there anything that you'd like to leave us?
- 1:02:11Madeleine Cleary: Uh, I
- 1:02:11Toni Jordan: will give you another top tip and, and, um, this is something that I used to tell all my classes when I taught creative writing, is that I, I advise people to keep two books on their desk.
- 1:02:23Toni Jordan: One is the book that they really wish they'd written, the book that...
- 1:02:26Toni Jordan: Their heart book that they look at and think to themselves,"If I could write anything half as good as this, I would die happy." Put that on your desk.
- 1:02:34Toni Jordan: And also put on your desk a book that was well-received, well-reviewed, maybe a prize-winner that you think is a piece of shit.
- 1:02:42Toni Jordan: So you have both those books on your desk, and then you can look at this piece of shit and you can go,"If that piece of shit got published, then I can get published." And you can look at your, your love, your heart book and think,"Okay, maybe I'm not quite there, but I'm in between here." Like,"There is room for me, there is room for my stories, there is room for my voice, and, and I am adding something to the world by contributing it."
- 1:03:05Madeleine Cleary: Um, thank you, Toni, that's brilliant Thank you for making this episode explicit, and the last sentence as well.
- 1:03:15Madeleine Cleary: That was wonderful.
- 1:03:16Madeleine Cleary: Um, thanks so much everyone for your engagement with us.
- 1:03:19Madeleine Cleary: Um, if you've...
- 1:03:21Madeleine Cleary: Ooh, that's Tina's phone going off.
- 1:03:22Madeleine Cleary: Good timing.
- 1:03:23Madeleine Cleary: Um, if you've, um, brought books along for Toni, we'll be out in the foyer.
- 1:03:27Madeleine Cleary: Um, so if you would like to- for Toni to sign your books, um, just bring them.
- 1:03:31Madeleine Cleary: I'm sure Toni is happy to sign them.
- 1:03:33Madeleine Cleary: Um, and thank you so much everyone.
- 1:03:35Madeleine Cleary: And this is the end of the National Writers' Conference, day one.
- 1:03:51Tina Strachan: Thank you for listening to another episode of The Book Deal Podcast.
- 1:03:55Tina Strachan: If you are enjoying the pod, we'd really appreciate you following or sharing the show in your podcast directory, checking us out on Instagram and Facebook, or supporting us through our Patreon community at patreon.com/thebookdealpodcast