Latest / The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Handwritten P.S. on a Typed Letter Lifted Response by 52 Percent
In this episode of The Copywriting Podcast, Lucas and Luna explore a remarkable case from a 2023 B2B software campaign where a simple handwritten postscript added to a typed sales letter boosted response rates by 52 percent. They break down why the P.S. works psychologically—it creates a conversational loop, feels personal, and often gets read before the body. They dig into the specific copy used, the placement on the page, and the ink color (blue, not black). They also share how to test P.S. lines in email and direct mail without breaking A/B testing rules. A short donation segment…
The skinny
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