How One Buyer Used Supplier Collaboration to Launch a New Product Line 12 Weeks Early

The Buyer's Side with Fexingo: Procurement, Sourcing, and B2B Purchasing Decisions · May 30, 2026 · 6m · transcript

When a midsize outdoor equipment company wanted to launch a new tent line for the 2025 spring season, their procurement team did something unconventional: they invited their three key fabric and pole suppliers into the design process before the specs were finalized. This episode tells the story of how Clarus Outdoors (not their real name) used early-supplier involvement — ESI — to cut their product development cycle from 18 months to 9 months, shave 22 percent off the bill of materials, and launch 12 weeks ahead of schedule. We walk through the weekly co-location meetings, the shared cost…