CMO Perspectives - The Importance of Value in Healthcare, Life Sciences and Beyond
As a CMO, how do you best embrace and leverage business value not just for marketing, but across the buyer's journey? How do you get value into the DNA of the organization?
In this episode of the Value Coffee Talk podcast, Thomas Pisello and April Morley interview Andy De, the CMO at Verato, about the value-based approach to sales and marketing.
Andy shares his experience with value selling, starting with his time at i2 Technologies, where they measured the value delivered to customers and built a portfolio of value engineers. He also discusses how SAP took value-based selling to the next…
The skinny
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