Episode 601: Meet Rita Feldmann of the Sustainable Floristry Network, a new global education organization for florists
https://www.youtube.com/watch?v=y9DXCY1vGD8 I've been eager to record a conversation with today's guest, Rita Feldmann of the Sustainable Floristry Network -- and we did just that earlier this week. The Sustainable Floristry Network - or SFN - evolved from the #nofloralfoam campaign, which we all witnessed on social media, as florists from all over the world are abandoning the use of floral foam, an environmentally harmful, single-use plastic. At the same time, many florists entering the industry were turning their backs on outdated education systems that have positioned floral foam as a…
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