Why Retailers Are Already Falling Behind on AI
AI is forcing a complete rethink of ecommerce, retail operations, and digital commerce architecture. In this episode, Kelly Goetsch — President at Pipe17 and one of the most influential voices in modern commerce technology — explains why the “status quo is no longer acceptable” in the age of AI. Drawing on experience across Oracle, ATG, commercetools, and modern AI-driven commerce systems, Kelly breaks down: Why AI is a “categorically new way of work” The shift from monoliths → headless → microservices → AI-native commerce Why product catalog data is now mission-critical The rise of UCP…
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