Latest / We Are For Good Podcast - The Podcast for Nonprofits / 494. Marketing is Mission: How Greenpeace Creates Bold Campaigns to Fight Climate Change - Ebony Twilley Martin

Transcript

494. Marketing is Mission: How Greenpeace Creates Bold Campaigns to Fight Climate Change - Ebony Twilley Martin · We Are For Good Podcast - The Podcast for Nonprofits

• 0:01
  Speaker 1: Hey, I'm John.
• 0:02
  Speaker 2: And I'm Becky.
• 0:03
  Speaker 1: And this is the we Are For Good podcast.
• 0:06
  Speaker 2: Nonprofits are faced with more challenges to accomplish their missions and the growing pressure to do more, raise more and be more for the causes that improve our world.
• 0:15
  Speaker 1: We're here to learn with you from some of the best in the industry, bringing the most innovative ideas, inspirational stories, all to create an impact uprising.
• 0:23
  Speaker 2: So welcome to the Good Community.
• 0:25
  Speaker 2: We're nonprofit professionals, philanthropists, world changers and rabbit fans who are striving to bring a little more goodness into the world.
• 0:34
  Speaker 1: So let's get started.
• 0:35
  Speaker 1: Oh Becky, this is so fun, right?
• 0:39
  Speaker 2: I mean, you know, any day that we talk about the environment, I'm going to have the biggest smile on my face and I'm going to go in with, like both my boxing gloves on and we brought somebody in here who is used to it today.
• 0:51
  Speaker 1: We are so excited.
• 0:52
  Speaker 1: Greenpeace is an organization that I remember using as a study when we get to pick in graphic design school.
• 0:57
  Speaker 1: What's in this aspirational organization we get to design for, you know, as picking Greenpeace, and I mean I have loved this organization, the way that they show up in the market, the way that they challenge us and start conversations, and so when we talk about trying to makeers on this podcast, we were talking about today's guest exactly.
• 1:12
  Speaker 1: We were talking to Ebony Twilley-Martin.
• 1:14
  Speaker 1: She's the executive director at Greenpeace.
• 1:17
  Speaker 1: You know their mission.
• 1:18
  Speaker 1: They're about creating a greener, more peaceful world.
• 1:21
  Speaker 1: That's just for all and so really excited.
• 1:23
  Speaker 1: Ebony is a mother, she's a wife, she's a daughter.
• 1:26
  Speaker 1: She's this amazing, incredible executive director at the largest national legacy environmental organization and she has been a champion for advancing racial and environmental justice and she continues to expand her focus to include protecting people's voting rights and ensuring that everybody is able to participate in our democracy.
• 1:42
  Speaker 1: She knows that there's no climate justice without racial justice and we are going to double click and talk about that today.
• 1:48
  Speaker 1: So, ebony, it is a delight to have you on the podcast.
• 1:50
  Speaker 1: Welcome to the show.
• 1:51
  Speaker 3: Thank you so much, john and Becky.
• 1:52
  Speaker 3: I'm very excited to be here, and just hearing you talk about Greenpeace also inspires me all over again, so so excited to have this conversation with you all.
• 2:04
  Speaker 1: I mean, it's such an honor.
• 2:05
  Speaker 3: Yeah, I mean.
• 2:07
  Speaker 1: I feel like Greenpeace is one of those organizations that's just larger than life.
• 2:10
  Speaker 1: You know, it's been part of so many conversations that I think it's easy to see that in the headline and be like, wow, how do I wrap my head around this?
• 2:17
  Speaker 1: But we want to get to know this human behind the mission right now.
• 2:21
  Speaker 1: We want to get to know your story, ebony.
• 2:23
  Speaker 1: Take us back to growing us growing up.
• 2:25
  Speaker 1: What connected the dots for you, why you wanted to pour into this work and kind of catch us up to where you're at today?
• 2:30
  Speaker 3: That's a great question.
• 2:32
  Speaker 3: So my trajectory towards this organization is very different from many of my colleagues.
• 2:39
  Speaker 3: I am not an organizer by trade.
• 2:42
  Speaker 3: I did not go to school for environmental science, but what I am is a mom and I have two boys, and my oldest son, when he was a toddler, actually started experiencing respiratory issues, and when I took him to the doctor to find out what was going on, she diagnosed him with asthma and she told me that it was environmentally induced.
• 3:10
  Speaker 3: And this shook me to my core and she actually asked me well, where do you live?
• 3:16
  Speaker 3: And I told her it was in an apartment building.
• 3:18
  Speaker 3: And she asked if there were grass and trees around and I said no, actually I live in between two highways.
• 3:24
  Speaker 3: And she said this is why your child can't breathe.
• 3:28
  Speaker 3: And from that moment I knew I needed to take action to ensure that my child and other children have the basics in life, and the basics really start with clean air and clean water.
• 3:43
  Speaker 3: And so that started my trajectory towards environmental activism.
• 3:48
  Speaker 3: And I've always had a passion for justice, racial justice, and to learn that these two areas actually intersect together.
• 4:00
  Speaker 3: And to achieve climate justice, you have to achieve racial justice, to learn about that in that way and then to learn about huge organizations that were doing this work and, of course, as you said, it was Greenpeace and so I applied for a job there many years ago in the Human Resources Department to support them in diversifying the organization.
• 4:26
  Speaker 3: And here I am, almost 11 years later and named the sole executive director.
• 4:32
  Speaker 3: So it's been an amazing journey that I'm very proud of.
• 4:36
  Speaker 2: I'm so proud of you.
• 4:37
  Speaker 2: I got to draw a parallel to another conversation we had and, john, I know you're probably thinking about this.
• 4:42
  Speaker 2: When we talked to Damien Mander at the International Anti-Poching Foundation, which is now called Akashinga, he said the exact same thing as you and I don't want anyone to miss this in the environmental space.
• 4:54
  Speaker 2: He said I took women in to be our keepers of the bio system and diversity and the environment around us, because a woman's ability to protect is the strongest ability there is, and you have tapped into something.
• 5:14
  Speaker 2: A mom of two daughters who were also diagnosed with asthma back in the day.
• 5:20
  Speaker 2: There is nothing more personal in this lifetime than protecting your kids, and I think you have connected your why to that in such a way that all of us can relate to, because we all want to protect this earth for somebody that we care about.
• 5:36
  Speaker 2: And I want you to go kind of a little bit deeper with Greenpeace, because John alluded to this and I know Greenpeace is just one of those brands we all know.
• 5:45
  Speaker 2: We all grew up with it, we all saw how it was fighting for the environment.
• 5:49
  Speaker 2: But I think you added this extra layer on that I don't think a lot of people think about when they talk about racial justice and equity work and how that connects with the environment.
• 5:59
  Speaker 2: So can you kind of just take us back, take us to the mission of Greenpeace for those who may not be familiar and tell us a little bit about your work today and that intersection of racial justice?
• 6:09
  Speaker 2: Sure.
• 6:11
  Speaker 3: So just to hear you say that someone else recognized that women are caretakers, because I think oftentimes when we think of the environment, we think of a male farmer, but actually women, historically, have taken care of this earth and, of course, our offspring.
• 6:29
  Speaker 3: And if you mess with a child, you know that mama bear comes out.
• 6:34
  Speaker 3: But as for our work, greenpeace, as you said, is the largest environmental campaigning organization globally.
• 6:41
  Speaker 3: We have 55 different offices across the world and it's something that sets us apart.
• 6:49
  Speaker 3: And when we look at injustice broadly, the major thing that Greenpeace is set out to do is to combat this climate crisis.
• 7:01
  Speaker 3: And when we look at the root cause of the climate crisis, it's really the expansion and production of oil and gas.
• 7:08
  Speaker 3: Oil and gas are pretty much a public health crisis.
• 7:13
  Speaker 3: And when we look at who this production impacts, it's disproportionately impacts black, brown and indigenous and poor communities.
• 7:22
  Speaker 3: So when we look across, for instance, this country, nearly 17 and a half million people live within a one mile radius of an active oil.
• 7:35
  Speaker 3: Well, and overwhelmingly, these people are black and brown.
• 7:39
  Speaker 3: And actually, if you look at the number one predictor of environmental pollution, it's not property value, it's not income value, it's not education, it's race, and so what we've seen is in specific areas where oil and gas are.
• 8:00
  Speaker 3: You see this production, and then you see the impacts on health, from everything from respiratory issues to higher cancer rates, to birth defects, all types of things and you know, even in this country, we should not have an area of this country named Cancer Alley, and that's from environmental harm.
• 8:23
  Speaker 3: And so if we are to combat this climate crisis, we have to look at the underlying cause, and it is inequity with race, and so that is something that's core to Greenpeace.
• 8:38
  Speaker 3: It's something why it's also why we have many offices, also across the global south, because we also see the impacts there more disproportionately, and we know that true peace is found in justice, and so Green and peace have to go together in order for us to achieve true justice and liberation for everyone, and that's the mission and the work that Greenpeace is on focused on.
• 9:11
  Speaker 1: Ebony, you were exactly the human being to be leading this movement and I think the way you just broke that down was just so incredible to give more lens to something we talk about on the podcast.
• 9:22
  Speaker 1: A lot is asking a better question, asking a bigger question, and you're getting to the root of this is a systemic.
• 9:29
  Speaker 1: There's lots of things that play into solving this crisis, but I think something I've seen that Greenpeace does really well.
• 9:35
  Speaker 1: We were kind of even joking about this in a serious sense before we launched that we love to lift Greenpeace as this shining example of how to create a brilliant call to action whether it's to sign a petition or take action or give monthly or whatever it may be, you're able to take something that is such a complex, huge problem with systemic footprint.
• 9:55
  Speaker 1: Let's just say but you're able to get allow your believers that surround this mission to know this is what I need to do today.
• 10:02
  Speaker 1: This is the one action that I can do today.
• 10:04
  Speaker 1: Will you talk about that?
• 10:05
  Speaker 1: I mean, talk about how you really have been shaping, in this moment's ripe for these conversations, to take action, like people are really clear about how to take action.
• 10:14
  Speaker 3: Well, I think we all know that, historically, justice is achieved through activism, and we've seen this across many global movements, from civil rights to women's rights, to economic justice.
• 10:26
  Speaker 3: To achieve liberation, we have to act, and it's at the very core of how we drive change.
• 10:33
  Speaker 3: And when we take action and also do it in an inclusive way, we can create holistic solutions and reduce impacts of climate change on vulnerable communities, and we can also ensure that the burdens of the crisis are also equitably distributed so that certain communities aren't bearing it more.
• 10:56
  Speaker 3: And when you take action, it's, in essence, creating solutions and it's also creating hope, and I think hope is what we all have to hold on to, especially, as you said, the crisis is so daunting and big and huge, and it's like how do you wrap your hands around it?
• 11:17
  Speaker 3: And really it's just taking one action every day in the right direction, and you do that with hope is, I think, your foundation.
• 11:28
  Speaker 2: I love that because I think that hope is the basis of all movements mighty movements that are built and I think the environmental piece is something everybody has, causes they care about.
• 12:15
  Speaker 2: We care about the arts and we care about women's rights and we care about getting people educated, but there are very few to me that hit everybody the way that the environment hits literally everybody, and we are in this moment, right now, where we have so much noise and there is nothing that pulls us together more than the air we breathe, than the water that we drink and the systems of balance that need to exist in the environment.
• 12:46
  Speaker 2: And so I thank you for talking about this and I want to connect it to racial justice, because you shared that there is no climate justice without racial justice.
• 12:55
  Speaker 2: Break this down for our listeners and talk about I don't care whether you're white, black, brown, rainbow Like there is a role for every person to play in this, and please, please, explain it to us like we're five years old, because there's a lot of us who are bringing our children along, because this is going to be their earth that they're going to inherit and we want to know how to talk about it and how we can fight for this.
• 13:19
  Speaker 2: Definitely.
• 13:24
  Speaker 3: I often tell people, you know, like I said, I didn't think of myself as an activist or an environmentalist, but I live in the environment so that by default makes me an environmentalist and any action that I take to preserve the environment by default makes me an activist.
• 13:42
  Speaker 3: So I think oftentimes we think you know Greenpeace.
• 13:49
  Speaker 3: We do really good things, we do really bold, creative things, sometimes dangerous, like hanging off of a bridge to send a huge signal and a huge message, and that's amazing and I think you know sometimes I'm like, oh my goodness, I can't do that.
• 14:04
  Speaker 3: But what can you do?
• 14:06
  Speaker 3: There are things that you can do every single day, small things like watching your plastic consumption, trying not to use things that are like only one time, use, single use plastic.
• 14:20
  Speaker 3: Small things like that Meatless Mondays, because we don't always recognize yes, come on now.
• 14:29
  Speaker 3: Yeah, the food system is responsible for 80% of like our deforestation and cutting down trees, and we need the trees.
• 14:38
  Speaker 3: They put out the oxygen.
• 14:41
  Speaker 3: So Meatless Mondays.
• 14:43
  Speaker 3: Preserving our oceans Our ocean is like the heart of the climate, so doing things is to ensure that they're kept clean, and participating in your community.
• 14:55
  Speaker 3: In my neighborhood we have a Anacostia, the river that flows through DC.
• 15:02
  Speaker 3: We often go out and just clean up right along the banks of the Anacostia.
• 15:07
  Speaker 3: There are so many things you can do, also electing climate champions, being involved in the democratic process.
• 15:17
  Speaker 3: Our democracy should be one of the best tools we have to protect our environment.
• 15:21
  Speaker 3: So making sure that we're electing climate champions and those that are putting people over profit and understanding what's at stake, because we don't have a planet B, we only have one planet, and so we have to do everything that we can every day to shift and to push ourselves in the right direction.
• 15:48
  Speaker 1: I love that you took it back to that, because, I mean, we're not to our one good thing yet, but that's why we always ask that, because there is something that each of us have a role to play.
• 15:57
  Speaker 1: It's why we believe in the power of activating the base of our movement, not just the top of this golden pyramid.
• 16:02
  Speaker 1: It's about how do all of us band together and we all have the same vote.
• 16:06
  Speaker 1: We all have the same you know voice to play in that framework too.
• 16:11
  Speaker 1: One thing I love about Greenpeace and you just alluded to it, so I have to like kind of chase this down a little bit is that you are not afraid of doing things that get people talking, and I mean, this is just like days ago.
• 16:24
  Speaker 2: Yes yeah, I love that you're bringing this up.
• 16:26
  Speaker 1: Okay, I've got to bring this up, because one of the trends that we always lift in a conversation we start is, like marketing is mission, how do you use marketing to fuel a much bigger conversation?
• 16:35
  Speaker 1: It's not just about the conversion, it's about how do you change people's minds.
• 16:38
  Speaker 1: Well, you all did this really beautiful thing of taking the Hollywood sign and projecting like what could happen, you know, in the future.
• 16:47
  Speaker 1: I've just kind of this imagery of flames and fire on the Hollywood sign.
• 16:52
  Speaker 1: I think you're the first organization to take this over and it was a very serendipitous time, as the UN was really talking about climate.
• 16:58
  Speaker 1: So I want to paint the stage and let you talk about this, because this is just one example All of the organizations listening to think what does this look like in your community, in your reach?
• 17:07
  Speaker 1: How do you work with different groups to activate on this really cool campaign to just create more conversations?
• 17:13
  Speaker 3: I think that is key to activism also just creating conversations, continuing to talk about the things that matter and that concern us, and also igniting response and igniting others.
• 17:29
  Speaker 3: And so what we did do on Tuesday, just before the start of the United Nations climate negotiations in Dubai, we sent a huge message to Governor Newsom and also President Joe Biden, and also all of the other leaders in the world, to demand an aid, demand an end to the age of oil and gas, and so I said that's the number one driver of this crisis, and so what we did was a projection onto the iconic Hollywood sign.
• 18:01
  Speaker 3: It had never been done before, and what we did was show the cycles of what has been happening across the country the record-breaking heatwaves, the wildfires, the droughts I'm sorry the extreme weather that we've all been experiencing, that we've all seen, because the climate crisis is here.
• 18:21
  Speaker 3: We used to talk about it as if this was coming, but no, we're like living it every day now, and we figured out that we have to send bolder, more direct communication to those that hold power, to actually let them know the ones that put them into power are demanding more, and that we want to ensure that our world is healthy and safe and we have basic rights to the necessities that we need.
• 18:51
  Speaker 3: And so we sent this large message across the Hollywood sign to declare that we can have a Hollywood ending.
• 19:04
  Speaker 3: We can have that ending that we see in the movies, where everything ends on the right note and everybody can go off into the sunset without fires raging.
• 19:18
  Speaker 3: And we can go off into that sunset collectively.
• 19:22
  Speaker 3: We can have that Hollywood ending.
• 19:24
  Speaker 3: But it's time for us now to have the courage to create that ending, and so that is what that action represented for Greenpeace and the entire environmental movement, and not just the environmental movement, but for everyone.
• 19:40
  Speaker 2: You are such a bold badass, I like you so much.
• 19:43
  Speaker 2: I just think this is such a clever way to get your point across.
• 19:50
  Speaker 2: It didn't hurt anybody, it didn't hurt the environment, but hello, we need to wake up and we have to start moving and talking about things that are bold.
• 20:01
  Speaker 2: And the part, the biggest part, of being an activist is channeling that courage, channeling that conviction, channeling that love, that mama bearness.
• 20:10
  Speaker 2: And I just thought, john, I'm so glad you brought that up as marketing is mission, because no one has done that before and it does get people talking.
• 20:19
  Speaker 2: And I don't even care if we have a Hollywood ending, I just want a healthy ending for a planet from my kids and I just think that you know people are feeling a lot of fatigue right now for so many, for so many things in the world, and I want you to like speak to the one person who is listening to this podcast right now saying to themselves what can I do?
• 20:42
  Speaker 2: What can I, as a singular individual, do?
• 20:45
  Speaker 2: Because we want people to stay motivated and inspired to make these sustainable choices in their daily lives, on the daily, and especially just considering the scale of the environmental challenges that we face.
• 20:58
  Speaker 2: We're worried people are going to get overwhelmed.
• 21:00
  Speaker 2: So speak to the one and let's just like start those 1% shifts.
• 21:04
  Speaker 3: Yeah, I think about this often and I alluded to this earlier, but I talk about this all the time and it's hope, because I think often we think hope is a feeling of optimism and it actually isn't.
• 21:23
  Speaker 3: Hope is the thing that drives you every day, and it's something that you have to make a conscious decision to do.
• 21:32
  Speaker 3: You have to wake up in the morning and say that I choose to believe or I choose to work in a direction that will bring positive outcomes.
• 21:43
  Speaker 3: Having only positive expectations and so that is what I say fuels me every morning when I get up out of the bed, and also when you're hopeful, it rubs off on others.
• 22:03
  Speaker 3: And when you join in a community and you create a community of hope, there is nothing that you can achieve with that community.
• 22:13
  Speaker 3: When that community is united around a common interest or a common goal, with hope at the center, they're going to accomplish everything that they set out.
• 22:24
  Speaker 3: And so, when thinking about different actions that you can take, of course, please join Greenpeace.
• 22:32
  Speaker 3: We have a large community of supporters and donors who help to fuel our work.
• 22:39
  Speaker 3: We are an independently funded organization, meaning we don't take funds from government officials or from corporations, so that means that our funding comes from individual donors every day who choose to invest in hope, and so that is, of course, one way that you can always be involved and for those who also like to participate in our climate action, you don't necessarily have to climb the large oil rig.
• 23:19
  Speaker 2: Or the Hollywood sign no.
• 23:23
  Speaker 3: And the funny thing is, when I joined Greenpeace, everybody was like are you going to go climb the?
• 23:29
  Speaker 3: I said no, but what I will do is I will be on site and I will support those who have climbed the oil rig.
• 23:38
  Speaker 3: I will cheer them on every step of the way.
• 23:41
  Speaker 3: I will explain to the media what's happening and why it's happening.
• 23:46
  Speaker 3: I will go to the courthouse if that's what's needed to defend the rights of those who are speaking out and putting themselves on the line to take action for such a noble and necessary cause.
• 24:00
  Speaker 3: So there are many ways.
• 24:03
  Speaker 3: There are so many ways.
• 24:04
  Speaker 3: We often say, even if you don't climb the oil rig, we need someone that is devising the strategy.
• 24:10
  Speaker 3: I'm a mom and so sometimes I can't To go out to the marches.
• 24:16
  Speaker 3: I need someone home to watch the kids so I can go do that.
• 24:19
  Speaker 3: Sometimes you have to be the one that puts the sandwiches to go give the flu to folks who are out on the front lines.
• 24:26
  Speaker 3: So there are so many things that you can do and so many organizations also other than Greenpeace, even in your local communities I would really encourage you to tap into.
• 24:39
  Speaker 3: There are so many environmental justice organizations that are doing work on the ground, and so, yeah, there's just so many opportunities to take action and to perpetuate hope, especially at a time when we need it the most.
• 24:54
  Speaker 1: I mean this whole conversation.
• 24:56
  Speaker 1: We just love what you stand for and how you go about your work too.
• 25:00
  Speaker 1: And it's not lost on me this idea of hope because we talk I'm trying to think when it first came up it's been a couple seasons of that.
• 25:08
  Speaker 1: We don't want to just be these organizations that are against all these things.
• 25:12
  Speaker 1: But it's like what are we for?
• 25:14
  Speaker 1: What is that hope that we're calling people into?
• 25:16
  Speaker 1: And yeah, of course that means we're going to reject a lot of crap that's out there and stand up against the thing, and I think that's what you're pulling into.
• 25:24
  Speaker 1: I want to give you a second to just talk about what your hopes are.
• 25:26
  Speaker 1: What are your aspirations for the future of Greenpeace and really for the global environmental movement?
• 25:32
  Speaker 1: Like, what do you see on the horizon that you can bring us into?
• 25:36
  Speaker 3: For Greenpeace and, I think, the broader global environmental movement.
• 25:40
  Speaker 3: I see Greenpeace as it has always been that beacon of hope.
• 25:45
  Speaker 3: I think we have to strive a bit more for is that cross-connection, not just in environmental movement but across the broader movement, everyone who is working to affect change, to achieve justice and liberation.
• 26:06
  Speaker 3: I think, if we look at the core of the guns rights issue, if we look at the core of MeToo, if we look at the core of the climate crisis, if we look at the core of any major issue that we're facing today, we all have the same goals.
• 26:25
  Speaker 3: We all just want to live a life of peace and harmony, where our children and we have the right to self-determination and can achieve our best selves.
• 26:44
  Speaker 3: We all have that goal at the core, and what I would love to see is for the broader progressive movement to really unite around what connects us as opposed to what pulls us apart, and I think once we are able to do that, we can achieve so much.
• 27:06
  Speaker 3: I think we often focus on what disconnects us, but there are so many things, at the end of the day, that just connect us together, and what I really would love to see is a more united movement working to achieve hope, justice and liberation for everyone, because no one is free until we all are free.
• 27:27
  Speaker 2: Gosh, I just like I feel so motivated right now.
• 27:31
  Speaker 2: I feel like you are really creating a call to arms for just kindness, for peace, for joy and ease, and I think that's to me.
• 27:43
  Speaker 2: What you're talking about is the much bigger calling of nonprofit, of activism, of doing good, and it's about seeing it's bigger than all of us.
• 27:51
  Speaker 2: It's bigger than our one issue that we're fighting for, and this is why I'm so honored to just sit at the feet of organizations like yours, who can come in and say it to us straight, and say it to us with humanity, and say it in a way where it's like we can't just listen to podcasts and we can't just read books and we can't just scroll past our phone.
• 28:14
  Speaker 2: We've got to put something into our lives that creates activism, that creates doing, because we gotta be a part of the change that we wanna see in the world and we gotta get that ripple going with someone.
• 28:27
  Speaker 2: I challenge you and say it starts with you.
• 28:29
  Speaker 2: So we hold court for story here, because we think it has the ability to change us all.
• 28:36
  Speaker 2: We would love to know about a story of philanthropy that really stuck with you in your life.
• 28:41
  Speaker 2: It could be a green piece, it could be a kindness that someone gave to you at some point in your life.
• 28:47
  Speaker 2: What's a story of philanthropy that really sticks out to you?
• 28:50
  Speaker 3: I think, as I said, the fact that we are an independent organization and we rely on supporters and our supporters and donors are like the greatest people in the world.
• 29:05
  Speaker 3: We have so many supporters who are on fixed income and are like I can only send you $20 a month, but I know that when I send you the $20 a month, that you are putting that money back into the work, you are making a difference.
• 29:27
  Speaker 3: You are getting the Global Oceans Treaty signed.
• 29:31
  Speaker 3: You are sending a huge message to world leaders.
• 29:36
  Speaker 3: For Greenpeace, we are like the only organization environmental organization whose major funding source is our monthly donors, and when you think about that at its core, it moves me to tears, because folks don't have to send us any donation.
• 29:59
  Speaker 3: There's so many other noble causes to even invest in, but the fact that they invest in us and have invested in us for many, many years, it actually sends chills up my spine, because I think it is also where our power is rooted and our power is found in the communities that we build and, like I said, when you get a community on one accord and moving in one direction, they'll achieve everything they set out to.
• 30:34
  Speaker 3: And so when I think about something that's core to Greenpeace and actually the foundation on which we stand.
• 30:45
  Speaker 3: It's our supporters, our donors and our supporters Eboni, I mean kindred spirits.
• 30:53
  Speaker 1: I've got the chills.
• 30:54
  Speaker 1: I've also.
• 30:55
  Speaker 1: Was just sitting here thinking of collective power was the word that came in on, and it's something that we're really into and really amplifying of the power is so much stronger from the collective, and you all have been doing that at your core DNA of how this movement even started.
• 31:09
  Speaker 1: So what a beautiful way to lift, and I love that you didn't have to pick one out.
• 31:12
  Speaker 1: You picked the collective as your story, so I'm just all about that.
• 31:16
  Speaker 3: So I want to give you space.
• 31:18
  Speaker 1: We ask for your one good thing.
• 31:19
  Speaker 1: What is a piece of advice, maybe a mantra or a life hack, or whatever you want to give us is kind of, we close out this conversation today.
• 31:26
  Speaker 3: It was a one good thing, one thing, I think that I love about Greenpeace and also in the space of activism, and what I would share with your listeners today is to lead, to lead.
• 31:44
  Speaker 3: Greenpeace created the space for me to lead, and I often think about that in terms of how I give that not only to the organization, but also to the movement at large.
• 31:56
  Speaker 3: Who are we creating the space for so folks can lead?
• 32:01
  Speaker 3: And that is what we need in this movement now Leaders, those who are unapologetic, who are bold, who aren't afraid to try to lead, who aren't afraid to try new things, who aren't afraid to think outside of the box.
• 32:21
  Speaker 3: And it's something also that, like, I have to think about every day.
• 32:26
  Speaker 3: And I know you're like well, you're executive director.
• 32:30
  Speaker 3: You know you naturally wake up and lead, but I often challenge myself to really push myself and say are you really leading in this space?
• 32:41
  Speaker 3: Are you really showing up, giving everything it is that you have and using all of the gifts that you have to make change and to make impact?
• 32:55
  Speaker 3: And often leading can be scary because when you're a leader, you think about things sometimes other folks haven't thought of or you think about it in a different way, and I would just encourage your leader, your listeners, when that idea comes up that you're like no, nobody would go for that, no, that won't work, I encourage you to lean into it, explore it a little bit more, write it down, wrestle with it and then go for it, and that's how you'll start to see real change.
• 33:32
  Speaker 2: Okay, normally I just emote after the one good thing, but I got to teach for a hot second here because I want no one to miss what was just said here, because we're talking we're about to slide into 2024.
• 33:45
  Speaker 2: And we're getting questions almost on the daily over here of what's going on with non-profit, how is the sector changing?
• 33:53
  Speaker 2: And what you just said there was one of the great ahas that we have seen happen in the last probably 18 months.
• 34:01
  Speaker 2: You are an executive director not talking about your mission.
• 34:04
  Speaker 2: You're an executive director talking about your movement and you are not just asking others to come along in your movement.
• 34:12
  Speaker 2: You are asking them to come and lead that level of humility from the very top of an organization, saying we don't just need bodies warm bodies that care about this.
• 34:25
  Speaker 2: We need leaders, we need ideas, we need strategy, we need your stories, we need whatever you're gonna get.
• 34:33
  Speaker 2: If you wanna get in a lane, monthly giving is the way that we start, which is brilliant.
• 34:37
  Speaker 2: Just put somebody in a lane.
• 34:39
  Speaker 2: But I do think that this mentality shift of I'm trying to fund my non-profit is such a smaller question when you can think about.
• 34:50
  Speaker 2: We've gotta unleash the potential that our movement can have.
• 34:55
  Speaker 2: So brilliantly said.
• 34:57
  Speaker 2: I think this is the future.
• 34:59
  Speaker 2: I am so jazzed about Greenpeace.
• 35:01
  Speaker 2: It gives me hope about my little corner of the world and all the corners of the world that we have not yet adventured to yet.
• 35:08
  Speaker 2: So tell us, ebony, how can people connect with you?
• 35:12
  Speaker 2: Where do you hang out online and how can they connect with Greenpeace, and what do you need the most right now?
• 35:19
  Speaker 2: Give us all the things.
• 35:21
  Speaker 3: Well, you can always connect with Greenpeace at greenpeaceorg.
• 35:26
  Speaker 3: Backslash USA, because we have 55 offices, like I said.
• 35:31
  Speaker 3: But USA, what's going?
• 35:33
  Speaker 2: on yes.
• 35:35
  Speaker 3: You can follow me on what is formerly known as Twitter, at Ebony underscore justice, and I'm on Facebook.
• 35:46
  Speaker 3: I'm on Instagram, Ebony under store Monique.
• 35:49
  Speaker 3: I'm out and about all of the time.
• 35:53
  Speaker 3: You can shoot us an email.
• 35:56
  Speaker 3: You can join an action podcast.
• 35:58
  Speaker 3: Action pod, not a podcast.
• 36:01
  Speaker 3: I'm on a podcast now.
• 36:02
  Speaker 2: But we have a podcast.
• 36:04
  Speaker 2: Yes, but let's keep going.
• 36:07
  Speaker 3: We have action pods that you can also join, and volunteer communities where we work with folks and figure out what is it that you're trying to achieve in accomplishing your community and how can you become a leader in that community and create other leaders, and so we've done that in a number of different communities, and we also do a lot around the election cycles as well to ensure that we're bringing in climate champions and those that are really about combating this climate crisis.
• 36:43
  Speaker 3: So again, come find us.
• 36:46
  Speaker 3: We're around and there's so many.
• 36:49
  Speaker 3: It's the time.
• 36:50
  Speaker 1: Yes, exactly, ebony.
• 36:52
  Speaker 1: Our hearts are full.
• 36:53
  Speaker 1: It's just so grateful to know you in this work and to see the impact you all are having.
• 36:57
  Speaker 1: Thank you for spending this time with you today.
• 36:59
  Speaker 1: It's been so good.
• 37:00
  Speaker 3: This has been awesome.
• 37:01
  Speaker 3: Thank you so much, becky and John, and thank you for the work that you do to support nonprofits and to help us get our mission out and to make us stronger, because we need that it takes a village.
• 37:14
  Speaker 2: We're with you.
• 37:17
  Speaker 1: Thanks so much for being here.
• 37:18
  Speaker 1: Friends, and you probably hear it in our voices, but we love connecting you with the most innovative people to help you achieve more for your mission than ever before.
• 37:26
  Speaker 2: We'd love for you to come join our good community.
• 37:28
  Speaker 2: It's free and you can think of it as the after party to each podcast episode.
• 37:32
  Speaker 2: Sign up today at weareforgoodcom.
• 37:35
  Speaker 2: Backslash hello.
• 37:37
  Speaker 1: And one more thing if you love what you heard today, would you mind leaving us a podcast writing interview?
• 37:41
  Speaker 1: It means the world to us and your support helps more people find this community.
• 37:45
  Speaker 1: Thanks so much, friends.
• 37:46
  Speaker 1: Can't wait to our next conversation.