Why Most Products Flop — And How to Build One That Doesn’t
Behind the SME with Tom Parsons, Founder of Aetha Design.
From Dyson engineer to launching his own design studio, Tom Parsons has always believed great products come from asking the right questions.
In this episode of Behind the SME, we sit down with Tom, Founder of Aetha Design, to explore what it takes to build a purpose-led product agency, why simplicity wins, and how his love for nature inspires his work.
🔎 We cover:
Turning engineering challenges into elegant solutions
Lessons from working at Dyson and launching Aetha
How sustainability drives design decisions
Balancing creativity with…
The skinny
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