Lola's Hot Sauce: from Iowa Farmers Market to Every Walmart
Lola's Fine Hot Sauce used to be an iconic Iowa brand that had achieved some impressive national success. But those days are over. Founder Taufeek Shah announces Lola's achieved what most consumer packaged goods (CPG) business owners only dream of: national distribution in Walmart. He discusses starting in an Iowa farmer's market, how COVID actually helped them grow, and teases 7 new products.
Lola's is now a national brand competiting with Tobasco, Frank's Red Hot and Cholula. Shah touches on why he was crazy enough to enter a crowded hot sauce market, their brand new manufacturing center in…
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